The fur industry is proud to state that one of reasons real fur is eco-friendly is that it biodegrades. Fake fur made from petrochemicals, on the other hand, just sits in landfills for centuries - though that is, admittedly, hard to demonstrate! So thinking it's time to walk the walk, we decided to do a little experiment. Join us now in the Great Fur Burial!

We've taken a mink stole and a fake fur vest, cut them into pieces, and buried them in the ground. At 3 months, 6 months, and then once a year for five years, we will be unearthing a piece of the mink and a piece of the fake fur and checking in on the biodegrading process. While our experiment is hardly scientific, we are endeavouring to ensure the results are as realistic as possible.

Mink vs. Polyamide

First, we found a real fur stole (100% mink) and a fake fur vest (80% polyamide and 20% polyester). We removed the lining from both.

Here is a closeup of the mink before the backing was removed ...

And here is a closeup of the fake fur ...

We cut both into pieces, all of similar size (mink on the left, fake on the right) ...

Then we dug a shallow hole, roughly one foot down, and placed eight pieces of each fur into the "fur grave". This happened on May 14, 2016. (Mink on the left, fake on the right.)

Then we covered them with dirt and turf ...

Now let's let Mother Nature do her work! See you in August, little fur pieces!

Read the other installments of this experiment:

The Great Fur Burial, Part 2: After Three Months
The Great Fur Burial, Part 3: After Six Months
The Great Fur Burial, Part 4: After One Year

SEE ALSO: New study compares natural and fake fur biodegradability. Conducted by Organic Waste Systems, Ghent, Belgium; commissioned by the International Fur Federation and Fur Europe, 2018.

It's time for our monthly Fur In The News roundup, and as always, we'll be looking at the latest fur stories, but we'll start with a couple of more general interest. First up, there's a new illustrated parasite guide doing the rounds (above) that speaks for itself. Please share widely!

Then there's the story of how nasty scorned vegans can be, which surprised even us. When a group of Californians found out one of their favourite vegan restaurants had owners who raised their own animals and then slaughtered them, they got a bit upset. Actually, more than a bit upset, they started sending the restaurant owners death threats. We are still trying to figure out how someone can claim to care about animals' lives, but threaten human lives. It makes no sense! Then again, neither does not eating meat or not wearing fur.

Since we are on the topic of activists doing stupid things, here is a story about a ridiculous anti-meat protest in Barcelona (above), where people covered themselves in "human meat" packaging. And here's another one about PETA claiming that "eating chicken will make your kid's d**k small."

But thankfully, the media are exposing them. Here's a great article about how PETA is a hate group in disguise, this article talks about how the end to killer whale breeding at Sea World is step one in a vicious activism plan to get rid of all animal use, and this article gives some great tips on how to avoid hiring an animal rights activist on your farm.

Fur Farm News

Speaking of farms, a recent mink release in Ontario has prompted an investigation by the police and a $100K reward, and the Ontario SPCA (which tends to be more anti-fur than pro) has asked that people bring farm concerns to them, instead of taking the law into their own hands. International Fur Federation CEO Mark Oaten wrote a great piece rebuffing a number of massively distorted "facts" (if we can even call them that) in a recent Daily Mail article about Russian fur farms. And while this is not directly related to fur farming, we absolutely love this in-depth piece about the cage-free chicken movement and how it is not best for the animals.

There is even some infighting amongst the silly activists, because they are divided on whether breaking into farms and releasing mink to their death is a good idea or not. When the majority of the released mink end up dying and their newborn kits die of starvation, I think we all know that this SHOULD NOT HAPPEN.

American trappers are seeing some opposition from various groups, firstly in Montana where there is talk of a ban on trapping on public lands and another group attempting to halt the export of bobcat and wolf skins. In Canada, a film maker has been praised for her film documenting the importance of the seal hunt for Canadian Inuits (above) and we published a blog post about a trip to a trapping workshop in Ontario. We also like this handy list of survival traps and these guidelines on protecting your pets from traps.

On the fashion front, we are very excited about Fendi's upcoming fur couture show, which will take place in July. (Remember last year?) We also published an inspiring piece about a fashion student who took part in a fur workshop that changed his life.

And here are a few links that will teach you something interesting or make you smile:

Fur, wool, hair: What's the difference?
Where did we get our food before supermarkets?
Alligators like playing golf
Crabs are very dangerous, especially when they are yielding knives
Baby beavers are cute (pictured above)
Mother raccoons are great at getting their kids to climb trees
What would happen if meat eaters acted like vegans?

LESLIE BALLENTINE: And last but certainly not least, in late May we lost a dear friend and a remarkable collaborator. Leslie Ballentine worked for some 30 years to help producers tell their stories and reply to animal rights challenges, including work with Ontario egg producers and later as founding Director of Ontario Farm Animal Council, and more recently as communications consultant for the Fur Institute of Canada and Truth About Fur, among other clients. Leslie’s knowledge, commitment and passion for our work will be sorely missed. We send our sincere condolences to Leslie’s husband Alan, to her daughter Kailin and to other family and friends. You left us too soon and we miss you already, Leslie. Thank you for all your hard work in our field.

As the communications coordinator for the Fur Institute of Canada I sometimes spend more time in the office than I do out on the land with the wonderful people I work for. So when I do get a chance to get out there, I make sure to really appreciate and absorb the experience. Being offered the opportunity to go to the rural Alberta homestead of renowned trapper and wildlife advocate Gordy Klassen is just about as good as it gets.

The man they call “Trapper Gord” is well known in our industry. And yet I’d only been lucky enough to meet him face to face once, during the Fur Institute's 2015 annual meeting in Saskatoon.

I came into the fur industry as an outsider, but with an open mind. What I’ve learned is that the industry is driven by incredible people doing incredible work and providing an incredible service to wildlife conservation and sustainable resource use in Canada. The fur industry is essentially why Canada came into being, and remains a critical part of the economic, cultural and environmental tapestry going forward.

As I boarded the plane bound for Alberta on March 15, I found I was excited to go to Gordy’s ranch and see more of his and the Fur Institute’s work up close.

The visit to Gordy’s was the second half of a weeklong event hosted by the Fur Institute with a Russian delegation of four representing the fur industry and environment sector of the Russian Federation. The Russians made the trip to Canada in order to better understand the Agreement on International Humane Trapping Standards (AIHTS). It seems like the interest to further improve their hunting and trapping standards is a top priority for the Russians and they came to Canada to learn from the leading experts in the field. This week was made possible by the sponsorship of the International Fur Federation.

As I piled into the car bound for Gordy’s and slowly left the urban sprawl of Edmonton behind, the thing that struck me most was the feeling of being in a truly rural setting. Gordy lives in Debolt, near Grande Prairie. His ranch is just off the highway, shrouded in woods near a place that you could easily miss if you blinked.

The natural setting of being in western Canada where everything is bigger rang true. His ranch had many buildings on it and everywhere you looked there was something different to see. This was a large place, for a man with a large personality who has been a lifelong advocate for trappers and the Canadian fur trade.

Gordy welcomed us and the Russian delegation and, wasting very little time, we were soon in his legendary workshop discussing issues around trapping and, particularly, wolves.

As we got out of the car was the flat land then nothing but trees. It was as if Gordy just built his homestead in the middle of nowhere for the sole purpose of being completely enveloped in nature. It truly felt like we were at the homestead of a trapper.

The first thing we did was get welcomed by Gordy, his two young students and his many dogs. The students were like Gordy’s understudies, teenagers who participate in the Trapper Gord Wilderness College, and were completely unafraid of anything. They handled themselves like you’d expect any veteran outdoorsman to carry himself, they knew their stuff, and at times they performed like Gordy’s second set of hands.

We were ushered into his converted barn which was where we’d spend most of the next two days. This was Gordy’s chance to do what he does best: discussing trapping and the research done by the Fur Institute. Gordy’s homestead was chosen because he is a lifelong hunter and trapper and has lived it his whole life. He was able to trap and when we got there he had dispatched wolves on hand which he normally traps for clients and sells oftentimes to taxidermists.

Gordy’s expertise in trapping and wildlife management made him a great source of information, along with researchers like veterinary pathologist Dr. Rudi Mueller, Pierre Canac-Marquis (a retired Quebec Government wildlife biologist and trapper, as well as coordinator of the Fur Institute's trap research), and the rest of the Institute's Trap Research and Development Committee. They began discussing the work they do with the Russian delegation, talking about the various traps, and how best to use them and set them.

Dr. Mueller allowed everyone access to his vast expertise by way of a necropsy on a wolf. He was demonstrating specifically the workings of the trap on the animal and the cause of death. This process is obviously key in helping better understand the workings of traps and to understand the animal itself; this allows researchers to continuously improve the methods used to humanely trap and hunt these large predators.

Coming from somebody who has never really experienced this type of thing before, the opportunity was incredible. The experience was a first of many for me; I experienced some of the key parts of the fur industry. I was able to view the skinning and necropsy work being done on a wolf, showing me that it isn’t as scary as some want you to believe. The process is not bloody and the craftsmanship it takes is incredible. The care and time trappers like Gordy take to do it right is impressive and reaffirms my belief that trappers care for the animal more than anyone. This is a way of life and, for a lot of them, their livelihood, so they have far more at stake than anyone attached to these animals.

Understanding what a trapper does, through Gordy’s point of view, was an extremely worthwhile and impactful learning experience.

All in all, the trip was an opportunity to personally experience what it is I advocate for on a daily basis here at the Fur Institute. I can honestly say it has further solidified my belief in this industry and makes me want to get these great stories across to more people.

SEE ALSO: NEAL JOTHAM: A LIFE DEDICATED TO HUMANE TRAPPING

The work and care that go into it is impressive and it is clear the people in this industry care far more about the animals than any anti-use group or city dweller. They do it with respect for the environment, the animals and for the rural lifestyle they live.

It’s no wonder they are so passionate about it, and based on the few days I spent in Alberta, I can assure you it’s a passion that catches on to those who experience it.

***

RECOMMENDED READ: Trapper Gordy Klassen practises his own "brand of activism" building awareness about Canada's oldest economic endeavor. By Jodie Sinnema, Edmonton Journal, Dec. 26, 2014.

Fur Futures is an initiative of the International Fur Federation to provide financial and professional support for the fur trade’s next generation. The inaugural program was held by IFF-Americas in Toronto April 6-7 to coincide with a sale at North American Fur Auctions. Seven young professionals and one student, Jacob Shanbrom, attended educational activities covering multiple aspects of the trade, including a visit to a mink farm, and seminars on mink-grading and wild fur.

One of my earliest memories is falling asleep in the back of my mother's SUV covered by her fur-trimmed parka. Since then I have always had an affinity for fur because, to me, fur represents not only luxury and elegance as perpetuated by both of my late grandmothers, but above all, comfort and safety, as a direct reference to my mom.

I bought my first piece of fur when I was 14, a black Mongolian lamb fur collar. I was absolutely hooked and spent my high school years hoarding vintage furs and going on the occasional modern fur splurge. To me, there is really no feeling like wearing a piece of fur. No other material makes me feel so safe and warm, but expensive and luxurious at the same time. I also love that items of fur clothing are often the ones that last the longest and are handed down through generations.

As a student at School of the Art Institute of Chicago, I've had experiences I never dreamed I'd have, particularly all of the specialized classes I've had the privilege of taking, such as corsetry, shoemaking, and fur design. In my senior year, I have been extremely interested in material discovery, such as python, crocodile, leather, and my favorite, fur.

I have really enjoyed learning about all of the hard sewing and detail work that goes into building a fur coat. I have always been drawn to fur and fur work by the plethora of Old World techniques, like hand stitching, pick-stitching organza back in, and twill tape, tailoring, and letting out. As a shoemaker as well as a fur designer, all Old World techniques really excite me and fur is most definitely included.

Invaluable Advice

I was thrilled at the beginning of my last semester to get a call that a spot was available on the "Fur Futures" trip happening in Toronto in the spring. I immediately said yes, and before I knew it, I had landed in Toronto airport and was on my way.

The opportunity to participate in Fur Futures has truly changed my life's direction. It gave me the chance to travel with seven other creative individuals all involved in the fur industry, including designers, farmers, tanners, retailers, and manufacturers. I was truly thrilled with the level of conversation fostered by such an extremely diverse group. As the only student participating, my colleagues gave me invaluable advice like not pursuing a typical fashion job but instead focusing on a specialised area like accessories, shoes or fur.

Fur Futures has also changed my outlook on the fur industry. We visited a mink farm outside Toronto to view in person the extremely high standards enforced in North America. I was thrilled to see just how healthy the animals were, and to meet the farmers and discover that most fur farms are family-run businesses, often many generations old. I was even more thrilled to learn how green fur farming is. I had always thought that with mink, just the fur was used and nothing else. Now I understand that every part of the animal is put to use, from fur to manure, being that the animal is fed such a healthy diet. Nothing goes to waste. I now feel confident standing behind fur and speaking with authority to those who may not be so supportive of fur.

We also attended a sale at North American Fur Auctions (NAFA), one of the largest in North America. Meeting with the graders from NAFA was a mind-blowing experience. I am so used to walking into a fur store or furrier and trusting that I am purchasing the highest quality; I had no idea that there are dozens of different levels of quality, especially in the case of mink. Being that fur can be controversial, I am thrilled to learn anything I can about the animals themselves, as well as any other information I can soak up.

This trip has meant a great deal to me. Being a part of Fur Futures has given me not only an opportunity to expand my knowledge, but also to broaden my network with so many new connections with wonderful people. As a designer using a sometimes-controversial material such as fur, I believe it is imperative that I understand where it comes from as well as the ethics.

After my experiences with Fur Futures, I stand proudly behind my work, knowing that fur is ethical as well as a natural product that has been around since the beginning of time. I fully intend to continue using fur and hope that other designers using fur will be able to have the opportunity to gain a better understanding of where it comes from.

I personally own fur pieces from 60 to 70 years ago, and can only hope that my own fur designs will withstand the test of time. Although fur may not be everyone's cup of tea, the choice belongs to the wearer and no one else.

It's time for our April Fur in the News roundup, so here's our summary of the media's coverage of trapping, sealing, fur fashion and stupid activists ...

Let's start with trapping, and this fantastic guest blog post by "modern trapper" Jeff Traynor (pictured), who talks about his love for this age-old skill and its traditions. Outdoor Canada recognized the importance of trapping and why hunters need to support Canada's oldest profession. "There was some income involved, there certainly was a pursuit involved, and it's an accumulative hobby,” veteran trapper Victor Blanchette is quoted as saying. It rings true, of course; Blanchette has been trapping for 50 years and knows what he's talking about.

Need to know when to sell your furs? This handy article from Grandview Outdoors gives some tips for trappers who need to decide whether to sell or store their skins. And if you ever get a cougar stuck in a trap, here is one way to release him (pictured.) But kids, it is best not to try this at home, or outside.

Of course trapping isn't without its controversy; like most animal-related activities, there is always someone complaining. The latest uproar is about a beaver derby in Saskatchewan, which sees beavers getting trapped and their skins getting used. But activists want the derby stopped so that the beaver carcasses get left to rot in fields instead. Speaking of beavers, some residents of this community don't want the local beavers to be trapped, even though residents' homes are at risk of being flooded. They claim it is unfair for the beavers to be killed because they are only doing what "is natural to them." It would be natural to a coyote to eat your cat, or a cougar to eat your toddler. Should we let them get away with that, too?

Activists just don't get it, do they? Case in point: this story about an ostrich who was released from a circus, and who died after being hit by a car ten minutes later. Another "liberation" gone desperately wrong. What is wrong with these people? A lot, we think, especially after reading this article about an "escalation workshop" for activists. The content in there was so messed up that we decided to include it in our new column, Things Animal Rights Activists Say (pictured). Read it to hear activists showing zero compassion for humans, including sick people and suicide victims, because animals are more important, right?

And to round out the month, activists put their misguided zeal into practice on the night of April 29, "liberating" mink from a farm in Ontario. A sizeable reward has been offered for the capture of the perpetrators. Let's hope someone can claim it!

On the bright side, it was nice to hear that a store in Vancouver, Canada, who has been dealing with militant anti-fur protesters in front of its store for three years, has announced that this year has been its best ever season for Canada Goose parka sales. It warms our heart when we hear that activists' actions fail.

On the fashion front, we question the real motives behind Giorgio Armani's fur ban (and guess what, we don't think it has anything to do about caring for animals). This article talks about the resurgence of real and faux fur in fashion, while this one talks about the differences.

April was sealing month, which means fundraising time for the animal rights charities who get donations by fooling people into thinking white coats get clubbed on the ice. (They don't, and that hasn't happened since the '80s.) Our favourite sealing spokesperson, Tanya Tagaq, had this to say about the matter. These incredible photos show a side to the hunt that we don't see portrayed in the media enough. And here is an innovative way to use seal skin - we can't wait to stock up on Aurora Heat next winter. And there is no shortage of sealing memes around, including one showing the incredible size of the seal populations, another making fun of protestors (pictured), and this one highlighting yet another celebrity fur hypocrite.

Let's finish off with a couple more things...

• Wearing fur is a great way to celebrate Earth Day.
• This might be the greatest pencil sharpener in the world (pictured).
• Our Facebook friends called us out on a really serious mistake on International Beaver Day ...
• And our animal of the month is this mink - who is just doin' what he's gotta do to survive!

If you’ve worked in the fur industry or been vocal about your love for fur, then you have probably suffered some verbal abuse from animal rights activists. Animal activists like to claim they hold the moral high-ground and that they are the compassionate ones. Well, let’s look at some of the things these models of compassion say ...

What they say about ... poor labour practices in garment manufacturing in poorly regulated countries:

"I dont care about humans being exploited. animals arent in control of their destiny. period. i realise humans are massively destructive to everything. thats why i hate em.” [sic]

- animal rights activist (source)

If you hate humans so much, why don’t you go and live in the forest by yourself?

What they say about ... committing activism crimes that land you in jail:

"We will demystify incarceration. Jail is not a problem. It presents an opportunity to recruit."

- animal rights activist (source)

We agree! Let them all go to jail please!

The morning started just like any other during my fall trapping season this past November. I fumbled about as I awoke to the sound of my alarm clock just before sunrise. I didn’t really want to get up; I had spent several hours in the fur shed the night before, processing otter and beaver hides and, frankly, I felt as if I had just put my head on the pillow. So goes the life of the modern trapper.

The majority of trappers in the “lower 48” nowadays are part-time fur harvesters, holding down regular day jobs while juggling activities like fur trapping. We bare the same grit as the long-line mountain men of the northern wilderness, but return to civilization after running the trapline. If you work hard enough, chances are pretty good you could make a mortgage payment with the stack of fur pelts harvested at the end of the season. Some years, when the fur market is down, you’re lucky to recoup your cost for fuel and supplies. I harvest a modest and diverse collection of prime pelts each season, and rather than send to the overseas fur markets, I sell tanned finished pelts locally in the form of crafts, garments like mittens and hats, or as unaltered skins ready for locals to make their own natural garments out of. Most modern trappers aren’t in it solely for a few extra bucks – conservation, heritage, family-tradition, exercise, insight, an escape outside, take your pick; there’s millions of reasons why modern trapping is alive and well in North America. We’re not quite Hugh Glass material, but we sure aren’t “flatlanders” either!

Senses on High Alert

With the alarm clock still buzzing, and before my conscious self could protest, I found myself already in yesterday’s pair of flannel-lined jeans, and in my truck. The drive down off the hill and into the valley is a ride I know all too well, especially during trapping season. I arrived at my first chunk of land on the trapline; a winding maze of hills, valleys, brush, and swampland carved into the side of a southern New Hampshire mountain range. I strapped on my hip-waders and slid my arms through the damp Alice pack filled with trapping supplies as I follow my bushwhacked trail through the dense Alder brush. I trekked into the still and dense forest as the sun began to break, putting a slight end to the constant hum of the pitch-black hillside.

The sights, the sounds, and the smells put my senses on high alert. What I see, touch, feel, and experience, you can’t acquire on a simple weekend hike through the woods on a walking trail. It’s something that can only be experienced when you fully immerse yourself into your natural environment and fulfill the role as a fixture of that environment, rather than a visitor. It’s real, raw, and organic, and it’s something only another trapper can fully understand. As I walked the same stretch of stream bank I’ve walked for the last thirty days, I stopped to take notice of a fresh mound of mud and stream debris piled high in a stumpy pile on the bank. It was clear these were fresh territorial markings from a beaver - markings that were not present during the previous day’s trek.

Suspicions are confirmed as I come upon my first trap lying on the river bottom, with a prime beaver lying motionless in the 330 Conibear trap’s strong and efficient grip. I take a moment with every creature I trap to reflect. I study the animal from top to bottom, noting any odd characteristics to its appearance. I give a brief "thanks" to the forest, reset the trap, and stash my gift from the woods on the river bank to be picked up on the return trip. Two beaver would be hauled out that morning and I would readily admit there are some days I get pretty tired of hauling 60 to 120 pounds of dead weight up the brushy hillside. The cycle repeats itself every morning before I head to my job back in civilization.

No "Wait Until the Weekend"

The day’s catch is left on the cool floor of my garage, as I get changed and suited up to start my workday. I return home in the evening to skin and process the furbearers I trapped that morning. There’s no "wait until the weekend" when it comes to trapping. Your catch must be handled quickly to keep up with the season’s demands. The animals are skinned and the hides are fleshed, stretched and dried. I remove any edible meat, useful bones, and glands from the remaining carcass. I take a moment to envision the usage for each pelt; which ones will make mittens, and which ones are better suited for blankets or hats. Some pelts may provide relief for a mortgage payment, and others may pay for fuel during the long Northeast winter.

This is the life of many trappers – cut from the same loins as the Alaskan and Canadian fur trappers of the uncharted lands, except our trade is carried out on the fringes of modern society and civilization. For many of us, the lifestyles of characters like Jeremiah Johnson and Hugh Glass are a prideful glimpse into a simpler time in America’s history. I consider myself fairly self-reliant by today’s standards. I’ll admit however, I’m far from the homesteading mountain men of the far north that so many of us envision. It’s the duality of being able to run a wilderness trap-line, brave the harshest of natural elements, and work a full-time job afterwards that I think makes the modern trapper such an interesting element in today’s overworked society.

The majority of my trap-line is carved along borderlines of modern metropolitan areas. The modern trapper utilizes culverts and freeway bridges to our advantage, stacking up catches that would make any 1800’s pioneer blush. Much like the furbearers we seek, we have adapted and learned to co-exist with modern society nipping at our heels. We stubbornly cling to traditions passed on from generation to generation. I find immense beauty in the fact that I can harvest my fair share of otter and fisher in the undisturbed wild mountains, and, in the next breath, head 25 minutes east and stack up a modest catch of muskrat and mink from the spillways behind the local strip-malls.

When I was younger, I scoffed at the idea of running an “urban trap-line”. I always felt wild critters could only be caught in wild places, well off the beaten path. Raccoons and opossums are synonymous with the urban setting, but in the early years, my naive thought process pictured most critters to be bound to the remote stretches of New Hampshire. For years I always sought the darkest, thickest hillsides I could find in my area. It wasn’t until I dove head-first into the world of Wildlife Damage Control that I realized just how close these creatures lived to the human populous; or should I say, how close humans live to them.

First Line of Reporting

I’m often told trapping has no place in the modern world, and I need to “evolve”. Some say it’s antiquated, outdated and obsolete. I would argue that despite public perception, few people champion our wildlife and wild resources more than the modern fur trapper. Not only are we fully vested and immersed in our natural world, but we are also the first line of reporting and observation for all aspects of furbearer biology and general wildlife conservation. We are the first to feel and report dramatic population decline, disease, and environmental issues affecting furbearing species of wildlife that would be otherwise overlooked. For example, muskrat and weasels are not typically at the forefront of yearly headcounts by biologists, and until these animals start disappearing from the landscape, there wouldn’t be any checks or balances for their overall population health if it were not for the reporting and harvest by the modern trapper. Any unbiased furbearer biologist will tell you trapping plays an important role in the North American Model of Wildlife Conservation; this is fact.

Public Perception Problem

Public perception has certainly taken its toll on the modern trapper. Somewhere down the line of American evolution, we began to set social norms for what was deemed "okay" for harvesting our nation’s natural resources. Killing for food, for instance, is generally socially tolerated, while taking an animal’s life for a beneficial garment is somehow deemed "selfish" or "greedy". At some point, we seemed to lose the bearings of our moral compass, shaming perceived “luxury items” like fur garments as “materialistic” while we wait in line for the latest and greatest smart-phone or sports car. Here in North America, super PACs and politicians spend billions of dollars in an attempt to outright ban activities such as trapping, all the while turning their backs to the millions (yes, millions) of wild animals wasted daily on our nation’s roadways. The acts of modern regulated hunting and trapping will never hold a candle to the immense suffering man’s inadvertent progression has placed upon our fragile wildlife species. Deforestation, housing development, pollution, infrastructure, and rapid population growth all take their toll on wildlife. What’s rarely reported in the media or brought up in debates is the trapper’s ever-watchful eye over our natural resources. Our tools have also evolved with ethical and humane treatment being the primary focus.

As modern trappers, we will continue to do what we know and believe to be right, and support managing our natural resources with moral wisdom. We’ll set our traps for pelts, and assume our role in modern wildlife conservation. The fur trapper lives in a modern world, and we must constantly fight being totally forgotten by our own kind. As our society continues to redefine itself, more people seem to be seeking to move further away from the daily grind and closer to the land, and I hope the interest in trapping and the understanding of its immense value will continue to grow. If the modern trapper’s solitary watch were to be removed from our woods, North America’s natural beauty would certainly lose another layer of defense against our own industrialization.

FOLLOW JEFF TRAYNOR'S "LIVE FREE AND TRAP" ON:

Here's our roundup of Fur In The News from March 2016, and since April marks the start of the sealing season, of course it's in the news! Although the activists are urging Justin Trudeau to phase out the seal hunt, that's not going to happen. And that's good news for everything, including this restaurant owner who has taken to feeding a frequent seal visitor, since they are so overcrowded in the seas and they are running out of fish. Meanwhile, if you're wondering where to get your next pair of seal stilettos or seal skin bra, look no further!

Speaking of the seas, here is a highly depressing article about how whales are starving because their stomachs are full of plastic, and another piece about the impact fleece is having on marine wildlife. What is the solution? We suggest buying fur, leather, and other long-lasting biodegradable materials because as this article explains, "vegan leather" (synthetic leather to most people) isn't as ethical as its fans think.

If you are looking to buy some fur, Montreal is a great place to start, as furriers there continue to practice this traditional Canadian trade (above). And if you need some inspiration on what to buy, check out the top 6 fur coats of 2015, or the incredible garments in the Remix 2016 competition.

We can't write a roundup without talking about the animal rights warriors and, fortunately for us, it was almost all bad news for them last month. Let's start with the fact that Canada's Competition Bureau dropped the false advertising claim against Canada Goose, and the Supreme Court of Canada has given the green light to revoke the Humane Society of Canada's tax-free charitable status. (Insert fist pump here!) The mink "liberators" (read: people who set mink free to starve to death or get run over by cars) have been sentenced, one with jail time and the other house arrest and a significant fine.

In celebrity activist news, we've exposed Ricky Gervais as a fur hypocrite (above), and Pete Doherty (well known heroin addict musician) has joined the ranks of PETA by demanding a fashion brand stop using fur. Interesting that he is doing this while wearing leather shoes. And even the activists are in-fighting; this animal rights website is criticising how PETA raises its funds!

Our trapping story last month was a blog post about Neal Jotham and his work to promote humane trapping. We also released two new Q&A videos, this one about the role of trapping in keeping a balance in nature and an interview with a trap researcher.

Let's end this month's roundup with some nice looking pictures. This beautiful photo gallery in the National Post features several photos of trappers in the remote North, and what's not to love about these lovely photos (above) of a herd of wild horses discovered in Canada? And last but not least, a very touching video of a wild otter giving birth.

Fashion house Giorgio Armani announced this March it will no longer be using any fur in its products because, in the words of its patriarch and namesake, “Technological progress … allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals.” While this tortuous explanation may sound sincere, it’s not. It’s PR bunkum. So why is Giorgio Armani really ditching fur?

OK, first I need to explain why Giorgio Armani's statement is bunkum - and add a general disclaimer that I don't actually know what went down here!

Giorgio Armani's statement is bunkum because he almost certainly never said it, or even thought it, or had a hand in picking the words. It's just part of a script prepared by his animal rights handlers.

How can I be so sure? Let’s start with some context.

• Fashion designers don't use fur for years and then quit of their own volition. There's always pressure involved from animal rightists.

• Like all fashion houses that use fur, Giorgio Armani has been harassed by animal rightists for years, but unlike some, has shown stiff resistance. Even now, its commitment to quit fur may not mean anything. In 2007, Giorgio told the press, "I spoke with the people from PETA and they showed me some materials that convinced me not to use fur." But a year later he was back with a collection of fur coats for babies! PETA responded with a poster campaign of Giorgio with a Pinocchio nose and has been gunning for him ever since.

• Giorgio Armani is a huge name in everything from ready-to-wear to haute couture, but in the world of fur is barely a player anymore. For the past several years, rabbit trim has been its thing. So quitting fur will hardly impact its collections. Add to this the fact that two major markets that have buoyed fur's revival this century are now in the doldrums (Russia) or slowing down (China), and we can say that quitting fur will have a negligible impact on Armani's profits.

Make This Problem Go Away

Against this backdrop, we can perhaps understand the real reason Giorgio Armani is ditching fur.

As Keith Kaplan of the Fur Information Council of America explained to WWD, when designers are harassed by animal rightists, "I think they consider whether it is worth the threat of store protests and disruption of business and so forth. Right now, because of the economic conditions in Russia and China, I think designers are evaluating and saying, 'Perhaps at this juncture, it might not be. We’ll give in at this point to make this problem go away'."

And that, in a nutshell, is probably it. Giorgio Armani just wants to get the animal rights lobby of its back, at a time when the business is already tough enough.

The deal would follow what is now a standard template. The animal rights groups pen a statement to be issued in the name of the designer, claiming he has "seen the light" and will be going fur-free. The animal rightists then trumpet victory, claim full credit for their powers of persuasion, and promise to stop picketing stores and generally making the designer's life miserable.

In the case of Giorgio Armani, its decision to cave was announced by HSUS and the Fur Free Alliance, “a coalition of 40 animal protection organizations in 28 countries that are trying to end the fur trade”. “Pursuing the positive process undertaken long ago,” Giorgio's prepared script said, “my company is now taking a major step ahead, reflecting our attention to the critical issues of protecting and caring for the environment and animals.”

Had Giorgio spoken his mind, he might have said, "After years of relentless pressure, I have decided to throw in the towel and give the animal rights nuts what they want because they're a pain in the butt and I just want them to go away!”

100% Fur-Free?

Meanwhile, inquiring minds are still asking two questions: Is the "100% fur-free" clause in effect? And was any hidden pressure brought to bear on Giorgio Armani?

The "100% fur-free" clause is an unspoken compromise between animal rightists and designers used in closing a tough negotiation. In essence, it is agreed that the animal rightists will praise the designer for abandoning fur completely - going 100% fur-free. Meanwhile, the designer quietly continues to use fur that is a by-product of food production.

Luxury goods manufacturer Hugo Boss recently reached such a deal. In its 2014 Sustainability Report, it explained that it had been "in dialog with several animal and consumer protection organizations for many years, for example with People for the Ethical Treatment of Animals." Presumably because of these "many years" of harassment (sorry, dialog), it announced that from 2016, it would be restricting the sources used for its fur supplies. Specifically, it would be "concentrating on furs that are byproducts of the food industry," while halting use of pelts from "raccoon dogs, foxes or rex rabbits". No mention was made of quitting fur, or even of reducing overall fur use.

HSUS and the Fur Free Alliance then announced that Boss was going "100 percent fur-free", a false claim that has been repeated widely, including in WWD.

SEE ALSO: IS NO FUR THE RIGHT MOVE FOR HUGO BOSS?

You might think Hugo Boss will get hauled over the coals the next time it trots out a collection of shearling (sheep fur), but it won't. Ralph Lauren, which uses an enormous amount of shearling, proves that.

FAST FACT: What is shearling? We all know that sheared beaver is the hide and hair of beaver that has been sheared to a short pile to make it lighter and less bulky, and give it a plush feel. Sheared mink is the same deal. When the hide and hair of sheep are used, it is known as shearling. All are types of FUR.

Ralph Lauren's deal with PETA, on the face of it at least, is the most shameless piece of self-serving, mutual ass-kissing in the history of the fur trade's relationship with animal rightists. A footnote in the show notes for Ralph Lauren's fall 2015 collection says it all: "Ralph Lauren has a long-standing commitment to not use fur products in our apparel and accessories. All fur-like pieces featured in the collection are constructed of shearling."

So Ralph Lauren is now "100% fur-free", and proudly compliant with "PETA guidelines" since 2006. And PETA loves Ralph Lauren right back. All Ralph Lauren has to do is stick to shearling (tons of it), while both parties insult our intelligence by pretending shearling is not fur.

Hidden Pressure?

Last but not least, we inevitably ask ourselves whether animal rightists finally found Giorgio's Achilles' heel. It's a reasonable question when we consider how long he held out. Maybe he really did fold because fur is not important to the company, or because the luxury fur market is slowing. Or maybe he was made an offer he couldn't refuse!

Yes, it's pure speculation, but that was the buzz when Hugo Boss made its deal. No one put it in print, or spoke it on the air waves, but people were thinking it. Could Hugo Boss have been threatened with a campaign telling the world how it got its big break?

Hugo Ferdinand Boss: Nazi Party member, sponsoring member of the SS, and admirer of Hitler. It's not much of a résumé, is it? This is the man whose company took off as an official supplier of uniforms to branches of the Nazi Party, including the Brownshirts, the SS and the Hitler Youth, using POW’s and forced labourers.

Animal rights groups know all this stuff, of course, and probably have a bunch of other cards up their sleeves just waiting to be played. And maybe they had the dirt on Armani too - we'll never know.

But one thing is for sure: Giorgio Armani did not quit fur because "Technological progress … allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals"! As readers of Truth About Fur know, and hopefully Giorgio Armani too, technological progress – and a strong commitment by the industry – now allow us to produce beautiful furs without animal suffering.

Welcome to the fifth installment of our Hypocrites series, dedicated to exposing celebrities who use their star power to attack the fur trade – while failing to see their own glaring contradictions. Today we turn the spotlight onto brash British funnyman Ricky Gervais, who fancies himself as a defender of animals. He has spoken out strongly against the use of animals in laboratories, trophy hunting, bull-fights ... and fur.

In fact, Gervais had the dubious honor of being named PETA’s “Person of the Year” in 2013, and returned the favor by providing the voice for a skinned rabbit in a recent PETA anti-fur/anti-leather video. (Fellow celeb-hypocrite Pink played a skinned alligator.)

Interestingly, Gervais hasn’t attacked other sectors of animal agriculture or the fishing industry ... maybe because he loves a Christmas feast of "roast turkey" with "little cocktail sausages wrapped in bacon, no doubt about it." Or that he regularly eats chicken, is a cheese addict, and loves fish sticks.

“Animals are not here for us to do as we please with. We are not their superiors, we are their equals. We are their family. Be kind to them,” says Gervais. Unless, of course, we fancy them breaded and fried.

Neal Jotham has played a central role in promoting animal welfare through Canada’s world-leading trap research and testing program for the past 50 years. From his first voluntary efforts with the Canadian Association for Humane Trapping (1965-1977) and as executive director of the Canadian Federation of Humane Societies (1977-1984), to chairing the scientific and technical sub-committee of the Federal-Provincial Committee for Humane Trapping (1974-81) and ISO Technical Committee 191 (1987-1997), to serving as Coordinator, Humane Trapping Programs for Environment Canada's Canadian Wildlife Service (1984-1998), and his continuing work as advisor to the Fur Institute of Canada, Neal has been a driving force. At times mistrusted by animal-welfare advocates and trappers alike, he always remained true to his original goal: to improve the animal-welfare aspects of trapping. Truth About Fur’s senior researcher Alan Herscovici asked Neal to tell us about his remarkable career as Canada’s most persistent humane-trapping proponent.

Truth About Fur: Tell us how you first got involved in working to improve the animal-welfare aspects of trapping.

Neal Jotham: It was 1965, the year the Artek film launched the seal hunt debate. I was concerned about what I saw and wrote a letter to the Fisheries Minister. A colleague – I was an architectural technologist – suggested that I send my letter to a group concerned about trapping methods, the Canadian Association for Humane Trapping (CAHT). I was invited to one of their meetings and met some wonderful volunteers including the legendary Lloyd Cook, who was then president of the Ontario Trappers Association (OTA).

Lloyd was a kind and gentle man, mentoring boy scouts about survival in the woods and introducing the first trapper training programs in Ontario. Once he rescued two beaver kits from a forest fire and raised them in his bathtub until they were old enough to release into the wild. He invited the CAHT to set up an information booth at the OTA annual convention, and he took me onto his trap line, near Barrie, Ontario.

Lloyd and I discussed how great it would be to do some proper research about how to minimize stress and injury to trapped animals. I thought it would be quite a simple matter. Little did I know that it would occupy the better part of the next 50 years of my life.

TaF: So you got involved with the CAHT?

Jotham: I was asked to serve as voluntary vice-president of administration, in charge of publicity and communications. Our main priority was to make the governments, industry and the public aware of the need for animal welfare improvements in trapping, because very few people were even talking about trapping at the time.

TaF: How did you go about raising awareness?

Jotham: We produced brochures explaining the need for improvements. We never called for a ban on trapping – we recognised the cultural, economic and ecological importance – but we were honest about the suffering the old traps could cause and the need for change.

In 1968, because governments and industry were still not engaged, CAHT joined with the Canadian Federation of Humane Societies (CFHS) to establish the first multi-disciplinary trap-research program at McMaster University (to look at the engineering aspects of traps) and Guelph University (to investigate the biological factors).

In 1969, we were contacted by an Alberta trapper and wildlife photographer named Ed Cesar. He had ideas for new trap designs and also wanted to make a film about trapping that he hoped could be televised. CAHT asked if he could film animals being caught in traps, which he did.

CAHT purchased three minutes of this film and I showed it at a federal/provincial/territorial wildlife directors conference in Yellowknife, in July 1970. That resulted in an immediate $10,000 donation to the CFHS/CAHT pilot project from Mr. Charles Wilson, CEO of the Hudson’s Bay Company, then based in Winnipeg, and some smaller donations too.

TaF: But the governments still weren’t involved?

Jotham: No, so we went public. CAHT added narration and sound to the film, titled it They Take So Long to Die, and showed it on Take-30, a CBC current affairs show. That got attention, all right! In 1972, we were invited to a Federal-Provincial Wildlife Conference where we were criticized for “hurting trappers”. We explained that we just wanted to make trapping more humane, we had only broadcast the film because government wasn’t listening.

TaF: How did trappers feel about your efforts?

Jotham: Many trappers understood what we were saying. In fact, Frank Conibear, a NWT trapper, had been working on new designs since the late 1920s, and by the 1950s produced a working model of the quick-killing trap that still carries his name. He got the idea from his wife’s egg-beater, the concept of “rotating frames”: if an animal walked into a big egg-beater and you turned the handle fast enough, it would be there to stay, he figured.

The Association for the Protection of Furbearing Animals (APFA) paid to make 50 prototypes of Conibear’s design and, in 1956, Eric Collier of the British Columbia Trappers Association supported field testing and promoted the new traps in Outdoor Life magazine. Lloyd Cook was another trapping leader who wrote positively about the new traps, and the CAHT offered to exchange old leg-hold traps for the new killing devices, for free.

In 1958, Frank Conibear gave his patent to the Animal Trap Company of America (later Woodstream Corporation), in Lititz, Pennsylvania – for royalties – and a light-weight, quick-killing trap became widely available for the first time. The Anti-Steel Trap League (that became Defenders of Wildlife in the 1950s) had been sounding the alarm about cruel traps since 1929, but it was trappers who did much of the earliest work.

TaF: So trappers associations supported efforts to improve traps?

Jotham: Several did. In the old days, trappers had been very jealous about guarding their secrets; you could only learn the tricks of the trade if you found an older trapper to take you under his wing. But with the emergence of associations, trappers began to share more information. They realized that everyone could benefit if trapping methods were improved. Effective quick-killing traps improved animal-welfare, of course, but they also prevented damage to the fur sometimes caused when animals struggled in holding traps. And trappers did not have to check their lines every day, like they did with live-holding (foothold) traps.

TaF: And you finally succeeded in getting the government involved?

Jotham: Yes, we did. In 1973 the creation of the ad-hoc “Federal-Provincial Committee for Humane Trapping” (FPCHT) was announced.

A five-year program was launched in 1974, with work to be done at McMaster University, in Hamilton, and at the University of Guelph, where our CFHS/CAHT pilot project had started.

I was asked to act as executive director and to chair the Scientific and Technical Sub-Committee, because we had already made some real progress in developing methodology and technology to evaluate how traps really work. For example, measuring velocities and clamping forces and other mechanical aspects of traps. In fact, at McMaster we made some important improvements to Frank Conibear’s rotating-jaw, quick-kill traps that are still used today.

TaF: And what happened to your film?

Jotham: When the government committed to funding the FPCHT we cancelled plans to distribute our film more widely. Meanwhile, we learned that Ed Caesar had staged some of the “trap line” scenes; he indicated in a letter that he had live-captured some of the animals and placed them into traps so he could film them.

Some people were disappointed that we had withdrawn our film, and the Association for the Protection of Furbearing Animals (APFA) decided to continue their campaign: they used Caesar’s staged images to make a new film, Canada’s Shame, narrated by TV celebrity Bruno Gerussi. The APFA (aka: FurBearer Defenders) has given up any pretense of working to improve trapping methods; they now oppose any use of fur. Their current position brings to mind the comment by American philosopher George Santayana: “Fanaticism consists of redoubling your efforts when you have forgotten your aim.”

TaF: So what did the FPCHT research program achieve?

Jotham: It was 1975 by the time it really got rolling, and the final report was made in June, 1981, in Charlottetown. Over that period, not only were existing traps evaluated, but a call went out to inventors to submit new trapping designs. 348 submissions were received, over 90 per cent of them from trappers! All these ideas were evaluated and 16 were retained as having real humane potential. But the FPCHT was still an ad hoc project; it was becoming clear that a more formal body would be needed to direct on-going trap research and development. So, in 1983, the federal and provincial governments agreed to create the Fur Institute of Canada (FIC), with members from government, industry and animal-welfare groups.

TaF: How did you get involved with the new Fur Institute of Canada?

Jotham: In 1977, I had become the first full-time Executive Director of the Canadian Federation of Humane Societies (CFHS), where I had a wide range of responsibilities, but of course I remained very interested in trapping. So I was pleased to serve on the founding committee of the FIC, and then to be hired by the Canadian Wildlife Service (Environment Canada) to manage the government’s funding contributions to the FIC’s newly established trap research and testing program. Initially, the Government of Canada committed $450,000 annually for three years to get things started, and this was matched by the London-based International Fur Trade Federation (IFTF).

TaF: What was new about the Fur Institute of Canada’s program?

Jotham: First, we established of the world’s first state-of-the-art trap-research facility in Vegreville, Alberta, which includes a testing compound in a natural setting. All our testing protocols were approved by the Canadian Council on Animal Care (CCAC), the same group that approves animal research protocols in Canadian universities, hospitals and pharmaceutical laboratories.

In 1995, another dramatic breakthrough was made: the researchers had collected enough data to develop algorithms that allowed evaluation of the humane potential of traps without using animals at all; we can now analyse the trap’s mechanical properties with computer simulation models. This made it unnecessary to capture, transport and house thousands of wild animals – while saving millions of dollars.

TaF: Did this research help with the formulation of the Agreement on International Humane Trapping Standards (AIHTS)?

Jotham: Canadian research was vital for the AIHTS. We had begun working on trapping standards as early as 1981, with the Canadian General Standards Board (CGSB), and by 1984 we had the first standard for killing traps. But with calls growing in Europe for a ban on leg-hold traps – and because virtually every country in the world uses trapping for various purposes – the CGSB suggested that there was a need for an international standard. To this end, ISO Technical Committee 191, of the International Organization for Standardization, was established in 1987, with yours truly as the first Chairman.

Our timing was good; by 1991, a EU Directive was being proposed that would not only ban the use of “leg-hold” traps in Europe, but would also block the import of most commercially-traded wild furs from any country that had not done the same. Because the stated goal of the legislation was to promote animal welfare – and because all EU member states permit the trapping of animals with methods basically the same as those used in Canada – Canadian diplomats succeeded in having the EU Directive amended to admit furs from countries using traps that “meet international humane trapping standards”.

The problem was that no such standards existed yet, and animal activists on ISO Technical Committee 191 refused to allow the word “humane” to be used in our documents. The deadlock was resolved by agreeing that ISO would develop only the trap-testing methodology, leaving it to individual governments to decide what animal-welfare thresholds they would require.

In 1995, the governments of the EU and the major wild-fur producing countries (Canada, the USA and Russia) developed the AIHTS, which was signed in 1997, and ratified by Canada in 1998. (For constitutional reasons, the US signed a similar but separate “Agreed Minute”.) The AIHTS explicitly requires that ISO trap-testing methodology must be used to test traps.

TaF: What are the main contributions of the AIHTS?

Jotham: The AIHTS is the world’s first international agreement on animal welfare, I think we can be very proud of that. Concerns about the humaneness of trapping that had been raised since the 1920s, are now being addressed seriously and responsibly. And, of course, the Agreement kept EU markets open for wild fur; Article 13 states that the parties will not use trade bans to resolve disputes, so long as the AIHTS is being applied. In other words, science and research, not trade bans, will be used to promote animal welfare. This is a very positive development.

TaF: And how do you feel about the Fur Institute of Canada introducing a new “Neal Jotham Award for the Advancement of Animal Welfare”, in 2015?

Jotham: It is wonderful that the trapping community has embraced animal-welfare so strongly. And the award is very gratifying personally, of course, especially when I remember how suspicious some trappers were when I first arrived at the FIC. They were convinced that I was an activist mole, while many of my old animal-welfare friends thought that I had “sold out” to the fur industry. But whether I was with the CAHT, the CFHS, the CWS or the FIC, I was always pursuing the same goal: to make trapping as humane as possible. It was a long road, but we succeeded in bringing all the stakeholders to the table to seriously address this important challenge. I think we can be very proud of what we have achieved together.

***

In 2016, Neal Jotham won a Nature Inspiration Award for Lifetime Achievement from Canada's Museum of Nature.

It's time for our monthly Fur in the News Roundup. Here is what the media were saying about fur in February!

Let's start with fur trade history, Hollywood style. Leonardo DiCaprio won the Oscar for Best Actor on Sunday and we love that he is standing up for protecting the Earth and our lands (otherwise known as our hunting and trapping grounds). If you are interested in the history behind The Revenant, we highly recommend this article, "The true story behind 'The Revenant' is even crazier than the movie".

It is great to highlight the history of trapping, and we also love this article from The Sportsmen's Alliance about why all sportsmen need to defend trapping. Let's give the trappers the support they need right now! Because as we know, the market hasn't been great for everyone this year. Unfortunately some of the wrong animals have been getting caught in traps, but we have a great solution for this: keep your dogs on a leash and don't let them roam free on other people's private property!

Let's move on from getting caught in traps to getting caught: the two American animal rights activists who went on a cross-country anti-fur rampage have pleaded guilty and will be going to prison and paying nearly $400,000 in restitution to victims. This might be the best news of the year, and we are only in March!

And the media has been very savvy lately about the tricks of the animal rights movement. This article talks about how groups make you want to cry and then they take your money, and the following story actually did make me cry a little. It is the very sad story of a horse at his end of life, and why we should reconsider the ethics of animal rescue.

We have a new hypocrite profile: Sairey Stemp (pictured above) is the editor of the British version of Cosmopolitan magazine and wrote a long article about why she dislikes fur, meanwhile promoting leather and sheepskin in her magazine. And while we are on the topic of hypocrisy, this writer says that it is silly to be anti-Canada Goose but still eat meat. By the way, here are 5 reasons why PETA won’t make me ditch my Canada Goose.

The activists have been up to their usual shenanigans. There's one in Scotland threatening a hairdresser because she put a fox skin in her store window, and there's a group of vegans in Ontario trying to argue that they are a "creed" and that "ethical veganism" is a protected human right.

But they aren't all nuts! One of our contributors used to be on their side and now tells his story about how he turned from activist to adult. And a last blow to the activists, Greenpeace has released a study detailing the hazardous chemicals used in outdoor clothing. Even a better reason to wear fur!

And finally, on the fashion front, fur has been been everywhere! From the rise of the #realfur selfie, to the menswear catwalks of Milan and Paris, it is making its mark. Even those crazy fur shoes that everyone thought would never catch on ... yup, those guys are super popular, too.

That's it for February! Let's end with a furry friend. February 27th was International Polar Bear Day!