A few weeks ago, online retailer group Yoox Net-A-Porter made headlines for all the wrong reasons. The group’s websites – including Net-A-Porter (a leading luxury retail platform) – announced that they would not include fur in their offerings. Here are three things you need to know about the Yoox Net-A-Porter fur policy.

1. This Is Not News

The Net-A-Porter fur policy has been in effect for years, and its sister websites, Mr Porter and The Outnet, have also not sold fur for years. Net-A-Porter also doesn't want its staff wearing fur at work-related events, though we couldn’t help but notice that its editor-in-chief, Lucy Yeomans, was praising her fur-trimmed Canada Goose jacket on Instagram not long ago. So while its poorly-informed fur policy is certainly disappointing, it is not news.

2. It's Hypocritical

These websites do a huge business in accessories, notably bags and shoes. And guess what most bags and shoes are made of? Whether it’s leather, suede, lizard, snakeskin, or calfskin, these websites have no shortage of animal products.

While this isn't the first “fur-free” company to sell animal products, it’s still misinformed and hypocritical. There’s no rational reason why anyone would stop selling fur and continue to sell leather, suede, shearling, and other animal skins ... and silk, made from larvae that have been boiled alive.

If your company mandate has to do with animal welfare, then it would make sense to limit your offering to materials produced with high animal-welfare standards – and there would be plenty of fur that could meet that criterion. But the Net-A-Porter fur policy in its current form is completely misinformed and utterly hypocritical.

3. The Reasoning Is Nonsensical

Just like each of us has a right to wear or not wear fur, stores have the right to sell or not to sell it. They aren't even obliged to give a reason for such decisions. But if they do decide to explain, would it be too much to ask them to give a logical reason?

Yoox Net-A-Porter's official statement said that they "remain more focused than ever on our commitment to create a sustainable future." But avoiding a natural, renewable material that is produced responsibly and sustainably cannot logically be part of a sustainability initiative. The use of the word "sustainability" to explain this policy is absolutely absurd. The very definition of sustainability is "avoidance of the depletion of natural resources in order to maintain an ecological balance," which would mean that materials from renewable resources, such as fur, leather, and suede, could and should be central to such a policy.

Meanwhile, Net-A-Porter continues to sell fake fur, polyester, and other synthetic materials, all of which are petroleum-based and neither renewable nor sustainable at all.

SEE ALSO: THE GREAT FUR BURIAL: HOW FUR BIODEGRADES AFTER ONE YEAR

We respect any retailer's freedom of choice and we have seen hypocrisy and misinformation about fur before. But we do expect a large and respected organization such as Yoox Net-A-Porter to base its business decisions on accurate information and responsible choices.

Canada is celebrating its 150th anniversary of Confederation this year, and with it comes a lot of stories about Canadian fur history. If you want to learn about how the country was founded on the fur trade, then check out our piece entitled The Country that Fur Built: Canada’s Fur Trade History (pictured above). Life on the Line is an excellent interactive piece about whether trapping is outdated or a part of living heritage. (We all know it's the latter.) Other articles about Canadian fur history include this story about a man who ran a Hudson's Bay store in the remote North and a profile on a fur trader from the 1800's. Some people are going beyond the typical Canada Day celebrations, like this guy, who is paddling from Banff to Montreal to reconnect with his Metis ancestry.

While we are all celebrating this industry's heritage and Canadian fur history, there are some who are still trying to stop us, and everyone who uses animals as clothing or food. Yes, the animal rights activists are at it as usual, and now they are protesting fashion designer presentations, holding vigils for chickens, marching for an end to slaughterhouses (never gonna happen), vandalising statues, and disrupting army medic training. (Honestly, who doesn't want our armed forces to have the best possible medics on the ground? Jerks, that's who.)

Thankfully the media are not fooled by their actions. This piece explores how PETA uses deception (pictured above) and fake animal abuse videos to further its cause, and this article exposes how to tell if you are being manipulated by animal activists. This op-ed explains how the forces that shut down Ringling Bros. want to end a lot more than animal abuse, and this one looks at how the very farming developments that vegans oppose are what allowed them to be here today. A very worrying piece about how the SPCA spends more on lawyers than animals is sadly a common theme with animal rights or protection groups – many of them spend very little of their donations on the causes they are supposed to be fighting. But it isn't all bad news – Domino's Pizza has taken a stand against the activists by saying it will never cave to extremists and it trusts farmers to know what is best.

The thought of pizza makes us hungry, but how about pasta instead? One of our favourite Canadian chefs, Eric Pateman, has been cooking up a delicious seal Bolognese, and the Globe and Mail did a Q&A with Dion Dakins, who talks about whether seals are too cute to eat. Sealing is about more than sealers, of course, which is why we wrote about the other people involved in this trade. Since we are on the topic of wild meat, there's good news in Oregon where it has now been made legal to harvest roadkill.

Let's end with a few tips for summer

Need some new sandals? These fur ones by Zizi Donohoe (pictured above) were made for 7-Eleven.

Want to keep your pets safe? Keep them away from beavers.

Better watch out for bobcats, too, since their populations are rebounding after a decades-long hunting ban.

Need a coffee date this afternoon? If you are in San Francisco you might be able to have coffee with a rat. (Seriously.)

Want to keep the kids busy with a science experiment this summer? Try and replicate our fur burial experiment. It will teach them about biodegradation and the benefits of real fur!

Need a caddie for your golf game this summer? This furry guy has got you covered.

The fur industry is proud of the many ways in which fur is eco-friendly, including that after decades of use, fur biodegrades. In contrast, when fake fur made from petrochemicals reaches the end of its typically very short life, it goes to sit in a landfill until the end of time. Or does it? In pursuit of the truth, we decided to do a little experiment: the Great Fur Burial.

On May 14, 2016, we took a mink stole and a fake fur vest, cut them into equal-sized pieces, and buried them. Above is how the pieces looked on burial day. The plan was that after three months, six months, and then once a year for five years, we would unearth one piece each of the mink and fake fur to compare degradation rates. This experiment is hardly scientific, but it only has to show one thing: do they rot, or not?

One Year Later ...

Last week we unearthed one of each fur sample, now one year old. Here is the burial site prior to exhumation.

From our last dig, we had a good idea what to expect. The synthetic fur was easy to find, whereas the real fur, once located, called for delicate work with a wooden spoon and fingers to ensure it didn't turn to dust.

Here are the two samples once they were dug up, fake on the left and real on the right. The fake fur appears to be in good condition, while the real fur is seriously degraded, to say the least!

We gently shook off the dust and dirt from the samples, so we could get a better look.

A closeup of the front of the fake fur shows that the "hair" is still in very good condition, aside from the fact that there are roots growing through it. With a bit of shampoo, it might almost be ready to wear!

A closeup of the backing of the fake fur also shows it to be in good shape.

In contrast to the fake fur, the real fur is degraded to the point of being unrecognisable, and only has any integrity at all because of some binding and thread. When you look at the sample close up you can see a few hairs of fur left and some remnants of the leather, but the bulk of the sample consists of thread (cotton), the binding (either silk or synthetic) and roots. This is a very strong indicator that real fur biodegrades much faster than fake.

Summary

Equal-sized pieces of real and fake fur were buried side by side to test the common claim that real fur biodegrades while fake fur does not. After one year, the real fur is in an advanced state of degradation, with the hairs reduced to a few fine wisps, and a few shreds of leather held together by thread and backing. The fake fur, however, shows very little evidence of degradation, biological or otherwise. In fact, it is nearly intact.

As far as the real fur is concerned, we consider this experiment to be conclusive already, and a year from now, when next we exhume our samples, we fully expect to need a magnifying glass and tweezers to find any. But as far as the fake fur goes, the experiment has only just begun. Will it degrade at all, and if so, will it take five years, or until the end of time?

Read the first three installments of this experiment:

The Great Fur Burial, Part 1: Burial
The Great Fur Burial, Part 2: After Three Months
The Great Fur Burial, Part 3: After Six Months

SEE ALSO: New study compares natural and fake fur biodegradability. Conducted by Organic Waste Systems, Ghent, Belgium; commissioned by the International Fur Federation and Fur Europe, 2018.

Undercover videos from animal rights groups came under attack last month for being dishonest and unfair. This is definitely not news to any of us, but it is nice to see the media paying attention. This article questions why the undercover videos showing "poor" treatment of a dog on the movie set of A Dog's Purpose were not released until a year later, to coincide with the movie's release. Suspicious at best. This piece explored the concept that the activists are not interested in the truth about what goes on at farms, because they only release highly edited videos, which are not representative of the truth.

In other activist news, a woman in a dinosaur suit turned herself in for scaring the horses pulling carriages in New York. We still don't understand how scaring and harassing animals can be part of a campaign to protect them. Vice published an article exposing an FBI investigation into animal rights groups, and this piece looks at how veganism comes at a price. If you care about protecting the fur trade against animal rights activists, read our definitive guide on how you can take action to support the people of the fur industry.

Sealing Season Here Again

May was a month for hunting seals, and this is a great piece on why support for sealing needs to be renewed (pictured above). Meanwhile The Guardian published a piece on the why sealing is misunderstood, and this op ed gives us reasons why we need to save our sealers.

There were some great features on trapping last month of which these are our top three picks. Vice published a story of a woman who left the city to trap on her family's trap line. And there were two "a day in the life" pieces, one about tagging along with a beaver trapper and another following a Labrador trapper.

Are you sad about putting your furs away for the summer? Vogue gave us some great tips on wearing fur for Spring (pictured). If you are shopping for new furs, then this shopping guide provides a great list of tips. Bad news if you were looking for a very particular, special vintage piece. The fur coat that was worn on the Titanic and then on a lifeboat already sold at auction, for a cool $80,000.

Let's end with a few good tips:

Buy Domino's pizza and thank them for supporting the farmers

Don't buy Lush cosmetics as they are apparently kicking farmers out of their store.

We suggest you stay away from sea lions, or risk being pulled into the water like this girl.

When you are shopping for your next Bentley, make sure it isn't one with mushroom leather seats (pictured). We think buying a car with vegan leather is a really fungi bad idea.

What are you doing to protect fur and the industry? The fur trade has faced many difficult challenges over the past few years. These include fast-changing lifestyles, new and cheaper (and usually synthetic) clothing materials, vertically-integrated companies, multi-national fashion-marketing giants ... and, of course, sensationalist animal-rights campaigns that spread disparaging and false information about our industry.

The fur trade has done a remarkable job of dealing with these challenges, especially considering its small-scale, decentralized and largely artisanal character. The increased use of fur in small pieces (vests, jackets), trim (on parkas) and accessories (hats, scarves, handbags) has made fur more accessible to more, and younger, people than ever before. We see more fur now on the catwalks and in the streets than we have for decades.

Nonetheless, we know we still have lots of work to do. Animal activists continue to spread misinformation that can confuse consumers. Their latest strategy is to pressure fashion and outerwear retailers to drop fur from their inventories. And such pressures can be very difficult for consumers and retailers to resist, especially if they are not sure whether the fur trade is responsibly managed.

The truth, like it or not, is that our industry is too small to expect our professional associations and breeder groups to solve these problems alone. We all have to pitch in to protect fur tradespeople and get our messages out to consumers, designers, retailers, media, politicians, and the general public.

Here are some ideas about things that YOU can do to help.  And we’d love to hear some of the other things that YOU are doing to let people know about our remarkable, heritage industry.

If you are a fur designer, manufacturer, wholesaler or retailer:

• Be active online. Comment on news articles and on social media, presenting polite and knowledgeable arguments to defend the trade. Even if people don’t comment back, people are reading. Let’s present ourselves as an industry that is confident about its processes.
• Answer customers' questions honestly, and if they press you about issues, respond accordingly. Have the information ready and know the facts. Our industry has often been misrepresented, so we need to be especially open with our customers.
• If you have a company website, add our link to your website so people can click through to get facts about the trade, and refer customers/associates/suppliers to TruthAboutFur.com
• Add the video The Fur Industry in 2 Minutes Flat to your website using this embedded link: <iframe width=“560" height="315" src="https://www.youtube.com/embed/sydmyD8ouxM" frameborder="0" allowfullscreen></iframe>

If you are a trapper:

• Take guests out on the trap line from time to time. It may slow you down, but it is worth it. Read more on taking people out on your trapline.
• Volunteer to hold classes and teach people about what trappers do.
• Educate the young. The key to sustaining this wonderful activity and to protecting fur trapping is to get young people interested in it.
• Be active online about what you do, how you do it, and why you do it. Trapping is very complex and it is important to understand the benefits trapping brings to wildlife populations and how licenses fund responsible conservation.
• Ally yourself with hunters and fishermen. Sportsmen need to work together to strengthen and protect their rights.
• For strong debate arguments, check out our Q&A section about trapping.

If you are a fur farmer:

• Open your farm up to visitors. Inviting people onto your farm gives you the chance to educate them on how the industry works, and show you have nothing to hide. Contact your local or national fur farming association (Canadian Mink Breeders Association or Fur Commission USA) for information on how to organize such an event.
• Answer questions. Fur farming should be easy to defend. Animals must be treated well in order to have nice fur, and even the activists can't deny this obvious fact. If people have questions about the animals’ pens, food, and health, be honest and tell them what you do and why you do it.
• Remind people that fur farms are an integral part of the human food chain, and that the animals eat leftovers from chicken farms and fisheries.
• Be active on online. Many farmers show photos of their animals and the daily life of farm work. Being open and transparent about your work is key to ensuring we protect fur farming and get people to support it.
• Ally yourself with other farmers and support the farming trade. Sticking together is key to protecting the farmers of North America.
• For strong debate arguments, check out our Q&A about fur farming on our website.

For everyone who supports or works in the fur trade:

• Be active online! Comment on articles and social media. Share the truth, dispel myths, and remind people that there are lots of us that support the trade.
• Work hard to debunk myths and share positive fur trade information on all of your personal networks.
• Check out the Truth About Fur website to brush up on the facts, and refer people to it if they have questions about the trade.
• Support brands who sell fur, and try to avoid brands who have an anti-fur stance.
• Buy fur! Whether you are buying new, vintage, a coat, or an accessory, one of the best ways to support and promote this remarkable heritage industry is to buy and wear fur products.
• Support real animal welfare and conservation, not “animal rights”! Make sure you know the true agendas of any charities you support. If you care about pets, always donate to your local shelter and not the national “animal-rights” groups such as PETA and HSUS. Read up on charitable donations.
• When you wear fur, tell people why you do it. Be vocal about your support of the trade and don’t shy away from expressing it.

Stay in touch! If there is an important issue we need to address quickly, contact us by email, Facebook, Twitter, or Instagram. Do you have an amazing story to share? We want to post it in our Truth About Fur blog. Help us be the go-to place to represent the true image of the industry. Send us your beautiful pictures. We welcome your comments and contributions.

Some of our useful resources include answers to the most frequently asked questions:

• Are animals skinned alive for their fur?
• How are farmed mink killed?
• Is fur processing bad for the environment?
• How are fur animals trapped in the wild?
• What happens to the rest of the trapped animal once the fur is taken?
• Do fur farmers and trappers get a fair price for their products?

It's seal hunt season and with that comes the onslaught of lies and propaganda surrounding the hunt. This article describes how PETA is hurting the Inuit with its anti-sealing campaign while this one covers the food insecurity faced by the Inuit (pictured above) because of the decline of the seal skin trade. But it is not all bad news for the seal hunters; the Norwegian hunt has renewed interest thanks to a documentary, Angry Inuk, the Inuit seal hunt, which is having a very positive impact. And the lies about the suffering of the animals during seal hunt season are being exposed by articles such as this.

Since we are on the topic of animal rights, let's see what activists have been up to in the last month. Foie gras protesters outside a restaurant in the UK haven't given up, even though their antics seem to have resulted in increased trade for the restaurant. PETA found itself locked out of a LVMH shareholder meeting (boohoo for them). This Member of Parliament in the UK, whose party advocates veganism, was caught eating fish and has had to issue an apology. And we loved this article exploring the issue of white privilege in the vegan movement. Our blog finally put pen to paper on the very important and often confused issue about the difference between animal welfare and animal rights philosophies. (We'll give you a hint: the first is great, the second isn't.)

On the fashion front, this article does a good job explaining how a fur coat now represents status in menswear. Or you could just wear fur on your eyelids – mink, to be precise – as it is very popular in the world of eyelash extensions. If you are looking for some home decorating ideas, then look no further: this penthouse is practically covered in fur. Here's an important story for our vintage fur retailing readers: this store owner in San Francisco is being charged for selling endangered furs because she didn't realize that the laws changed last year. Speaking of old furs, here's how to make them last: store your furs properly (pictured above).

There's been no shortage of trapper features recently, and our picks include a feature on the Yankee trapper in Arkansas and this Yellowknife trapper following in his late father's footsteps. Since we are on the topic of tradition, read about Canada's trapping traditions here or learn about a new innovative fur product (pictured above) and the wonderful history behind it in this Truth About Fur guest blog post by Brenda Dragon. Good news for Northwest Territory trappers: the last set of auction results were very promising.

Next time you get in a debate with someone claiming there are "benefits" to fake fur, you may want to show them this article. It's yet another piece describing the serious environmental damage caused by synthetic fabrics.

Let's end this month's round up with some of our favourite animal stories.

This 15-foot python scares the heck out of us.

This beaver has added cattle herding to his list of skills (pictured above).

It's usually deer that get hit by cars, but in Canada, they've got humans getting hit by deer.

Spring is the time to put away your furs, and correct storage during the off-season is essential if you want to enjoy the warmth, comfort and beauty of your furs for many years. Storing fur coats and jackets is usually best done with a professional retail furrier, although there may be occasions when you want to store some items at home. (More on this below.)

If you own valuable furs (valuable financially or sentimentally), you should definitely store them professionally during the summer months. A good furrier will have a storage facility which is kept in a range of 50-60F (10-15C) and 45-55% humidity, which has been shown to be the ideal conditions for preserving furs. Most people store their furs through the summer months, and bring them home when the cooler weather returns in the fall.

Another reason for storing fur with a professional is that it provides an opportunity for your retail furrier to thoroughly inspect your fur at the end of the season. Small tears, missing buttons, worn spots or other damage can then be identified and repaired before they become bigger and more costly problems.

Your retail furrier is also equipped to properly clean your fur, removing oils (e.g., around the neckline) and small particles of dirt or grit that can damage fur follicles. Professional cleaning also restores the natural brilliance and beauty of your furs.

Just like you would service a car, maintain a house, or correctly clean and store silverware, caring for your furs will protect your investment and assure many more years of use.

Fur storage costs are usually based on the value of your garments. So storing a coat valued at $500 may cost as little as $32 (or $39, including a year-round insurance policy). At the higher end, a $4,500 coat might cost $86 for storage (or $133 including year-round insurance) – i.e., about the price of one decent cup of coffee per week. [Storage prices vary depending on rent and other costs in different regions.]

But what if you have vintage pieces that aren’t in top-notch condition, or other inexpensive garments, trims or accessories? Or maybe there’s no furrier in your area? Is it possible to keep your furs in reasonably good condition at home?

Unfortunately, it is near impossible to duplicate the controlled atmosphere of a professional fur-storage vault in your home closet. But here are a few tips to help protect your furs as well as possible in a home environment:

• Avoid storing fur in a basement, where it can be too damp. Too much humidity can result in a moldy lining.

• Ideally you want to store the furs in a place where there is no direct sunlight, and not too much heat. A bedroom is often a good choice, providing you don’t keep yours too warm.

• The furs need to hang freely and have a bit of air, so don’t try to stuff too many in a closet.

• Use a proper fur hanger, with shoulders, to preserve the shape of your coat.

• If you don’t use your furs frequently, or during the summer months, cover them with cotton garment bags or cotton sheets.

• Never store your furs in plastic; fur needs to “breathe”.

• Removable fur parka trims, scarves, or other accessories can be stored on hangers or in uncovered boxes in your closet.

The public debate about fur (and other animal products) is often distorted by confusion between two important concepts: animal welfare and animal rights. These terms sound similar and are often used interchangeably, but they describe two profoundly different ideas. Caring about the welfare of the animals we use – for food and other purposes – is very different from assigning them the rights that activist groups are now proposing.

Do you believe that farm animals should be treated humanely and spared unnecessary suffering? Then you are a proponent of animal welfare. Animal-rights advocates, by contrast, argue that humans have no right to use animals at all – not for food, clothing, or anything else. They believe that all livestock production should be shut down completely. “Not better cages, no cages at all!” is their rallying cry.

It is rare that we agree with PETA on anything, but its views on the chasm separating animal welfare and animal rights are spelled out clearly on its website for all to see:

“Animal rights means that animals are not ours to use for food, clothing, entertainment, or experimentation ... Animal welfare allows these uses as long as ‘humane’ guidelines are followed.”

Let’s see how this distinction plays out in the real world.

Eating Meat, Fish and Dairy

Animal-welfare advocates have worked for the past 100 years to ensure that the animals that provide us with meat, dairy products and eggs receive good nutrition and care. Thanks to their efforts we have humane-slaughter regulations, codes of practice and other provisions to minimize stress and suffering. This is an on-going process. For example, while modern production methods have made animal protein more affordable for millions, promoting healthy brain development for infants and children, they also raise new animal-welfare challenges.

Animal-rights advocates do not seek better conditions for farm animals. Rather, they oppose all killing and consumption of animals no matter how humanely this is done. Their openly-stated goal is to shut down all livestock farms and to end the consumption of meat, dairy, eggs, and any other animal products – even honey. They demand everyone becomes “vegan”, and argue that animal-welfare improvements only serve to justify what, for them, can never be justified, i.e., the killing of animals.

Wearing Leather, Fur, Wool and Silk

Again, animal-welfare advocates work to ensure that animals used for the skin, fur, feathers, hair, or other materials are treated humanely, with minimal suffering. Their efforts have driven North America’s world-leading trap-research program, and the development of codes of practice for fur farms.

Animal-rights campaigners oppose any use of all animal products for clothing or accessories. They often show examples of shocking abuse in their campaigns against fur, leather, and wool – which can make it look like they are concerned about animal welfare – but their goal is not better standards or regulations. They don’t believe humans have a right to use animals at all, which means no more wool, leather, fur, cashmere, down or even silk.

Owning Pets

Animal-welfare advocates believe that owning a pet is a privilege that comes with responsibilities. A pet needs to be housed, fed, and cared for properly, to ensure an acceptable level of well-being.

Animal-rights activists consider pet ownership to be a form of slavery. In their Brave New World there would be no more cats, dogs, fish, hamsters, bunnies, budgies, or other pets. In fact, the shocking kill-rate at PETA’s “shelter” confirms that it prefers to euthanize pets rather than find new homes for them, despite receiving more than $50 million annually from well-meaning donors.

Animals for Entertainment

Zoos, circuses, racetracks and other activities that use animals for entertainment are obliged, by law, to respect the welfare of their animals, ensuring they receive appropriate nutrition, housing and care.

Animal-rights activists, by contrast, want to ban all such activities. If they have their way, there will be no more animals in circuses, no more horse-back riding or dog shows, not even zoos that support breeding programs for endangered species. If giant panda conservation had been in PETA's hands rather than those of the Chinese government, it would probably be extinct by now.

Animals for Medical Research

The efforts of animal-welfare advocates ensure the responsible care of animals used for medical research. The “3-Rs” require that researchers “Replace” animals with other techniques when possible, “Reduce” the number of animals used to the minimum required to achieve their objectives, and “Refine” experiments to minimize suffering. Experiments using animals must be justified to show that the benefits could not be obtained otherwise.

Animal-rights activists want to ban any use of animals for medical research, no matter the benefits. To understand the implications of this position, consider that, according to the Foundation for Biomedical Research, “Animal research has played a vital role in virtually every major medical advance of the last century - for both human and veterinary health. From antibiotics to blood transfusions, from dialysis to organ transplantation, from vaccinations to chemotherapy, bypass surgery and joint replacement, practically every present-day protocol for the prevention, treatment, cure and control of disease, pain and suffering is based on knowledge attained through research with lab animals.” This does not impress animal-rights activists. According to PETA’s founder Ingrid Newkirk, “Even if animal research produced a cure for AIDS, we’d be against it.”

Animals at Work

People have long used animals for all sorts of work: horses and oxen pull loads and plow fields; pigs root out truffles; service dogs help a range of people in need while others pull sleds and sniff out bombs; and now, falcons are taking down intrusive drones. Most people who work with animals care about their partners and provide them with excellent care, and these animal-welfare concerns are increasingly codified in regulations.

Animal-rights activists seek to end this important relationship that humans have long enjoyed with animals.

Bottom line: while “animal welfare” recognizes that animals enrich our lives in many more ways than we usually consider, “animal rights” denies that humans have any right to use animals for our own ends.

Groups like PETA blur this distinction by showing extreme examples of animal abuse in their campaigns. Their goal is not to improve the treatment of animals we use. It is to end all animal use completely.

Fur retail had a great month in March! Let's start with the Canada Goose IPO, which soared 27% on the Toronto Stock Exchange on its first day. We guess the crazy protesters outside their stores aren't scaring off investors and customers. And there are other stores celebrating, too! Sch'dy Furs is celebrating 50 years in business, and Hinsdale Furriers has made it to 65 years. And hats off to Gently Loved Furs who have made it to their 10-year anniversary and the Anchorage furriers who are adapting their businesses to the changing times.

Speaking of changing times, the Fall 2017 fashion trends are leaning towards fur, very colourful fur to be exact. We were thrilled to hear that We Are Fur counted fur on 67% of the Fall 2017 catwalk shows. What's it like to wear fur-lined shoes every day? This guy tried it out and enjoyed it thoroughly. If you are looking for some new fur, then check out one of Lysa Lash's trunk shows; this Canadian designer is well known for her personalized service in fur retail.

But not everyone is rushing out to buy furs, some people are standing outside fur stores protesting. But the fur protesters outside Canada Goose stores are the least of our worries. These activists stormed a church demanding animals be treated like Christians, while this crazy woman crashed her car into a truck carrying chickens because she is vegan. PETA says that being vegan makes you less aggressive but we are pretty sure there isn't an ounce of truth to this. And next time an activist tells you to switch to fake fur, remember to tell them the bad news: many fake furs aren't even vegan (above).

Sadly we are coming up to the key "season" for animal rights activists: the commercial seal hunt starts soon and this is the activists' main opportunity to raise money by using photos of baby seals (that aren't even hunted). If you want some facts (real facts) about the seal hunt, the Seals and Sealing website is a good start. The film Angry Inuk continues to have an impact on how people view the seal hunt, but we still need to work hard on spreading the good word about this traditional, sustainable hunt.

While we are on the subject of tradition and wild furs, these articles highlight the traditional aspects of trapping in Kansas and Vermont, and this Canadian trapper is passing on the know-how of his trade. We firmly believe that wild fur is the most eco-friendly clothing choice and trapping is an activity that must continue.

Let's end our roundup with some news stories we found extremely useful or interesting:

This article encourages farmers to be ambassadors for their trade;

Eagles are now the weapon of choice against drones (pictured above);

This is how to protect yourself against a mountain lion;

Canada Goose isn't just a clothing brand, it is a dangerous predator!

If you haven't visited www.truthaboutfur.com for some time, you're in for a pleasant surprise: North America's premiere fur website has been completely rebuilt to better answer the key questions that people are asking about the modern fur trade.

Truth About Fur was created to inform and reassure consumers, retailers, designers, teachers, journalists, political leaders, and anyone else interested in getting the facts about this remarkable heritage industry. Through expert interviews, media coverage, and in-depth articles, the Truth About Fur website is a fact-driven resource about the trade, hence the tagline All Facts, No Fiction.

In addition to a redesign, the website has new features and content aimed at dispelling myths about the trade and giving a human face to the people who work in it.

• A video, entitled “The North American Fur Trade in 2-Minutes Flat”, explains the processes from raw materials to finished products, as well as facts and figures about the trade.

• The new Ethics of Fur section shows clearly that the modern fur trade satisfies the ethical criteria generally accepted by society as the basis for when and how we use animals.

• The life cycle of fur production is explained in detail in the section How Fur Is Produced.

• The Fur Family Album features both archival and submitted photography of the people who make up the trade, including trappers living off the land, third- and fourth-generation farmers, and highly skilled craftsmen.

• The Q&A section covers those questions most often asked about the trade, with responses from experts including veterinarians, trappers, farmers and biologists. Questions include: Is trapping humane? Are animals skinned alive for their fur? Does fur-dressing harm the environment? The main activist criticisms of the fur trade are also analyzed and refuted with facts.

• The blog features weekly articles covering a variety of topics including current issues affecting the trade, profiles and interviews with key players.

• Two new Chinese-language versions of the site are now available (in traditional and simplified characters), and a French-language version will be launched soon.

• Now mobile-compatible, the site will be easily accessed directly from our social media platforms, including our Facebook page which now has over 45,000 followers.

“For much too long, animal activists directed and dominated the public discussion about the ethics of using fur. With our completely re-engineered website and social-media platforms we are giving a voice to the real people of the fur trade,” says Alan Herscovici, Truth About Fur’s senior writer and researcher.

“We urge everyone in the trade to visit the new fur website, and to use this powerful new tool whenever questions about the environmental, animal-welfare or ethical justification of the fur trade are raised.”

TruthAboutFur.com is produced in cooperation with the main North American fur trade associations and auctions, and with support from the International Fur Federation (Americas).

F is for February, Fur and Fashion so let's start this month's roundup with some fur fashion news. We loved this article about why Russian women love fur, and while there is certainly an element of glamour attached to fur coats, the message is overwhelmingly about warmth, something a fake fur will never be able to provide.

As well as being winter, it is also runway show season, and where there are fashion shows, there are furs. If you want a fashion update but aren't looking to buy new, check out our guide on recycling old fur coats, or if you want an option that is super low impact (pardon the pun) then why not look into roadkill furs? Our fur coat of the month was definitely this teen's seal skin parka. It looks great and we love the story behind it.

On the subject of seals, one of Canada's most outspoken seal hunt activists, throat singer Tanya Tagaq, was temporarily banned from Facebook over a seal skin photo. She was quickly reinstated and an apology followed, so this would hardly be called a win for the animal rights activists. Speaking of losers, we love this Super Bowl ad about the Humane Society of the United States (above), and the fact that the noise levels of anti-fur protests are now being monitored. Wait? Don't you want screaming lunatics shouting at you on your way home? No, and it seems that animal rights activists ARE getting more aggressive. Here's why.

In other animal rights news, activists are trying to get London Fashion Week to ban fur (unlikely to happen), the video depicting "abuse" on the set of A Dog's Purpose was proven to have been misleading, and we've found this great website exposing Trip Advisor, the travel reviews website, for working with PETA. They are refusing to let people book holiday activities that involve animals. Well, I guess we can all go to another website to plan our holidays, right?

It's a good thing that coyote fur fashion trims have become so popular on parkas and coyote fur sales are rising, as we need a reason to keep trapping them. Coyotes in California (above) have gotten so brazen they are attacking giant dogs, on leashes! There were two legal victories for trappers last month: a judge dismissed a lawsuit over incidental lynx trapping, and Republicans in the US backed off their plan to sell 3.3 million acres of public land.

Some other things we learnt in February:

Ultra orthodox Jews are an unexpected ally for pro-fur advocates.

This is model behaviour for hunters who are being harassed by anti-hunters.

You can get clothing made from knit dog fur.

Bison are back in Banff, and we hope they stay.

Stay warm out there, friends!

Let's start our January news roundup with a story that has warmed our hearts: the story of a pair of fur farm vandals being jailed for their crimes. Nicole Kissane was sentenced to 21 months in prison and ordered to pay $423,477 in restitution, while her partner in crime is already serving a two-year sentence. Let this be a lesson to anyone planning on releasing mink and vandalizing fur farms!

In other good activist news, PETA is facing two lawsuits, anti-fur police impersonators are getting in trouble, and activists in the UK are going to be unmasked. If you are unsure about the difference between PETA and HSUS, this educational video (above) will be helpful, and if you need some help wading through the hundreds of lies these organizations use to further their agenda, here is our list of 5 Biggest Lies Animal Activists Tell About Fur.

At least the activists aren't preventing people buying or wearing fur: these second-generation and fourth-generation furriers are thriving. Meanwhile, if you are looking for a furry baby gift, check out these stuffed animals made of real fur. And celebrities have not stopped donning their pelts, including the Duchess of Cambridge (below) and Puff Daddy. Need some inspiration for your wardrobe? Here are 8 Musicians Who Rocked Some Serious Fur Coats in 2016.

If you are in the market for something a bit more discreet, then how about these mink-lined shoes? Or something a bit more affordable? Here are some fur-lined parkas that won't break the budget. If you've already got a fur collection but you need some tips of taking care of it, then check out our piece about protecting your furs from moths or this article about how to clean "fancy" fabrics.

Our trapper friends will most likely agree with these articles about how trappers aren't bad guys, the old-fashioned challenges are the lure, and how trapping is about being in the great outdoors. While we are on the topic of wild fur, we were thrilled to hear that Angry Inuk won the People's Choice Award at this film festival (above) and this Vancouver restaurant is re-opening the debate of the seal hunt, by offering seal meat on its menu.

Chili Dog Anyone?

Farmers have been busy, as usual, dealing with drones that scare their animals and trying to educate their non-farmer friends. And does run-off from mink farms damage marine life? The answer is no.

Let's end this month's roundup with a few questions to reflect on:

Is it ok for the general public to dispatch an animal in distress?

Could you survive a power outage in Antarctica?

Is a spicy dog vest the answer to fending off wolves? (above)

Do dolphins use a wing man to meet the ladies?

Can a pair of fox shorts save your life?