There's a common misconception that if you wear fur in public, you’ll get red paint or pig's blood thrown on you. This is an urban myth that's been around for decades, and we are here to reassure you that it will not happen! In fact we, and others, can’t find any evidence of this ever having happened to a regular person, and believe incidents involving celebrities can be counted on the fingers of, well, two fingers!

So prevalent was this myth in the 1980s and '90s that some North American furriers offered to clean their customers' furs for free if they were attacked with paint. But they never had to follow through on their pledge because it never happened. In fact, some animal activists even complained that the myth of attacks with red paint was invented by the fur trade to discredit them!

So, to answer the question, no, you will not get paint thrown on you if you wear fur. Here’s why.

1. Animal rights activists don’t carry around buckets of paint or blood in the hope they will find someone to throw them on. It is massively inconvenient to have a bucket of paint in your bag, plus it might spill onto your vegan energy bar.
2. Most people cannot distinguish fake fur from real. Not only does fake fur look very realistic these days, some of it even feels real. Would an animal rights activist risk attacking a fake fur wearer by throwing a bucket of paint on them? Not likely.
3. It is illegal. Not only is it obviously illegal to throw paint on a stranger for any reason, if you throw it because you think that person is wearing real fur, in the US you could be classed as an animal rights terrorist. Only a fool would risk 10 years in a federal prison for throwing paint on someone who might not even be wearing real fur.
4. It is counter-productive. Fur lovers are not easily cowed by animal rights activists, and if one of them has their fur ruined with paint, they will probably just replace it. And since fur coats are frequently insured, they won't even have to foot the bill. What is the point of destroying one fur coat, when it is only going to be replaced with another?
5. Animal rights activists rarely commit crimes in public. They protest, shout, take their clothes off and are really annoying in public, but rarely commit crimes in public. Instead, they vandalise farms under the cover of night or sneakily film animals being “mistreated” for months before showing anyone the evidence. Or they threaten violence in the comments section of an article without revealing their real identity. Does this sound like the type of person who is brave enough to throw paint on a passerby in the middle of the street? No.

If you're concerned about other crimes that may be committed against you and your mink coat, consider this. Spitting on someone is a crime and leaves DNA. Plus CCTV cameras are everywhere. At worst, you might be at risk of having a post-it note stuck on your back, but even this childish prank happens very rarely.

So confident are we that wearing fur is safe, we set out to prove it! A few years back, one of our team wore visible fur pieces in public for 100 days over the winter. Mostly she was in Vancouver, Canada, a hotbed of anti-fur sentiment, but she also spent time in London, England, also reputed to be intolerant of fur. The result? Lots of compliments, not a single negative comment, and of course, no paint attacks. The experiment, called 100 Days of Fur, confirmed that fur is a very safe fashion choice.

Of course, animal rights activists do like their publicity, so celebs should be a more attractive target, right? But even then, our count currently stands at two: the late comedian Joan Rivers once got red paint thrown on her sable, and Vogue editor Anna Wintour once got hit with "fake blood". If you're a celebrity who's been sloshed with red paint, please tell us about it, and we're flattered you're reading our blog!

The Sportsmen’s Alliance is a US organisation that protects the outdoor heritage of hunting, fishing, trapping and shooting in all 50 states. Between fighting in the courts, political lobbying, and countering campaigns by animal activists, they are kept busy. We talked to Vice President Marketing and Communications Brian Lynn about trappers, hipsters and sound bytes.

Alexandra: What percentage of your members are trappers versus hunters and fishermen?

Brian: I’d say somewhere between 10 and 20%. It’s not a huge number, but the trappers are the most active, passionate, and engaged audience there is.

Alexandra: Interesting you say that, because we think that too.

Brian: Trappers are the ones on the front lines. They are constantly under attack.

Alexandra: Are you referring to the amount of legislation that people are trying to put into place to try and ban trapping?

Brian: Yes. Animal rights organisations, legislation, the ballot box – trappers are constantly under attack. Whether it is changing the seasons, eliminating the seasons, or regulating traps, they are getting hammered left and right.

Alexandra: Do you think that trappers are getting attacked more because they are fewer in number? Or perhaps because in the US hunting is more associated with a weekend pastime?

Brian: It is both. There aren’t as many trappers, so it is more of a fringe endeavour. Also it lacks the idea of a sport – of you versus the animal. To the uninitiated, it just seems like you are going out there, putting some bait out, and whether a wolf, bobcat, bear, or your dog comes along, they get snapped up and killed cruelly. It looks barbaric, and it is a hard sell for us to protect. It is an easier sell to misrepresent. People already are ignorant about it; urban people are like, “You do what?” It is a harder thing to protect because of the ignorance, and it lacks the perception of sport and the “you versus the animal.”

Active or Passive Management

Alexandra: It's interesting how urban folk don’t mind trapping when there’s a coyote eating their cats, or beavers flooding their home.

Brian: That’s the whole thing. People say, “This doesn’t seem fair, that doesn’t sound right,” until it impacts them. Once the deer come in and start eating their petunias, now they're mad. Or they're hitting deer with their car. Now they want something done. Don't kill the bears until the bears start eating your kids. It boils down to active management versus passive management.

We did a piece on defensive trapping a couple of months ago in our newsletter, and without trapping, state agencies will spend hundreds of millions of dollars on trapping nuisance animals and flooding. Nobody understands that until it happens. The animal rights activists try to couch it as, “We don't need to manage populations." They try to pass off the Disney idea that “nature will balance itself”, which never really happens. But even they are saying passive management is ok. When the mountain lion becomes overpopulated and one starts eating their cats, then it's ok for the state to come in and kill that one lion. Well, it costs a ton of money, and it's not fixing the problem. With active management, you are mitigating the booms and busts and managing them actively with hunting and trapping. The animal rights groups just want to let everything go wild, and passively manage it when it becomes an issue with humans, which is just not going to work because we see disease, starvation, plus human-wildlife conflicts.

Alexandra: What are some of the biggest issues that you are dealing with right now, and have the kinds of issues evolved much over the past 20 years?

Brian: They go in waves and trends. In the 1980s, animal rights groups went after bow hunting, in the ’90s they went for mountain lions and some bear-hunting tactics. Last year we saw a lot of dog-related activity: kenneling, breeding, selling legislation. A lot of it is aimed at puppy mills, but if enforced to the letter of the law, it will stop hound hunting, kenneling, or selling those dogs.

We also saw a lot of apex predator issues – black bears and wolves. And now we are seeing them setting the table to come back for more of what they attacked in the ’90s - black bears and mountain lions in the west, and the Great Lakes wolves.

They hit something hard, in multiple states, for a couple of years, then let it rest. They let the social consciousness of the non-hunters absorb it a bit, they’ve made it an issue. Then they let their fundraising base rest, then come back and hammer it again several years later. It makes for a better news story again. Then it seems like a big issue that keeps coming out so they can get more funding, and it psychologically resounds with the public. “Oh, this is an issue, we need to do something about this!”

Great Lakes Wolves, Maine Bears

Alexandra: What are some of the activities that you do to fight the activists, and which campaigns have been successful?

Brian: Right now we are the lead on the Great Lakes wolves lawsuit. It is the Humane Society of the United States vs. the Sportsmen’s Alliance, the Department of the Interior, and the State of Wisconsin. So that is one we have been fighting for several years, and that should be moving through the court system, and we are appealing the last decision that was made in December 2014.

One of our more successful campaigns was the Maine Bear Ballot issue in 2014. The HSUS decided to go after bear hunting in Maine and hired a California firm to collect signatures and force it onto the ballot. The HSUS just self-funded the whole thing. If that had been successful, it would have basically put an end to bear hunting in Maine. It would have removed the use of traps, bait, and hounds to hunt bears, and that is 93% of the harvest. We went in, organised the grass roots groups, bought air time, created the messaging, and we ended up beating them by 8 points. And there was a couple of lawsuits out of that, that we fought and were successful in. We were successful all the way around and have a good base set up to protect it again, should they come back, and they have stated they are coming back again to stop it.

The thought is that they will just go after hounds and traps, because few people use these, so most people don’t care. This is when we get into apathy within our own ranks. If HSUS removes 85% of its opposition and 85% of its opposition’s funding, those who remain make easier targets.

"Sticking Up for One Another"

Alexandra: Some graphics in your social media send a message about uniting hunters, fishermen and trappers. What is the thinking here?

Brian: We need to be sticking up for one another, despite method of take. Even if you don’t participate in trapping and you don’t use bait, we can’t stand around and say, “That’s doesn’t affect me.” Once hound hunting falls, once bait hunting falls, once trapping falls, they are coming after what you do want to do. We need to be united regardless of how we are participating in these activities.

Alexandra: What percentage of Americans do you believe support hunting, trapping and fishing, and how many are opposed?

Brian: Hunters and anti-hunters are about the same size, 5-10% of the population. And all of the polls show that 75-80% of the general public support hunting as a management tool. That’s great. But the problem is that all that support goes right out the window as soon as emotion gets into it. People's minds are changed really quickly if they are shown an animal flopping around in a trap or a dead trophy shot. We move from the logical “That makes sense, I support hunting,” to the emotional “Oh, but I don't support it in this instance. It seems cruel.”

The other side can just throw words around like “slaughter” and sway those non-hunting voters.

Our biggest challenge is telling our story, why we have to do it, why it makes things better, the funding of conservation, managing populations, habitat, carrying capacity of the land. That’s a long story which can be boring if you aren’t into it, and if there is legislation or a ballot initiative, and a news anchor puts a microphone in your face and you try and explain carrying capacity of the land and funding of conservation, it is long, boring, and not sound-byte stuff. Then they ask the other side why we need to stop it and they say, “It's cruel, they are slaughtering animals with babies.” There’s your sound byte.

"Hipster Deal Big Move Forward"

Alexandra: Have the demographics of your supporters and members changed? There is a hipster trend now, with people doing things themselves, growing their own food and maybe hunting. They were traditionally more on the left of the political spectrum, whereas hunters tend to be on the conservative side. Do you see this new demographic supporting outdoor activities?

Brian: We are seeing a bit of a bump, which is great from a branding and messaging perspective. This is important for the hunting and trapping industry in general, but here at the Sportsmen’s Alliance we are very engaged, political, more hardcore. The new people coming in are a more holistic type of person, who may not be political.

For the broader industry, though, the whole hipster deal has been good. From the perspective of acceptance within the mainstream, those people are sharing with other people, within city life. It is about taking responsibility for their food, and them relaying their message in a way that their friends can understand. That’s where I see it as being the biggest move forward for the industry. How do you reach someone in LA? We aren't going to reach some hipster in LA, but some guy at an LA party who went out, harvested his own food and killed a deer, that is going to do more good than anything we are doing as an industry to disseminate the proper message.

Alexandra: Do you cooperate with a Canadian counterpart?

Brian: There is some run-over, but nothing official. In Maine, we are involved in two lawsuits on trapping Canadian lynx. In Maine, Canadian lynx are on the Endangered Species List, but north of the border they are not.

There are incidental take permits, and a certain number of Canadian lynx can be caught in traps without the trapper or the state being in violation of the Endangered Species Act. The HSUS is trying to stop that; they are trying to get the incidental take permits revoked. If they succeed, that would mean that anywhere there is an endangered species of any kind, trapping can be stopped. If you take it a step further, anywhere there is an endangered fish in a river, you could apply the same logic. You can’t fully control what steps into a trap, therefore you can’t trap anywhere there is an endangered species, just like you can’t always control what is going to bite your hook, therefore no one can fish anywhere there is an endangered fish. So that’s a lawsuit we are involved in in Maine.

"Educate Those Not Within Your Group"

Alexandra: Is there any advice you have for trappers about protecting their rights, proactively?

Brian: They need to educate non-trappers about what they do: about how trapping is regulated, how hard it is, what you do to prevent non-target by-catch. People need to understand that, and it is not the people that are already in your social groups, it needs to be the non-trapper or the hunter that doesn’t understand it, so you can help eliminate that issue of hunters not caring. For example, there are a lot of bird dog hunters that hate trapping because traps will be out during grouse season and they are worried their dogs might get snagged up in them. We need to try and educate those people. It is all about educating those not within your group.

As for state and provincial organisations, they need to start collecting funds and putting these aside. This is something we are saying in Maine, start a war chest, because the attack is coming, it is just a matter of time. The HSUS is so rich they can self-fund any campaign they want to. They are a $130-150 million a year organisation, so they can just decide “this is where we are going to go, and we will spend $3 million.” If HSUS comes and you sit there fundraising for the first six months, that's a six-month head start they have in swaying public opinion. If you can hit the ground running, and you already have a war chest, you are better off. That’s hard for groups to do, though, because unless there is a bogeyman right there, those funds start to look very attractive to dip into and use for other things.

Alexandra: Thank you for taking the time to speak to us!

For further reading, check out this great Sportsmen's Alliance content:

The Anti-Hunter’s Playbook
A Defense of Trapping (full issue)
A Defense of Trapping (article)
Why All Sportsmen Need to Defend Trapping
Introducing Youth to Trapping
And connect with them on their website, Facebook page, Twitter, and Youtube.

Every month, as I read through the past month's fur news headlines, I think to myself, "Wow, this animals rights activism story is even stupider than the ones from last month." This month is no exception. In fact, June might be hard to beat because the activists have been up to some seriously stupid stuff. Let's have a look.

In this article, PETA suggests that eating a burger is the same as eating your dog (pictured above). It is also campaigning to get Lululemon to stop using goose down in its jackets, and replace it with something synthetic. Great idea! Let's "save" the geese by replacing them with petroleum-based products instead - so much safer for the animals and the environment, right? But this shouldn't come as a surprise, given that these people value the life of a gorilla over that of a 3-year-old boy and think that setting fire to buses is going to further their cause.

Can you handle a bit more stupid? Here are our top three seriously stupid animal rights shenanigans from June.

Third place goes to the woman who spent $300 to get a lobster from the grocery store back into the sea. I guess she doesn't realise that buying lobsters only contributes to demand, and her particular lobster was probably caught again 20 minutes after its release. (Grocery stores are all, like, "Lobster sales are going up! Even vegans are buying 'em!")

Second place goes to the vile, disgusting PETA people who are using the Orlando shooting as ammunition (pardon the pun!) for their anti-hunting agenda. America's largest mass shooting does not, I repeat, DOES NOT, deserve to be compared to hunting deer. EVER!

Deer Vasectomies?

Speaking of deer, the first place spot goes to the imbecile who thinks the best way to control the deer population on Staten Island is to start a 2 million dollar a year male deer vasectomy program, which the New York Department of Environmental Conservation thinks is a bad idea, and will have “limited effectiveness” and be “unable to quickly reduce deer-human conflicts.”

And let's give the special runner-up award to Kimberly Sherriton, a housewife in Long Island who organised a series of protests outside a farm because she wanted to save the life of a cow that they were going to slaughter to eat. The best part? Her solution was, "Please, tell him to go to Whole Foods and go get some antibiotic-free beef there." Because Whole Foods sells beef from cows that weren't slaughtered, right? I can't even deal with this level of stupid.

If you haven't heard enough about the animal rights activists, then read about the crazy things animal rights activists say (some of these are quite disturbing), how animal-rights extremists endanger animals, four ways mainstream animal rights movements are oppressive, and the ugly truth about PETA.

Renowned Trapper

Moving on to the furry stuff! We just posted this piece about a renowned Canadian trapper on our blog (pictured below), definitely worth a read and if you want to know more, he's written a book about his life! This is a great video on trapping, entitled Meet Your Local Trapper, and Vice has once again shown its support for hunting and trapping by publishing How to Make It as a Fur Trapper in Northern Alberta. Ever wondered why mink is the world's favourite fur? We sure did, and that's why we wrote this blog post about mink fur.

If you are struggling to find ways to include fur in your summer wardrobe (the struggle is real, people) then Vogue's piece 14 Ways to Wear Fur All Summer Long has some really useful tips. If you are in a shopping mood, then you'll be pleased to hear that Kluger Furs has expanded and Adrienne Landau is now selling online, thanks to Beyoncé and Madonna. And if you are looking for a few soft materials to fill in the gaps of your fur wardrobe (maybe the summer mink ideas weren't working for you?) then keep an eye out for this new blend: perino.

A few more links worth reading:

When activists tell you that the majority of Americans think wearing fur is wrong, then they are lying. Americans think wearing fur is more acceptable than medical testing on animals, cloning, and extramarital affairs.

Want a job after college? Study agriculture - possibly one of the most secure fields of all.

Does real fur biodegrade faster than fake fur? We are doing a test called The Great Fur Burial.

We all know black, brown, grizzly, and polar bears, but have you heard of the pizzly bear?

Looking for a new job? Looks like there's an opening for a reindeer herder in the Northwest Territories (pictured above).

We don't mind breastfeeding in public, but we don't recommend doing it in the middle of the road. And yes, this is vaguely fur-related :)

True life stories of a Métis trapper and his love for the land, his family and friends

A primary goal of Truth About Fur is to give a voice to the real people of the fur trade. So what a pleasure it is to tell you about a newly published autobiography by one of Canada’s foremost trappers and trapping advocates, the legendary Alcide Giroux.

My First Sixty Years Enjoying Nature as a Trapper promises, and delivers, a passionate and epic tale of a life lived in close harmony with the land: hunting, fishing and trapping. And thanks to Alcide's extraordinary memory, he shares many wonderful adventures with us in vivid detail.

God's Country

The story begins in December 1951, near Sturgeon Falls, Ontario. Alcide was just six years old when his father moved their family onto the old homestead his grandfather had cleared and built in the early 1920s. There was no electricity or indoor plumbing, and young Alcide and his siblings had to cross the Sturgeon River in a small homemade boat before walking to school – a walk that provided opportunities for the young Alcide to snare rabbits to complement the moose and beaver in his mother’s stew pot. It was God’s Country back then, Alcide tells us, with wilderness and wildlife all around. Their trap lines began at the farmhouse door.

A few years later, Alcide’s Dad built a remarkable suspension bridge to facilitate the family’s commuting. “We had so many curious and nosy visitors; they all came to see the 8th Wonder of the World ... well the 8th wonder of River Valley!” Alcide recalls.

I enjoyed reading about this remarkable DIY engineering feat all the more because I walked across this same bridge many years later when I visited Alcide’s trapline, in the 1980s.

In the pages of his new book, Alcide pays tribute to many kind and talented woodsmen, but none more than his own father, “a great trapper with a built-in GPS in his brain.” Philippe Giroux was a Métis who instilled in his sons the importance of respecting the animals they depended upon, which meant trapping as humanely as possible. “Because we only had leg-hold traps back then, Dad showed us how to build underwater sets that ensured a quicker death for muskrats, mink and beaver.”

Alcide Giroux clearly learned his Dad’s lessons well; he became one of Canada’s foremost advocates for humane trapping. By the time he was 30, in 1975, he was writing articles in trappers’ magazines and leading workshops across Ontario and beyond, promoting the importance of researching and implementing better trapping techniques.

"I Had Gained Their Trust"

In 1980, as newly-elected president of the Ontario Trappers Association (OTA), his first speech called on trappers to take the lead in humane trapping, rather than have changes imposed on them by others. He remembers that his beloved wife, Pat, sitting at the back of the hall, was worried about how this call for change would be received. But Alcide’s sincerity and straight talk won the day.

“There were no hard feelings, no arrows thrown, but lots of applause and many handshakes," recalls Alcide. "I could breathe again; I had gained the trust and confidence of my fellow trappers.”

When the Fur Institute of Canada was created in 1982, to implement recommendations of the Federal-Provincial Committee on Humane Trapping (1974-1981), Alcide became a founding member, and later vice-chair. Accompanied by Pat, he travelled the world to lend his expertise to trap-research and conservation meetings in New Zealand, Europe, Louisiana, Australia and elsewhere. When scientists, politicians or journalists wanted to see a trap line first-hand, more often than not it was Alcide and Pat who received them.

Alcide’s story bursts with good humour and a passion for life, whether he’s describing the orphaned bear cub, Ben, that his family adopted, or the time that famed country singer Murray McLauchlan came for a visit and wrote a song about Alcide for his 1984 album about true Canadian heroes. The song, Little Brothers of the Wood, includes the lines:

I only take what I need, don’t take no more
The woods ain’t a shelf in a grocery store.
I only take what I need because come the spring
I want to see beaver cubs in that pond again.

Alcide’s strength of character is also evident as he faces life’s more difficult moments: political battles in the OTA, a fire that destroys the old family farmhouse, and especially Pat’s courageous battle with cancer.

Front-Line Defenders

In recognition of Alcide’s outstanding contributions, in May 2005 he was presented with the Fur Council of Canada’s “Furrier of the Year” award, at the North American Fur & Fashion Exposition in Montreal (NAFFEM). In his speech to more than 600 fur manufacturers, designers, retailers and government officials, Alcide reminded them that trappers did more than provide the beautiful furs on display in the hall. They were also front-line defenders of the industry, using responsible practices and educating the urban population – including furriers – about the importance of using nature's gifts sustainably.

Speaking of nature’s gifts, for the gala fashion show that evening we had arranged for Alcide and Pat to sit with another celebrity: Miss Universe Canada, the beautiful Natalie Glebova. “Since trapping is always on my mind, I looked at Natalie and thought she would be good in the snow with legs like that!” Alcide remembers, with a chuckle.

The setting for most of this book, however, is in the bush, and anyone who enjoys the outdoors will appreciate Alcide’s keen observations about nature and wildlife.

To order your copy of My First Sixty Years Enjoying Nature as a Trapper, by Alcide P. Giroux (AKA “Ti-Lou”), email or call Angela Gurley of the Fur Council of Canada at [email protected] or on 1-800-376-9996. If ordering by email, please include your phone number so Angela can call for your credit card information. A French version is available, please specify whether you would like the book in English or in French. The price is $20CAD plus mailing and handling, about $6.50 in Canada and $12.50 for the US. Contact us for international shipping rates.

Le livre d’Alcide Giroux est aussi disponible en français.

SEE ALSO: NEAL JOTHAM: A LIFE DEDICATED TO HUMANE TRAPPING

(Editor's note: Alcide Giroux passed away on February 20, 2018. Read his obituary from the Fur Institute of Canada.)

If you’ve worked in the fur industry or been vocal about your love for fur, then you have probably suffered some verbal abuse from animal rights activists. Animal activists like to claim they hold the moral high-ground and that they are the compassionate ones. Well, let’s look at some of the things these models of compassion say ...

What they say about ... using foul language in front of farm animals:

"[it's] conceivable that verbal abuse of an extreme nature [against any animal, including sheep] could constitute an act of violence" 

• Nicolah Donovan, president of Lawyers for Animals (source)

I guess they never heard the old adage, "sticks and stones may break my bones but names will never hurt me."

What they say to ... a homestead farming family when they post a photo of a cow they have just raised and then slaughtered for food:

"What if I start raising children for raping? Would that be acceptable? Would that be better than raping another child? It's stupid to think it is OK to kill animals." 

- Luis Pacheco (source)

It takes a very, very sick mind to compare raising cows for meat to imprisoning and sexually assaulting children. A very, very sick mind.

What they say about ... the fur trade:

"I can't wait to start seeing coats made of human skin. As long as humans are raised on farms, I don't see how it matters how they are killed."

- animal rights activist (source)

I guess we should be grateful that humans aren't being farmed, or we'd have to look out for this psycho!

What they say about ... bugs' lives and children's lives:

"The life of an ant and the life of my child should be accorded equal respect."

- Michael W. Fox, former vice-president, HSUS (Associated Press, Jan. 15, 1989)

Does this guy have kids? Do they feel the same way?

For 70 years, American mink has been the world’s favourite fur, but why? Ask a dozen people and you’ll get a dozen different answers. The conundrum is that, of all the measures used for a fur's desirability, mink only ranks top in one - and that is one consumers don't even care about!

But first, a clarification: this is not a plug for mink produced in America. American mink refers to a member of the mustelid family, Neovison vison, which is, indeed, indigenous to North America, but is now bred on farms from Europe to China. The European mink (Mustela lutreola) is not used by the fur trade.

So if you’re ever asked why mink is so popular, take a deep breath, and explain there's no single answer. Here are no fewer than nine to get you started:

1) Mink Guard Hairs Are Fashionably Short

A fur's guard hairs are the ones that give it its shine and colour. Their length is also important because short-haired furs like mink are in fashion, while long-haired furs are mostly seen in trim these days. Given the famously fickle nature of fashion, that may not sound like much to pin mink's reputation on, but short-haired furs have been in fashion for 70 years!

It's not always been that way though. Back in the 1930s, fur's Golden Age, the scene was very different. Long-haired furs were the rage and fox was king, followed by skunk and muskrat.

Short-haired furs were never out of the picture; sable and ermine, in particular, have always been highly desired. But supplies of these wild furs were limited (sable farming had not yet begun), and mink farms were producing nothing like the quantity or quality they do today.

Then, with the end of World War II, mink rose suddenly to replace fox as a lady's favourite. Some say it was because more women were now in the work force and could buy their own furs, and what they chose did not make them look like trophies for rich male benefactors. Who knows? But the love affair between women and mink has been strong ever since.

2) Mink Fur Is Very Soft

If you like your furs as soft as a cloud, mink will satisfy you as long as you don't experience sea otter. But since, for conservation reasons, sea otter is now only available through a highly controlled cottage industry in Alaska, consider lowering your standards just a little!

A fur’s softness reflects the density of its hairs, and sea otter takes the prize with a staggering 400,000 per cm2 on its sides and rump. Far behind in second place is chinchilla with about 50,000 per cm2, although a "show" chin may have up to 100,000.

All of which makes mink sound like a scouring pad. The densest mink is the dressed pelt of a farmed animal, not wild, but even so we're talking just 24,000 hairs per cm2, or 16 times less dense than sea otter.

But perspective is everything here. Mink is still one of the densest, and softest, furs around. By comparison, the hair on your head (unless you're bald) is 190 hairs per cm2 tops, and probably half that!

SEE ALSO: AMAZING FACTS ABOUT FUR: NATURE'S DENSEST FURS

3) Mink Fur Is Warm Enough

If you’re planning an ice-fishing trip in Nunavut, mink should not be your first choice for keeping warm. Try dressing from head to toe in caribou, and remember to undress when you get home or you'll overheat! The air-filled hairs of caribou are the secret here.

But remember, caribou fur is incredibly bulky, it sheds like crazy, and you definitely cannot buy this stuff off the peg.

If the toughest challenge you face is a chilly evening stroll in Southern California, or even a freezing day in New York, mink fits the bill just fine.

SEE ALSO: AMAZING FACTS ABOUT FUR: DRESSING FOR THE ARCTIC

4) Mink Fur Is Durable

Durability is rarely the top consideration in choosing a fur garment, otherwise we’d all be wearing wolverine or bear (usually used for rugs) and looking like Mountain Men. On the other hand, we don’t want furs that shed their hair or tear if we shout at them, like rabbit or moleskin.

Among furs generally used for garments, sea otter and otter have been ranked the most durable, at 100. Beaver comes third at 90, followed by seal at 75. Skunk and mink tie for fifth at 70, the highest-ranking mustelids. Other mustelids include the European pine marten (65), sable (60), stone marten (40), and ermine (25).

Fox comes in at a modest 40, and the less said about moleskin (7) and rabbit (5), the better!

So mink is not the most durable fur, but it is surprisingly tough for something so beautiful and soft!

5) Sheared Mink Is Cheaper and Lighter than Beaver

Shearing fur reduces the length of the hair to give a short, even pile, and a lighter, more supple material, almost like a textile. It's not a new treatment, but it's more popular now than ever, and the most common sheared fur today (not counting shearling) is mink. But does mink make the best sheared fur?

For knowledgable fur lovers, no sheared fur beats the plushness of North American beaver. As a semi-aquatic animal, it has thick, dense underfur. This is normally sheared to 15 mm length, and with great skill can be taken as low as 6 mm. But it also has long, coarse guard hairs, which should be plucked before shearing, or the result feels like a scrubbing brush. Unfortunately this has been sheared beaver's downfall; plucking is a skilled process and also a Canadian speciality, and that means expensive labour.

The death knell for sheared beaver sounded in the early 1990s when Hong Kong manufacturers saw a whole new opportunity in shearing mink. As semi-aquatic mammals like beaver, mink were well suited with their dense underfur. Also, European mink pelts were then available very cheap. Plus there were other business advantages.

First, mink guard hairs are silky smooth, so don't need to be plucked before shearing. That was a big cost saving over beaver right there, plus it meant all processes, from tanning to shearing to dying, could be done in China, which meant lower labour costs.

Second, sheared mink is much lighter than beaver. Light is good in fashion, even if it means weaker leather, and Hong Kong took it to new levels, producing mink with a chiffon-like bounce.

Third, unlike beaver, mink pelts were available to manufacturers in huge quantities (see 9). Why should the industry promote a few hundred thousand shearing beavers when mink pelts could be had in the millions?

And fourth, mink was already the world's favourite fur, so sheared mink sold itself. No special marketing required!

6) Mink Are Suited to Farming

Most fur garments today use farmed pelts, most of these are mink, and of all furbearers currently being farmed, none is easier than mink. But it's definitely not the easiest!

For the easy life, farm striped skunk. Eighty years ago, at the height of skunk fur's popularity, neophyte farmers often learned with skunk before graduating to the more valuable, trickier fox. Skunk thrive in large, open pens (they are sociable and hate climbing), eat table scraps, and come running at feeding time! They also show minimal or no delayed implantation (see below). The only hard part - impossible, actually - is making a profit, which is why no one farms skunk anymore.

Mink, by contrast, need isolating in covered pens (they fight and climb) inside housing specially designed for ventilation, lighting, feed and water delivery, and ease of cleaning; a carefully balanced diet; and hands-on care by the farmer and his vet at all stages of their life cycle.

SEE ALSO: SKUNK FUR, WHY HAVE WE FORSAKEN YOU?

Still, farming mink, and specifically breeding mink, is so much easier than other mustelids.

The key is the little-understood characteristic of mustelids called delayed implantation. After the female is impregnated, the embryos do not immediately implant into the uterus and begin developing, but instead enter a state of dormancy. Depending on the species and, perhaps, the temperature, this delay can last from just a few days to more than 10 months. The gestation period of fisher can last a full year, and American marten - which many farmers once tried to raise - are close behind.

Mink, by contrast, delay implantation for six weeks tops, but if breeding is timed to coincide with warmer weather, this may fall to about 10 days. With skill and luck, a farmer can see his new litters after just 39 days, and since his biggest expense is feed, every day counts.

And that's why almost all mustelid farmers now choose mink. The only exception are a few die-hards who stick with sable. Yet even in Russia, where the finest sable pelts are produced, only a handful of farms survived the end of subsidies under the Soviet Union. Sable have a gestation period of up to 300 days, and to make matters worse, females reach sexual maturity at age two to three. Mink are already there at one. That's a lot of extra feed!

SEE ALSO: A YEAR ON A MINK FARM. PART 1: BREEDING

7) There's Money in Mink Farming

All livestock farming is fraught with uncertainty (unless you're subsidised by government), and mink farming is no exception. But of all the different types of fur farming that have been tried, none offers the relative security of mink. It's been in demand for 70 years. If you produce it, someone will buy it.

For sure, there are ups and downs. North America's crop of pelts in 2011 sold for an average of $94.30, a record high, but in 2014 made just $57.70. But prices very rarely go below production costs, or stay there long. After World War II, skunk and fox prices fell so hard, the skunk sector was wiped out and fox farming in North America barely survived.

Still, you can't just buy a couple of mink breeders and start turning a profit. Modern mink farms are big, and economies of scale are key to their success - a far cry from most of their 150-year history. In 1969, when the US Department of Agriculture began compiling figures, there were 2,635 mink farms in the US, small family businesses producing an average of 2,000 pelts each a year. Today there are just 275 farms, according to Fur Commission USA, and while most are still family-run, pelt production averaged 13,672 in 2014. Capital investment has grown also, of course.

So to say there's money in mink farming is simplistic. If you have the expertise, reliable feed suppliers, a vet who knows mink, and a huge chunk of start-up capital, there's money in mink!

8) A Rainbow of Colours

Some furbearers come in a variety of colours in the wild depending on season, region, subspecies, or genetic mutations (much like human blondes and red-heads), and none shows more variation than fox. Wild mink, meanwhile, vary much less, ranging from tawny brown to very deep brown.

On the farm, though, everything changes. Selective breeding over many generations has resulted in farmed mink in a wide range of colours, or "phases", never seen in nature. In terms of variety, only the dramatic range of farmed fox colours outdoes mink.

This is an enormous boon for designers and consumers alike. Browns the same as, or resembling, wild mink, such as "demi-buff" or "mahogany", are huge sellers, but you can also choose from white to black, and a host of phases in between like "pearl", "sapphire", "palomino" and "violet". The choices just keep on growing.

9) Mink Supply Is Reliable and Flexible

And finally, the one class in which American mink comes top: reliability and flexibility of supply. Designers, manufacturers and retailers base their collections on materials they know will be available, and in the fur trade that means mink. Ironically, the consumers who drive the fur trade have no interest in this key aspect behind mink's continuing success, but that's not unusual. We are all consumers, and we are all prone to buying what is available, or, in other words, what we're told to buy!

A recent major North American auction exemplified mink's extraordinary dominance. Pelts of several wild mustelids were on offer: 42,000 ermine, 30,000 marten, 25,000 mink, 5,500 fisher and 4,500 otter. By contrast, no fewer than 4 million farmed mink were offered.

American mink is locked in a self-perpetuating cycle of success. All of its other merits created demand, which in turn stimulated supply, and now the entire industry is invested in creating more demand. It's not the softest, it's not the easiest to farm, it's not the most durable, and it's not the warmest. But it ranks high in every class, which is why people want it, and the industry wants you to want it - and no other fur can compete with that!

The fur industry is proud to state that one of reasons real fur is eco-friendly is that it biodegrades. Fake fur made from petrochemicals, on the other hand, just sits in landfills for centuries - though that is, admittedly, hard to demonstrate! So thinking it's time to walk the walk, we decided to do a little experiment. Join us now in the Great Fur Burial!

We've taken a mink stole and a fake fur vest, cut them into pieces, and buried them in the ground. At 3 months, 6 months, and then once a year for five years, we will be unearthing a piece of the mink and a piece of the fake fur and checking in on the biodegrading process. While our experiment is hardly scientific, we are endeavouring to ensure the results are as realistic as possible.

Mink vs. Polyamide

First, we found a real fur stole (100% mink) and a fake fur vest (80% polyamide and 20% polyester). We removed the lining from both.

Here is a closeup of the mink before the backing was removed ...

And here is a closeup of the fake fur ...

We cut both into pieces, all of similar size (mink on the left, fake on the right) ...

Then we dug a shallow hole, roughly one foot down, and placed eight pieces of each fur into the "fur grave". This happened on May 14, 2016. (Mink on the left, fake on the right.)

Then we covered them with dirt and turf ...

Now let's let Mother Nature do her work! See you in August, little fur pieces!

Read the other installments of this experiment:

The Great Fur Burial, Part 2: After Three Months
The Great Fur Burial, Part 3: After Six Months
The Great Fur Burial, Part 4: After One Year

SEE ALSO: New study compares natural and fake fur biodegradability. Conducted by Organic Waste Systems, Ghent, Belgium; commissioned by the International Fur Federation and Fur Europe, 2018.

It's time for our monthly Fur In The News roundup, and as always, we'll be looking at the latest fur stories, but we'll start with a couple of more general interest. First up, there's a new illustrated parasite guide doing the rounds (above) that speaks for itself. Please share widely!

Then there's the story of how nasty scorned vegans can be, which surprised even us. When a group of Californians found out one of their favourite vegan restaurants had owners who raised their own animals and then slaughtered them, they got a bit upset. Actually, more than a bit upset, they started sending the restaurant owners death threats. We are still trying to figure out how someone can claim to care about animals' lives, but threaten human lives. It makes no sense! Then again, neither does not eating meat or not wearing fur.

Since we are on the topic of activists doing stupid things, here is a story about a ridiculous anti-meat protest in Barcelona (above), where people covered themselves in "human meat" packaging. And here's another one about PETA claiming that "eating chicken will make your kid's d**k small."

But thankfully, the media are exposing them. Here's a great article about how PETA is a hate group in disguise, this article talks about how the end to killer whale breeding at Sea World is step one in a vicious activism plan to get rid of all animal use, and this article gives some great tips on how to avoid hiring an animal rights activist on your farm.

Fur Farm News

Speaking of farms, a recent mink release in Ontario has prompted an investigation by the police and a $100K reward, and the Ontario SPCA (which tends to be more anti-fur than pro) has asked that people bring farm concerns to them, instead of taking the law into their own hands. International Fur Federation CEO Mark Oaten wrote a great piece rebuffing a number of massively distorted "facts" (if we can even call them that) in a recent Daily Mail article about Russian fur farms. And while this is not directly related to fur farming, we absolutely love this in-depth piece about the cage-free chicken movement and how it is not best for the animals.

There is even some infighting amongst the silly activists, because they are divided on whether breaking into farms and releasing mink to their death is a good idea or not. When the majority of the released mink end up dying and their newborn kits die of starvation, I think we all know that this SHOULD NOT HAPPEN.

American trappers are seeing some opposition from various groups, firstly in Montana where there is talk of a ban on trapping on public lands and another group attempting to halt the export of bobcat and wolf skins. In Canada, a film maker has been praised for her film documenting the importance of the seal hunt for Canadian Inuits (above) and we published a blog post about a trip to a trapping workshop in Ontario. We also like this handy list of survival traps and these guidelines on protecting your pets from traps.

On the fashion front, we are very excited about Fendi's upcoming fur couture show, which will take place in July. (Remember last year?) We also published an inspiring piece about a fashion student who took part in a fur workshop that changed his life.

And here are a few links that will teach you something interesting or make you smile:

Fur, wool, hair: What's the difference?
Where did we get our food before supermarkets?
Alligators like playing golf
Crabs are very dangerous, especially when they are yielding knives
Baby beavers are cute (pictured above)
Mother raccoons are great at getting their kids to climb trees
What would happen if meat eaters acted like vegans?

LESLIE BALLENTINE: And last but certainly not least, in late May we lost a dear friend and a remarkable collaborator. Leslie Ballentine worked for some 30 years to help producers tell their stories and reply to animal rights challenges, including work with Ontario egg producers and later as founding Director of Ontario Farm Animal Council, and more recently as communications consultant for the Fur Institute of Canada and Truth About Fur, among other clients. Leslie’s knowledge, commitment and passion for our work will be sorely missed. We send our sincere condolences to Leslie’s husband Alan, to her daughter Kailin and to other family and friends. You left us too soon and we miss you already, Leslie. Thank you for all your hard work in our field.

As the communications coordinator for the Fur Institute of Canada I sometimes spend more time in the office than I do out on the land with the wonderful people I work for. So when I do get a chance to get out there, I make sure to really appreciate and absorb the experience. Being offered the opportunity to go to the rural Alberta homestead of renowned trapper and wildlife advocate Gordy Klassen is just about as good as it gets.

The man they call “Trapper Gord” is well known in our industry. And yet I’d only been lucky enough to meet him face to face once, during the Fur Institute's 2015 annual meeting in Saskatoon.

I came into the fur industry as an outsider, but with an open mind. What I’ve learned is that the industry is driven by incredible people doing incredible work and providing an incredible service to wildlife conservation and sustainable resource use in Canada. The fur industry is essentially why Canada came into being, and remains a critical part of the economic, cultural and environmental tapestry going forward.

As I boarded the plane bound for Alberta on March 15, I found I was excited to go to Gordy’s ranch and see more of his and the Fur Institute’s work up close.

The visit to Gordy’s was the second half of a weeklong event hosted by the Fur Institute with a Russian delegation of four representing the fur industry and environment sector of the Russian Federation. The Russians made the trip to Canada in order to better understand the Agreement on International Humane Trapping Standards (AIHTS). It seems like the interest to further improve their hunting and trapping standards is a top priority for the Russians and they came to Canada to learn from the leading experts in the field. This week was made possible by the sponsorship of the International Fur Federation.

As I piled into the car bound for Gordy’s and slowly left the urban sprawl of Edmonton behind, the thing that struck me most was the feeling of being in a truly rural setting. Gordy lives in Debolt, near Grande Prairie. His ranch is just off the highway, shrouded in woods near a place that you could easily miss if you blinked.

The natural setting of being in western Canada where everything is bigger rang true. His ranch had many buildings on it and everywhere you looked there was something different to see. This was a large place, for a man with a large personality who has been a lifelong advocate for trappers and the Canadian fur trade.

Gordy welcomed us and the Russian delegation and, wasting very little time, we were soon in his legendary workshop discussing issues around trapping and, particularly, wolves.

As we got out of the car was the flat land then nothing but trees. It was as if Gordy just built his homestead in the middle of nowhere for the sole purpose of being completely enveloped in nature. It truly felt like we were at the homestead of a trapper.

The first thing we did was get welcomed by Gordy, his two young students and his many dogs. The students were like Gordy’s understudies, teenagers who participate in the Trapper Gord Wilderness College, and were completely unafraid of anything. They handled themselves like you’d expect any veteran outdoorsman to carry himself, they knew their stuff, and at times they performed like Gordy’s second set of hands.

We were ushered into his converted barn which was where we’d spend most of the next two days. This was Gordy’s chance to do what he does best: discussing trapping and the research done by the Fur Institute. Gordy’s homestead was chosen because he is a lifelong hunter and trapper and has lived it his whole life. He was able to trap and when we got there he had dispatched wolves on hand which he normally traps for clients and sells oftentimes to taxidermists.

Gordy’s expertise in trapping and wildlife management made him a great source of information, along with researchers like veterinary pathologist Dr. Rudi Mueller, Pierre Canac-Marquis (a retired Quebec Government wildlife biologist and trapper, as well as coordinator of the Fur Institute's trap research), and the rest of the Institute's Trap Research and Development Committee. They began discussing the work they do with the Russian delegation, talking about the various traps, and how best to use them and set them.

Dr. Mueller allowed everyone access to his vast expertise by way of a necropsy on a wolf. He was demonstrating specifically the workings of the trap on the animal and the cause of death. This process is obviously key in helping better understand the workings of traps and to understand the animal itself; this allows researchers to continuously improve the methods used to humanely trap and hunt these large predators.

Coming from somebody who has never really experienced this type of thing before, the opportunity was incredible. The experience was a first of many for me; I experienced some of the key parts of the fur industry. I was able to view the skinning and necropsy work being done on a wolf, showing me that it isn’t as scary as some want you to believe. The process is not bloody and the craftsmanship it takes is incredible. The care and time trappers like Gordy take to do it right is impressive and reaffirms my belief that trappers care for the animal more than anyone. This is a way of life and, for a lot of them, their livelihood, so they have far more at stake than anyone attached to these animals.

Understanding what a trapper does, through Gordy’s point of view, was an extremely worthwhile and impactful learning experience.

All in all, the trip was an opportunity to personally experience what it is I advocate for on a daily basis here at the Fur Institute. I can honestly say it has further solidified my belief in this industry and makes me want to get these great stories across to more people.

SEE ALSO: NEAL JOTHAM: A LIFE DEDICATED TO HUMANE TRAPPING

The work and care that go into it is impressive and it is clear the people in this industry care far more about the animals than any anti-use group or city dweller. They do it with respect for the environment, the animals and for the rural lifestyle they live.

It’s no wonder they are so passionate about it, and based on the few days I spent in Alberta, I can assure you it’s a passion that catches on to those who experience it.

***

RECOMMENDED READ: Trapper Gordy Klassen practises his own "brand of activism" building awareness about Canada's oldest economic endeavor. By Jodie Sinnema, Edmonton Journal, Dec. 26, 2014.

Fur Futures is an initiative of the International Fur Federation to provide financial and professional support for the fur trade’s next generation. The inaugural program was held by IFF-Americas in Toronto April 6-7 to coincide with a sale at North American Fur Auctions. Seven young professionals and one student, Jacob Shanbrom, attended educational activities covering multiple aspects of the trade, including a visit to a mink farm, and seminars on mink-grading and wild fur.

One of my earliest memories is falling asleep in the back of my mother's SUV covered by her fur-trimmed parka. Since then I have always had an affinity for fur because, to me, fur represents not only luxury and elegance as perpetuated by both of my late grandmothers, but above all, comfort and safety, as a direct reference to my mom.

I bought my first piece of fur when I was 14, a black Mongolian lamb fur collar. I was absolutely hooked and spent my high school years hoarding vintage furs and going on the occasional modern fur splurge. To me, there is really no feeling like wearing a piece of fur. No other material makes me feel so safe and warm, but expensive and luxurious at the same time. I also love that items of fur clothing are often the ones that last the longest and are handed down through generations.

As a student at School of the Art Institute of Chicago, I've had experiences I never dreamed I'd have, particularly all of the specialized classes I've had the privilege of taking, such as corsetry, shoemaking, and fur design. In my senior year, I have been extremely interested in material discovery, such as python, crocodile, leather, and my favorite, fur.

I have really enjoyed learning about all of the hard sewing and detail work that goes into building a fur coat. I have always been drawn to fur and fur work by the plethora of Old World techniques, like hand stitching, pick-stitching organza back in, and twill tape, tailoring, and letting out. As a shoemaker as well as a fur designer, all Old World techniques really excite me and fur is most definitely included.

Invaluable Advice

I was thrilled at the beginning of my last semester to get a call that a spot was available on the "Fur Futures" trip happening in Toronto in the spring. I immediately said yes, and before I knew it, I had landed in Toronto airport and was on my way.

The opportunity to participate in Fur Futures has truly changed my life's direction. It gave me the chance to travel with seven other creative individuals all involved in the fur industry, including designers, farmers, tanners, retailers, and manufacturers. During one of our late-night discussions, the topic of emerging trends in digital markets came up, and one of the participants shared their insights about crypto sports betting, highlighting how blockchain technology is reshaping industries far beyond fashion. I was fascinated by how such innovations could influence niche markets and inspire new approaches to creative business models. As the only student participating, my colleagues gave me invaluable advice like not pursuing a typical fashion job but instead focusing on a specialised area like accessories, shoes, or fur.

Fur Futures has also changed my outlook on the fur industry. We visited a mink farm outside Toronto to view in person the extremely high standards enforced in North America. I was thrilled to see just how healthy the animals were, and to meet the farmers and discover that most fur farms are family-run businesses, often many generations old. I was even more thrilled to learn how green fur farming is. I had always thought that with mink, just the fur was used and nothing else. Now I understand that every part of the animal is put to use, from fur to manure, being that the animal is fed such a healthy diet. Nothing goes to waste. I now feel confident standing behind fur and speaking with authority to those who may not be so supportive of fur.

We also attended a sale at North American Fur Auctions (NAFA), one of the largest in North America. Meeting with the graders from NAFA was a mind-blowing experience. I am so used to walking into a fur store or furrier and trusting that I am purchasing the highest quality; I had no idea that there are dozens of different levels of quality, especially in the case of mink. Being that fur can be controversial, I am thrilled to learn anything I can about the animals themselves, as well as any other information I can soak up.

This trip has meant a great deal to me. Being a part of Fur Futures has given me not only an opportunity to expand my knowledge, but also to broaden my network with so many new connections with wonderful people. As a designer using a sometimes-controversial material such as fur, I believe it is imperative that I understand where it comes from as well as the ethics.

After my experiences with Fur Futures, I stand proudly behind my work, knowing that fur is ethical as well as a natural product that has been around since the beginning of time. I fully intend to continue using fur and hope that other designers using fur will be able to have the opportunity to gain a better understanding of where it comes from.

I personally own fur pieces from 60 to 70 years ago, and can only hope that my own fur designs will withstand the test of time. Although fur may not be everyone's cup of tea, the choice belongs to the wearer and no one else.

It's time for our April Fur in the News roundup, so here's our summary of the media's coverage of trapping, sealing, fur fashion and stupid activists ...

Let's start with trapping, and this fantastic guest blog post by "modern trapper" Jeff Traynor (pictured), who talks about his love for this age-old skill and its traditions. Outdoor Canada recognized the importance of trapping and why hunters need to support Canada's oldest profession. "There was some income involved, there certainly was a pursuit involved, and it's an accumulative hobby,” veteran trapper Victor Blanchette is quoted as saying. It rings true, of course; Blanchette has been trapping for 50 years and knows what he's talking about.

Need to know when to sell your furs? This handy article from Grandview Outdoors gives some tips for trappers who need to decide whether to sell or store their skins. And if you ever get a cougar stuck in a trap, here is one way to release him (pictured.) But kids, it is best not to try this at home, or outside.

Of course trapping isn't without its controversy; like most animal-related activities, there is always someone complaining. The latest uproar is about a beaver derby in Saskatchewan, which sees beavers getting trapped and their skins getting used. But activists want the derby stopped so that the beaver carcasses get left to rot in fields instead. Speaking of beavers, some residents of this community don't want the local beavers to be trapped, even though residents' homes are at risk of being flooded. They claim it is unfair for the beavers to be killed because they are only doing what "is natural to them." It would be natural to a coyote to eat your cat, or a cougar to eat your toddler. Should we let them get away with that, too?

Activists just don't get it, do they? Case in point: this story about an ostrich who was released from a circus, and who died after being hit by a car ten minutes later. Another "liberation" gone desperately wrong. What is wrong with these people? A lot, we think, especially after reading this article about an "escalation workshop" for activists. The content in there was so messed up that we decided to include it in our new column, Things Animal Rights Activists Say (pictured). Read it to hear activists showing zero compassion for humans, including sick people and suicide victims, because animals are more important, right?

And to round out the month, activists put their misguided zeal into practice on the night of April 29, "liberating" mink from a farm in Ontario. A sizeable reward has been offered for the capture of the perpetrators. Let's hope someone can claim it!

On the bright side, it was nice to hear that a store in Vancouver, Canada, who has been dealing with militant anti-fur protesters in front of its store for three years, has announced that this year has been its best ever season for Canada Goose parka sales. It warms our heart when we hear that activists' actions fail.

On the fashion front, we question the real motives behind Giorgio Armani's fur ban (and guess what, we don't think it has anything to do about caring for animals). This article talks about the resurgence of real and faux fur in fashion, while this one talks about the differences.

April was sealing month, which means fundraising time for the animal rights charities who get donations by fooling people into thinking white coats get clubbed on the ice. (They don't, and that hasn't happened since the '80s.) Our favourite sealing spokesperson, Tanya Tagaq, had this to say about the matter. These incredible photos show a side to the hunt that we don't see portrayed in the media enough. And here is an innovative way to use seal skin - we can't wait to stock up on Aurora Heat next winter. And there is no shortage of sealing memes around, including one showing the incredible size of the seal populations, another making fun of protestors (pictured), and this one highlighting yet another celebrity fur hypocrite.

Let's finish off with a couple more things...

• Wearing fur is a great way to celebrate Earth Day.
• This might be the greatest pencil sharpener in the world (pictured).
• Our Facebook friends called us out on a really serious mistake on International Beaver Day ...
• And our animal of the month is this mink - who is just doin' what he's gotta do to survive!

If you’ve worked in the fur industry or been vocal about your love for fur, then you have probably suffered some verbal abuse from animal rights activists. Animal activists like to claim they hold the moral high-ground and that they are the compassionate ones. Well, let’s look at some of the things these models of compassion say ...

What they say about ... poor labour practices in garment manufacturing in poorly regulated countries:

"I dont care about humans being exploited. animals arent in control of their destiny. period. i realise humans are massively destructive to everything. thats why i hate em.” [sic]

- animal rights activist (source)

If you hate humans so much, why don’t you go and live in the forest by yourself?

What they say about ... committing activism crimes that land you in jail:

"We will demystify incarceration. Jail is not a problem. It presents an opportunity to recruit."

- animal rights activist (source)

We agree! Let them all go to jail please!