Simon Ward is a veteran environmental journalist and communicator specialising in the sustainable use of renewable natural resources, and in particular wildlife. From 1998 to 2011, he was communications director for Fur Commission USA.
For an autobiographical account of Simon’s development into a conservationist, see From animal activist to adult: a personal journey.
Contact Simon at [email protected]
Few countries are as closely associated with one animal as Canada is with the North American beaver. Unsurprisingly, therefore, Castor… Read More
Beaver sculpture at the Canadian Parliament.. Photo: D. Gordon E. Robertson, CC BY-SA 3.0, via Wikimedia Commons
Few countries are as closely associated with one animal as Canada is with the North American beaver. Unsurprisingly, therefore, Castor canadensis is Canada's national animal, a status it has officially held for 50 years. On March 24, 1975, the National Symbol of Canada Act received royal assent, recognising the beaver as "a symbol of the sovereignty of Canada".
Most Canadians support this choice of national symbol because they recognise the key role played by the beaver in the country's history, but our love of the animal is not universal.
On the plus side, this herbivorous, semi-aquatic rodent is found in every province and territory of the country, so at least it lives here. In contrast, some countries pay homage to animals that are extremely rare, or even non-existent in the wild, like England's lion!
In a comical way, it's also cute – like a buck-toothed, plump gent with stubby legs and a tail like a washboard that it sits on! (If it had a hairless whip of a tail like a rat, would you still love it?)
And by no means least, in an age when the topic of climate change is on everyone's lips, the beaver is lauded by scientists as "nature's engineer" for building dams and canals that slow runoff in drought-prone regions.
There is a downside, though. As detractors are quick to point out, beavers also destroy culverts and stands of trees, and cause flooding.
Of course, recognition of the important role played by beavers in Canada's history began long ago; in 1975 it was just made official.
Beavers almost certainly helped clothe and feed North America's first human inhabitants, at least 14,000 years ago. What is certain is that in the millennia that followed, Indigenous peoples made good use of beaver fur, bones, meat, and castoreum, a substance secreted by glands that makes excellent bait for carnivores. As evidence of this cultural and economic importance, beavers have always featured prominently on totem poles of the Pacific Northwest.
Above all, though, the beaver is recognised today as the driver behind the westward expansion of European fur traders, without whom the country we know today might look very different. In the 16th century, beaver pelts were already extremely popular in Europe for making waterproof felt hats, robes and winter coats. But as Eurasian beaver numbers dried up, swarms of French and later British adventurers came to what would become Canada, where beavers were still plentiful. These people traded with locals for beaver pelts, usually peacefully – marriage frequently helped seal a business relationship – but sometimes less peacefully. Just the name Beaver Wars, fought in the 17th century between the Iroquois Confederacy and various other First Nations, often with French colonial forces, says it all.
Up until the mid-1800s, then, the fur trade was the backbone of this colonial economy, while discerning European gentlemen still sought out beaver top hats rather than those made of silk "hatter's plush", which by then dominated the market.
From Stamps to Mascots
In 1671, a year after its founding, the Hudson's Bay Company incorporated four beavers in its heraldic achievement. Photo: Qyd, CC BY-SA 3.0, via Wikimedia Commons..
It was in this period that the beaver firmly established itself as a symbol in heraldic achievements (commonly but erroneously called coats of arms), including in that of the Hudson's Bay Company. On receiving its royal charter in 1670, Canada's oldest corporation made its founders wealthy through trading, mainly for fur, and in particular beaver fur.
Over time, the beaver has lent its image or name to a diverse range of causes, for example:
1833: Though it has changed over time, the coat of arms of Montreal has always featured a beaver; 1851: The Province of Canada issued what is considered to be the country's first postage stamp, the “Threepenny Beaver”; 1857: Since this date, the University of Toronto coat of arms has included one or two beavers; 1886: Canadian Pacific Railway began using a logo of a beaver atop a shield. The beaver was chosen to honour key investor Donald Smith, who was also a former governor of Hudson's Bay Company; 1937: Through the reigns of three British monarchs, the beaver has appeared on the reverse of Canada's 5-cent "nickel" coin; 1948: de Havilland Canada introduced a single-engined bush plane, the DHC-2 Beaver; 1966: Since its founding, the arms of the Royal Heraldry Society of Canada have featured a beaver; 1976:Amik the beaver was selected as the official mascot of the Summer Olympic Games in Montreal. "Amik" is Algonquin for "beaver"; 1992: The coat of arms of Manitoba was augmented with the addition of a beaver crest.
Canada's first postage stamp was colloquially called the "threepenny beaver".
And as if this were not enough, Canadians celebrate National Beaver Day on the last Friday of every February. Given the animal's reputation for industriousness, it's fitting that this is not a holiday, but a chance for us all to be extra "busy beavers"!
Are you an artisan designer from a remote region, creating stunning fur fashion but still wondering how to break into… Read More
Vancouver Fashion Week is the second-largest event of its kind in North America. Photo: Lou Dahl.
Are you an artisan designer from a remote region, creating stunning fur fashion but still wondering how to break into the "big time"? Maybe you can learn from the experience of Jane Avery, a designer from New Zealand's South Island, who recently crossed the world to show her wares on a catwalk in Vancouver.
Truth About Fur: You launched the Lapin label in 2017, combining exotic fabrics with the fur of invasive wild rabbits, responsible for tremendous ecological damage in New Zealand. Your garments are spectacular and your environmental message is strong, so last November you accepted a longstanding invitation to show your wares on the other side of the planet. Is the New Zealand market too limiting for you? Is the urge to go international just irresistible? And aren't there other major fashion weeks closer to home than Vancouver Fashion Week (VFW)?
Jane Avery: Ever since I started Lapin, my intention was to “go international”. New Zealanders are notorious for wanting to leave our islands and seek their fortune in the big blue yonder. It’s part of our national character as isolated Antipodeans. So in the eyes of my fellow Kiwis, it’s certainly good for Lapin to earn kudos as an “international adventurer”. This is where I make my living after all, and we love it when a plucky compatriot takes a New Zealand story to the world.
New Zealand keeps me plenty busy fulfilling client work, but I am curious to know whether Lapin can succeed beyond these shores. And the Northern Hemisphere is the obvious choice for anyone in fur fashion.
There's a traditional appreciation of fur in northern countries, both cultural and because some can be so cold. In contrast, the majority of New Zealand’s fashion audience is in the sub-tropical North Island in cities like Auckland. Given the warmer climate, people there may like my work but they don’t necessarily see it as relevant to their wardrobes. I guess Australia's Melbourne Fashion Week might be a future aspiration for me, as it gets cold enough there in winter.
As for being drawn by the dream of hitting the big time, I think my coats and jackets would look wonderful on red carpets and certain global celebrities.
Tangerine Rose and Tangerine.
TAF: Canada certainly has a strong fur tradition, but was there anything in particular that drew you to Vancouver?
JA: It attracted me for a few reasons, both personal and professional.
On a personal level, Vancouver was my husband's home during his tertiary education, so it’s a familiar haunt and we have good friends to stay with.
From a fashion perspective, I considered both the city and the fashion show. At first glance, the city's style may seem to be dominated by puffer jackets and camel overcoats, but there’s also a quiet yet definitive fashion presence there – an "if you know, you know" kind of vibe.
As for the show itself, since VFW was founded in 2001, it has grown to become the second-largest fashion week in North America, after New York.
It provides a platform for designers to show their wares both to a local audience and also, thanks to the digital age, international fashion-watchers too. It does a great job of distributing images to a plethora of fashion-related businesses, including other shows, PR companies, buyers and stylists – everyone with their eyes peeled for potential talent.
Colonel Mustard and Caper.
TAF: You actually launched Lapin at a smaller fashion week in New Zealand's Dunedin, so VFW was not your first. During the seven years between Dunedin and Vancouver, how did you keep moving forward?
JA:iD Dunedin Fashion Week is an excellent platform for emerging designers in its own right, for getting noticed in our part of the world and also further afield thanks to the Internet. I was spotted, and in the weeks that followed, I received several offers to show by, among others, VFW.
But even though these offers intrigued me, I held them at arm's length. Showing at an international fashion week, no matter how close to home, is a big investment, especially for a new business. It was important for me to establish Lapin within New Zealand first, and eye the big wide world from afar for a while.
Also bear in mind that slow fashion is slow, and I’m only one pair of hands. It would be quite impossible for me to show a new collection every year or even every two years. I struggle with the reality of not being able to realise all of my fabulous ideas in a more timely manner. But hey, I am extremely privileged to be able to work independently in my chosen field, and satisfy the desires of clients paying for my work. It’s amazing really.
So I kept busy, for example producing my own show in 2018, also in Dunedin, in collaboration with a local jewellery designer. And in 2019 I hosted a workshop at my studio. Then came Covid and the years of "pivoting" happened. I supplemented my Lapin work with vintage fur up-cycling and cultivating clients for possum fur decor. Then in 2022 and 2023 we had major family issues, which meant Lapin couldn't take centre stage.
TAF: And then in 2024 came VFW, which must have been a change of pace. What were you hoping to gain from the experience?
JA: When I committed to VFW, I felt like I was putting my dreams and schemes back on track.
Aside from gaining general fashion week experience, my primary objective was securing imagery. I knew that VFW puts out a high-end product devoted to showcasing designers well, so I was sure to come away with good photos and video of my work being worn by professional models on a well-lit, well-attended runway. And I’m pleased with the result. I now have plenty of good stuff for my various publicity avenues, and it'll keep the social media beast fed for a while.
Also, as I hoped, I’ve had a few more invitations to fashion weeks plus enquiries from big city PR companies.
So I’m happy Lapin is being noticed outside of New Zealand, and I now have the confidence to show anywhere in the world.
Neo and Boho Bunny.
TAF: You mentioned the importance these days of digital technologies in getting exposure for designers. Did VFW have any surprises for you?
JA: A big revelation for me was the sheer speed at which fashion images get out now, and viewers react. The posting of photos on Instagram was so fast and furious, it took me days to unravel the likes, shares and message requests!
There were some thrilling surprises too. Digital fashion platforms that featured my looks included Vogue Italia and Vogue México! Imagine seeing my brand on the same page as the “V” word!
I also dipped my toe into the world of fashion influencers and digital creators. I made a genuine connection with a fashion-forward lass from Vancouver Island, Josie Amanda Boulding. She was sitting front row for the Lapin show, and posted the next day how my presentation made her think about fur differently. At New York Fashion Week this February, Josie will be there wearing her Lapin "Incognito" jacket. An "advance guard", I call her!
Peacock and Emissary.
TAF: How about sales? Did you manage to make any while in Vancouver?
JA: I tried, but it was harder than I thought.
As an artisan designer making bespoke pieces, it’s never been my plan to court major store or boutique buyers. Instead I aim to present to fashionable individuals looking for something exceptional. Still, I thought I stood a fair chance of making some sales while in the city.
But it's difficult for a small brand all the way from New Zealand to generate local media attention, and while VFW profiles the season’s designers on its website and social media, and issues press releases, there’s no venue for displaying wares other than at the catwalk show.
So instead, I arranged private appointments in a hotel suite for interested people to try and buy. But there was minimal uptake. That was all part of the learning experience, I guess!
Botanica and Go North.
TAF: So overall, was VFW a positive outing for you? Would you advise other artisans dreaming of the big time to aim for a major fashion week too?
JA: Doing VFW was a big deal for me and I hope it was worth the effort, but quite frankly, I don't know yet. I've had my work recognised, and once again I've been able to tell people the environmental story behind Lapin. But whether major fashion weeks are an important promotional tool for designers like me, there are people far more qualified than I am to answer that. So I’m still in "wait and see" mode.
There are undoubtedly some positive takeaways, like all the professional photos and video you get of your work, that you can use as you see fit, and that appear in online fashion publications.
A word of caution though: if you're looking to get noticed in a world flooded with fashion images, be ready to invest a considerable amount of coin up front. Following up on just one of these invitations to show can cost a lot of money, so small businesses like mine can't say "yes" to all of them. Make good decisions and keep it real!
Jane Avery and husband Jeff enjoy front row seats at Vancouver Fashion Week. Photo: Lou Dahl.
TAF: So what does the future hold?
JA: I hope I can take Lapin to an international stage again in the future, be that another fashion week, a trade show, or some fantastic opportunity that hasn’t yet presented. But for now, it's back to the work table, and hopefully I can find time to make a few new Lapin pieces.
Lapin’s next outing is in March at the Wānaka A&P Show – real feet-on-the-ground grassroots kind of stuff. I’ll have a small marquee in a field along with tractors and agricultural produce, displaying Lapin wares and promoting my services with a sign saying "Vintage Fur Clinic". I’ll be inviting locals to bring along their old furs for a chat about upcycling possibilities. But make no mistake – it's not a backward step. Folk in the lower South Island are very sophisticated. It’s great down here, and the rest of the world should know it!
Meanwhile, I’ll keep asking the universe for a famous somebody to fall in love with my coats and wear one to a sparkling event!
Did you know that the province of Quebec has a thriving trapping group whose members are all women? While it’s… Read More
Trappeuses du Québec founder Cathy Naud (left) with her "right arm", Stéphanie Brousseau.
Did you know that the province of Quebec has a thriving trapping group whose members are all women? While it's true that the trapping world is dominated by men, every other trapping organisation opens its doors to male and female trappers alike, so why bother? Truth About Fur spoke to the founder of this unique group, Cathy Naud, to find out.
Truth About Fur: You started Trappeuses du Québec in 2020. What inspired you, and does it meet a real need?
Cathy Naud: Women-only communities are nothing new, and their aim is not to segregate women from men. They're about creating environments in which women can shine, grow, and contribute to fields traditionally dominated by men.
So when I launched Trappeuses du Québec, we already had women-only groups for hunting and fishing, but female trappers had been overlooked.
We offer a safe environment for women to empower themselves, and the fact that we already have over 1,500 members clearly indicates the demand was there.
TAF: You say you offer a "safe environment" for women as if mixed-gender groups are somehow unsafe. What do you mean?
Trappeuses du Québec member Mary Boily shows off her giant catch.
CN: By a "safe environment" I mean one where women can express themselves freely without fear of judgment. This builds their pride and confidence, and encourages them to share their expertise.
Of course we work with mixed-gender organisations all the time, and have received strong support from the Fédération des Trappeurs Gestionnaires du Québec and trapping businesses. But the reality is that mixed-gender groups, especially online, can be unwelcoming to women.
Some men are still dismissive of our skills as trappers and struggle to accept that we can trap as well as they do.
For example, sometimes a woman asks a genuine question, only for a man to give an unhelpful or mocking response. Or she'll ask a novice question and be ridiculed. Or she might recount her success in trapping a more challenging species, only to be met with surprise or even disbelief.
Of course, we must also deal with inappropriate comments like "nice beaver".
TAF: So how does your group ensure women have a more positive experience?
CN: We have several unofficial rules that I go through during the interview process. For example, every question deserves a respectful and thoughtful answer. Experienced trappers are expected to be generous with their time in mentoring beginners, and they are.
We also encourage members to share their successes, learn from their mistakes, and grow – all without fear of judgment or hostility.
Caroline Lavoie with her freshly harvested raccoon.
TAF: In general terms, who are your members?
CN: We are more than just a group of individuals; we are a network where women help one another, celebrate their shared passion, and contribute to ethical and sustainable practices. From beginners to seasoned trappers, every member plays a role in fostering a welcoming and supportive atmosphere.
We come from all over the province, are from diverse backgrounds, and have different skill levels. Most of us speak French – the language of our website and social media – but it's not a requirement, and thanks to artificial intelligence, online translating is easier than ever before!
TAF: More specifically, how are your members involved in trapping?
CN: A significant portion are part-time hobbyists who trap to connect with nature, practice traditional skills, and harvest materials ethically. Many of these are also passionate about hunting and fishing.
But we also have several professionals engaged in nuisance animal control or managing wildlife populations for parks or municipalities.
And then we have artisans and craftswomen who work with fur, bones, and even beaver tail leather. They create beautiful, handcrafted items that honour the animals they harvest.
Like so many parents, Rebecca Gagnon delights in introducing her daughter to the joys of trapping..
TAF: So aside from emphasizing respect and support for one another, are there areas where female trappers can teach men a thing or two?
CN: Women bring a distinct approach to trapping that often emphasizes patience and precision, and respect for animals and the environment.
Women tend to be more meticulous and careful than men when preparing animals they have harvested. For example, they may take more time skinning them to avoid damaging the hide. Men, in contrast, may prioritize speed and quantity over quality, which is more likely to lead to mistakes.
Women also tend to be more empathetic and ethical towards the animals they trap. They may spend extra time to ensure their traps are set perfectly to minimize harm to an animal and maximize efficiency. Again, some men prioritize speed and quantity.
And female trappers tend to share more and compete less than their male peers. They are more likely to ask questions, seek advice and collaborate, which can lead to a stronger sense of community.
Another important difference is our physical strength. Many women face challenges with trapping tools, and would like to see more of them designed specifically for us. For example, one member is currently developing an easier-to-use clamp for activating Conibear 330 traps.
Mireille Pouliot likes to do everything herself, from trapping and processing, all the way to final crafting.
TAF: It sounds like the differences between male and female trappers are the same as between men and women in general. Indeed, most men would agree that women are nicer, or at the very least are less likely to start wars! Is this an accurate assessment?
CN: That's correct. Women tend to be more patient, more empathetic, less competitive, and of course physically weaker than men. Trappeuses du Québec understands these differences, and seeks to provide a supportive environment in which women can feel empowered in their journeys as trappers.
After decades of leadership from the Fur Council of Canada, the “downstream” sectors of Canada’s fur trade will once again… Read More
For decades the fur trade's downstream sectors were represented by the Fur Council. Photo: D'Arcy Moses / Natural Furs.
After decades of leadership from the Fur Council of Canada, the "downstream" sectors of Canada's fur trade will once again have full representation following the absorption of the FCC by the expanding Fur Institute of Canada (FIC).
Both national associations always had members from all sectors of the trade, but each had its strengths.
The FCC, founded in 1964, had a downstream focus, working on trade issues, marketing and promotion, and producing educational materials for consumers and schools. The FIC, meanwhile, was launched in 1983 to administer Canada’s world-leading trap research and development program, and became the national forum for a wide range of trapping issues, notably implementation of the Agreement on International Humane Trapping Standards (AIHTS).
Together with the Canada Mink Breeders Association, these three national associations provided strong leadership for the Canadian trade.
Fur Council's Heyday
https://www.youtube.com/watch?v=KVXcP2tNZV4
As part of 2013's NAFFEM Style Lab experience, trendsetters were invited to style their Dream Fur.
“The Fur Council of Canada was one of the most productive and creative fur associations in the world,” recalls Alan Herscovici, who was raised in the Montreal fur manufacturing sector, and served as the FCC’s executive vice-president for two decades. “In the 1990s and early 2000s, the Fur Council produced major fur advertising campaigns, including billboards, and multi-page spreads in Vogue and other leading fashion publications."
“We also had programs to assist retailers in modernizing their stores, and engaged top fashion and marketing experts to help manufacturers to innovate and open new markets. We coordinated design competitions to encourage fashion students to work with fur. Not least important, the FCC was a leader in promoting the fur trade’s environmental and ethical messages, with printed materials for retailers, billboard campaigns, videos, and websites like Furisgreen.com and TruthAboutFur.com.”
Through the Canadian Fur Trade Development Institute, its manufacturer/wholesaler arm, the FCC also organized the North American Fur & Fashion Exposition in Montreal (NAFFEM), from 1986 until 2013.
But with the contraction of fur manufacturing and retailing over the past decade, it became increasingly difficult to maintain multiple associations. Several years ago, the FCC closed its Montreal office, and its administration was taken over by the FIC.
Merger with Fur Institute Formalized
Designer Dilan Porzuczek is on the new FIC committee responsible for fur product promotion and marketing.
Earlier this year, the merger was formalized. “Several wholesalers, retailers and other downstream operators who were former FCC members have now joined the FIC, and were invited to our annual meeting in Newfoundland last June,” says FIC Executive Director Doug Chiasson.
“Our objective these days is for our membership to represent all stakeholders in the fur trade because of the synergies this can bring," says Chiasson. "So bringing downstream operators under our umbrella is a major step in this direction. If we can help retailers and wholesalers to sell more fur products, that supports prices for primary producers and everyone through the entire supply chain, including auctions, processors, and brokers.”
Christina Nacos (left) and sister-in-law Sarah dote over an upcycled fox-lined denim parka.
Now several of the FIC's new members are in the process of setting up a committee to support fur product promotion and marketing, among them former FCC vice-president Christina Nacos of Natural Furs International.
“There’s no magic bullet that will solve all the industry’s problems," says Nacos, "but working together from within the Fur Institute is a cost-effective way to leverage our strengths. With the new committee being set up, it’s important now that as many designers, artisans, wholesalers and retailers as possible become FIC members, so we can really give this our best shot!”
Canadian retailers and wholesalers – and other downstream members -- who have not yet done so are invited to contact FIC Executive Director Doug Chiasson, at [email protected].
Now available on the web are a new series of instructional videos showing trappers how to avoid accidental catches of… Read More
Now available on the web are a new series of instructional videos showing trappers how to avoid accidental catches of non-target species, and what to do if they occur.
Trapping associations take this matter very seriously, for a few important reasons. Among these, catching the wrong species can be wasteful, or could interfere with conservation efforts. It also poses an existential threat to the future of trapping: when a pet dog is accidentally caught, anti-trapping campaigners use this as ammunition to call for an end to all trapping.
Eight original videos have been produced in French by the Fédération des Trappeurs Gestionnaires du Québec (FTGQ), with the Fur Institute of Canada (FIC) then dubbing on English translations. The websites of both organisations are showing the French versions, while FIC is also showing the English versions. The role of host in all the videos is played by trapping instructor and FTGQ managing director Gaétan Fournier.
Use cable cutters to remove a snare from a non-target species.
The videos cover strategies for avoiding accidental catches in restraining traps, killing traps and snares. They also cover a range of animals, including semi-aquatic furbearers (muskrat, otter and mink), birds of prey, cervids (moose, deer, elk and caribou), and domestic animals (mainly pet dogs).
No fewer than three of the videos focus on pet dogs, including one that deals exclusively with what dog-walkers and trappers should do if a dog is accidentally caught.
Traps should be set so that pet dogs are in no danger.
"No trapper wants to catch a pet dog," explains Pierre Canac-Marquis, Coordinator of the Canadian Trap Research and Certification Program, who collaborated on the project along with fellow FIC member Ryan Sealy, a trapping instructor in Yukon. "Indeed, most of us have dogs of our own, so we understand the grief a family goes through when they lose their pet."
"But the reality is that on those rare occasions that a dog is accidentally caught in a trap, anti-trapping campaigners seize the opportunity to present all trapping in a bad light."
"For this reason in particular, trappers must strive to eliminate accidental catches of dogs. The future of trapping, with all the benefits it brings for conservation and communities, could depend on it."
The current crop of reality TV shows suggests that not only are many North Americans interested in living closer to… Read More
Reality TV shows like Swamp People recognise that killing animals is part of living close to nature.
The current crop of reality TV shows suggests that not only are many North Americans interested in living closer to nature, they actually crave it. This should bode well for the future of all outdoor activities that involve the taking of animal life, including fur trapping.
This is not a new idea, at least not for me. A decade ago I wrote a piece entitled "Mountain men wannabes: Allies of the fur trade", asking whether we were doing enough to tap into a large base of reality TV fans interested in getting their hands dirty in the great outdoors.
What I wasn't sure of was how many other people were thinking the same thing.
"I’d say definitely there is some increased popularity and interest from reality TV shows," said Abercrombie, "but most of all I think because trappers have many skills based on self-sufficiency, sustainable living on the land and bushcraft knowledge."
Agreed, reality TV shows don't deserve all the credit, or maybe even a large part of it. Above all, people's interest in "sustainable living on the land" is growing because of our hugely improved awareness of issues like climate change, pollution, and habitat loss.
Still, reality TV is playing a role in all this, whether it's because producers are setting trends or pandering to those that already exist. It's also vindicating for me to hear someone else actually say it!
Swamp People
A major exploiter of this genre is the History Channel, though there are several others.
For an impressive 15 seasons, History's Swamp People has been shooting Louisiana alligators in the head, while dispensing tidbits of advice on family values, protecting communities, and occasionally wildlife management. The show is also now on its third spinoff series, Swamp People: Serpent Invasion, in which cast members bag giant Burmese pythons in the Everglades. A lot of the action is surely staged, but the conservation message about invasive pythons is very real.
Then there's Mountain Men, now in its 12th season, that teaches viewers to chase mountain lions with dogs, haul logs, roast squirrels, and grow shaggy beards.
And for 11 seasons, the survival series Alone has taught us how to fish with thorns, trap rabbits, shoot grouse with a homemade bow and arrow, and build an earth shelter.
Sanitised Killing
On Forged in Fire, blades are often tested for sharpness and strength on pig carcasses.
An important part of these shows is that they don't – can't – dodge the fact that killing animals is an intrinsic part of whatever lifestyle they are promoting.
Sure, the actual killing process is sanitised (i.e., not shown), but it takes little imagination to guess what happens off-camera.
Thus in Swamp People, we never actually see a gator take a bullet in the skull, but we do see a rifle muzzle being discharged while someone yells "Choot it!"
In Mountain Men and Alone, we know the wounded rabbit or grouse had its neck wrung, though we are spared the sight.
Serpent Invasion is more ambiguous. Pythons are caught live and by hand, then thrown in sacks, so sensitive viewers can kid themselves they end up in pet stores or zoos. But local law says they are actually dispatched on site by a trained professional, usually with a captive bolt pistol.
History Channel even gives us scenes of butchery, albeit minus the blood and in an unlikely setting. On its hugely popular reality show Forged in Fire, newly crafted blades are often tested for sharpness and strength on bled-out pig carcasses, salmon and ram skulls.
PETA and Friends Silent
Against this backdrop of animal slaughter and butchery, the silence of animal rights groups has been remarkable.
It's tempting to trot out an old argument that since most people hate crocodilians and snakes (and spiders) anyway, campaigning for their rights would be a lost cause. But that doesn't quite hold water given that PETA et al. are now fighting hard to ban "exotic skins" from croc and python farms.
Another old argument that no longer works is that you don't protest against leather at a Hell's Angel rally. Sure, gator hunters tend to be large and survivalists are ridiculously healthy, but in this age of remote protesting afforded by the Internet, the chances of them gutting and skewering you are zero.
My explanation is far more positive.
Commercial TV executives, and the bodies that regulate what programs can show, are all about giving us what we want – with obvious exceptions. And that means that a group of people sat down somewhere and discussed topics like:
• Is it ok to show alligators being shot in the head?
• Is it ok to show rabbits being trapped or grouse being shot with an arrow?
• Is it ok to show pig carcasses being cut to pieces?
Obviously regulators approved all these, with conditions, suggesting that showing such scenes has been judged beneficial – educational even – to society as a whole.
If my logic is sound, it tells me two things.
First of all, it tells me that the majority of North Americans accept the killing of animals as part and parcel of living close to nature.
And second, it underscores that the targeting by animal rights groups of wild fur trappers is arbitrary and therefore unjust. We need to stress this in our public relations.
If the North American public are ready for scenes of gators being shot in the head, rabbits being trapped, and pig carcasses being cut to ribbons, it's also ready for scenes of fur trappers at work.
On June 21-22, the Fur Institute of Canada held its Annual General Meeting in Corner Brook, Newfoundland and Labrador, and… Read More
FIC Executive Director Doug Chiasson with Howard Noseworthy, MP Gudie Hutchings, and Ross White.
On June 21-22, the Fur Institute of Canada held its Annual General Meeting in Corner Brook, Newfoundland and Labrador, and presented three awards honouring lifelong contributions to animal welfare and conservation of furbearers.
The awards vary from year to year, with this year's presentations being the Neal Jotham Award, the North American Furbearer Conservation Award, and the Lloyd Cook Award. .
Ross White receives his Neal Jotham Award from FIC president Jason White.
First presented by the FIC in 2014, the Neal Jotham Award recognises its late namesake's contributions to animal welfare, and in particular his leadership in creating international standards for humane trapping systems.
Sponsored by the Saskatchewan Trappers Association, this year's award went to Ross White, a prominent figure in the wild fur trade for many years.
White is a long-time active member of the Trappers Association of Nova Scotia, including serving on its Board. Above all, he is known as a tireless advocate for trapper education and engagement, and for introducing the next generation to trapping.
White played a key role behind the scenes in negotiations in the mid-1990s on the Agreement on International Humane Trapping Standards (AIHTS). Though officially an inter-governmental process involving Canada, the US, the EU and Russia, Canada's negotiating team recognized the value of accessing the best available knowledge that only trappers could provide. White was key in making sure trapping associations provided the funding needed to enable Howard Noseworthy (see below) to stay in Brussels to support and advise North American negotiators.
Said FIC Board member Mike O'Brien in his presentation speech, "He ‘got’ the changing world that trappers are working within and the need for trapping practices and trapper education to develop and evolve to respond to the changing world. He understood fully the importance of improving trapping practices and trapper knowledge and skills, and of achieving inherent acceptable levels of animal welfare as critical to maintaining the social licence to trap and sustainably harvest wildlife."
North American Furbearer Conservation Award
Howard Noseworthy receives his award from FIC president Jason White.
The North American Furbearer Conservation Award, initiated by North American Fur Auctions and continued by the FIC, recognises individuals and organisations that have made significant contributions in the sustainable management of furbearers. This year’s award went to Newfoundland native Howard Noseworthy.
In 1981, Noseworthy became President of the Newfoundland and Labrador Trappers Association, overseeing the province's implementation of a mandatory trapper education program. Upon stepping down as President, he assumed the role of Trapper Education Coordinator.
From 1992-97, he served on several joint Canada-US delegations to the EU, meeting with parliamentarians and bureaucrats to explain North America's trapping regime and model of wildlife conservation, and the need for the AIHTS. Concurrently, he was a member of the Canadian Advisory Committee to ISO TC 191 on the development of humane trapping standards, eventually leading to the trap-testing standard that now underpins the AIHTS.
As a resource person to the Canadian delegation negotiating the AIHTS, Noseworthy was described by Don Maclauchlan, then with the Association of Fish and Wildlife Agencies, as "a rock – a reliable and steadfast fountain of insightful and accurate information that we so desperately needed."
During the same period, Noseworthy also facilitated the union of the Canadian Trappers Federation and Trappers Alliance into the Canadian National Trappers Alliance, serving as President until 1997.
From 1997 until 2008, Noseworthy served as General Manager of the Ontario Fur Managers Federation, which took on many of the former roles of the Ontario Ministry of Natural Resources, including trapper licencing and education.
In 2008, Noseworthy moved to Fur Harvesters Auction, still in Ontario, as Director of Planning & Development, a position he holds to this day. At the FHA, he has overseen efforts to promote wild fur internationally, including playing a major role in the development of the North American Wild Fur Certification protocol which acts as the basis for audits of wild fur certified under the International Fur Federation's Furmark program.
Said Nova Scotia trapper Ross White of Noseworthy, "This man has the ability to take a big problem and reduce it with just a few words. He is thoughtful, respectful and forward-thinking. ... Having this man, as intelligent as he is, representing the fur industry is a big plus when things have to move forward."
In this 1985 episode of CBC's Land & Sea: Trappers in the autumn in Labrador, Frank Phillips advocates for trappers to switch from legholds to conibears.
First presented by the FIC in 1993, the Lloyd Cook Award recognises the commitment of its late namesake to excellence in trapping, trapper education, and public understanding of wildlife management. Among the posts held by Cook in his lifetime were President of the Canadian Trappers Federation and of the Ontario Trappers Association, forerunner of today’s Ontario Fur Managers Federation.
Sponsored by Fur Harvesters Auction, this year’s award went to Frank Phillips, who unfortunately was unable to attend our AGM.
In the 1980s, Phillips was instrumental in starting trapper education within the Wildlife Department in Happy Valley-Goose Bay, Labrador. He adapted the Ontario trapper education course for use in Newfoundland and Labrador, and also authored the province's version of the manual.
He also conducted trapper education and pelt-handling courses throughout Labrador, often traveling by snowmobile. Among his teachings were how trappers could get better prices for pelts by dealing directly with their provincial trappers association, and the importance of switching from traditional leghold traps to more efficient and humane traps, such as conibears.
On May 28, representatives of Canadian sealing communities descended on Ottawa’s Parliament Hill to mark National Seal Products Day, and… Read More
On May 28, representatives of Canadian sealing communities descended on Ottawa’s Parliament Hill to mark National Seal Products Day, and discuss the future of sealing with Ministers, Senators and MPs. Inaugurated in 2017, this event is a celebration of the cultural traditions, economic importance and sustainability of sealing in the lives of coastal communities.
Inuvialuk fashion designer Taalrumiq shows off her wares.
A delicious spread of seal charcuterie was provided by Pollen Nation.
Centre stage went to a wide range of seal products, from fur garments and accessories, to healthy and delicious foods and omega-3 oil supplements for both humans and pets. But National Seal Products Day is also an important opportunity for representatives of Canada’s sealing communities to discuss pressing issues with the country’s political leaders.
Greg Fergus, Speaker of the House of Commons, officially opened proceedings.
“In all our meetings with government representatives, we emphasized our consistent dedication to environmental stewardship,” says Doug Chiasson, Executive Director of the FIC. “This commitment is vital for the well-being of sealing communities, both environmentally and economically.”
L to R: Darren Halloran (Always in Vogue); Kendall Flood (Ár n-oileán Resources); Charlene Penney (Timeless North Designs); Doug Chiasson; Brian Dicks (FIC Board member); Chief Jenny Brake (Qalipu First Nation); Jose Atienza (Government of Nunavut); Sen. Bev Busson (Deputy Chair, Senate Fisheries Committee); Lance Charlton (Government of Nunavut); Clarence Synard (NCC Investment Group); J. Greg Peters (Usher of the Black Rod); Rowena House (NCC Investment Group); Les Hickey (Government of Nunavut), Patrick Duxbury (Inuit Development Corporation Association). Photo: Senate of Canada.
In practical terms, what are these gatherings intended to achieve?
“Our main objective is to grow existing markets for seal products, both in Canada and overseas, and hopefully open up new ones,” explains Chiasson. “These markets suffered terribly from animal rights campaigns starting as long ago as the 1960s, and for decades it was a question of whether they could even survive. But at long last, we believe we’ve turned a corner on the road to recovery.”
FIC Executive Director Doug Chiasson talking with MP Mel Arnold, member of the House of Commons Standing Committee on Fisheries and Oceans.
“Our political leaders have a vital role to play in this, and it’s for this reason that we gather each year in Ottawa for National Seal Products Day. As this year’s attendance showed, many politicians share our commitment to promoting seal products, so the domestic market at least faces a brighter future. Whether we can persuade international markets to share our vision, that’s the biggest challenge facing us all.”
Where does this optimism – for the domestic market at least – stem from? Above all, it is society’s growing preference for products that are both healthy and good for the planet.
“More than ever, consumers are demanding food and clothing products that are natural, healthy, and sustainable,” says Chiasson. “Seal products fit the bill perfectly, and it’s our mission to spread this message.”
This May saw the launch of the Truth About Fur Podcast, a collaborative effort of the Fur Institute of Canada… Read More
Mark Hall and Doug Chiasson co-host the new Truth About Fur Podcast.
This May saw the launch of the Truth About Fur Podcast, a collaborative effort of the Fur Institute of Canada and the Blood Origins Canada Foundation, the national branch of a global nonprofit dedicated to telling the truth about hunting and promoting conservation. Hosting duties are shared by the FIC's Executive Director, Doug Chiasson, and Mark Hall, Director of the Foundation and host with his son Curtis of the Hunter Conservationist Podcast (Apple Podcasts; Spotify).
In this first episode, Doug and Mark discuss current trends in auction prices for wild furs, and the state of Canada’s Atlantic sealing industry. You can listen in on Apple Podcasts or Spotify, or watch it on YouTube.
So why has the FIC decided to dive into the world of podcasting?
"It's really a case of the right opportunity coming along," explains Doug. "The Hunter Conservationist Podcast has been around since 2019, and I've already been a guest on a few episodes, so I know the effort and attention to detail that Mark puts into his podcasts.. Plus the Foundation is the perfect fit for us. When it comes to sustainable use of wildlife resources in Canada, we're on exactly the same page."
"The Fur Institute of Canada is a global leader in the industry," he says, "so I'm honoured to be co-hosting the new Truth About Fur Podcast. Trapping and sealing are integral to Canada's economy and to the well-being of so many Canadian families. We live in the information era, so it is important that people in the fur/seal industry have a trusted source of news and updates from across the country and even abroad. Our goal is for the Truth About Fur Podcast to be that trusted source of information."
Target Audience
Mark Hall and son Curtis are "the perfect fit for us," says Doug Chiasson.
The first episode of the new podcast runs for 1 hour 10 minutes – a sizable chunk of time. So who do Doug and Mark hope will tune in?
“One of the most important tasks of the Fur Institute of Canada is to share information with anyone interested in the fur trade, and reaching as many people as possible requires multiple approaches," says Doug. "We already have a website, three social media channels and a newsletter for members, and we interact with mainstream media. Now we're adding a podcast, which fills a special niche. The audio format, plus of course the duration, enable us to dig deeply into issues while catering to people who can't be glued to a computer screen."
So who might these people be?
"If you enjoy listening to the radio, you'll enjoy podcasts," says Doug, "Maybe you're a trapper who spends hours behind the wheel of a truck, or in your fur shed. Your hands and eyes are occupied, but you can still listen. Or maybe you're just making dinner or washing dishes. With a podcast playing in the background, you can learn something while hopefully being entertained too."
"We also hope we'll attract listeners from the Hunter Conservationist audience. Trappers and hunters are both parts of the same outdoors community, and face many similar issues. So we're excited to explore these areas of common interest, and hopefully bring hunters and trappers closer together."
After decades of shrinking markets amid incessant attacks from animal rights groups, could real fur actually be on the verge… Read More
Sustainability is the strongest argument in fur's favour. Photo: Cahill Fur Collection.
After decades of shrinking markets amid incessant attacks from animal rights groups, could real fur actually be on the verge of a comeback? And will it hinge on society's better understanding of sustainability?
These are both prestigious titles not known for making stuff up, but there are plenty of other articles out there telling a similar story.
So if it's really true, why is it happening now? And should we really be surprised?
Understanding Sustainability
https://www.youtube.com/watch?v=nY7LetEbu8M
The last two decades have been tough for the fur trade, above all because of effective campaigns by animal rights groups to win over the media and vote-hungry politicians. It's impossible to count the number of media reports and pieces of legislation (particularly in the US) that have relied on half-truths and lies spoon-fed by these groups.
Two anti-fur campaigns have been particularly effective at hogging the media spotlight, in large part because they are highly repeatable. One involves pressuring well-known designer brands and retailers into dropping fur. The other seeks legal bans on fur production and retail at the town, city or state level. When one target has either capitulated or been bled dry of headlines, campaigners just move on to the next.
But while all this has been going on, the zeitgeist of society has changed dramatically. Thanks to the Internet, information is more available than ever before. And the conversation has changed too, and become more inclusive.
Above all, our focus now is on climate change. Scientists have been predicting trouble for years, but until recently they spent most of their time talking to one another, and most of us had little say. But now we're all involved, and many more of us can talk intelligently on topics as diverse as single-use plastics, watershed pollution, habitat loss, greenhouse gases, ozone holes and carbon footprints. Our grasp of these concepts has come on by leaps and bounds in a very short space of time.
As a result, some of the arguments the fur trade has been making for decades are now resonating with a much broader audience, among them the strongest argument in fur's favour: sustainability.
Just to recap the facts, in case you don't already know: Fur is a renewable natural resource, which means it is, by definition, sustainable. In contrast, petroleum-based synthetics like polyester, that now dominate the fashion industry, are non-renewable and therefore unsustainable. And contrary to what animal rights groups may want us to believe, fur is biodegradable, petroleum-based synthetics are not, and the environmental footprint of fur production is insignificant in comparison to that of synthetics.
Do you really believe fake fur is better for the planet because it does not involve killing animals? Photo: Genghiskhanviet.
Because most people now get the facts, we are also far less gullible than we once were. How many of the following half-truths and lies did you once believe but now reject?
• Fake fur is better for the planet than real fur, because it does not involve killing animals. This is demonstrably false on several grounds. Both extracting petroleum and producing fake fur are polluting processes which kill millions of animals indirectly. Furthermore, fake fur sheds harmful microplastics into the food chain when washed, and at the end of its life, it's either burned or sits in landfills, causing further pollution.
• For the same reason, "vegan fashion" is good for the planet. Most vegan fashion is made of plastic, while much of the rest uses cotton, with all the harm to the environment that cotton production entails. Do you remember "pleather"? It didn't take a genius to figure out it was made of polyurethane, so marketers rebranded it as "vegan leather". But it's the same thing.
• Fur is a special case because it's especially "cruel" and "unnecessary". All animal-users have known for years that this claim is false. Fur is just a soft target, and the ultimate goal of the animal rights movement is to end all animal use. In 2022, longtime advocate of sustainable use Canada Goose yielded to pressure to drop fur, hoping animal rights groups would leave it alone. Instead, protesters just took aim at its use of down stuffing instead.
• Inhumane treatment of animals is unsustainable. Despite the fact that animal welfare and sustainability are fundamentally different issues, animal rights groups have enjoyed great success persuading fashion brands and retailers to drop fur by convincing them they are part of the same package. Companies like Gucci and Canada Goose have even incorporated animal welfare into their sustainability policies.
How many consumers now see through such nonsensical arguments is impossible to say, but surely the number is growing, and product endorsements from animal rights groups are fast losing their value.
Mob Wife Look
The Mob Wife look is driving new demand for fur. TikTok ensemble by Distractify.
So against this backdrop, why do some media pundits think fur's comeback may be happening right now?
Almost every story about fur's comeback in the last few months mentions a fashion trend called the "Mob Wife aesthetic". Born on TikTok, the Mob Wife look asks ladies to dress how they think the wives of Sonny Corleone, John Gotti or Tony Soprano dress. And the look is not just for clubbing. If you're visiting the grocery store, throw on your leopard-print jumpsuit, high heels, giant shades and bling jewellery, and top it all off with a fur stole.
But where did the Mob Wife look itself come from? Fashionistas theorise that there's a rebellion against the "clean girl" and "quiet luxury" looks, but at a deeper level, there may also be a connection with our improved understanding of sustainability.
Here's the logic. As we question "fast fashion", reliant as it is on petroleum-based synthetics, we are turning to "slow fashion", with investment pieces made of more durable, natural materials. And as part of this trend, we're also seeing a surge in recycling, including buying used clothing at thrift stores.
Enter vintage furs. They're both slow fashion and recycled – and an integral part of the Mob Wife look.
On balance, growth of the vintage fur market must be beneficial to the fur market as a whole. A nuanced ethical debate is now being played out by people who – for now, at least – say they reject new fur because it involves taking animal life, but embrace vintage fur because the animals are dead anyway. Indeed, putting their fur to good use, they say, is actually more ethical than throwing it away.
So now there's a mix of people out there, wearing new, vintage and fake fur, all acknowledging its beauty and functionality, while having a spirited debate about which is more sustainable. This is far more positive than the predictable pro- and anti- arguments we've been hearing for decades (and that the media are probably bored with).
Meanwhile, realists point to the fact that supplies of vintage furs are limited, and that as supplies dwindle, some of its fans at least will switch to buying new.
What the future holds for fur is hard to predict, but we are now in an age of greater awareness about sustainability, and are counting on consumers to make wise choices. An obvious loser will be petroleum-based synthetic garments, while winners will come from a range of renewable natural resources. That should include fur.
On July 28-29, the Fur Institute of Canada descended on Whitehorse, Yukon, for its first in-person Annual General Meeting in… Read More
On July 28-29, the Fur Institute of Canada descended on Whitehorse, Yukon, for its first in-person Annual General Meeting in three years, and also to mark its 40th anniversary. As part of the celebrations it revived its Awards Program, honouring lifelong contributions to the fur trade.
This year, three awards were presented: the Lloyd Cook Award, the Honorary Lifetime Membership Award, and the North American Furbearer Conservation Award.
Lloyd Cook Award
Robert Stitt (centre) receives his Lloyd Cook Award from Ryan Sealy and family, at the Jubilee Mountain fire tower where he works in the summer.
The Lloyd Cook Award was first presented by the FIC in 1993 in recognition of its namesake's commitment to excellence in trapping, trapper education and public understanding of wildlife management. Among the posts held by Lloyd in his lifetime were the presidency of the Canadian Trappers Federation and of the Ontario Trappers Association, forerunner of today's Ontario Fur Managers Federation.
This year's Lloyd Cook Award went to Robert Stitt, a valued member of the FIC for almost two decades. Robert was unable to attend the presentation, so the award was accepted on his behalf by Ryan Sealy, a conservation officer with the Government of Yukon.
Robert grew up in Ontario where he spent decades trapping and guiding hunters, before moving to Yukon in 2008. One of the first things he did on arriving was to join the Yukon Trappers Association (YTA), and, despite his enormous experience, signing up for the territory's Basic Trapper Education course. To this day, he is a director of the YTA, as well as being a past president.
For the past 15 years, Robert has run a trapline in a remote part of southeast Yukon, harvesting marten, beaver, wolf and wolverine. In most years, he offers upgrading workshops, particularly for marten and beaver pelt-handling and management, and also provides a mobile fur depot service in several communities.
In 2011, Robert became a guest presenter for the Yukon Government's trapper education program, and in 2020 became an instructor. Students regularly comment on his close connection to the bush, his willingness to help new trappers, and his strong advocacy for humane trapping and good fur-handling.
Indeed, Robert's fur-handling skills are renowned, and the reason he has won many competitions. When teaching, he highly recommends his students read the Fur Harvesters Auction manual Pelt Handling for Profit.
Robert's other claims to fame are diverse. He is known as a presenter and writer, regaling audiences with inspirational tales of overcoming extreme challenges in the wilderness. He often writes letters to the editor on wildlife management issues, has published several stories about his life on the trapline, and is a regular contributor to Canadian Trapper magazine. And he is also a renowned moose-hunting guide, and a valued reporter on birds and other wildlife on his trapline.
Honorary Lifetime Membership Award
Harvey Jessup receives his Lifetime Membership Award, watched by the FIC's Executive Director Doug Chiasson and Chair Jason White.
The FIC's Honorary Lifetime Membership Award celebrates people with long and distinguished track records of service to the fur trade, this year going to a man who has been involved with the institute from its inception, Yukon resident Harvey Jessup.
Harvey started his career in fish and wildlife management as a conservation officer, moving from enforcement to management in 1977 as a furbearer technician assisting with research on furbearer species such as marten, beaver, lynx, wolverine and wolves. This research led to the development of trapline management strategies for these key species. With the assistance of many Yukon trappers, the Yukon Trappers Association, the Manitoba Trappers Association, and the Canadian Trappers Federation, he developed a trapper education manual and training program for Yukon that is still in use today. He sat on the Western Canadian Fur Managers Committee which would later be incorporated into the Canadian Fur Managers Committee.
In 1982, Harvey became the fur harvest manager responsible for traplines, monitoring fur harvest and delivering trapper training. He continued as a member of the Canadian Fur Managers Committee. He attended the founding meeting of the FIC, was appointed to its first Board, and went on to serve for over 20 years. He held positions on the Executive and chaired the Trap Research and Development Committee for six years. He also participated on ISO191 through to the development of the Agreement on International Humane Trapping Standards.
His responsibilities with Environment Yukon expanded to include all wildlife harvest, managing licensed hunting, determining outfitter quotas and tracking harvest. He eventually became Director of the Fish and Wildlife Branch, before retiring in 2009.
In 2010, he was appointed to the Yukon Fish and Wildlife Management Board (YFWMB), a government advisory body established under Yukon First Nation Final Agreements, and served as chair for two years. Interestingly, the Director of Fish and Wildlife is identified in the Land Claim as the YFWMB's technical support, so Harvey has sat on both sides of the table so to speak!
In 2015 he was appointed to the Yukon Salmon Sub-Committee, a Land Claims advisory board on all matters pertaining to salmon in Yukon, again serving as chair for two years.
Throughout the latter part of his career and while sitting on the YFWMB, Harvey worked closely with Renewable Resources Councils, local government fish and wildlife advisory committees that have direct responsibilities for all matters pertaining to trapping.
Harvey has had ties with the FIC literally from the beginning. At the FIC's first AGM, in 1984, Harvey can be seen in the back row, far left.
North American Furbearer Conservation Award
Mike O'Brien receives his furbearer conservation award at the FIC's 2023 AGM, flanked by Chair Jason White.
The North American Furbearer Conservation Award aims to promote awareness and recognition of individuals and organisations that have made significant efforts in the field of sustainable furbearer management. This year's award went to Mike O’Brien from Nova Scotia.
On graduating from Acadia University with a master's degree in wildlife biology, Mike worked as a wildlife manager for the Department of Natural Resources and Renewables of the Government of Nova Scotia. He then became a consultant for many different wildlife management sectors, including the wild fur trade.
Mike has been an FIC Board member since 1998, serving first on the Trap Research and Development Committee, and currently as chair of the Communications Committee. He is also a member of the Executive Committee.
This year marks the passing of four decades since the Fur Institute of Canada was founded in 1983, with the… Read More
This year marks the passing of four decades since the Fur Institute of Canada was founded in 1983, with the primary function of overseeing the testing and certification of humane traps. To mark the occasion, it has launched a new logo, but is the change purely cosmetic or is there more here than meets the eye? To find out, Truth About Fur interviewed Executive Director Doug Chiasson.
Truth About Fur: The FIC's original logo showed a beaver, a Canadian icon. Then it changed to another national icon, the maple leaf. Now you've combined the two, but with the beaver taking pride of place. What's the thinking here?
Doug Chiasson: When an organization celebrates a significant milestone, as the FIC is doing this year with our 40th anniversary, it's time for self-reflection. So we can see that while our most recent logo, of a maple leaf, did a great job of communicating “Canada”, it didn't communicate “fur” at all.
By putting a beaver front and centre, we remind people that fur and furbearing animals are our focus. And as a nod to the past, the maple leaf also appears in the roundel.
L: Canada's national animal stands watch on Parliament Hill. Photo: D. Gordon E. Robertson, CC BY-SA 3.0, via Wikimedia Commons. R: The beaver has graced the reverse side of the nickel since 1937.
TAF: Anyone with knowledge of Canada's history will understand the relevance of the beaver, but can you explain for non-historians?
DC: We often say that the history of the fur trade is the history of Canada. The pursuit of fur, particularly beaver pelts, was a defining feature of early European presence in North America and of relations with Indigenous nations. It played a role in establishing the Hudson's Bay Company and the North West Company, whose forts and factories are the sites of present-day communities across Northern and Western Canada.
That influence was reflected by the beaver's inclusion on the nickel coin since 1937, and its designation as Canada’s national animal in 1975.
Canada is fortunate to have a great diversity of fur resources, but when we think of fur and Canada, we think first of the beaver.
Absorbing Fur Council of Canada
L to R: Doug Chiasson with Mitch Fazekas of new FIC member Mitchie’s Matchings, Mathieu St-Arnaud of M-mode, and George Vongas of Saga Furs.
TAF: The Fur Council of Canada has been around since 1964, representing the interests of the downstream side of the fur business (retailers, manufacturers, etc.). Now the FIC is in the process of absorbing the FCC. Why is this happening, and why now?
DC: It's no secret that the fur industry, not only in Canada but around the world, has faced significant adversity in recent years. The war in Ukraine, Covid-19, climate change, and other factors have hurt the entire fur value chain. So the FCC found itself in a position where it could no longer deliver on its mandate as a stand-alone organization.
TAF: So with the FIC now representing the upstream and the downstream sides of the fur trade, how will the entire trade benefit?
DC: In the past, having two national organizations representing the fur trade could cause confusion, but those days are over. Having just one organization represent Canada across the whole spectrum of the fur trade will put us all in a stronger position when it comes to advocating for fur. Whether we're talking to government, the media or consumers, there should no longer be any doubt that Canada's fur trade speaks with one voice.
TAF: From its founding, the FIC's primary role has been the testing and certification of humane traps, so it's understandable that your membership includes a lot of trapping associations. Will the FIC now be looking to broaden its membership base?
DC: As you say, the trap testing and certification program has always been a major motivator for trapping associations to support the FIC. That will not change with these recent developments. Other sectors of the trade have always been welcome to become members, but usually they would choose to join either the FIC or the FCC. Now there is no need for them to make that choice.
We're also no strangers to representing trade sectors other than trappers, most notably the sealing sector. Through projects like Canadian Seal Products and Proudly Indigenous Crafts & Designs, we have shown that we are capable of far more than just trap-testing.
Greater involvement from processors, designers, brokers, manufacturers and retailers will allow us to draw on everyone's experiences and expertise, and help us to present the complete picture of fur in Canada to decision-makers and the public.
TAF: Growing the FIC's representation of downstream players is an exciting prospect, but are you also looking to bring more Indigenous organizations into the fold?
DC: We want the FIC to represent as much as possible of Canada’s fur landscape, and to that end, the Board have asked me to look for new members wherever we can find them. I am also working to develop a new Strategic Plan for the Institute, and want to bring a broad array of viewpoints into building that plan. That obviously includes Indigenous organizations, and that’s an area I am particularly focussed on.
Indigenous nations and governments are increasingly playing leadership roles in land use and wildlife management decisions across the country. In much the same way that we work with our partners in provincial and territorial governments, we want to work closely with Indigenous decision-makers and managers too.
The FIC already has a strong history of partnering with Indigenous groups on a wide range of issues, but now we hope to take it to the next level, and having them as members will certainly facilitate that.
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