Some populations of large wildlife appear to be thriving, on both sides of the Atlantic, which is great from a conservation viewpoint, and sometimes good for hunters and trappers, but usually not so good for the people who live alongside these dangerous animals.

One species of large wildlife that's causing conflict across North America is the "urban coyote", so it's fortunate that the market for coyote pelts is strong, thanks in large part to Canada Goose's coyote-lined parkas and their imitators. In Saskatchewan, producer of some of the finest coyote pelts, trappers are now setting records. The coyote harvest in 2017-18 was the highest on record, accounting for a staggering 83% of all income from wild furs. Not surprisingly, the number of trapping licenses issued was also up, which the president of the Saskatchewan Trappers Association, Wrangler Hamm, says is a national trend.

Staying in Canada, experts still can't agree on whether polar bear populations are going up, down, or sideways. Most authorities, including Environment Canada, say the overall trend is down, but Inuit in Nunavut say there are so many now, they're a threat to human safety. A proposed management plan, to go to public hearing this week, calls for a relaxation of hunting restrictions.

Meanwhile south of the border, the US House of Representatives has passed a bill that would remove gray wolves nationwide from protection under the Endangered Species Act and open them to state hunting and trapping seasons. Farmers and ranchers won't be celebrating just yet though. Similar bills have passed the House in recent years but stalled in the Senate.

And over in Europe, it's great that conservation programs for wolves and bears are working, but inevitable that conflicts with humans, in particular farmers, are increasing. In France alone, wolves killed 10,000 sheep in 2016. Now the EU has promised to stick taxpayers with the bill for compensating farmers for any damages, plus costs for electric fences and guard dogs. Culling has its supporters, and that support will only grow the more successful these conservation programs are.

Plastic Clothing No Good - All Agreed?

The opinion now appears to be unanimous that plastic fast fashion, including most fake fur, is bad for the environment, but it bears repeating until everyone gets the message. Remember, the revelation that plastic microfibres are turning up everywhere has only been on everyone's lips for a couple of years. So it's bitter-sweet to learn that plastic has now been found in the poop of fur seals and, inevitably, humans.

Blogger and influencer Samantha De Riviziis, a.k.a. Lady Fur, told Italian wire service ANSA that purveyors of plastic clothing must be more honest about what they're selling. "There's a lot of confusion," she says. "Designers should communicate more clearly with consumers, defining what it means to be 'organic', 'eco', 'green', 'fur-free', 'vegan' and 'eco-fur', because it doesn't always mean respect for the environment."

One designer who got a dressing down for setting a bad example is Stella McCartney. Wittingly or not, McCartney is promoting faux leather made of plastic, says British fashion designer Patrick Grant. "Almost certainly Stella is using the very best alternatives [to real leather], but the problem is that all the people that have seen what she’s doing have copied her and polyurethane has taken off as an alternative to leather. But it is bad s**t: the way it’s made and the way it doesn’t biodegrade." Grant has also Tweeted words of wisdom about where the real problem lies (see above).

Truth About Fur Audience Growing

Truth About Fur wants to reach as wide an audience as possible, so we were elated that our blog posts in November were among our most popular ever.

Our senior researcher, Alan Herscovici, discussed everything that society stands to lose if the recent spate of fur retail bans spreads beyond California. "The recent surge in anti-fur campaigning makes me feel angry, but also very sad," he writes. "Angry, because most anti-fur rhetoric is so completely misinformed and malicious. Sad, because the public debate about fur is based on a grotesque caricature of the fur trade that completely ignores the unique knowledge, skills, culture and, yes, values maintained by this remarkable heritage industry."

And Derek Martel of the Fur Institute of Canada interviewed proud Cree trapper Robert Grandjambe, who is also the focus of a new CBC documentary, Fox Chaser: A Winter on the Trapline. “People need to better understand the importance of what trappers do, because I don’t think they get it,” says Grandjambe. “We must educate people to understand that everything the trapper does contributes to a natural and sustainable way of life and the environment, and is crucial for the culture and health of our communities.”

Thank you to all our readers who "Like" and "Share" our posts on social media, and please consider joining our 64,000 followers on Facebook and let us know what you think.

Looney Tunes

People have been saying for years that we should ignore PETA's publicity-grabbing stunts, but the media were all over this one so it's too late. PETA wants an English village called Wool to change its name to Vegan Wool because its current name "promotes hideous animal cruelty". As PETA no doubt anticipated, the village council refused to even discuss this stupid proposal, but heh, PETA got its free column inches!

Equally absurd was a lady guest on the TV show Good Morning Britain who got torn apart by host Piers Morgan. According to this animal lover, guide dogs for the blind are unethical because the dogs haven't given their consent to be used in this way!

Robert Grandjambe Jr. takes a long, deep breath followed by a pensive sigh when he’s asked the question, even though he likely knew it was coming: “What is the key for the future of trapping and wild fur in Canada?”

It’s understandable he would have to pause to consider the question, given the deeply rooted connections he has to his indigenous ancestry, the north, trapping and living on the land. Trapping is not merely something he does; trapping is who he is.

“I think people need to better understand the importance of what trappers do, because I don’t think they get it,” Grandjambe says after a few moments of consideration. “We must educate people to understand that everything the trapper does contributes to a natural and sustainable way of life and the environment, and is crucial for the culture and health of our communities.”

Woodland Cree

Grandjambe is the subject of the 2018 CBC documentary Fox Chaser: A Winter on the Trapline (currently only available online in Canada). At just 34 years old, he is a young man, yet he comes across as having seen and experienced more than most people twice his age.

A resident of Fort Smith in the Northwest Territories, he is a Woodland Cree whose roots go back to Fort Chipewyan, Alberta, where generations of his family trapped to survive.

Time was, the land in that area sustainably produced upwards of 100,000 muskrats per season for hundreds of trappers that called it home. But then, in a familiar refrain, the area’s bounty vanished, not because of over-trapping but because a new dam caused the fertile river delta, which the muskrats called home, to dry up.

Ever resourceful, the trappers diversified to other species. But then, as prices for each one fell with the continued onslaught of misleading animal rights campaigns, those opportunities too fell by the wayside, leaving little in their wake. Despite what animal rights groups say, indigenous people do need to be able to sell product as part of their lifestyle beyond just subsistence.

It’s a lifestyle Grandjambe knows well. He started learning the ways of the trapper and the trapline with his father at age six. The education has proven invaluable, especially considering how complicated trapping can be where he is. He traps near his hometown of Fort Smith, straddling the border between the Northwest Territories and Alberta, and within the confines of Wood Buffalo National Park, which means lots of layers of management and rules and regulations to know and deal with. But if it means better outcomes for trappers and trapping, it’s a complication he can deal with.

Despite what animal rights groups say, indigenous people do need to be able to sell product as part of their lifestyle beyond just subsistence.

“Trappers always want to do the right things,” Grandjambe explains. “Sometimes the many systems we have to deal with make it very difficult, but we do it. Really, trapping is a universal thing for both the trappers and the animals.

“I’ve always done it (trapping), no matter what else I was doing - it provides such freedom, it is a gift to be a trapper out on the land.”

Leaving a Legacy

The education Grandjambe has had is one he is now determined to pass on. Out of trapping season, when he's  not working as a contractor, he spends a lot of time doing presentations about trapping for young people. He goes into schools and teaches students about culture, trapping, craft-making, hunting and gathering.

But he admits he may have another, more selfish reason for being so focused on youth: his two-year-old daughter. And as you might expect, she is already getting her first taste of the wild fur trade.

“As a father you want to leave a legacy. I want to give her all my knowledge and experience from the trapline, and from there she can choose her own path,” he says. “So I will continue to bring her into this world, so she can understand and know it well.”

It’s not just the youth, and his own daughter, that drive Grandjambe though. It's the whole community, including the elders. He works to provide food for as many people as he can from his time on the land, whether it’s moose, ducks, bison, bear, geese or any of the other wild bounty that comes from his choice of lifestyle. He views food as “the thing that brings us all together at the same table and sustains us, no matter who we are or where we come from.”

Conibear Connection

Grandjambe also has one more interesting connection to trapping, to Frank Conibear, one of the founders of the humane trapping movement. Grandjambe’s great-great-grandfather trapped mink in the early 1900s alongside Conibear, near Taltson River, NWT.

Working alongside indigenous people, Conibear grew his appreciation for exercising respect for animals, and he started noticing the equipment he was using wasn’t always conducive to good animal welfare. He was inspired to construct the original body-gripper trap, a more humane device that would later become Conibear’s legacy and form the foundation of humane trapping.

SEE ALSO: Neal Jotham: A life dedicated to humane trapping.

Grandjambe says animal welfare has always has been important to trappers, from the time of his great-great-grandfather and Conibear up to the present day. "We always ask ourselves, how can we do it better when it comes to animal treatment?” he says. “The standards have improved dramatically over the years and we still strive to keep improving. As trappers, we always focus on only taking what we need, and making sure we respect the animals and the environment.”

And despite the many challenges facing trappers, Grandjambe has a positive outlook for wild fur. He may not have all the answers as to how to set the future stage for wild fur, but he’s confident the pieces are all there to make it happen.

He points out the great success that the Genuine McKenzie Valley Fur Program has had “restoring pride and interest” in wild fur by providing trappers with access to new markets internationally. The result is trappers back on the trapline, doing the work they have always done - work that Grandjambe says remains as important today as it was in the time of his forefathers.

“I truly believe trappers and wild fur will always have a place in this world,” he says. “We needed it once just to survive, but today it is about much more than that: It’s about social and cultural values, family values, our health and well-being, and protecting nature, ecosystems and the environment.

“There is a lot of pride in being a trapper. Trapping is beautiful.”

***

When animal activists pressure designers to stop using fur in their collections, or politicians to ban the sale of fur products in their cities, we rarely consider what society would lose if we turn our backs on fur.

Activists claim that fur is a frivolous luxury; that no one needs to wear fur anymore. But fur is a natural, sustainable and responsible clothing material. And we will lose a lot more if activists are successful in vilifying fur.

Let’s take a look at what we lose as a society if we allow animal activists to dictate the discussion about fur:

1. Fur Craftsmanship – a Remarkable Heritage

This issue is close to my heart because my paternal grandfather was trained as a furrier by his father, in Paris, before coming to Montreal as a young man, in 1913. My own father also worked his whole life in the trade. So I am saddened that there is so little recognition or respect for this remarkable heritage industry. In this age of impersonal mass-production, fur is one of the few clothing materials that are still hand-crafted, by skilled artisans. Specialized knowledge and skills are needed to select, cut, sew, and assemble fur pelts to produce a beautiful garment or accessory. These skills have been maintained and perfected through centuries, passed down from parents to their children.

When I bring someone into a fur atelier, even people with experience in the apparel industry cannot believe that anyone is still doing this sort of meticulous hand-work. Fur craftsmanship is a wonderful example of the sort of authenticity many hipsters and others are seeking today. Fur apparel and accessories represent the marriage of human creativity with the beauty of natural materials.

The fur artisan’s skills and knowledge are part of our cultural history and heritage; they should be valued and protected - like world heritage sites and endangered species - not vilified, especially at a time when such handicrafts have become so rare. Like the wanton destruction by the Taliban of giant Buddhas carved into the mountainside at Bamiyan, in Afghanistan, or the burning of ancient libraries in Timbuktu by Islamic insurgents, the misguided scapegoating of centuries-old fur skills shows a complete lack of understanding and respect for our cultural heritage and the diversity of human experience.

2. Fur Trappers – True Stewards of the Land

If ever you’re in a plane that crashes into the northern wilderness, you’d better hope there’s a fur trapper aboard, someone with the skills and experience to provide food and keep the rest of you alive. We all care about nature, but most of us now live in cities and depend completely on complex distribution systems for our needs. Trappers are among the few who still go into the bush, alone, with only their knowledge of the land and animals to maintain themselves. Trappers are, in fact, our eyes and ears on the land; they are the ones who can sound the alarm when nature is threatened by industrial pollution or poorly planned development. It is trappers who inform logging companies about the location of eagle nests and other important habitat, so they can be protected. It is trappers who call in government wildlife biologists when they spot problems. At a time when we claim to care about protecting nature, we should respect the skills and knowledge of those who still live close to the land.

SEE ALSO: Trapping and sustainability.

First Nations and other trappers do not need lessons about respecting nature from urban activists! But activists have easy access to city-based journalists, and have mastered all the tricks to attract media attention. As PETA founder Ingrid Newkirk says, “We’re media sluts; we didn’t invent the game, we just learned how to play it!” With hundreds of millions of dollars in contributions from well-meaning urban supporters, this flourishing new protest industry has painted trappers as exploiters or enemies of nature, a complete falsehood. In fact, the well-regulated modern fur trade is an excellent example of sustainable-use principles promoted by the International Union for Conservation of Nature.

In simple terms, trappers take part of the surplus that nature produces every year. Only abundant furbearers are used, never endangered species. By taking part of the natural surplus, trappers help to smooth out population “boom and bust” cycles, maintaining more stable and healthy furbearer populations. Unfortunately, trappers live far from the media centres, and their voices - the voices of the true guardians of nature - are rarely heard.

SEE ALSO: Reasons we trap.

3. Fur Farmers – Supporting Sustainable Agriculture and Rural Communities

Thanks to more efficient practices, farmers now represent barely 2% of the North American population, compared with about 33% in 1900 - a demographic shift that poses challenges for the viability of rural communities and services. Fur farms provide needed employment, especially because mink and foxes can be raised on small parcels of land, and in regions where the soil is too poor or the weather too harsh for most other forms of agriculture.

Farm-raised mink and foxes are fed left-overs from other animal production, the parts of chickens, pigs, fish and other food animals that humans don’t eat. The manure, soiled straw bedding, and carcasses of the fur animals are composted to produce high-quality natural fertilizer to replenish the soil, completing the agricultural nutrient cycle.

The farm-raising of fur-bearing animals, which began in North America more than 120 years ago, also provides an efficient safety valve to reduce pressure on wild populations. And with careful selective breeding and excellent care, North American fur farmers have developed a remarkable range of natural colour ranges in mink and fox, reducing the need for the dyes needed with most textiles. Not least important from a social perspective, most fur-bearing animals are raised on family-run farms.

Natural, Renewable, Recyclable, Long-Lasting, Biodegradable

Fur craftspeople, trappers and farmers – together with fur buyers, processors, and a range of other specialized workers – maintain skills and knowledge that are part of our cultural heritage.

None of that would matter, of course, if animal species were being endangered or abused. But the modern fur trade is now conducted responsibly and sustainably. Trapping is strictly regulated by state and provincial wildlife departments, to ensure that only abundant furs are used, never endangered species.

North America is also the world leader in humane trapping research and development – work that provided the scientific basis for ISO standards, best practices, and the Agreement on International Humane Trapping Standards. Mink and fox farmers follow codes of practice to ensure excellent nutrition and care for their animals; this is the only way to provide the high-quality fur for which North America is known internationally.

SEE ALSO: Neal Jotham: A life dedicated to humane trapping.

Above all, fur is a natural, renewable, recyclable, long-lasting and ultimately biodegradable clothing material. After many decades of use, a fur garment or accessory can be thrown into your garden compost where it will return to the soil. By contrast, fake furs and other synthetic materials promoted by animal activists are generally made from petroleum, and are not biodegradable.

Simply put, most synthetics are another form of plastic bag. Troubling new research is revealing that these synthetics leach micro-particles of plastic every time they are washed - tiny plastic particles that are now being found in marine life and even in bottled water. Such synthetics may not be expensive to purchase, but they are very costly for nature and wildlife.

A sustainably produced, long-lasting and biodegradable natural clothing material. A rich heritage of increasingly rare craft skills. Support for rural and remote communities, and the responsible use and conservation of nature. The more closely we look, the more we understand how much we have to lose if we allow misinformed “animal rights” campaigns to turn designers, consumers and political leaders against North America’s founding industry.

***

To learn more about donating to Truth About Fur, click here.

The debate over natural fur vs. fake rages on in the media, but with no new arguments being put on the table, it's hard to tell whether our industry is gaining ground. On the upside, the sustainability argument is now front and centre, and fake fur is taking a beating, as in a recent Huffington Post piece, "Faux fur is made of plastic, and it's not helping the environment." On the downside, almost all media reports are using the same cute but unhelpful hook: that both natural and fake fur are bad, so what are we to do? Here's a classic example, from Fashion United: "Fashion's battle with fur: real vs faux".

They call it "balanced reporting", but there are no winners when the message getting out is that neither natural fur nor fake fur is the way to go.

But heh, let's be optimists, like Thomas Salomon, fourth-generation owner of designer brand Yves Salomon. Thomas is a great spokesman for the fur trade as a whole, not just the retail sector, and he is adamant that the cloud now hanging over natural fur has a silver lining. When asked by Hong Kong Tatler whether fur was "a dying industry," he responded, "It’s not a dying industry, but rather it’s a time where it’s modernising itself."

In other fur fashion news, the Korea Herald covered last month's Asia Remix, a contest for young designers working with fur, organised by the International Fur Federation. On hand to spread the word was Kelly Xu, CEO, IFF Asia Region. “Using fake fur damages the Earth, with the waste going to the oceans, affecting the entire ecosystem,” she said. “Fur is natural material which has been used by humans for thousands of years. It is biodegradable, it is sustainable fashion.”

Meanwhile, there's nothing better for a designer brand than some celebrity endorsement, and guess who reaped the windfall last month? When actress Katie Holmes stepped out in Manhattan, she was wearing a snuggly fox-trimmed coat from none other than Yves Salomon. Interestingly, celebrities are in far less of a rush to ditch fur than designer brands like Gucci.

Trapping and Wildlife Management

Urban wildlife has been in the news again, and will be a regular fixture in the future. Even on the other side of the pond there's interest in North America's special problems, with the UK's Guardian featuring Toronto's raccoons. For some residents they are "scrappy heroes" but for others they are "villainous thugs". In case you missed it, "Conrad" the raccoon achieved fame posthumously when he died on a Toronto street in 2015. During the 12 hours it took for city services to pick him up, 'coon fans erected a memorial shrine to him.

Raccoons, of course, are a primary carrier of the rabies virus. A staggering statistic in "The value of modern day trapping" in The Bradford Era is $550 million - the cost of controlling rabies in the US annually. Without trapping, it is estimated this would balloon to $1.5 billion.

Urban coyotes are at it again, this time in Roswell, Georgia. Trapper Tim Smith was called in and soon trapped four. “They’re eating all the small dogs in the neighborhood, rabbits, every once in a while, we’ll get one that wants to come up to kids at the bus stop,” he said.

SEE ALSO: Will urban coyotes change the animal rights debate?

While North Americans argue about the place of trapping in wildlife management, New Zealanders understand. True, their eradication programs target invasive species, such as possums and rabbits, but animal rights opposition is almost unheard of. Here's an inspiring story of one man's efforts to protect a breeding colony of indigenous seabirds from rats, stoats, mice and hedgehogs. "Unfortunately, conservation in New Zealand is all about killing things,'' says conservationist Graeme Loh. "It is grim. I've been involved in the biodiversity part of things for many years, and most of my work has been working out better ways to kill more of the right stuffs at the right time.''

SEE ALSO: New Zealand designer embraces wild rabbit "eco-fur".

Education, of course, is the key, which is why the Timmins Fur Council in Ontario takes its outreach programs to kids and families very seriously. Read "Put down your gadgets kids, learn to love nature" by council member Kaileigh Russell. If the name sounds familiar, that's because the council was co-founded by her grandfather fully 50 years ago.

SEE ALSO: Reasons we trap.

Last but by no means least (especially if you're a Brit yearning to live in the past), learn about a traditional form of wildlife management that's making a comeback: molecatching. "Moleskin: A unique fur once favoured by British high society" is a story of royalty, a pest, and a unique fur that takes 600 pelts to make one coat!

Though rarely seen these days, moleskin deserves a special mention in the history of the fur trade. This unique fur was once favoured by British high society, and at the height of its popularity gave value to a pest that was being trapped anyway, thereby satisfying a fundamental requirement of the ethical use of animals: minimisation of waste.

First some clarification: Moleskin, or mole skin, or mole fur, or simply mole, is the fur of moles, and where the fur trade is concerned, specifically the European mole (Talpia europaea). This may sound obvious, but a completely different fabric made of cotton is also called "moleskin", and is far more common these days.

Moles have never been a great fit for the fur trade because they're so small – an adult measures only 4.3 to 6.3 inches long. The tiny pelts are cut into rectangles and sewn together into plates which are almost always dyed because natural colours are so variable, making it difficult to find a large number of matching pelts. The most common colour is dark grey or "taupe" (French for mole), but light grey, tan, black and even white have all been observed.

These plates are - or at least were - then made into coats or trousers requiring 500 pelts or more, the lining of winter gloves (fur side in), and a very soft felt for premium top hats. (Cheaper hats used rabbit while everyday hats used American beaver.) Above all, though, moleskin has always been associated with the fronts of waistcoats.

If you're undaunted by the labour involved in working with such small pelts, the result is unlike any other fur. The hairs are very short and dense, encouraging comparisons to velvet, while the leather, though quite delicate, is extremely soft and supple. But what makes moleskin truly special is the nap. The hair of other furbearers grows pointing towards the tail, hence the expression "to rub someone the wrong way." Moleskin, however, reacts the same whichever way you rub it, an adaptation believed to facilitate reversing in tunnels.

Royal Connections

Historically, moleskin had a following wherever moles were hunted as pests, and particularly in the UK. From at least as early as the 18th century, every parish in England employed a molecatcher who supplemented his income by selling the pelts. (There was no money in the meat, however. Theologian William Buckland [1784 - 1856], who famously claimed to have eaten his way through the animal kingdom, described mole meat as "vile", rivalled only by bluebottle flies.)

The moleskin waistcoat was ubiquitous, and a tragic event reminds us that even moles were said to wear them! In 1702, King William III, better known as William of Orange, was out riding when his horse, Sorrel, tripped on a molehill and threw him. He broke his collarbone, developed pneumonia and died, prompting his Jacobite enemies in Scotland to toast “the little gentleman in the black velvet waistcoat."

But the most interesting period in the history of moleskin was in the early 20th century, and centred on another British royal, Queen Alexandra, wife of King Edward VII. Queen Alexandra was a fashion icon with enormous reach who set several trends among society ladies, like choker necklaces, high necklines, and "summer muffs". So great was her influence that some ladies even copied her "Alexandra limp", caused by a bout with rheumatic fever, by wearing shoes with different-sized heels.

Details are sketchy but the story goes that in 1901, as moles were creating havoc on Scottish farms, Queen Alexandra ordered a moleskin wrap. Whether the Queen simply fancied a bit of moleskin or was an enlightened wildlife manager depends on who's telling the story, but the result was a huge boon. Demand for moleskin went through the roof, and Scotland's pest problem was turned into a lucrative industry. During the period 1900 - 1913, the average annual supply of European and Asian moleskins was estimated at 1 million, and it increased thereafter. At the peak of moleskin's popularity, the US was importing over 4 million pelts a year from the UK.

Rise and Fall of Strychnine

After World War II the popularity of moleskin declined, perhaps in part because pelts were in short supply. Traditional molecatchers were being displaced by industrial pesticides, notably strychnine, which was first synthesised in 1954. But this poison was soon raising animal-welfare concerns and in 1963 it was banned in the UK for wildlife management. Moles, however, were exempted, and until recently dipping worms in strychnine was still the main method of managing moles on British farms. And because strychnine kills moles underground and unseen, supplies of pelts inevitably fell.

But now the tables have turned and traditional molecatchers are making a comeback.

At the dawn of the millennium strychnine was already in short supply, and in 2001 the UK suffered an epidemic of foot-and-mouth disease. In a bid to stop the disease spreading, public rights of way across land were closed and molecatchers were banned from entering farms. Within a short time there was a mole population explosion to an estimated 40 million. Then in 2006, the European Union ruled that strychnine could no longer be used as a mole poison and the stage was set for the return of traditional molecatchers.

In short order, three organisations sprung up claiming memberships in the hundreds - the British Traditional Molecatchers Register, the Guild of British Molecatchers, and the Association of Professional Mole Catchers. (It's another story for another day, but all three are now engaged in a bitter turf war - pun intended - in the guise of arguing how to kill moles humanely.)

Moleskin Revival?

The UK has always been the spiritual home of moleskin fashion, a position cemented by its most illustrious endorser, Queen Alexandra. Two factors are against it making a comeback anytime soon though: animal rights activism (for which the UK is also the spiritual home), and the cost of labour involved in working with such small pelts.

That said, if another royal influencer could be persuaded to don a new moleskin cap, who knows where it might lead? If I represented an organisation with a high-fallutin' name like the British Guild of Honourable Molecatchers, I'd get one off to Kate Middleton right away. Not only does she wear fur, but  she's also a strong bet to be a future queen.

***

To learn more about donating to Truth About Fur, click here.

In a world of smartphones, games and constant connectivity, the ability to unplug and learn about nature, in nature, is becoming elusive for more and more people. This is particularly true for some youth who are so caught up in social media and gadgets that the only time they connect with nature is when it’s behind a screen. Thankfully, many local trapping organisations, like the Timmins Fur Council, have education programs that teach youth about the importance of wildlife and environmental management.

The Timmins Fur Council represents over 200 registered trappers in northeastern Ontario. Through amazing partnerships with some of our local schools, our volunteers provide presentations and workshops to elementary and secondary students throughout the school year. Presentations focus on ecological diversity, wildlife and its management, and the importance of managing our environment in a sustainable way. Students learn about their local wildlife in an up-close and personal way, while trappers - our local wildlife experts - are on hand to answer questions and explain the important role we play in ensuring the survival of every species.

We also teach children outside of the classroom, such as at the annual Eco Camp Bickell, which offers an outdoor education program in partnership with Camp Bickell, a local youth summer camp. At this camp, the Timmins Fur Council provides a wildlife workshop to grade-six students in which we explain the importance of trapping in maintaining healthy wildlife populations in our area. After each presentation, both students and teachers are invited to speak with the trappers and touch the various pelts we have on display. Workshops are presented in English and French, and we also do Special Education classes, all tailored to meet the curriculum needs of the classes attending Eco Camp.

Alphabet Blocks

A major misconception among the public that we often encounter is that trappers only harvest animals for the money, and youth education is one of ways we use to set this straight. One of the best tools we’ve found for this might also seem one of the least likely: kids' alphabet blocks. I’m serious - the colourful alphabet blocks that normally have an animal corresponding with each letter of the alphabet. Stick with me.

Two students volunteer for this presentation. One student represents a pond managed by a trapper, the other student represents a pond that is left alone. Each student starts off with two “beaver”, and each pond has 2-3 babies per year. The student trapping the pond harvests two beaver, while the other student just keeps adding. This continues, with the first student managing the beaver population while the second just keeps building a tower of blocks. Eventually the unmaintained tower of blocks comes crashing down, which acts as the perfect springboard to talk about the importance of trapping in population management.

Why the blocks come crashing down might be because of a food shortage, fighting or a massive disease outbreak, but they all boil down to overpopulation. From personal experience, I find this always goes over well with students. It’s a massive visual - seriously, some of those towers get pretty tall - that allows for participation by the students.

Families at Heart

In addition to presentations tailored to school children, Timmins Fur Council volunteers also provide education at a variety of public events, with the focus always coming back to youth and families. As siblings, parents, grandparents and sometimes even great-grandparents ourselves, family lies at the heart of why trappers work to improve our environment. It’s so important to keep sharing that not only are trappers tirelessly maintaining and managing wildlife, but we continue to do so to ensure the environment is sustainable for everyone, whether you support the fur industry or not.

SEE ALSO: Fur is a sustainable natural resource.

So why are offering these opportunities so important for us?

Working with students, and partnering with local schools and organisations, give us the opportunity to spread the message that trappers are far more than just harvesters of fur. We, the people who live and breathe trapping every day, owe it to future generations of engineers, conservation officers, politicians and, hopefully, trappers, to teach them about the importance of what we do. Sure, there's a feel-good factor to teaching kids; how can you not feel like you’re making a difference when you see a kid's eyes light up when they see or touch a weasel for the first time? But more than that, education connects us. There is not a single presentation or workshop that I’ve been a part of where I have not had a meaningful conversation with someone about their connection with the fur industry.

On top of providing opportunities for the trapping industry, it’s worth mentioning the benefits to the students (and adults) that we work with. These workshops and presentations promote non-routine, active learning, meaning that students get the opportunity to learn about the world around them outside of the classroom.

Positive Relationship with Nature

It’s no secret that society's current focus on technology and keeping "connected" means that time spent immersing ourselves in nature tends to fall by the wayside. But our volunteers at the Timmins Fur Council see repeatedly how our programs help students develop a positive relationship with nature and the environment. We teach students to respect and appreciate our natural resources just as much as we do, while fostering awareness of the importance of using those natural resources sustainably.

Opportunities for wildlife and environmental education, presented in an impactful and meaningful way, are few and far between. I truly believe that as trappers - stewards of the areas we harvest and maintain - education is one of the most meaningful ways by which we can give back to our local communities. So please, make partnerships with your local schools. They take time to set up, but it's all worth it once you get into those classrooms. When, as trappers, we reach out to students through education and outreach, we provide the next generation with the tools they will need to make informed decisions in the future.

***

NOTE:

If your association needs help setting up an educational program for schools, there are many resources online. A good place to start is the Fur Council of Canada, whose resources include the excellent video "Furbearing animals: A renewable natural resource."

Two fur "bans" that aren't fur bans grabbed the headlines in September. Even if there's just a smell of a possible ban, animal rights advocates always trumpet it to the heavens because it increases pressure on policymakers to pass one if the media and public believe it's a fait accompli.

The Los Angeles city council voted to have legislation drafted that would ban fur retail and manufacturing. The proposal is facing stiff opposition, not just from the fur trade, but that didn't stop animal activists - and some of the media - from announcing a done deal. The Fur Information Council of America and the International Fur Federation are calling this "fake news".

Most of the media, thankfully, realised that a ban is a long way from actually passing into law, have been sceptical about its merits, and have given space to opposing views. "LA should scrap its ban on fur," wrote Will Coggin of the Center for Consumer Freedom in the Washington Examiner. "Pro-fur officials challenge L.A. city council’s vote on fur sales ban," reported Women's Wear Daily.

The National Post gave voice to Nancy Daigneault and Mark Oaten of the International Fur Federation, who wrote: “This is public policy based on lies, flawed studies and false allegations as those proposing the ban have not proactively reached out to the fur industry to learn about the high animal welfare and environmental standards in place. Nor have they learned about sustainability in a meaningful way."

Another fur "ban" which wasn't really a fur ban was at London Fashion Week. The British Fashion Council, which organises the event, opted to play a risky game by announcing that no fur would be shown at this year's event. Of course, animal rights groups and much of the media announced this as a ban (see, for example, this article by Fashion Network), but the Fashion Council insisted there was no ban. It was simply a case of no designers choosing to show fur. So why did they even bother to announce it? Presumably in the hope animal rights activists would stay away.

Meanwhile, animal rights groups continue to pressure designer brands to drop fur. The latest to fold is Burberry, and now the heat is being ramped up on Prada. Note again how activists and the media always refer to these as "bans" when they're nothing of the sort. Burberry (or whoever) has not "banned" fur; it's merely decided to stop using it for now. And almost all of these brands will continue using shearling (sheep fur), not to mention python, crocodile, and other exotic leathers.

As for how the trade will ride out this trend of fur bans (real or imagined), Truth About Fur's blog asks: "After the siege: What is the future of fur?"

Meanwhile, we all know how important social media are to animal activists, so here's an in-depth look at how they're used against the fur trade: "How social media is pushing fur out of fashion".

International Fur Federation News

Last month, the International Fur Federation launched two fashion campaigns, the Natural Wonder campaign and the Fur Now campaign, to highlight the importance of responsible fashion, informed consumer choice, and the sustainability of fur.

Also, Women's Wear Daily ran a feature entitled "Fur: A sustainable, versatile choice" on Chunchen Liu, winner of the REMIX 2018 competition organised by the IFF with the support of Vogue Talents. (Download the whole issue in PDF here.) Having now produced a collection with Saga Furs, Chunchen is already proving herself an informed advocate for fur. "Fur has strong sustainable credentials," she told WWD. "Unlike comparable petroleum-based synthetics made of plastic, natural fur is a completely biodegradable material, which does not further burden nature. Every stage of fur production is sustainable. ..: Also, natural fur lasts for decades if professionally cared for, unlike chemical-based fur that ends up in landfill sites often after a single season. Fur can also be passed down through generations and remodeled and restyled in a variety of ways to keep it modern." We couldn't have said it better ourselves!

Picking on the Small Guy

Animal rights activists will pick on anyone, large or small, but they're never scarier than when they're going after small businesses.

Actress and fur lover Sarah Jessica Parker had hoped for a fun event to mark the opening of her new store in Manhattan, but instead the store was invaded by animal rights bullies chanting, "Fur trade, death trade." Fifty years ago, security would have thrown them headlong out the door, but if you do that today, their lawyers will be all over you.

Someone who can surely relate is Faye Rogers who opened a fur store in England and closed it in September after just four weeks. Business was good and then the protestors turned up, and 1,000 hate messages and threats arrived in four days from around the world. Said Rogers, "These trolls are hiding behind a mask of being vegan and animal-loving just so they can be nasty. They are bored and have nothing to do with their lives."

Meanwhile PETA has decided it wants to close down a New Brunswick company that processes lobster and crab shells into powder that is used in the bio-medical industry and as fertiliser. It sounds like a tremendous sustainable-use initiative, but of course PETA doesn't want us eating lobsters and crabs in the first place. And why not? "Lobsters are intelligent, sensitive people who do not want to be killed," according to a spokeswoman. You read that right, lobsters are "people"!

... and Some Good News

It's great to see that the company largely responsible for propelling coyote pelt prices to record levels is expanding its production. Canada Goose is about more than just coyote-trimmed, down-filled parkas, of course, but we should celebrate that a strong advocate both of fur and sustainable use is doing well. The new manufacturing facility, in Winnipeg, will be its seventh and largest, and create 700 new jobs.

Part of modern life in Western societies involves dealing with a handful of people who believe they can tell the rest of us how to live. They call themselves “advocates” if they man a desk or "activists" if they like shouting at people, while the rest of us call them "bullies" or worse. They are more influential now than ever before, empowered by the reach of social media and unprecedented access to spineless politicians and lazy journalists. Against this backdrop, the state of siege by animal rights advocates against the fur trade has reached a critical point.

So how does the future of fur look? Following are some of my personal musings, but we'd be interested in hearing what your crystal ball shows.

Fur Farming Bans

Let’s start with an overview of some frustrating setbacks the fur trade has suffered in recent years, and as we do so, picture a bunch of rolling snowballs that start small and just grow and grow.

The first snowball was fur farming bans. It started rolling in 2000 when fur farming was banned in England and Wales. Since then, other European countries have followed suit, or will phase in bans in the near future.

These bans have harmed the fur trade not because they've disrupted production (no major producer has yet stopped fur farming), but because they've provided support for activist claims and fuelled the public perception that something about fur must be bad. Generally speaking, only bad things are banned, right? And this lays the groundwork for future attacks on the trade.

Paradoxically, while this was going on, the fur trade was actually bouncing back from a slump in the 1990s. Pelt production and prices were up, and exciting new design techniques were reflected in fur’s growing catwalk presence and rising retail sales.

Fur-Free Brands

Then in about 2015, a second snowball started gathering speed. After years of trying, with minimal success, to bully designer brands into dropping fur, animal rights advocates at last saw their efforts paying off. One by one, brands caved in, and when Gucci announced in 2017 its plan to drop fur, the media circus that followed ramped up the pressure even more on the holdouts. For the last year, barely a month has gone by without another brand going fur-free.

Ironically, Gucci’s high-profile flight from fur presented the fur trade with a golden opportunity to talk about its sustainability credentials. As part of their rationale for dropping fur, brands invariably cite advances made in fake fur, while failing to mention that it’s made from petroleum-based plastic – a non-renewable and unsustainable resource that pollutes and doesn’t biodegrade.

Fortuitously, at exactly the same time as Gucci announced its plan to drop fur, the hottest environmental news story was about our need to reduce our use of plastics, with a particular emphasis on micro-fibres used in clothing like fake fur. This played right into the wheelhouse of real fur which is sustainable, has a negligible environmental footprint during its production and lifetime, and after decades of use can be added to the garden compost pile to biodegrade.

SEE ALSO: Fur-free Gucci policy contradicts company's "sustainability" claims.

In response, animal rights advocates and some clothing companies are already proposing a way around this dilemma: If we can’t use real fur or plastic fur, the obvious solution is to make fur-like fabrics from organic materials. Right now research labs are feverishly trying to make “fur” out of such things as bark and mushrooms, and since "leather" made from pineapple leaves is already on the market, you can bet they'll succeed sooner or later.

Retail Bans

Now a third snowball is gathering momentum: retail bans. Unsurprisingly, it started in California, first in West Hollywood in 2013, then Berkeley, and then San Francisco. Now Los Angeles is drafting legislation for its own ban, while euphoric animal rights advocates say New York and Chicago are in their cross-hairs.

Meanwhile, in the UK, a campaign is in full swing to ban all fur imports to an entire nation, and their demand is bolstered by a simple piece of logic. Remember how I said fur farming bans lay the groundwork for future attacks? Now supporters of an import ban are arguing that it is illogical that the UK bans fur farming but still allows the sale of furs produced in other countries. The current Conservative government has shown no interest in taking such action, but the main opposition party, Labour, has vowed to introduce a ban if it's voted into power. When the next general election (scheduled for 2022) comes around, a fur ban may well be high on the agenda.

SEE ALSO: Proposals to ban fur sales are anti-ecological.

Why Fur Will Survive

While these snowballs now barrelling down on the fur trade may seem unstoppable, there are at least two major obstacles in their way.

In the mid-term at least, the fur trade will continue to be able to count on major markets such as China, Korea, Russia and other former Soviet Republics where the voices of Western animal rights advocates are largely ignored. That's not to say that animal welfare is not being discussed in these countries. But the activist message that will not easily translate is that animals have rights and should not be used by humans for any purpose. In time, animal welfare standards in non-Western countries may catch up with those of the West, but the prospect of these countries embracing animal rights is remote indeed. Even in North America and Europe, the signals are more complex than activists would like us to think. The trend of using fur for smaller accessories and trim has made fur more accessible; in fact, fur is now being worn by more young people than ever before.

SEE ALSO: Animal welfare vs. animal rights: An important distinction.

In the long term, the fur trade will not die because common sense will prevail. This will be rooted in a common understanding of three things: (a) that our future will depend on using renewable natural resources sustainably, (b) that there is a need to manage the natural environment, including wildlife, and (c) that sustainable use includes minimising waste.

Even now, many animal-loving city-dwellers who rarely have contact with wildlife are rethinking their views on what, for them, may be tough questions. For example, in a North American context, when an “urban coyote” attacks a child, should it be euthanised? What about beavers that flood roads and houses? Or raccoons that carry rabies into our cities? And if we agree that these animals should be culled, is it ethical to throw the fur away or should it be used? In the future, as our understanding of these issues continues to grow, more and more people will agree that using the fur is the ethical choice.

SEE ALSO: Is it ethical to produce, buy or wear fur?

Some Predictions

So how will the fur trade look in, say, the year 2100? Here are my predictions.

• The future of fur will be inextricably linked to that of fake fur, so let’s deal with that first. Fake fur made from plastic will no longer exist, maybe even 20 years from now. Instead, it will be made from organic materials, either agricultural waste or synthesised in labs. If you don’t think it will ever approach the qualities of real fur, I disagree. Scientists can be very creative given enough industry support, so expect to be wearing “furs” made from turnip heads or fungus by the end of the century. This will present stiff competition for real fur, just as plastic fur does today, but likewise it will sustain interest in fur's unique look while providing cover for real fur lovers from harassment by animal rights activists.

• Fur farming bans will remain in western Europe. It won’t matter whether acceptance of fur as a sustainable resource becomes more widespread. Bans tend to stay in place for the simple reason that they are much harder to lift than they are to impose, especially when lobby groups threaten to raise a ruckus. (For example, it's been largely accepted by wildlife managers that the US Marine Mammal Protection Act will never be amended to allow commercial harvesting of seals or other marine mammals, no matter how abundant or destructive they become.)

Elsewhere, the future of fur farming will depend on the industry's success in meeting new challenges. Animal rights terrorists will continue to try to drive fur farmers to financial ruin, and this in turn will negatively impact the recruitment of new farmers. But if farmers can weather this storm, another challenge will come from the rise of organic fake fur. As the performance of this new material improves, the viability of fur farming will depend on being able to produce pelts of a quality and type that fake fur makers cannot or choose not to imitate. (This is not exclusively a fur problem: producers of meat and other animal products will face similar challenges, and some already do. Butter competes with margarine, real milk with soy milk, and a variety of animal-free organic leathers are now available.) Fur farmers and their associations should begin thinking about their own "unique selling proposition", as marketers call it.

• As for the future of retail bans, my crystal ball is very cloudy. When West Hollywood banned fur sales, it was easy to dismiss this as the foible of a quirky little town, but San Francisco, Los Angeles, and perhaps the entire UK, cannot be so easily dismissed.. That said, the bans so far are largely symbolic because people can just buy fur elsewhere. Also, the courts have ruled that wild furs cannot be banned by municipalities in California since wildlife management is under state jurisdiction. It's also noteworthy that sheep fur is exempted from the ban proposed for San Francisco, perhaps because Californians love their Uggs so.

SEE ALSO: Sheep fur: Pamela Anderson hates it, Ralph Lauren loves it.

If I have to make a prediction, it's that in 2100 there may still be retail bans in some Californian cities and the UK, and perhaps a few other locations where no one wears fur anyway, but that will be it. But if animal rights advocates succeed in forcing bans in New York and Chicago, the future will be more difficult to predict.

• On a positive note, increased public understanding of sustainability issues may herald a new Golden Age for fur. Wildlife will always have to be managed, and no matter how good organic fake fur becomes, there will always be demand for “the real thing”.

Plus we're now seeing that design innovation and effective marketing can turn prices around. Prices for most wild furs have been depressed since the early 1990s, yet coyote prices are now at record levels thanks to the popularity of fur-trimmed parkas sparked by Canada Goose and its imitators. Perhaps in the future, with inspired design innovation and marketing, fur producers, designers and artisans will once again be properly rewarded for their efforts.

• Last and least, what does the future hold for all those animal rights advocates so bent on taking down the fur trade and any others that use animals? My tongue-in-cheek prediction is that they will all move to California, pass legislation making the entire state vegan, and leave everyone else alone. More seriously, I believe they will be shunned as social pariahs, and their days of leading politicians and designer brands by the nose will be over.

The game they are playing now is a double-edged sword. Their bullying tactics are currently quite effective in bringing about change, but as they expand their net to include everything from marine parks to fish burgers, and pets to carriage horses – which they are doing right now – they will make more and more enemies. By 2100, and probably long before, society at large will say, “Enough is enough!”

***

Sadly, last month saw the passing of the Queen of Soul, Aretha Franklin. She was far too talented and independent an artist for anyone to ever claim her as their own, but there's no denying she wore fur with style. In later life, her stage performances incorporated a signature move of dropping her full-length mink or chinchilla on the floor to signify she was shifting into high gear. Rest in peace.

Spreading the Word

It's always great to see members of the fur trade using the media to spread our messages.

If you're happy with publicity and have something to say, make yourself available for interviews, like fourth-generation furrier Thomas Salomon who was recently featured in the South China Morning Post. In "Why furrier Yves Salomon dismisses the anti-fur movement that is sweeping fashion", Thomas pulls no punches. "What’s happening right now is just a fashion cycle," he says. "In fact, I call it the hypocrite cycle. It's easy for brands to cut [fur] out when it makes up less than 0.1 per cent of their turnover. Plus half the time these brands don’t have a consistent strategy.”

Another great way to get heard is to submit an op-ed piece, but they're a mixed blessing. With minimal editorial control by the media organisation, op-ed writers can speak freely to the point that they often just end up regurgitating propaganda. So it was a relief when Business of Fashion, after publishing an anti-fur tirade from an animal rights group, gave equal space to International Fur Federation CEO Mark Oaten and Vice-President Americas Nancy Daigneault, in "Fur: A reality check".

Easiest of all is writing letters to the editor, like this impassioned plea from a resident of New Hampshire, "Trapping, like hunting, is a conservation tool".

Rabbit Redux?

Rabbit fur is far more common than you might think, but it almost never makes its way into the collections of luxury brands. Now Jane Avery, from Dunedin, New Zealand, is bucking the trend with her stunning range of garments combining exotic fabrics with wild rabbit. And she's helping protect the environment at the same time, since rabbits are a real pest in her part of the world. Check out our interview: "New Zealand designer embraces wild rabbit 'Eco-Fur'".

Rabbit farming is alive and well too, in Aitkin County, Minnesota. The Nord Lake Rabbitry used to be a mink farm, but now raises rabbits for food and fur, rotating them with crops that benefit from the "phenomenal fertility" of rabbit manure.

On the Trapline

Fox chaser: A winter on the trapline is a new documentary film from the Canadian Broadcasting Corp. that follows a young Cree trapper's way of life in the northern Alberta wilderness. CBC's story and the official trailer are here, and if you're lucky enough to live in Canada, you can watch the full documentary here.

Much closer to home, Truth About Fur's Alan Herscovici reports on his experience "Spring muskrat trapping in Quebec" with Pierre Canac-Marquis, coordinator of the Fur Institute of Canada’s humane trap research and development program. “It’s a passion,” says Pierre. “It’s certainly not for the money; I’ll be lucky to get four dollars a pelt for these rats. But the farmers are happy we’re here, because muskrats undermine the stream banks with their burrows. That speeds erosion and they lose large strips of farm land along the drainage ditches."

Here are a couple of cautionary tales about what can happen when wildlife are left to their own devices for too long, with no management plan. Nutria are notorious for damaging wetlands, and there are so many on the US west coast now that they pose "a threat to California's environment similar to a wildfire or an earthquake." Meanwhile, Argentina and Chile are hoping to remove 100,000 beavers - originally introduced for their fur - because the North American natives have clear-cut the old-growth forest in Tierra del Fuego and Patagonia.

Fur Ban Bandwagon

The bandwagon of fur-ban stories keeps right on rolling, with two Californian cities front and centre. San Francisco's ban on fur sales, set to come into force next year, prompted the writing of "San Francisco bans everything", a tongue-in-cheek piece that would be funny except it's also true!

Meanwhile in Los Angeles, the city council is being asked to consider a fur ban of its own. This prompted another piece about the seemingly endless string of bans in California, "The fur flies in L.A. as city considers ban". If you want to send a message to the council explaining why a ban would be a bad move, ShoppersRights.org makes it incredibly easy.

Feel free to refer the LA council (or anyone else considering a ban) to our new blog post, "Proposals to ban fur sales are anti-ecological".

Odds 'n' Ends

Sightings of "urban coyotes" continue to rise in North American cities, while Montreal launched a hunt for one coyote believed to have attacked three children.

SEE ALSO: Will urban coyotes change the animal rights debate?

According to a survey commissioned by the Montreal SPCA, 72% of Quebecers expect their legislators "to adopt legislative measures and policies designed to ensure the welfare of the province’s animals.” That sounds fine, since the fur trade supports animal welfare too. But if you're looking to start writing letters to the editor, look out for headlines like this one from the Canadian Press: "Study: 70 per cent of Quebecers feel animal rights are an important election issue." Animal rights and animal welfare are not the same - a message we just need to keep repeating.

SEE ALSO: Animal welfare vs. animal rights: An important distinction.

In the battle to win fake-fur fans over to natural fur, we could have a new piece of ammo. Apparently the most widely used plastic, polyethylene, emits methane and ethylene as it breaks down, and both of these are greenhouse gases. We did not know that, and will be following closely!

Responsible fashion, informed consumer choice, and the sustainability of fur are front-and-centre in two new fashion campaigns for Fall/Winter 2018-2019 from the International Fur Federation. In preparation for the global launch on September 3, TruthAboutFur’s senior researcher Alan Herscovici spoke with the IFF’s director of fashion, Jean-Pierre Rouphael, about these exciting new campaigns.

TaF:  The IFF’s new consumer campaigns take a very innovative approach, combining beautiful fashion photography with a strong environmental sustainability message. Can you tell us about this?

Jean-Pierre Rouphael: At the IFF’s annual meeting last Fall, in Barcelona, the board decided it was time to promote the modern fur trade’s unique sustainability credentials. The anti-plastic movement was dominating mainstream media and people were talking about the environmental damage caused by plastic – which of course includes fake fur. It was the perfect opportunity to emphasize our "natural" story – the sustainability of fur.

SEE ALSO: Fur is a sustainable natural resource.

Young people, especially, are increasingly concerned about how our lifestyles and consumer choices will affect the planet, so the timing is good. The challenge was how to tell this story in a fashion context. The solution we found is a two-pronged approach. One is a beautiful fashion campaign in Vogue magazine that incorporates our environmental message in the text. We call this campaign "Natural Wonder". And then we have a new digital campaign, called “Fur Now”, which centres on creative young people explaining in their own words why they love working with fur, and part of the conversation is about fur's sustainability.

NATURAL WONDER Campaign

TaF: Let's talk about the "Natural Wonder" campaign in Vogue first.

J-P Rouphael: "Natural Wonder" is a three-month exclusive campaign in Vogue, in six major markets – Spain, Italy, Germany, France, Russia and the USA – plus limited usage in China and Korea.

This campaign has been launched in Vogue's September issue, and will be followed by ads in the October and November issues, as well as on Vogue’s digital and social media platforms. The photography shows new fur creations by top designer brands, including Roberto Cavalli, Carolina Herrera, Oscar de la Renta, Fendi and others.

TaF: We notice that the fabulous photography is shot outdoors, not in a studio.

J-P Rouphael: Yes, the shoot was produced by the Vogue team, and we chose Dario Catellani to do our photography because he loves working outdoors, with landscapes and natural light. We felt that was important to reflect our message that fur is a natural product and a responsible choice.

TaF: And the message is clear, right from the bold headline: “Natural Wonder – Sustainable and beautiful, ethical and exquisite, the magic of fur is irresistible.”

J-P Rouphael: Yes, and the text that follows is also very direct. We explain that growing concerns about pollution caused by the production and disposal of plastics – like fake furs and other petroleum-based synthetics – make long-wearing and biodegradable natural materials, like fur, a better choice than ever. As we say in the text, “A fur coat is the ultimate refutation of the buy-it-and-toss-it ethos of environmentally destructive fast-fashion.”

FUR NOW Campaign

TaF: Now tell us about your second campaign, "Fur Now".

J-P Rouphael: The Vogue ads will be supported and complemented by a brand new "Fur Now" campaign that we are especially excited about this year. We have created eight fast-paced video stories featuring creative young people who are actively involved in the fashion industry. We will be featuring one of these video profiles each month, from September through December, and another four from February through May. But you can see all eight of these wonderful young creators on the IFF website now or right here on TruthAboutFur (see below).

TaF: It’s a very modern and engaging approach.

J-P Rouphael: Yes it is. These are real people and they express themselves in their own words. We intentionally did not script them; we just turned on the cameras and asked why they love working with fur, and that’s why the videos are so wonderfully sincere and authentic.

TaF: You have chosen young designers, artisans, and businesspeople working in different markets, in Europe, Asia and North America.

J-P Rouphael: Yes, some are new to the industry, and some are bringing new energy and ideas to multi-generational family businesses, like the charming 21-year-old Romanian woman whose grandmother started their store in Bucharest. There is also a British fashion blogger, someone who doesn’t work in the fur industry, but is nonetheless very interested in the environmental advantages of using natural materials like fur. These are authentic young voices that clearly demonstrate the dynamic creativity of our industry. And the fast-paced editing is also designed to speak directly to Millennials and Generation Z.

TaF: How will these "Fur Now" video stories be promoted?

J-P Rouphael: The campaign will be launched on Elle.com and HarpersBazaar.com through September and October. We will also have more than 40 print insertions in Elle, Harper’s, Cosmopolitan, and Grazia in the EU. There will also be a mailer to the Elle and Harper’s subscription lists. In all, this campaign will reach more than 100 million target consumers, compared to about 86 million reached by last year’s campaign.

TaF: An exciting campaign, indeed! Before we go, tell us a bit about yourself and what these campaigns mean for you personally.

J-P Rouphael: I have worked in fashion communications for the past 14 years, mostly with luxury fashion. I was born in Lebanon and worked for much of my career in Dubai, with clients including Valentino and Ralph Lauren. I moved to London a few years ago, and I am especially happy to be working with the IFF because I love fashion and fashion marketing.

Although I am experienced in promoting luxury, working on last year's "Fur Now" campaign was brand new to me. But touching and feeling fur, shooting it, and seeing how it uplifts any outfit and look, it became organic and easy for me to advocate and sell it through imagery and communication as a timeless beauty while still a modern-day luxury.

And, of course, we have an important story to tell about fur being the responsible choice for our eco-conscious times, especially as we become more aware of the environmental problems associated with fake fur. We believe that we have an extraordinary opportunity now to spread this very positive message about fur. That's why the slogan appearing on all our communications is: “Natural Fur – The Responsible Choice”.

FUR NOW Campaign Videos:

We’re used to hearing polarised arguments about fur, either strongly in favour or strongly against. But many people hold views that fall somewhere in between. One such person is fashion designer Jane Avery, from Dunedin, New Zealand, who is garnering attention for her work with just one type of fur, wild rabbit, under the brand name Lapin (French for rabbit). So is she pro-fur or something quite different? Let’s find out …

Truth About Fur: According to Lapin’s website, you specialize in “limited edition, bespoke and one-of-a-kind garments.” Can you describe some of your garments?

Jane Avery: The coats and jackets I have made to date are a combination of New Zealand wild rabbit fur and beautiful top-quality fabrics. When I started out with this concept three years ago I used appropriate fabrics to hand in my stash. I also had the opportunity to travel to India where I sourced heavy silk vintage saris and traditional embroidered woollen textiles. What resulted was a collection of one-of-a-kind creations. I also make limited-edition, made-to-measure bespoke pieces incorporating new fabrics such as 100% wools.

I live in a cold part of New Zealand and creating coats with exceptional warmth yet still retaining elegance and indulgence in gorgeous textiles is my aim. My original concept was to make garments using rabbit fur panels for yokes, collars, cuffs and upper shoulders. The furrier I work with prepares these for me. The fabric sections are insulated with a 50% cotton 50% wool batting so they can match the warmth given by the fur. The same goes for the insulated sleeves of Lapin bomber jackets which have rabbit fur bodices trimmed with leather.

TaF: Tell us about the production process. How many hours go into each garment and do your prices reflect this?

Jane Avery: There is a lot of hand preparation before the sewing machine gets involved. Because fur isn’t sewn with seams like fabric is, I turn in and hand-baste the seam allowances on the fabrics in order to create clean, secure edges to attach to the fur. It’s an example of slow fashion in action and it’s certainly not high tech. Some coats can take up to 50 hours to make.

It’s been an intense development process (I am essentially a self-taught sewer of over 20 years) and I’m quite the perfectionist. There’s extensive handwork tailoring and securing the inside of the garment before the coat lining is bagged out and the inner sleeve is hand-sewn shut. What results is a highly finished garment that’s as close to perfect as I can make it.

Of course this attention to detail and made-to-measure process is reflected in the eventual price of the garment. Also the quality of the textiles and the fact that the fur passes through the hands of my rabbiter, tanner and furrier before it gets to me puts Lapin pieces in a higher price bracket.

SEE ALSO: I'm an artisan designer: Fur and leather keep me warm.

TaF: Who are your clients?

Jane Avery: My clients to date have been people who recognise the skill and dedication in crafting a Lapin piece and want to invest in something special that, well cared for, will take them through many years of pleasurable wearing. It’s my hope that Lapin pieces will become heirlooms handed between generations. For the vintage fabrics I’ve been repurposing, such as the saris and woollen paisleys, this has particular resonance. I adore the concept of well-preserved, pre-loved antique fabrics being given new purpose and continuing their usefulness and beauty in companionship with New Zealand Wild Rabbit Eco-Fur.

TaF: Historically, before the expansion of fur farming made mink and fox more affordable, rabbit was called “the great imitator” because it could be treated to resemble mink, ermine, fox, beaver, and even seal. Do you take advantage of this versatility and how?

Jane Avery: The way I came to using rabbit was not because I wanted to imitate or emulate furs from other countries, but because I saw a New Zealand pest-resource that wasn’t being used to its potential. Of course I’m very open to experimenting and learning how I can manipulate this wild resource in a fashion sense. I do dye a proportion of the skins I use jet black, and I’m looking forward to being able to afford dying in other colours. For the integrity of the Lapin brand and message, which is to promote the use of this specific pest resource, I feel it is important for it to retain its own special identity.

Wild Rabbit Eco-Fur

TaF: The Lapin website says you use “responsibly sourced New Zealand ‘Wild Rabbit Eco-Fur’.” What do you mean by “responsibly sourced” and “Eco-Fur”?

Jane Avery: Lapin rabbit furs are harvested from the eradication catch of New Zealand high-country rabbiters. The responsibility these workers have, employed by high-country station owners, is to control the rabbit populations. If the rabbits are left unchecked, they reach plague proportions. Historically and to this day they destroy thousands of acres of grazing land and also the delicate native vegetation characteristic of the New Zealand sub-alpine landscape, such as tussock grass. They cannot be allowed to stay. This is an imperative of the New Zealand high-country environment.

The rabbits for Lapin generally die from a sharp shot to the head and are sourced at nighttime when their eyes can be seen shining in the beam of the rabbiter’s spotlight. To my mind this is as close to an instantaneous death with as little suffering as possible. It is responsible in that it deals with the problem skilfully and with respect to causing the animal the least suffering.

Lapin fur can be considered an "Eco-Fur" because by wearing it you contribute to restoring the natural New Zealand environment. It is a pest resource which means the rabbits are not being purposely bred for their fur. My creative philosophy for Lapin is to use as much as I can of what I have available around me. The rabbits are here and must be dealt with. Yes, there is tragedy in the deaths of these sentient beings, but I believe my view is one of practicality and realism. Wearing the fur of these animals can be considered a "woke" alternative to indulging in other furs, be they farmed or faux.

SEE ALSO: Is it ethical to produce, buy or wear fur?

TaF: Most rabbit fur today comes from young animals bred for food, but the best pelts are said to come from adult wild rabbits that are taken in winter, when the fur is thick and even. Are you selective about the pelts you use?

Jane Avery: I am selective about the pelts I use. As a wild catch, it is variable in quality. I’m fortunate to work with a rabbiter who will grade the best pelts for me in the course of his work. The season here in New Zealand for optimum skins runs in winter from July to October when the chilly southerly winds are blowing into the New Zealand South Island high country. This means the rabbits have their winter coats on and are not moulting.

I like to use thick, fluffy furs with firm yet pliable skins suitable for construction in bomber jackets and structured coats. I also love the way many of the young doe rabbit furs are so sleek, smooth and floppy. These are great for scarves, capes and more unstructured styles. I am still experimenting with what is possible and learning so much every time I get a new batch of furs to work and create with.

So Does Rabbit Fur Shed?

TaF: Rabbit fur has a reputation for shedding easily, causing uneven patches in the fur. Is this reputation deserved, and are there ways to minimise shedding?

Jane Avery: The way to minimise shedding is to harvest during the winter when the animals are holding onto their fur for warmth. When I started out, I tested furs by continually rubbing and shaking them. My view is if you get them at the right time of year the shedding is tolerable.

Rabbit fur is what it is. It’s a natural resource and even with its reputation for shedding is a beautiful, practical material worthy of inclusion in high-end garments. Looked after well, it will look good and retain its warmth-giving properties for many, many years. It’s important to look after it properly such as being aware of not continually slinging leather bag straps on your shoulder or rubbing with car seatbelts. At least when it sheds you know the little bits are safely bio-degrading in the environment and not polluting the planet like the microfibres shed from synthetic “furs”.

TaF: Possums are also considered a pest in New Zealand. Is possum fur something you’d consider using?

Jane Avery: Lapin was founded on the notion of creating attention for the very under-utilised pest-resource of New Zealand wild rabbit. However it is just a name and I’m certainly not closed to using New Zealand possum fur as my business grows. From an aesthetic point of view, I like possum fur when it has been shorn down to a nice soft pile. As with rabbit fur, the creative possibilities with this pest, notorious for destroying our native forest habitats, are many.

TaF: Another source of fur which has a small but growing following is vintage furs which are remodeled and recycled. Is this something you would consider doing?

Jane Avery: I like the idea of repurposing vintage furs, and yes, it’s something I’m open to working with as my business develops. From my own wardrobe I wear a vintage chinchilla-rabbit coat which I found in a Salvation Army op-shop. It sheds like you wouldn’t believe so I’m banned from sitting in my son’s plush car seats when I have it on!

SEE ALSO: 5 great ways to recycle old fur clothing.

TaF: How do you feel about using farmed fur, such as mink or fox? An argument in favour of using farmed fur is that it takes pressure off wildlife populations, and in fact most of the demand for fur these days is met with farmed fur.

Jane Avery: Personally I would not use farmed fur for Lapin. It would be contradictory to Lapin’s essential message and philosophy.

I feel I am well enough informed about the whys and wherefores of fur farming and I understand the animal welfare standards are generally high, and in many cases higher than other industries exploiting animals for their meat and skin. As a sewer I also respect the tradition and craftsmanship of the fur industry.  But farmed fur is not something that I would purposely seek out as a product to work with.

I find reassurance in the fact that New Zealand wild rabbits, an introduced species, are essentially having a marvellous time living natural, free lives, eating and breeding in the great outdoors. At least when they meet their deaths at the hands of a rabbiter they are free, albeit in the wrong place in the world. If they were not an ecological problem in this country, I would not be exploiting their fur for fashion, nor would I seek out other furs … aside perhaps for possum.

TaF: North America has its own problems with invasive nutria as well as indigenous furbearers that cause problems if their populations are not managed. For example, muskrats destroy marsh habitats, beavers cause flooding, and coyotes prey on livestock and are expanding into urban areas where they prey on pets and bite children. Are you supportive of using these species for their fur, provided it is done sustainably?

Jane Avery: To me it’s all about context. The world we live in is so very different to the world of 150-200 years ago. Sure, North America has its problems with invasive species too, and certain situations demand certain responses. If it’s deemed these animals must be "sustainably" culled then it would be disrespectful not to make practical use of their fur.

With the New Zealand rabbits, the context is created by human history. The tragedy is that they were introduced to this country in the first place.

I believe anyone in the business of exploiting animals for what they can provide to humans should check their moral compass on a regular basis. We shouldn’t necessarily do things just because that’s the way we’ve always done them. Everything must be considered within its realistic context and with the good of the environment central to decision-making.

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SEE ALSO: Inside a rabbit fur fashion designer's 10 sqm solar-powered eco cabin in Central Otago. This NZ Life.

After pressuring a number of designer brands to stop using fur in their collections, animal activist groups that seek to impose a vegan lifestyle on everyone are now lobbying politicians to ban fur sales in San Francisco, Los Angeles and several other cities.

While a few big brands did recently announce that they'd be dropping fur – causing much excitement in activist circles – about 70 percent of top designers were still showing fur in their most recent Fall/Winter collections.

Fur “bans” are equally illusory. Vegan activists love to cite West Hollywood as the first US town to declare fur sales verbotten, but they neglect to mention that the sale of wild fur apparel and accessories remains completely legal there. In fact, a California court has determined that municipalities cannot ban the sale of wild furs even if they want to, because wildlife management is under state jurisdiction. Meanwhile, the “fur ban” proposed for San Francisco would also exempt sheepskin because, well, I guess they like their Uggs in California.

More important than this hypocrisy, however, is the troublesome reality that anti-fur campaigning actually works against environmental sustainability at a time when this is becoming a societal priority – especially in California.

The sustainable use of renewable natural resources is a keystone of conservation policy, as promoted by the International Union for Conservation of Nature (IUCN). And, guess what? The modern fur trade is, in fact, an excellent example of the responsible and sustainable use of nature. This is the story that animal activists don't want the public to hear.

SEE ALSO: Fur is a sustainable natural resource.

The truth: Wild furs are taken from the naturally-produced surpluses of abundant furbearer populations, never from endangered species. This is assured by state, national and international regulations.

The truth: Some wild furbearers would have to be culled even if we didn’t use fur. Coyotes are the number one predator of lambs and calves, and are now attacking pet dogs and cats – and sometimes even people – in cities across North America. Raccoons, foxes and coyotes must be controlled to protect ground-nesting birds and endangered sea turtle eggs, and to prevent the spread of rabies and other dangerous diseases. Overpopulated beavers flood roads, homes, fields and forest habitat. And the list goes on.

So given that we have to cull these animals, surely it is more ethical to use the fur than to throw it away.

SEE ALSO: Is it ethical to produce, buy or wear fur?

Fur Farming – Nothing Is Wasted

But what about farm-raised furbearers, you may ask? Farmed mink are fed left-overs from our own food production – the parts of chickens, pigs and fish that we don’t eat and would otherwise end up in landfills. The mink manure, carcasses and soiled straw bedding are composted to produce valuable organic fertilizers, completing the agricultural nutrient cycle. Nothing is wasted.

Farmed mink also receive excellent nutrition and care; this is the only way to produce the high-quality fur needed to compete in international markets.

SEE ALSO: Facts about fur farming.

Natural Fur vs. Fake Fur

Above all, fur is a natural and long-lasting clothing choice. In this age of fast-fashion, a good mink coat is often worn for 30 years or more. Fur apparel can also be taken apart and completely restyled as fashions change, or recycled into accessories. And after many decades of service your fur can be put into the garden compost where it will biodegrade and return to the soil. This is true environmental sustainability.

The fake furs touted by animal activists, by contrast, are generally made from petroleum, a non-renewable resource, and will not biodegrade. Troubling new research, moreover, is showing that fake furs and other synthetic materials can leach micro-particles of plastic into waterways (and the food chain) every time they are washed. This is not good for animals or nature.

Freedom of Choice Under Threat

The increasing use of fur for trim, accessories, vests and other smaller pieces makes fur more accessible than it has ever been. This may explain the urgency of recent anti-fur campaigning, because if it was true that no one wanted to wear fur anymore – as activists claim – there would be no need to ban fur sales.

Perhaps this is what frustrates animal activists: most people do believe that it is morally acceptable to use animals for food, clothing and other products, so long as this is done responsibly and sustainably.

Question: What do animal activists do when, despite all their propaganda, young designers and consumers continue to choose fur? Answer: They try to take away their right to choose!

And this brings us to another serious problem with recent activist calls for municipal bans on fur sales. No one forces animal activists to wear fur or leather, or to eat meat or use any other animal products. So what makes them think they have the right to impose their personal beliefs on everyone else?

This issue goes far beyond the debate about fur. Most people in North America came here to have the right to make their own decisions. That fundamental freedom should not be taken for granted, or given away lightly, whatever your personal feelings about using fur or other animal products.