Violence against women - murdering them even - is acceptable if they are wearing fur. That is the message of the latest shock-and-awe campaign from People for the Ethical Treatment of Animals.

Oh my, how silly of me!  PETA is really trying to say that we shouldn’t kill animals for fur. Let’s just hope the young muggers out there appreciate the metaphor!

The campaign video shows a man clubbing a woman in a park with a big stick before stripping a fur coat from her lifeless, semi-naked body. (To complete the sex-and-violence theme, we catch a glimpse of breasts as her stripped body hits the ground.)

The video generated angry comments on social media, denouncing its outrageous trivialization of violence against women. Several commenters suggested that “PETA has finally gone too far” and has now “lost all credibility”. If only they were right.

Unfortunately, PETA understands modern media far better than most of its critics do. It knows that the media, and especially social media, cannot resist sensationalism. PETA’s modus operandi takes a page right out of P.T. Barnum's playbook when he said: “We don’t care what you write about us, so long as you spell our name correctly!”

Or as PETA founder Ingrid Newkirk put it: “We are complete media sluts. We didn’t make up the rules, we just learned how to play the game.”

PetaFiles: A Legacy of Crass Exploitation

Here are a few examples of PETA’s adventures into the land beyond good taste and common decency:

THE HOLOCAUST ON YOUR PLATE campaign of 2003 was a travelling display juxtaposing photos of concentration camp prisoners with images of farm animals in abattoirs. Widely criticised wherever it went, this campaign was banned in Germany.

NEITHER OF US IS MEAT was a 2004 billboard campaign exploiting the case of British Columbia pig farmer Robert Pickton, who abducted and savagely murdered dozens of women. Authorities suspect that he may have fed their corpses to his pigs. PETA's billboards showed a young woman on one side and a pig on the other.

GOT PROSTATE CANCER? was the slogan on PETA billboards in 2000 linking milk to prostate cancer. Featured without his consent was cancer sufferer New York Mayor Rudy Giuliani with a milky moustache. "It's tasteless and inappropriate to exploit my illness,” said Giuliani. “The message they're trying to deliver just makes sense in their own zealous, out-of-control thinking."

GOT BEER? was a 2000 campaign aimed at college campuses, encouraging underage students to drink beer instead of milk. "It's official," claimed PETA's posters. "Beer is better for you than milk." Another advocacy group, Mothers Against Drunk Driving (MADD), was understandably not amused. For more on this campaign, read "Hey PETA: Got Ethics?"

We could also mention the 2008 Payback Is Hell billboard, which played off the story of spear fisherman C.J. Wickersham, who survived a shark attack with 800 stitches to his leg. Or PETA’s 2011 request to the US Federal Court to rule that five Sea World orcas be considered as “slaves” in violation of the 13th Amendment. Or Ingrid Newkirk’s call, this year, for Minnesota dentist and Cecil-the-lion hunter Walter Palmer to be hanged. The list goes on.

Raking It In

According to its website, PETA’s excuse for such excesses is that, “Unlike our opposition which is mostly wealthy industries and corporations, PETA must rely largely on free ‘advertising’ through media coverage...”

They omit to mention that PETA raked in more than US$50 million in 2014 alone!

Or that, despite zero tolerance for animal killing by others, PETA routinely kills more than 90% of the pets entrusted to it. In a recent case, PETA staffers allegedly killed a dog they had stolen from someone’s porch! While preaching “compassion”, PETA’s double standards bring to mind Spanish-American philosopher George Santayana’s definition of fanaticism as “redoubling your effort after you've forgotten your aim."

SEE ALSO: HYPOCRITE PROFILE: PINK

Violence Against Women

PETA’s new woman-beating video is particularly disgusting at a time when most people are working to end violence against women. The period from November 25 (International Day for the Elimination of Violence against Women) through December 10 (Human Rights Day) has been designated as 16 Days of Activism against Gender-Based Violence, to raise public awareness and mobilize people everywhere to bring about change. Talk about timing!

In fact, I hesitated to write this piece because I am very conscious that we are doing exactly what PETA wants: we are talking about them.

Nonetheless, I do think we need to denounce this latest PETA campaign, and not only because of the unconscionable trivialization of violence against women. This video also exposes how completely superficial PETA’s understanding really is of the environmental and ethical dimensions of the fur debate.

The fur trade is finally getting its story out, with public information campaigns like Furisgreen.com and TruthAboutFur.com. And the media and public are listening. Some may still choose not to wear fur, leather, wool or silk – or to eat meat – and that’s their right. But people are beginning to understand that, unlike most synthetics, fur is a natural and renewable resource that is being produced responsibly and sustainably. The fur trade is also a heritage industry that supports a wide range of cultures, skills and knowledge.

If this vicious video is the best response that PETA can offer to the serious discussion that the fur trade has initiated, its free ride with the media may soon be coming to an end.

Thirty years! The other day I suddenly realised that this is the 30th anniversary of the publication my book Second Nature: The Animal-Rights Controversy. First published by the Canadian Broadcasting Corp. in 1985, this was the first serious critique – and is still one of the very few – of the animal-rights movement from an environmental and human-rights perspective.

The publication of Second Nature changed my life. Until then, my interests as a freelance writer had ranged widely, although curiosity about different people and cultures was often a unifying theme: from promoting the cause of Tibetan refugees to exploring the mystical world of Hassidic Jews. While I was brought up in a Canadian fur manufacturing family, the emerging “animal rights” debate was only one story among many.

Now, suddenly, I was thrust into a quickly escalating battle. I was invited to speak with cattle, chicken and hog producers, medical researchers, science teachers, and many others. My message was that people working with animals should speak out about what they do, so the media and public can hear both (or, rather, the many) sides of these complex issues.

I had the opportunity to put theory into practice when I was asked to serve as executive vice-president of the Fur Council of Canada. In that capacity I directed the industry’s “Fur Is Green” campaign and, more recently, the first full-fledged North American information program under the “Truth About Fur” banner.

So what have I learned in more than 30 years of studying and sparring with the animal-rights movement? Here are 10 important lessons, most of which have implications far beyond the debate about fur.

1. The medium is the message. The frenetic pace of modern news cycles clearly favours sensationalism and emotions, the stuff of animal-activist campaigning. In a world of information overload and attention spans measured in sound bites, it is increasingly difficult to discuss complex (aka “real”) issues in any serious way.

2. A picture is worth a thousand words. So good luck explaining to the television audience why well-regulated trapping helps to maintain stable and healthy wildlife populations while the activists' photo of an animal in a trap is projected onto the screen behind you. What the audience is not seeing is the animal suffering (starvation, disease) that results if we “let nature take care of itself”, as activists propose.

Thanks to decades of scientific research, modern trapping methods are much more humane than nature’s way of regulating wildlife populations. But most of us will never see the fox scratching itself raw for weeks before dying of sarcoptic mange, or the bite scars on beaver that fought each other for survival in an overpopulated pond.

3. “Animal rights” is NOT animal welfare. The animal-welfare movement developed to ensure that animals we use – for food, clothing or other purposes – are treated “humanely”, i.e., with respect and as little suffering as possible. Animal rights, by contrast, is a philosophy that claims we have no right to use animals at all. “Not better cages, no cages!” says the Animal Liberation Front slogan.

SEE ALSO: Mink liberation: 5 facts the ALF doesn't want you to know

I traced the origins of this radical new philosophy in Second Nature, and yet, 30 years later, the profound difference between “animal rights” and “animal welfare” is still not understood by most journalists or politicians, let alone the general public. This allows groups like PETA to masquerade as welfare advocates – attracting media attention and credibility with shocking exposés of animal abuse – although PETA really opposes any use of animals, no matter how humanely it is done.

4. Urban trumps rural. It is striking how often rural people play the bad guys in activist campaigns: loggers, miners, ranchers, hunters. This reflects a widening split between rural and urban cultures; for the first time in human history, most of us live in cities. It wasn’t so long ago that most North Americans still had family on the land – you visited grandparents on the farm at Christmas and learned to respect rural skills and knowledge – but not anymore.

Most journalists also live in cities, and with reduced budgets they rarely have time to seek out the rural side of the story. Not surprisingly, media usually reflect an urban bias with little interest in, or understanding of, rural realities.

5. We have lost contact with the real sources of our survival. We all use paper and wood, but it’s “eco-cide” to cut trees. We need metal and glass, but miners are evil. It’s hard to imagine life without gas for cars and oil for heating, without plastics or synthetic textiles – but no oil wells or pipelines here please! Plentiful meat and milk has allowed even poor children to develop healthy minds and bodies, but activists now want us to believe that animal agriculture is a continuation of the Holocaust.

The remarkable productivity of primary producers has given the rest of us the freedom to do many other wonderful things that make a thriving and cultured modern society. And yet, perversely, we use that freedom to attack the people who feed and clothe us!

6. Animal activism is big business. We have come a long way from “the little old ladies in tennis shoes” whose volunteer efforts supported the SPCA and other traditional animal-welfare groups. Groups like PETA rake in some $30 million annually; the so-called Humane Society of the United States (HSUS) collects more than $100 million. And there are dozens of other such groups.

They attract attention with naked “celebrities" or sensationalist “exposés”; they translate their “brand recognition” into income with sophisticated computer-assisted fund-raising techniques. As one leading activist told me: “You can’t win because it costs your industry money to fight us, but we make our money campaigning. The longer the battle, the more we make!”

7. Animal rights reflects a culture in transition. It was Michael Pollan’s 2006 book The Omnivore’s Dilemma that first drew my attention to this aspect of the animal-rights phenomenon. Not long ago our ancestors lived in societies with clear ideas about how one should live, what we should eat, who we should marry, and so on. With the erosion of "traditional values" by globalisation, multiculturalism and secularism, everything is up for grabs.

A trip to the grocery store triggers a complex ethical calculus: should we buy organic or conventional, local or imports, GMOs, trans fats, low cholesterol, gluten free, and on it goes! In this confusion, philosophies that propose a new moral certitude can be very attractive, especially to younger people.

8. Animal activists show more aggression than compassion! Over the past 30 years, the tone and tactics of animal activist campaigning have become much more confrontational. Check out the comments posted on animal-related articles, the Facebook pages of activist groups, videos of “direct action” demonstrations, not to mention the criminal attacks by the Animal Liberation Front.

Compassion for animals has become a pretext for hatred of farmers, furriers, medical researchers and other people. In part, this parallels the hyper-testosteronization of society in general, from the sex and violence of video games and music videos to road rage. But the fundamentalist core of the animal-rights philosophy should not be ignored: i.e., when idealistic young people are told that raising and eating farm animals is the moral equivalent of the Holocaust, don’t be surprised that butcher stores are vandalized.

It seems ironic, nonetheless, that activists who claim to speak for compassion are so keen to attack the livelihoods and cultures of others. Unfortunately, many animal activist organisations have become politically-correct hate groups.

9. Freedom to protest vs. freedom of choice. Freedom of expression is essential in a free society. For that reason, police in western democracies are generally very tolerant of protesters. Where, however, is the balance between the right to protest the sale of fur-trimmed, down-filled parkas, for example, and the right of consumers and retailers to buy and sell such products?

One store in Vancouver has been subjected to rowdy protests several times a week for more than a year! The activists have vowed to put this retailer out of business unless he stops selling Canada Goose coats. Customers are harassed, neighbours are disturbed, the survival of a legal business that pays taxes and employs many young people is threatened – but the rights of a few dozen activists apparently trump everyone else’s interests. Another store selling fur in Hotel Vancouver was subjected to such frequent and aggressive protests that its lease was not renewed, not because the management disliked fur but because their guests felt intimidated. Can you spell “protection racket”?

It is time to ask whether “freedom of expression” includes the right to protest wherever one chooses. If we think it’s wrong to sell fur, this could be expressed in a public park or square as easily as in front of small, family-owned businesses. Or at the seat of government, since it is government that is empowered to decide whether a product should be banned.

After all: if consumers didn't want to buy fur or fur-trimmed coats, retailers would not be stocking them. Protesters are using the freedom that democracy provides as a weapon to short-circuit it.

10. Time to speak out! There are many reasons why activist voices have dominated this debate until now. Farmers, ranchers and medical researchers are busy farming, ranching, and researching. As my activist friend so astutely observed: “It costs you to fight us; we make our money fighting you!”

The natural bias of the media is also a factor: thousands of farmers doing a good job caring for their animals, day in and day out, is not “news”.

Often, too, activist claims seemed so absurd that the people involved felt no need to respond; they didn’t understand that the public can’t know which claims are absurd if the experts remain silent.

Happily, the people who work with animals are beginning to understand the importance of speaking out. In our case, producer and trade associations across North America have joined to produce TruthAboutFur.com. While still a work in progress, we are already seeing impressive results: e.g., our Facebook page now has more than 23,000 “followers”!

Now it is up to everyone to use these tools to make our voices heard. If you see an anti-fur comment in the paper, write a letter or call the journalist to suggest they check out our website. Retailers can provide the URL to consumers who wonder whether it’s “OK” to wear fur. There are great resources for schools. And the website also provides credible information that politicians need to make responsible decisions affecting our industry.

And, finally, perhaps that’s the most important lesson of all from my 30 years of battling “animal rights”: it’s up to each of us to speak out for our industry. Because, as Irish political philosopher Edmund Burke reputedly said, “The only thing necessary for the triumph of evil is that good men do nothing.”

As we cross Confederation Bridge – the graceful, 13-kilometer, engineering marvel that links New Brunswick to beautiful Prince Edward Island in Canada's far east – I am invaded by a swell of memories and nostalgia. Our last trip to PEI was six years ago, to attend my son’s wedding, and my Dad travelled with us. This time I am heading for a family reunion, but also in search of the origins of fox farming.

Crossing the Northumberland Strait six years ago, my father, Jack, told us about his trips here with his father – my grandfather, Armand – many years before to buy fox pelts. Dad joined his father’s fur-manufacturing business when he got out of the Air Force, at the end of World War Two. PEI was where fox farming began at the end of the 19th century, and in the early 1950s it was still a leading production centre.

So when we arrived on the island, Dad wanted to stop in Summerside to search for the dry cleaners where he and my grandfather had set up shop to meet the farmers. “There was a bank across the street; they let us store the pelts in their vault overnight,” Dad recalled.

In downtown Summerside we found several tributes to PEI’s fabled fox industry – a statue of a silver fox on a stone pedestal, a huge painted fox mural on the wooden wall of an old building – but no dry cleaner across from a bank. We were about to give up – after all, a half-century had passed – but even at 87, Dad was not one to quit easily.

He went into a small jewelry store and asked the young salesperson if she knew where his dry cleaner might be. She shook her head. But then she picked up the phone to ask her Mom – PEI is that kind of place – and, bingo! The dry cleaner had closed some years before, but Mom remembered where it had been so we could do our pilgrimage. Mission accomplished!

Picturesque Alberton

Fast forward six years. Dad is no longer with us, but my son and his wife now have three young children. We are heading to the farm (dairy and seed potatoes) where my daughter-in-law was raised, to vacation with her siblings and their spouses and kids. My wife and I also take some time on our own to explore beautiful Prince County – and to track down the origins of the fox farming industry that first brought my father and grandfather here.

We find it in the picturesque little town of Alberton. From the wharf you can see Cherry Island, where the world’s first fox farm was built, in the early 1890s. The extraordinary story is recorded in Alberton’s charming little historical museum in the centre of town.

Charles Dalton and Robert Oulton were the pioneers of breeding and raising foxes in captivity. Their foxes were “silver-blacks”, a naturally occurring mutation of the Canadian red fox.

The story began some time before 1890 when a Mr. Lamb dug a few young foxes from their den in the woods near Tignish, not far from Alberton, and sold them to one Benjamin Haywood. Haywood tried briefly to raise the young foxes in a shed adjoining his carriage house before turning them over to Dalton.

After some unsuccessful efforts to raise the foxes in cages in his barn, Dalton formed a partnership with his friend and hunting companion Oulton. Oulton would take care of the animals, while Dalton handled finance and marketing.

Oulton decided to try raising the foxes in a more natural environment; he fenced in a section of spruce and hardwood forest on his isolated Cherry (then Oulton) Island farm. By 1895, Oulton’s farm had produced several foxes, the first to be bred and raised to maturity in captivity.

As Oulton and Dalton worked to develop a consistent strain of silver-black foxes, they began selling the pelts of the animals they did not retain for breeding at the January sale of C.M. Lampson and Company, in London. They shipped the furs from a small PEI harbor in the dead of night, to keep their production secret, and for good reason: in 1900 they received $1,807 for a single fox pelt, an enormous sum at a time when an average Island farm worker could expect to earn $320 for a year’s work!

As production increased, it became impossible to keep their project secret, and in 1900 Dalton and Oulton expanded their partnership into the “Big Six Combine”, with several neighbours. The group pledged never to sell live animals outside the group, but their monopoly was broken in 1910 when the nephew of one of the partners, Frank F. Tuplin, sold two pairs of live silver foxes for $10,000.

During the fox boom that followed (1910-14), fortunes were made. In 1910 Dalton sold 25 pelts in London for more than $20,000. The commissioner of agriculture reported in 1914 that the 3,130 foxes raised on the Island’s 277 ranches had a value of $14 million – an average of almost $4,500 per pelt!

"Million-Dollar Train"

Dalton set up a new farm near Charlottetown, PEI, to supply the Charles Dalton Silver Black Fox Company Limited, a new venture for which he had received $400,000 in cash and $100,000 in shares, in 1912. The fast-growing fox industry was riding so high by then that the train carrying breeding stock from his farm in Tignish was dubbed the "Million-Dollar Train" in the local papers.

With the outbreak of World War One, however, Dalton must have felt that the “soft-gold” rush was peaking; he sold all his fur interests and devoted the rest of his life to politics and philanthropy.

He was elected to the Legislative Assembly in 1912 and 1915, where he served as minister without portfolio. He also donated generously to fund a tuberculosis sanitarium, schools and help for the Island’s poor.

In 1930, at the age of 80, Dalton was appointed lieutenant governor of Prince Edward Island, a position he held until his death in 1933.

Today, there are only a few small fox farms remaining on PEI. But the breeding stock and husbandry techniques developed by Dalton, Oulton and other founding members of PEI’s “Big Six Combine” were used to launch fox farming operations across North America, Europe and Asia.

One last personal note: one of the larger fox farms that my father visited in PEI back in the 1950s was in the tiny community of Birch Hill, just down the road from the farm where my daughter-in-law was raised. Little could he have known that, some 60 years later, his own son, grandson and great-grandchildren would be back in Birch Hill for a family reunion!

The author would like to thank the curators of the Alberton Museum for allowing us to reproduce photos from their wonderful collection. This charming museum is well worth a visit for anyone travelling to Prince Edward Island!

Have you ever visited a mink farm? Would you like to know more about how farmed mink are raised and cared for? Senior Truth About Fur writer Alan Herscovici asked "Les", a third-generation Nova Scotia mink farmer, to give us a personal tour and explain the work he does during a typical year.

In Part 1: Breeding, Les explained how the mink production cycle begins early each spring. In Part 2: Whelping and Weaning, we got an insider’s view of life on the farm through one of the busiest periods, from April to June. This time, we find out how young mink are cared for through the summer.

Truth About Fur (TaF): When we last spoke, you explained all the work involved in preparing and caring for the newly born mink kits. What happens next?

“Les” (Nova Scotia mink farmer): Most of our kits were born towards the end of April or beginning of May. At about one month old they start licking at the fresh feed we put onto the wire mesh of their pen, and a few weeks after that they are usually fully weaned. On our farm we install the nipples of the drinking water distribution system quite close to the nest box opening, to encourage the kits to explore the larger pen and become more independent.

TaF: Is that when you start breaking down the litters into smaller groups?

Les: Exactly. Around mid-June, on our farm, we start moving female kits into their own pens, in groups of four. If there are more than four females in a litter – say, six – we will take two female kits from another large litter to make two pens of four each.

TaF: So the kits are about six-weeks old when they’re separated from their mothers?

Les: On average. You are watching carefully to see when the kits can fend for themselves. If you move them when they’re too small, they may have trouble reaching the water nipples and become dehydrated. If you leave them together too long, they can quarrel and bite at each other to establish dominance.

TaF: What about the male kits?

Les: Some that we select for breeding next season are moved into their own pens in another barn. Most male kits, however, we usually leave, in pairs, with their mothers. Even when fully grown, the males seem to remain calm together with their mothers. And there is research from Denmark that shows they grow bigger and healthier that way.

TaF: So you are already selecting mink for breeding or harvesting at this stage?

Les: It’s a first selection. We do the same when we divide the female kits into groups of four: we are watching for the best fur colour and quality, size, vigour, and the ones from the largest litters. These are moved into a separate barn for breeding next season.

But the female kits don’t remain in fours for long. We leave the pens across the aisle empty, so we can divide each group of four into pairs a few weeks later. Some farms settle their kits into pairs directly. But we find that doing this in two steps – fours and then pairs – helps the kits to adapt with less stress. And because we have developed movable nest boxes (see Part 1), we minimise the need to catch or handle the young mink during the extra move.

During the move from fours to pairs we also vaccinate the young mink. In Canada a 4-Way vaccine is used, protecting against distemper, pseudomonas, enteritis and botulism. We try to get our mink settled into pairs and vaccinated by the first week of July, before the weather gets too hot.

TaF: What happens next?

Les: Through the summer, the mink eat and grow. We feed them at least twice a day, sometimes more. If we see that all the feed on the wire mesh of their pen has been eaten – or if the kits seem overly active – we increase their ration. Within a month, our feed order has doubled!

Traditionally, mink farmers had to source, store and mix their own feed every day – and many still do that. We are lucky because we receive our feed every morning, direct from a central kitchen that services a number of farms in the region. They have a vet on staff and professional nutritionists to ensure that the mink receive the right proportions of fat and protein and other nutrients for each stage of their development.

After the rush of whelping and weaning, and then separating the mink into pairs and vaccinating, the summer is also a quieter time for the mink farmer. We keep the mink fed and clean, of course, but we finally have more time to catch up on maintenance and paperwork ... and for some relaxation.

If you are lucky enough to have good people to help, there may even be some time for a vacation with the family. Which is just as well, because things will get busy again soon enough!

***

SEE ALSO: A YEAR ON A MINK FARM. PART 1: BREEDING, PART 2: WHELPING AND WEANING, and PART 4: FUR TIME

SEE ALSO: WHY IS AMERICAN MINK THE WORLD'S FAVOURITE FUR?

Have you ever visited a mink farm? Are you interested to know more about the care farmed mink receive? Senior Truth About Fur writer Alan Herscovici asked "Les", a third-generation Nova Scotia mink farmer, to give us a personal tour and explain the work he does during a typical year. In Part 1: Breeding, Les explained the beginning of the mink production cycle that takes place in Spring. Now we move on to the period April - June and Part 2: Whelping and Weaning.

Truth About Fur (TaF): When are the young mink born and what do you do to prepare for them?

“Les” (Nova Scotia mink farmer): Some of the first litters can come as early as mid-April. Most are born towards the end of April, beginning of May. Even before the young are born, however, the mink farmer has plenty of work to do.

First we prepare the pens to receive young mink, or “kits”, by covering the regular 1 ½-inch by 1-inch flooring mesh with a ½-inch by 1-inch plastic-coated mesh. This does not allow manure to fall away as easily, but it protects the small kits.

We also install a plastic funnel guard at the entrance of the nest box, to keep in the straw or wood shavings that will make a warm nest when the kits are born. We are constantly building up those shavings and forming them into a bowl shape, to keep the kits near the centre of the nest where the mother can nurse them and keep them warm. When you are preparing nest boxes like this for several thousand females, it keeps you pretty busy!

TaF: Is there anything special you do when the kits are born?

Les: Whelping is one of the busiest times on a mink farm. From first thing in the morning until late at night we are in the barns, checking to see who’s been born, ensuring that their bedding is in a good shape to keep the kits in the centre of the box.

We are also watching for any kits that may be born tangled in their umbilical cords. 99% of the time, the moms take good care of things themselves: eating the placentas, cleaning and nursing the babies. But sometimes you will have five babies wound together in the umbilical cords so tightly that the mother can’t free them. We take them to the little surgery section of the barn where we have heat lamps and scalpels. Once we’ve cut them free and cleaned them up, we return them to their mothers.

While we’re ensuring that the new-borns are safe, we are also watching the kits born over the past few days, to be sure they are warm enough and nursing well. We are also on the look-out for little ones that are not getting enough milk; perhaps there are too many kits in the litter. You learn to recognize their weak, hungry cries. If necessary, we may move a kit to an adoptive mother with a smaller litter.

TaF: Mink will adopt kits from another female?

Les: Often they will. You pick a female that is doing a good job caring for a small litter, and hold the tiny, young kit near her. If she snaps at it, you try another female. But if she sniffs and licks it, then you can slowly slide the kit beside her and usually she will care for it with the rest of her litter.

TaF: All this sounds like a lot of work with so many young mink.

Les: It is! During this whole period we are checking every litter several times each day. Newborn mink kits are tiny. At birth, their eyes are still closed and they have no fur, so they are very prone to hypothermia. In addition to a good bed of shavings, we keep a plywood cover over the nest box for a while, to keep in heat.

TaF: And when are the kits weaned?

Les: As the kits get bigger, we remove the plastic shield and move the food and water closer to the nest box. There is also a shelf in the pen area where the female can get away from the kits, to rest herself and encourage her young to fend for themselves.

At about one month, they will start licking at the fresh feed we put on the pens every day, and then it’s a few more weeks before they are fully weaned.

By mid-June, we can also start removing the small gauge mesh from the floor of the pens, to keep them cleaner. This continues through into late June for the litters born later. It is good that the litters are not all born at the same time; it helps to spread out the work!

TaF: It must be very satisfying to see the kits come out of the nest box and feed themselves.

Les: It is, because we have been working very hard to ensure that they make it. It is so strange - insulting really - when some activists claim that we are cruel to our animals, because we work so hard to ensure that they are healthy. We are watching for signs of dehydration, of hypothermia; it takes so much experience and concentration to watch for all the things that can go wrong with young animals. If you don’t love working with animals and caring for them, you probably shouldn’t be a mink farmer!

TaF: And how did you become a mink farmer, Les?

Les: I am the third generation of mink farmers in my family, and before that there were two more generations who were trappers and early experimenters with breeding mink in captivity. So I guess mink farming is in my genes. I enjoy working with animals, and I enjoy working with mink. It’s a passion, for sure!

***

SEE ALSO: A YEAR ON A MINK FARM. PART 1: BREEDING, PART 3: GROWING UP, AND PART 4: FUR TIME

SEE ALSO: WHY IS AMERICAN MINK THE WORLD'S FAVOURITE FUR?

What really happens when misguided animal-rights zealots break into fur farms, cut fences, open cages and “liberate” mink? Here are five facts about "mink liberation" the Animal Liberation Front (ALF) and their activist cheerleaders don’t want you to know!

1. Most “liberated” mink don’t enjoy their “freedom” for long!

Farmed mink are not wild animals. They have been raised in captivity for more than 100 generations - that’s more than 2,000 years in human terms - and are ill-equipped to fend for themselves in nature.

In fact, farmed mink have been selectively bred to be less aggressive and have never had to hunt for their food. Many “liberated” mink therefore die from dehydration or starvation. And because they associate the sound of vehicles with the arrival of the farmer’s motorized feed cart, many are attracted to roads where they are run over by cars.

In their boastful press releases, activists never show the mangled results of these deadly encounters. The media also generally choose to protect public sensibilities. But mink farmers are left to clean up the remains of animals they cared for since birth.

The carnage is not pretty, but we decided that the public has a right to see the truth about these mink “liberations”. I took the following picture last Fall on the road outside a Quebec mink farm, the day after activists broke in and released several hundred mink. So far, no one has been charged for intentionally subjecting mink to the suffering you see here:

2. Mink that do survive, wreak havoc on local livestock and biodiversity

Inevitably, some “liberated” mink do survive, at least for a while, and especially if neighbours keep an outdoor chicken run or duck pond! The results are not good for the chickens and ducks.

Mink are notorious for going into a murderous feeding frenzy when the opportunity arises; they will bloodily wipe out dozens of hens or ducks within minutes.

Even more worrisome for biologists is the potential for the transmission of disease, to and from wild populations, and the possibility of weakening the gene pool if even a few domesticated mink survive long enough to mate with their wild cousins.

3. Releasing nursing females is just plain stupid!

Releasing farm-raised mink is never a good idea, but it takes a special sort of idiot to break into a farm while the females are nursing their young. This is exactly what some still-unidentified pea-brains did last month in southern Ontario. During the night of May 30-31, they cut the perimeter fence of a mink farm near the town of St. Mary’s and opened the cages of 1,600 nursing females.

The young kits, just 2-4 weeks old, are completely dependent on their mothers. With little or no fur (some still won’t even have their eyes open), they can easily die from hypothermia or dehydration. The farmers spend long hours in the barn through this critical period, to ensure that the kits are nursing and well cared for.

Luckily, most of the females "liberated" in St. Mary's did not go very far when their cages were opened, precisely because their young kits were nearby. So most of the females were quickly rescued, but there was no way of knowing which litters belonged to which!

Farmers will sometimes move nursing kits from large litters to be adopted by a female with fewer young. But this is done slowly and carefully, to ensure that the female will accept her new charge. But in St. Mary's, there was no choice but to return the females to cages at random, and hope that their maternal instinct would win out.

4. The livelihood of small family farms is put in jeopardy

A farm invasion is clearly very damaging: the female mink have been fed and cared for since the previous year, and the kits represent the income needed to cover these and other expenses. The damage to the livelihood of the farm family, however, goes far beyond these immediate losses.

The success of a mink farm is directly related to the quality of the fur produced. Fur quality, in turn, is determined by nutrition and care, but also by genetics. Each year, mink farmers carefully select the animals they will retain for reproduction; they are constantly working to improve the quality of their herd.

Tragically, although most “liberated” mink are quickly recovered, their genetic history is usually lost. Breeding records are kept on cards attached to the mink pens. But there is no way to know which pens the recovered mink were released from. Since many North American farms are now operated by a second or third generation of the family, decades of genetic records - and work - are lost.

ALF criminals know all this: on their websites they brag about destroying breeding records and encourage others to do the same. How can these misguided activists claim to be “non-violent” when they destroy the life-work of several generations?

5. Mink “liberations” are a direct attack on democracy and everyone’s freedom!

The recent attack on the St. Mary’s, Ontario mink farm occurred on a weekend billed by radical extremists as “a day of direct action”.

Responsibility for the attack was claimed by an anonymous group in a "communiqué" (ALF's preferred term for a press release) posted by the “Animal Liberation Press Office”.

SEE ALSO: AFTER 50 YEARS, FUR TRADE TURNS TABLES ON ACTIVISTS

The communiqué makes chilling reading for anyone who values democracy and personal freedom. In addition to the muddled collection of misinformation (e.g., claims that farmed mink are “mercilessly trapped in painful leghold traps” and suffer “a painful and agonizing death” on farms), the text states openly that Animal Liberation Front activists are using “economic sabotage” to raise costs for people working with animals, with the goal of putting them out of business.

On a personal level, farmers and their families are being terrorized by these attacks on their property, their animals and their livelihoods. (Intruders are sometimes armed with baseball bats and other weapons.) On a broader level, it is all of society that is threatened by people who think their beliefs give them the right to break into private property and sabotage legal businesses.

And what do mainstream animal activist groups say about such criminal activity? Unfortunately, they often resort to Orwellian doublespeak: “We do not support illegal activity,” they insist. “But we understand why some people feel the need to stop this industry at any cost!”

Nice try. But we can turn this doublespeak on its head: if mainstream groups did not play so fast and loose with the facts in their verbal attacks on the fur trade, perhaps impressionable young activists would not be lured into such criminal activity!

***

What else do you think ALF doesn't want us to know about mink "liberation"? Please leave a comment below! And see what Fur Commission USA has to say about mink "liberation".

Have you ever visited a mink farm? Are you interested to know more about the care farmed mink receive? Senior Truth About Fur writer Alan Herscovici asked "Les", a third-generation Nova Scotia mink farmer, to give us a personal tour and to explain the work he does during a typical year on a mink farm. In this first installment, Les explains the beginning of the mink production cycle: breeding. Welcome to Spring on a mink farm!

Truth About Fur (TaF): What does Spring mean for you on the mink farm?

Les (Nova Scotia mink farmer): Like most farmers, our production cycle begins in the Spring. As the days get longer in the first half of March, it’s breeding season for the mink.

We will have selected our breeding stock back in November/December. In choosing breeders, we take several factors into account. We are looking for size, fur colour and quality, for sure. But we are also watching for females that produce larger litters and take good care of their young.

We also want mink that are easy to handle and that thrive in the farm environment.

Not least important, we select for resistance to disease; we use blood tests to help identify the most disease-resistant animals for reproduction. We are constantly working to improve the genetic quality of our herd, for health, temperament and fur quality.

SEE ALSO: A YEAR ON A MINK FARM. PART 2: WHELPING AND WEANING

TaF: How are mink bred?

Les: It’s all natural, there’s no artificial insemination. For breeding, we bring the females to the males because they are easier to manage.

On our farm we have done something to make this much easier: instead of catching the female to move her, we developed removable and interchangeable nest boxes. When the female is in her nest box, we can close the door to her larger pen with a sliding panel. We carry her nest box, with the female in it, to the male’s pen and insert it there in place of his, after shooing the male into his pen. Then all we have to do is open the sliding panel and the party begins.

After mating, the female will return to her nest box, which is her territory. We close the sliding panel and bring her back to her pen. The whole operation is completed without handling the animals, with no trouble or stress for either mink or people!

TaF: Do males breed more than one female?

Les: Yes, each male is usually mated with about five females. When we introduce a female into a male’s pen, we watch to be sure that mating occurs and record that date. The female will be bred with a second male about a week later, because ovulation in mink is provoked by intercourse. The second mating also provides insurance in case the first male was infertile. We try to breed our females three times, for maximum assurance.

TaF: What happens next?

Les: It is important to disturb the mink as little as possible during the period when the fertilized eggs are implanting. Some producers will increase the hours of light in the barn during this period, but we find that the natural lengthening of the days is sufficient for implantation and gestation. We will also decrease the fat in the females’ diet and increase the percentage of protein during gestation.

***

SEE ALSO: A YEAR ON A MINK FARM. PART 2: WHELPING AND WEANING, PART 3: GROWING UP, AND PART 4: FUR TIME

SEE ALSO: WHY IS AMERICAN MINK THE WORLD'S FAVOURITE FUR?

After some 30-odd years of tracking animal activists and speaking out for the fur trade (and some of those years were quite “odd” indeed!), I have learned two important things. First: we members of the fur family are very proud of who we are and what we do. Second: most of the public knows almost nothing about us; in fact, they have rarely heard from us at all!

Truth About Fur was created to address this serious shortcoming. When North American auction houses, trade and breeder associations met to plan this project, the first goal we identified was “to take back control of our own story”. We pledged to give a voice to the fur trade ... and to put a human face on our industry!

Fur Family Profiles

Why is it important to put “a human face” on the fur trade? Because it is easy for Joe Public to believe activist claims that trappers or farmers are cruel or irresponsible if they’ve never met one. It is much harder to believe such lies when they can see and hear real trappers and farmers speaking for themselves. That’s why the farmer and trapper video “profiles” are such an important part of our Truth About Fur website.

We can be proud that, in little more than a year, TruthAboutFur.com is making its mark. More than 12,000 people visited over the past few months, with 42% of traffic coming from the USA, 38% from Canada, and 20% international. Most important: journalists, consumers, political authorities, students and other researchers are now using our site.

Meanwhile our Facebook page recently topped 10,000 “likes”, and we're also active in a bunch of other social media: Twitter, Instagram, Pinterest, and YouTube.

Now it’s time to take Truth About Fur to another level, and for this we need your help! We are creating an on-line Fur Family Photo Album and we want your old and new pictures: Grandad’s first mink farm, a beautiful day on the trap-line, Aunt Eve sewing the lining into a new fur coat.

Our photo album will serve two main purposes. For members of the trade, the album will be a place where we can share the pride we all feel for what we do - and for the family members who, more often than not, blazed the trail for us. For the public, the album can help show who we really are - to break the caricature of “the evil trapper/farmer/furrier” that activists would like the public to believe.

Four Generations of Herscovicis

To start the ball rolling, I am happy to contribute two photos.

The first, above, shows my grandfather, Armand Herscovici, examining Persian Lamb skins in his manufacturing atelier, in the early 1950s. Armand came to Canada as a young man, in 1913. He had learned the art of the furrier from his own father, my great grandfather, in Paris, where the family settled after fleeing anti-Semitic violence (pogroms) in Romania. After the Second World War his son and my father, Jack, joined him in “A-J Herscovici Furs Ltd” - the company Jack proudly maintained until his retirement in 1992.

The second, below, shows my father visiting with me at the 2002 NAFFEM, the wonderful high-end North American fur show run for the benefit of the whole trade by the Canadian Fur Trade Development Institute (CFTDI) in Montreal for 30 years, until 2013. In 2014, it morphed into StyleLab-Montreal.

Now it’s your turn! We want your photos, and also the stories behind them. To learn how to send your photos and stories to be posted in our new on-line album, please go to Fur Family Album Submission Requirements.

Let’s show the world the true face of the North American fur trade!

We are the people of the fur trade and we will be silent no longer! That is the new rallying cry of our proud and historic trade, and it's long overdue.

It is hard to believe that the debate about fur has been raging for a full half-century – and a bit troubling to realize that I witnessed it all!

And while it is great to see all the fur on fashion runways and in the streets this winter, we still have a way to go to repair the damage caused by 50 years of activist lies, to reassure consumers that fur is produced responsibly and ethically.

Spotlight on Sealing

It was in March 1964, that a film on Radio-Canada, the French-language network of Canada’s public broadcaster, rocketed the northwest Atlantic seal hunt into the media spotlight for the first time. No matter that the shocking scenes of a live seal being poked by a sealer’s knife (“skinned alive”) would later prove to have been staged for the camera. (1)

In the 50 years that followed, the modus operandi of a lucrative new protest industry was refined: shocking images of questionable origin, celebrities to attract media attention, and emotional fund-raising campaigns that generated piles of money to drive more campaigns.

Markets for sealskins were weakened (with a US import ban in 1972 and a partial European ban in 1983), but the newly formed International Fund for Animal Welfare (IFAW) was soon pulling in $6 million annually – more than 3,000 Canadian sealers made risking their lives on the ice floes each Spring. Greenpeace and other groups jumped onto the gravy train, with help from Brigitte Bardot. (2)

In the 1980s – with wild furs more popular than they had been since the Roaring Twenties – the protesters turned their newly-honed media, fund-raising and political skills against trapping (3), a campaign that resulted in the European Union banning jaw-type “leg-hold” traps, in 1997. No matter that traps used in Europe were untested or that other methods used there to control wildlife (e.g., poisoning muskrats in Belgium and the Netherlands) had far-reaching animal-welfare and environmental consequences. Canadian diplomats were told: “Don’t worry about your scientific studies, don’t you understand that this is about politics?”

While campaigns against sealing and trapping continue, the anti-fur focus has now shifted to calls for a ban on fur farming – but the tactics are the same.

Absent: Voice of the Fur Trade

Throughout this debate, one voice was conspicuously absent: the voice of the people whose livelihoods and reputations were being attacked. There are several reasons for this, including the imperatives of modern media, where confrontation is “news” and “celebrities” are irresistible. Hunters, trappers and farmers, moreover, do not live in cities where most journalists are based, so they are rarely heard.

The structure of the fur trade itself – small-scale, decentralized and artisanal – also made it difficult for the industry to muster an effective response. And it didn’t help that those closest to the media and consumers – retail furriers – have little knowledge of production issues. Asking a furrier about trapping standards makes about as much sense as asking a seafood chef to explain fisheries management policy.

All this is about to change. After 50 years of turning the other cheek, the fur trade is finally speaking out more effectively. Under the banner “Truth About Fur”, fur farmers, trappers, biologists and veterinarians are setting the record straight.

Animal Activists Scrambling

The reaction of animal activists is revealing. Used to having the soapbox to themselves, they are scrambling to block or discredit the industry’s voice. I have experienced this personally.

When we refute lies or misinformation on-line, it doesn’t take long before a cyber-bully tries to shut down discussion. Rather than risk having their dogmatic beliefs shaken by facts, they shoot the messenger. Typical attacks include: “He’s paid to write this, don’t listen to him!” “He’s a fur industry troll!” Recently I was called “a sock puppet”.

SEE ALSO: MINK LIBERATION : 5 FACTS THE ALF DOESN'T WANT YOU TO KNOW

I suppose it is better to be a sock puppet than a marionette, which would mean that someone was pulling my strings. But the bad news for these cyber-bullies is that we are not puppets. We are the people of the fur trade, and we will be silent no longer.

If the vicious lies and slanders leveled by activists against the fur trade for the past 50 years were directed at any other group in society, they would be denounced as hate crimes. It’s time that animal activists were exposed for what they are: intolerant bullies with little understanding of modern environmental thinking.

Aboriginal (or other) trappers do not need lessons about respecting nature from urban activists. Mink farmers do not need lessons about caring for animals from People for the Ethical Treatment of Animals (PeTA). The fur trade is not a crime against nature; it is a prime example of “the responsible and sustainable use of renewable natural resources”, a principle supported by the International Union for Conservation of Nature (IUCN) and every other environmental authority. These are some of the facts that are documented by Truth About Fur.

It is encouraging that close to 500 international designers now include fur in their collections, compared with only about 40 in the early 1990s. And it is wonderful to see people of all ages with coyote and fox trim on their parkas this winter. But it is especially satisfying to know that, whatever people choose to wear, the fur trade’s story is finally being told by the people who live it.

* * *

1) Alan Herscovici, Second Nature: The Animal-Rights Controversy (Canadian Broadcasting Corporation, 1985; Stoddart Publishing, 1991), p. 74.

2) Herscovici, p. 70.

3) Herscovici, pp. 117-162.

Ontario trappers have launched an exciting new campaign to inform the public about how they protect people and property by responsibly managing wildlife populations.

“We are trying to reach that 80% of the population that simply does not know what we do or why and how we do it,” says Robin Horwath, General Manager of the Ontario Fur Managers Federation (OFMF).

OFMF’s posters carry a bold headline stating that, "Trappers Manage Wildlife While Protecting People!" This message is accompanied by three large photos of forest land under water and a road closed by beaver flooding.

For more information, the posters direct people to the Ontario Fur Managers’ website at www.Furmanagers.com.

Street-Level Ads

The campaign over Christmas featured large posters in two major Ontario malls, one in Ottawa’s Bayshore mall and one in Toronto’s The Path mall. In March, the campaign will shift to street-level advertising in Toronto and ads on six Ottawa buses.

“Last year, I saw some street-level info ads about the oil sands and I thought: that’s what we’ve got to do; we’ve got to get out there and tell our own story!”

“People are intelligent, but they can’t make the right decisions if we don’t give them the facts,” says Horwath.

Of course, a few posters will not change the world on their own, at least not immediately. But imagine if trappers’ councils across North America did the same thing!

A million people took to the streets around the world, last week, calling on their governments to take action on climate change.

Individuals are expected to do their bit too, which usually means giving something up: our gas-guzzling cars, meat (for those who see cows as methane-emitting monsters), and the list keeps growing …

What we don’t often hear is that you can keep warm and look great while fighting climate change ... by wearing fur!

Unlike most synthetics, real fur is not made from petroleum. For lots more reasons why fur is a great choice for those who care about nature, check out www.furisgreen.com. Also: Plastic Bags on Our Backs.

And for the truly dedicated eco-warrior, keep your furs on indoors and turn down the thermostat!

Heck, maybe you can even try going naked in fur! That should keep everyone happy!

Public morals and their protection are certainly a concern for governments, but is the EU abusing its authority in using morality as an excuse to ban trade? The World Trade Organization thinks not, and that should worry all of us.

On May 22nd, the WTO Appellate Body released a long-awaited decision about the EU ban on importation of seal products "to protect public morals". While activist groups were quick to trumpet victory, it will take some time to understand the full impact of this complex 250-page judgment.

Nonetheless, it is clear that this ruling will have far-reaching implications for anyone involved with animal production or trading in animal-based products.

On the positive side, the ban (implemented in 2010) was condemned by the WTO’s highest authority for “arbitrary and unjustifiable discrimination” against products of other countries, and the EU was instructed to amend its legislation accordingly.

The main issue here is an exemption for Inuit hunters. The WTO noted that “virtually all” Greenlandic (i.e., EU) seal products benefitted from this indigenous exemption while the “vast majority” of Canadian seal products did not.

It therefore found that the ban was discriminatory against Canada. In reality, the exemption did little for Inuit hunters anywhere, because the ban (and related campaigning) eroded markets for all seals. (1)

The real goal of the exemption was to provide cover for activists and EU politicians, since concern for indigenous rights is almost as politically correct as animal rights among the chattering classes, in theory at least.

The WTO, to its credit, saw through the ruse and denied that such racially or culturally defined exemptions “can be reconciled with, or is related to, the policy objective of addressing EU public moral concerns regarding seal welfare”.

The EU was hoisted by its own petard. If the way in which seals are hunted is so morally repugnant that a trade ban is justified, how can these same hunting methods be acceptable when employed by Inuit people? It will be interesting to see how the EU responds.

SEE ALSO: PUBLIC MORALS ARE A SLIPPERY SLOPE

Of much greater importance, however, is that the WTO accepted the EU’s claim that trade restrictions based on animal-welfare concerns can be justified“to protect public morals”.

Until now, the WTO has refused to tolerate any ban based on the “means of production”.  And for good reason: Say goodbye to world trade if countries can ban each other’s products because they don’t agree with their worker-safety regulations, environmental-protection controls – or now, animal-welfare concerns. (2)

No wonder that animal activist groups are cheering: a brave new world of political campaigning has just opened for them!

"This is a very exciting development,” gushed Sheryl Fink, director of Canadian wildlife campaigns for the International Fund for Animal Welfare (IFAW). “Hopefully it will have positive repercussions for other animals that are affected by trade as well." (3)  Fur trappers and cattle ranchers take note!

But whose “morality” is really being protected here?

The EU had argued that “because of the way in which seals are killed, the EU public regards seal products from commercial hunts as morally objectionable and is repelled by their availability in the EU market.”

To justify this claim, activists and EU politicians often cite an Ipsos MORI public opinion survey commissioned by Humane Society International (HSI) and IFAW. Conducted in 2011, in 11 countries, the study found that 72% of Europeans supported the import ban on seal products. (4)

The responses to another question in this study, however, are less often quoted. Europeans were asked “how much –if at all – would you say you personally know [about the seal hunt]”.  The findings are astounding: 25% of Europeans admitted that they had “never heard of it”.

Another quarter (23%) said they had heard of the seal hunt, but knew “nothing at all”. And another 30% said they knew “not very much”.

In summary: 78% of Europeans say that they know little or nothing at all about the seal hunt. So much for the burning moral issue that justified putting the world trading system at risk!

But despite knowing nothing, 72% of Europeans support the import ban on seal products. That shows what 50 years (sic!) of activist campaigning can do.  And it shows why anyone involved with animal production should now be very concerned.

*  *  *

(1) Inuit leaders have claimed from the start that the exemption for the products from Inuit hunting would not protect their people.

(2) European seal ruling reveals broader tensions over animal rights. By Brendan McGivern, The Globe and Mail, May 26, 2014.

(3) EU seal products ban upheld by WTO, Canada loses appeal. By Sue Bailey, The Canadian Press, May 22, 2014.

(4) Ipsos MORI: Majority of public support EU's ban on seal products