Truth About Fur

SETTING THE RECORD STRAIGHT ABOUT FUR

Truth About Fur is a project of the Fur Institute of Canada. The website, blog and social media pages provide accurate information about this remarkable heritage industry from leading North American and international authorities.

Truth About Fur is intended to give a voice to the men and women who carry on this unique artisanal tradition, working as fur farmers, trappers, traders, processors, designers, craftspeople, and retailers.

The extraordinary natural warmth and beauty of fur has been appreciated for centuries. New processing and fabrication techniques make this superb natural material more versatile and accessible than ever. But the modern fur trade is also in tune with emerging environmental and ethical principles – an increasingly important concern for many consumers. Unlike most synthetics, fur is natural, renewable, and biodegradable, which makes it an ideal fabric for today, and for the future.

Citation: Please cite us as Truth About Fur, or TruthAboutFur.com.