Here is the fourth installment of our Hypocrite series, aimed at exposing the celebrities and professionals whose anti-fur arguments have a lot of holes in them. Today we are talking about the Senior Fashion Editor of the British edition of Cosmopolitan magazine, Sairey Stemp. An email response of hers to a fur company was recently published in the Huffington Post. She had c.c.'d her email to PETA, which she suggested as a good source of information on "this highly cruel and unnecessary industry."

“I'm afraid this email has really upset me," she told the fur company. "I think you need to be aware of the extremely barbaric practices of the fur industry. I cannot and will not tolerate an industry that sees fit to torture, skin alive, electrocute and castrate innocent animals so their pelts can be used for 'fashion'.”

Now, let’s not focus on the problem that the supposed journalist didn't bother to have her work fact-checked. We all know that animals are NOT skinned alive for their fur, and PETA has even admitted that this is not a normal practice. We also won’t focus on the fact that Cosmopolitan features tons of cheap “fast fashion” clothing on its pages, clothing made under highly questionable working conditions in the Far East, from (usually petroleum-based, synthetic) materials that are filling our landfills and polluting our waterways. That is a topic for another day. This article’s about the hypocrisy of denouncing fur while featuring lots of other animal products in your magazine.

The Hypocrite: Sairey Stemp, Senior Fashion Editor of the British edition of Cosmopolitan magazine, a publication that does not feature real fur but promotes lots of other “dead animals”.

The Hypocrisy: Stemp’s anti-fur rant, published in the Huffington Post, was one of the silliest articles we've read in a long time. Devoid of facts, she spews inflammatory (and hypocritical) garbage like this: “The fur industry is one of the most barbaric, hideous, cruel and bloody industries. The reason it continues is simply because of money. If people didn't buy and wear fur, if the fashion industry didn't use and support it, then it would cease to be a viable commercial industry and the fur farms would close.”

Stemp denounces fur, but guess what her Cosmo suggests for winter coats: leather, wool and sheepskin! “But they're by-products of the food industry!” she'll cry. Someone should tell her PETA also opposes the production and eating of meat animals!  (And, funny, now that we think about it, we’ve never seen sheep on the menu in England, only baby sheep.) So it’s OK to kill farmed cows and sheep for clothing, but not mink? And how about the bags and shoes that Cosmo features? Many of them are made of leather and suede, a.k.a. dead animals. Yup, according to Stemp’s Cosmo, it’s “obscene” to wear fur but you look “Stunning in Shearling.”

What they say:  According to HuffPost, Stemp’s article was an “epic response” to a fur company.

What we say: Her article was a load of hypocritical drivel, with lots of copy-and-paste from a PETA press release.

Sairey, we respect your decision to dislike fur, you have every right to do that. You don’t have to wear it, no one is forcing you. You also have the right, as a Fashion Editor, to decide not to put fur on the pages of your magazine. But, please, don’t write insulting articles about the fictional horrors of the fur industry while you happily promote other apparel that is also made from “dead animals”.

If your only knowledge of fur farming comes from PETA, you don’t know anything about it. (And by the way, did you check the welfare standards of the animals used by the leather brands you promote?) Please explain why fur is so terrible, but leather and sheepskin are totally fine. Last time we checked, animals died for both, so the real question should be how responsibly the animals are treated.

Bottom line, you have a choice: you can be a shallow-thinking hypocrite or you can act like a professional journalist. If you think it’s wrong to kill animals for clothing, then stop promoting leather and sheepskin too. But if you can’t do that (because the leather companies pay your salary with their ads), then at least stop parroting PETA’s hateful drivel about fur. You can’t have it both ways!

ALSO IN OUR FUR HYPOCRITES SERIES: BRIAN McFADDEN, PINK, STELLA McCARTNEY.

It is minus 23 degrees Celsius (-32C with the wind-chill) but I am snug as a bug in my Canada Goose parka as I walk Maggie, our 9-year-old Labrador Retriever.

It is so cold in Montreal this Valentine’s Day weekend that I cinch my parka hood completely closed, the soft coyote fur ruff forming a cozy, protective ring around my face. The goose down stuffing keeps the rest of me warm. I wonder how our animal activist friends are enjoying the bitterly cold weather, because this is the weekend they have chosen for their National Anti-Fur Day (“Have A Heart, Don’t Wear Fur”) protests in Montreal and other cities across North America.

As a sign of the times, Canada Goose parkas are the target of choice for this year’s anti-fur rituals. Why? Because even though fewer traditional full-fur coats are being worn these days, fur is now omnipresent in smaller items, accessories and trimmings. This has made fur much more affordable, and it is now being worn by more – and younger – people than we have seen in decades. It has been democratized.

SEE ALSO: Why fur trim keeps us warm.

In response, PETA has unleashed a new campaign “juxtaposing Canada Goose’s coyote-fur jackets with a disturbing video of a trapped coyote suffering after being shot.” The video is prefaced with a “warning” that it contains upsetting images, but this has apparently not discouraged many of PETA's fans because, it claims, the video “has received more than 16 million views.”

To drive home PETA's message, volunteers “wearing nothing but body paint and faux-fur ears and tails” would be posing “in bloody leg-hold traps” outside retailers selling Canada Goose parkas over the weekend. According to PETA Senior Vice President Lisa Lange, “Anyone who buys or sells one of Canada Goose’s fur-and-feather jackets is responsible for these animals’ terrifying and painful deaths.”

So has PETA’s “shocking” video convinced me to give up my Canada Goose? Not a chance, and here's why:

1. Video Shows Perfect Kill

The first problem is that PETA’s campaign video does not show a coyote “suffering after being shot”. Quite the contrary, we see the animal killed instantly with a direct shot to the head – exactly how it is supposed to be done. This is the most humane way to euthanize animals taken in restraining traps, as taught in trapper training manuals and mandated by the Agreement on International Humane Trapping Standards (AIHTS).

This is also the method proposed by the Canadian Council on Animal Care (CCAC) guidelines.

”3. Physical Methods: These techniques, when properly applied, kill rapidly and cause minimal stress. They may offer a practical solution for field euthanasia of various sized animals and prevent pharmaceuticals from entering the food chain ...

... Gunshot: While a shot to the brain of an animal produces a quick and humane death (Longair et al., 1991), it is best attempted when the animal is immobilized by injury or physical restraint.”

In other words, despite PETA's sensationalist warning – intended to shock people who have never seen an animal killed – its own video confirms that approved and humane methods are being used to euthanize coyotes.

2. Coyote Mums Not "Desperate"

PETA claims that “trapped coyote mothers desperate to get back to their starving pups have been known to attempt to chew off their own limbs to escape.” While this may have happened very occasionally with some species (e.g., muskrats) with older trapping systems, it never happens with modern foot-hold traps.

Furthermore, the whole "starving pups" scenario never happens with fur trapping for one simple reason: like other furbearers, coyotes are hunted for their fur in the fall and winter because that's when their fur is prime. At this time of year, their young are no longer dependent on them.

3. Coyote Predator Problem

As important as the nonsense PETA does say is what it doesn't say: It omits to inform us that coyotes have expanded their range across North America and are now so abundant that they are the number one predator problem for ranchers, preying on new-born calves and lambs. It also fails to mention the increasingly frequent reports, from Toronto to Los Angeles, of coyotes carrying away pet dogs and cats.

Several states and provinces have even offered bounties to reduce over-populated coyotes.

SEE ALSO: Will urban coyotes change the animal rights debate?

Culling must be carried out both to protect livestock and pets, and also the health of coyote populations themselves. Given that coyote populations must be managed, it is surely more respectful, and responsible, to use their fur for clothing than to throw it away.

SEE ALSO: Is it ethical to produce, buy or wear fur?

4. New Foot-Hold Traps Designed to Prevent Injuries

The foot-hold traps used to capture coyotes (as shown in PETA’s video) are not the diabolical, steel-toothed devices that activists love to hate. Their use was banned decades ago in North America.

The new live-holding (“restraining”) traps have rubber-laminated, “off-set” jaws that do not close completely. Springs and swivels on the anchoring chain and other features have also been added to prevent injuries. In fact, these new “soft-catch” traps are commonly used by wildlife biologists to capture wolves, lynx and other furbearers for radio collaring or relocation/release into areas where they were once extirpated. Clearly they could not be used in this way if they injured animals as activists claim.

SEE ALSO: Types of traps.

5. PETA Opposes All Animal Use

Most importantly, PETA’s claims about fur are not credible because PETA is not looking for more humane ways to capture or kill animals we use. PETA opposes any use of animals, even for food or vital medical research.

PETA would have us all wear synthetic materials, most of which are derived from petroleum, a non-renewable resource. This is fundamentally anti-ecological. The modern fur trade, by contrast, is an excellent example of the sustainable use of renewable (and biodegradable) natural resources, a key ecological principle that is now promoted by all serious conservation authorities.

SEE ALSO: Fur is a sustainable natural resource.

A sixth, “bonus” point is a bit more philosophical. No one is obliged to wear fur (or leather or silk or down), but many of us appreciate the warmth and beauty of high-quality natural materials. The coyote fur and goose down in my Canada Goose coat also remind me that everything we depend upon for our survival still comes, ultimately, from nature. Thus the importance of protecting natural ecosystems for future generations.

***

UPDATE: Animal activists lodged a complaint with the Competition Bureau (the Canadian federal regulator) accusing Canada Goose of “false advertising” for claiming on its website that its furs are collected by licensed trappers using humane methods. We are pleased to report that this complaint was rejected by the Competition Bureau. See: Competition Bureau drops inquiry into false advertising claim against Canada Goose, by Christina Stevens, Global News, Mar. 10, 2016.

COMMENTS: Comments are now closed for this post.

Don’t give up on animal activists. People change. I know because I was an animal activist, and I’ve spent the last 24 years doing PR for animal users, including the last 18 for the fur trade. I’m telling my story in the hope you will reach out to that unkempt youth with a placard outside your fur store or farm. Because that person was once me, and someone reached out and opened my eyes.

***

A wise person, some say Winston Churchill, once said, "If you're not a liberal when you're 25, you have no heart. If you're not a conservative by the time you're 35, you have no brain."

Yes, it’s a sweeping statement, but there’s a kernel of truth in it for many of us.

There’s also a kernel of truth in my less-pithy variant. If you’re 25 and have never even considered the possibility that it may be wrong to kill animals for food and clothing, you have no heart. If you’re 35 and still can’t decide, no, it doesn’t mean you have no brain. You just need to wait for the right formative moments.

This is a journey I’ve taken in life, and I’m sure it’s a common one, especially for people who were not born into hunting or ranching. I come from England, not Saskatchewan or Montana. My father was an insurance claims assessor and my mother a nurse, and terms like “gun range” or “conibear” weren’t in our vocabulary. I never viewed the taking of animal life as an everyday event, but a leg of lamb on Sunday was one of my happiest childhood memories. With freshly made mint sauce!

But I wasn’t totally sheltered either. We had an acre of land and some livestock, so I soon learned how to kill a chicken. And Dad was a keen fly fisherman, so I could kill a trout too.

He also taught me to respect animal life and the meaning of conservation. He helped me build my birds’ egg collection, but with rules. For example, never take an egg if it was the only one in the nest, or if I already had it in my collection. And anything I killed I ate, which was an easy rule to follow because I only ever killed chickens and trout.

Hunt Sab Girls

During my teens, nothing happened to shape my view on the taking of animal life, and why would it? My head was full of motorbikes, girls, beer and cigarettes.

Then came my first formative moment, at age 21, though I had no idea it was happening, perhaps because it still revolved around girls.

A friend, Tim, had become a fox hunt saboteur and was having a great time, but it wasn’t because he was saving foxes. It turned out hunt sabbing was a great way to meet crazy girls! Since I already knew more than enough crazy girls, I wasn’t interested in joining, but he started preaching and it sunk in. The secret to picking up hunt sab girls, he explained, was to be passionate in your hatred of three things: fur, veal and whaling.

I doubt he really hated these things, but he planted a seed in my brain that fur and veal were cruel, and all whales were being hunted to extinction. Since I didn’t know anyone who wore fur, ate veal, or had even seen a whale, I never questioned Tim, and no one else ever tried to set me straight.

In hindsight, the only truth I gleaned from Tim was that girls like “sensitive” guys, and “sensitive” guys “love” animals. This I still believe to be true!

That Fox Stole

At age 26, I was living in Italy and picking up my lady to go to a party. As always, she was casual but glamorous, with her big Stefanie Powers hair, but there was this thing draped around her neck. It was grandma’s fox stole, she said, but it was so much more. To be precise, it was a head, four paws, and a tail more!

I remember feeling instant revulsion, but why? Was it just Tim’s anti-fur indoctrination surfacing, or was it a visceral reaction to that head, paws and tail? Probably a bit of both. Whatever the case, I asked her to remove it, which she did, without question. And that was the first and last time I made a stand against fur.

My stand against veal was even less distinguished. I’d seen it on menus a few times, and all I had to do to lodge my protest was not to order it. Then one day a friend’s date ordered it, and I mumbled something about being opposed. So she asked if I’d ever tried it, and offered me a taste. I ate it, liked it, and that was the end of anti-veal activist me.

All in all, I was a pathetic animal activist, no doubt about it. I needed a cause I believed in! Maybe I was instead destined to be a conservationist, and my only cause left standing was whales. Since there were only a handful left and Japan wanted to kill them all, surely even I could follow through!

Whaling Time

And then, as fate would have it, at age 29 I landed a job in Tokyo with a trade paper owned by one of Japan’s largest newspapers, the Asahi Shimbun. The country’s whaling fleet was embarking on its last season of commercial operations in the Antarctic, and the Asahi Shimbun was honouring them with a photo exhibit in its atrium.

At last I could do the right thing! I made up some signs saying “STOP WHALING NOW”, and late one evening plastered them all over the photo exhibit.

The next morning, of course, they were all gone, but a Canadian lady in my office had seen them and suspected me as the culprit. I confessed, and why wouldn’t I? I was proud!

Well, that bubble was soon burst. What kind of whales are they catching? she asked. No idea. Do you know the whales they’re catching are abundant? I did not know that. What do you think they use them for, oil? Yup. Wrong! And on it went.

In fact, I didn’t know anything at all.

My eyes were opened. There I was, striving to become a journalist without any formal training, but fully aware that I had to know my subject. I needed to apply the same rigour to my personal beliefs as I did to my profession, particularly if I was going to judge others.

To cut a long story short, within seven years of my humiliating one-man anti-whaling campaign, I found myself in the Antarctic with the Japanese whaling fleet, filming for the BBC and mucking in as a flenser, feeding strips of skin and blubber through a trimming machine. Greenpeace filmed us, and I filmed Greenpeace.

There followed a five-year stint working for Japan’s Institute of Cetacean Research, while doing PR at meetings of the International Whaling Commission (IWC) for a Norway-based NGO, the High North Alliance.

Sorting Fact from Fiction

Before I even returned from the Antarctic, I already knew that a lot of the information being disseminated by whaling opponents was nonsense. I also soon learned that IWC meetings were mostly about political horse-trading, a little about conservation, and nothing to do with its mandate, which was to regulate an industry.

So step one in my conversion from a whaling opponent to a supporter was to sort fact from fiction. It took me years, but here’s a time-saving tip for newcomers. Any materials you’ve gathered from groups like the International Fund for Animal Welfare and the Humane Society of the US go straight in the bin. Nothing to be learned there. Instead, head straight for the reports of the IWC Scientific Committee (not the IWC itself).

And if your line of research is the same as mine was, you’ll learn that restrictions on catches going back to the 1960s (when the IWC still functioned as an industry regulator) have made it extraordinarily unlikely that any species of whale will now go extinct. The last population to have been extirpated was of gray whales in the North Atlantic, and that was in the early 18^th century. You’ll also learn that minke whales in the Antarctic, as caught by Japan, are generally believed to be more plentiful now than ever before.

At some point you will also inevitably run into a concept that underpins the majority of conservation programs today, and which clarified everything for me: “sustainable use of renewable natural resources”. Few people knew this term back then, but thankfully anyone involved today, in whatever way, with natural resources knows what it means, so we can use the shorthand “sustainable use”.

The importance of this concept cannot be overstated. “Conservation” is great, but says nothing about how we can, or can’t, use natural resources, and so is often misunderstood as a synonym for “protectionism”. But “sustainable use” clearly recognises the incentive for humans to preserve nature by giving it value as a source of sustenance.

Cultural Exposure

Also important in my education was exposure to cultures that are intertwined with animals.

Six months on a ship with 250 whalers and marine biologists was an excellent start. Stays in whaling communities in Japan, Norway, Iceland, the US and South Korea added more context. (Did you really believe only Japan goes whaling?)

In the 20 years since I moved on from whaling, I’ve come to know sealers, trappers, fur farmers, fox hunters, and fishermen.

For two years I worked in Zimbabwe with rural communities that live in daily dread of rogue elephants trampling their crops and destroying their homes. There’s no quicker way of changing a negative view of trophy hunting than seeing a rich hunter fly in and pay $20,000 to a poor village to kill an elephant that would have been killed anyway.

How Could We Have Known?

Now let’s rewind.

Many years earlier, some crazy girls had told Tim that fur, veal and whaling were bad, and he’d believed them. Tim told me and I believed him. Not only does this not surprise me now, but I’d be surprised if it had happened any other way.

Neither of us came from hunting or farming backgrounds, or had marine biologists for parents.

We would also have been naïve. We are not born with the knowledge that advocacy groups don’t always tell the whole truth. It is knowledge we acquire, in the same way we learn that politicians cannot be trusted, our teachers make mistakes, and our parents are human. Do you remember as a youth arguing with a friend about some fact until he showed it to you in the newspaper? That was it, argument over. If it was in print, it must be true. You don’t think that anymore, right?

So with animal rights groups churning out PR materials by the ton, mostly aimed at impressionable youths, and industry advocacy groups always lagging behind, we should not be surprised if the next generation of conservationists starts out by believing whales are going extinct, seals are skinned alive, and killer whales and wolves are really quite friendly if you give them a chance.

As for learning through exposure to different cultures, that too takes time. I met my first dairy farmer when I was 5, but it would be another 30 years before I’d meet my first whaler and first sealer, and take my first trip on a long-liner. I’m now 59 and still haven’t gone out on a trap line, but I hope that will happen too, one day.

From a pathetic but well-intentioned animal activist, I have become what I can only call a veteran advocate for animal use. Critics may say I’ve done a turnaround, a 180, or that I’ve sold out. But they’d be wrong.

I haven’t undergone any fundamental changes in values. I haven’t embraced any new truths.

At heart, I am the same conservationist I always was, and if all whales were actually threatened with extinction, I’d be back out with my signs in an instant, calling for a ban on whaling.

And my respect for animal life has remained constant throughout my life. Whenever I hear of animal abuse, I am as disgusted as the next feeling person, and if the offender is involved in an industry that happens to be paying my bills, I feel betrayed.

I do not believe we have an inalienable right to take animal life for whatever purpose we desire. But I do believe we have a right to use animals in a sustainable, humane manner to meet our basic needs, and that includes enjoying a leg of lamb on Sunday.

So I haven't really changed at all. I just grew up.

And those activists outside your fur store or farm will grow up too. They’ve already taken the first important step of thinking about the taking of animal life, so they have a heart. And yes, they do have brains. They just need guidance, and who knows, they might become the next generation of animal use advocates. Don’t give up on them.

It's time to look back at last month's media, so here is our Fur in the News roundup for January 2016! Let's start with some cinema. The Revenant has been one of the most talked-about Hollywood films in the fur and trapping communities. Here's a Vanity Fair piece about the costumes for the film, the secret concoction they used in lieu of bear grease, and the grizzly pelt Leonardo DiCaprio's character Hugh Glass wore throughout the film.

St. Louis Public Radio has found quite a few connections between the city and the fur trade of the film's era. And what's not to love about Leonardo DiCaprio's acceptance speech when he won Best Actor at the Golden Globes?

Fashion News

Since we are on the subject of costumes, quite a few publications identified fur as being one of the trends on the recent menswear fashion shows. While we wouldn't exactly consider ourselves fans of Kim Kardashian, we love that she dresses herself and her daughter in beautiful fur coats.

If you don't have $10,000 for a new jacket, then why not try making one yourself? This is a brand that sells fur accessories, but what is stopping you making some of your own? Or how about a cushion? StyleCaster has some great ideas on how to decorate your home with fur.

While fur may be in fashion, not all the shops have been thrilled with sales. The warm weather in North America has had a negative impact on fur sales at retail. But it is not all bad! This French fur retailer (pictured above) has been doing very well with its fur-lined parkas, and we love the story of this Canadian furrier repurposing old fur coats into blankets. I can't think of a better way to stay warm in bed!

Animal Rights Antics

Vancouver fur retailers got some great news when this animal rights activist was banned by police from entering, or even walking by, any of the fur stores he has been harassing for the past few years.

Speaking of crazy animal rights activists, a group of them in Shanghai forced some "animal abusers" to eat cat poop, only to find out later that they had targeted the wrong people. Now they are up sh*t creek, pending sentencing after they pleaded guilty for being total idiots.

But that's not all the activists have been up to! A heinous activist, whose name I don't even care to mention, made some horrible comments about two hunters, including country singer Craig Strickland, who went missing when their boat capsized during a duck hunt.

PETA launched a new video (pictured above) showing a violent scene where a woman gets brutally beaten up to push its anti-wool agenda. It is truly sickening. But on the bright side, PETA has had some problems with its recent mink farm allegations. It released a video depicting "animal abuse" at a farm in Wisconsin, so investigators were sent in. Its expert fur farm investigator found no violations and instead asked PETA to provide its unedited video content and make the witness available for questioning. If PETA really cared about the welfare of animals, it would provide this, but knowing PETA, it probably won't.

Wild Fur Updates

In trapping news, Illinois has allowed its first season of otter trapping since the species' return. Meanwhile trappers in Canada are having trouble accessing their trap lines due to mild weather. We love this amazing video of a group of trappers releasing a wolf caught in a trap.

And since we are talking about wild fur, seal skin is doing well at the auctions in Copenhagen, and Canadian Prime Minister Justin Trudeau was seen trying on a seal skin vest (see below).

Ever had to call a trapper to deal with a nuisance animal problem? Check out our blog post about wildlife control experts vs. trappers.

And here's something to bookmark: 5 Reasons Why It’s Ridiculous to Claim Animals are Skinned Alive. We wrote this piece so that everyone has a resource they can refer to when they are trying to explain to people that animals are NEVER skinned alive. We all know it never happens in our industry, but the activists have done such a good job of making everyone think it does. It is time to fight back.

And that's it for January! Let's end it with this beautiful deer dancing. Or is it an elk? Or are elk a type of deer? It doesn't matter today. We just love how cute this guy is.

If there's a beaver dam in your neighbourhood, or your septic field really don't look good, who you gonna call? A wildlife control expert or trapper? Or is the only difference in the length of his beard?

"This is my friend Ross and he's a trapper."

This is my introduction to the lady standing in front of me. As I watch her eyes, I realize she is floating between her polite manners and her abhorrence of my title, not yet decided whether she will shake my hand. She takes a step back. After all, "He's a trapper!"

My mind smiles as I recall, not three days past, being introduced by a friend from the University of Alberta to someone else. Only in this case I was introduced with the title of “wildlife control expert”. In that case, the lady was smiling and taking a step forward with out-stretched hand, saying, “Well hello Ross, what a pleasure it is to meet you. What an interesting profession. I would love to learn more about what you do and how you deal with wildlife.”

I consider myself very fortunate to have spent most of my life with wildlife. As a matter of fact, it’s been even better than I could have imagined. I could never have planned a life quite like this, but it sure has been a great time of learning.

Wearing two hats, out of the same office so to speak, has given me a chance to see such contrasting experiences. I reflect back upon one of those that stayed etched in my memory.

Several years back, I received a call from a farmer who had been given my number by Fish and Wildlife. He needed help with a beaver problem so we set up a time and I drove out to visit. I could see from the roadway that the beaver had already dammed up the creek and the water had backed up causing flooding and erosion. As we walked he told me how, four years prior, his family had been so excited when they had first spotted beaver swimming in their creek. His children could watch from their tree fort in the fall as the beaver cut down the trees and pulled them along as they swam.

That first year, he went on to share, he was quite pleased to see that as the beaver dammed up the small creek, it held back enough water to make it easier for his cattle to drink. He felt he had a couple of water managers working with him on the farm.

Plugged-Up Crossing, Washed-Out Road

As we walked up to where the creek separated a hay field, I could now see that the beaver had plugged up the crossing. The roadway was completely washed out. The trees along this “now pond” were laying all criss-crossed throughout the banks, with not much chance of anything getting down to the water without climbing over stumps and de-barked dead aspen. As I stood there, looking over this mess, he told me that two of his cows had broken their legs after falling through the banks, and as I climbed down I could see the bank had caved in from where the beaver had undermined it.

We made our way back over the fields talking about the over-population of the beaver, and I explained that if we could wait a couple more months it would be winter and we could trap them and the pelts would not be wasted. If we took the beaver now, the pelts would have no market value and be wasted. He understood and agreed, knowing it made sense to wait. Removing them at the opportune time would allow the land to recover and the pelts would be utilized.

He suggested I take a trip down the road and view another beaver lodge he had seen and inquired if I believed those beaver might also over-populate and end up migrating over to his area. I assured him that this is the usual course of action when it comes to beaver in this situation. I agreed to go visit the site and assess it for activity. He did not know the landowners there, as they were new to the area from the city. I obtained the directions and off I went, assuring him I would return in a couple of months to begin.

Look of Horror

Upon traveling down another gravel road, I arrived on the doorstep of the neighbours. The door opened and a couple inquired what I wanted. I told them I was a trapper and that their neighbour down the road was having issues with beaver causing flooding and damming. I asked if they might like to me to deal with their beaver colony, as in a short time these also would cause flooding and damming on their property.

The response was a look of horror and a quick explanation about their reasons of refusal. They had recently bought the land to enjoy nature in all its forms and there would be absolutely no trapping on their land as long as they were the owners. I quickly apologized, said I could see that I had upset them, and left. As I gazed across the land, I could see a current beaver lodge on the far side of their creek bank and already they had felled some aspen trees that were lying down.

Driving away, I had a strange feeling while I gazed at my reflection in the mirror. Somehow my mind wandered to a decision I’d made that year to grow a beard. I even decided that I most likely looked a little rough, maybe along the lines of a mountain man, deciding that this presentation had not helped my acceptance during the discussion with this couple who had shut the door firmly in my face.

Onward I went, fulfilling the request of the farmer and eliminating the problem beaver on his land. There was no waste as I prepared all the pelts I’d taken for market.

We Are Desperate!

Forward two years, it's spring-time and my phone rings. The woman on the other end of the line was sounding quite desperate. She told me she had obtained my number from Fish and Wildlife, who had informed her I was a Wildlife Damage Control expert. She quickly brought me up to speed on the dire situation out at their acreage. They had been flooded out by some beaver and needed my help as soon as possible! I regretfully advised her that the timing wasn’t good as I was extremely busy working on a wolf predation issue with Fish and Wildlife and could I contact her as soon as I had some free time? It was then she begged me, pleading with me to come at least just to look. “We are desperate for help!” she exclaimed.

So off I went next morning, following the directions she’d provided, and as I reviewed my county map I had a sense I’d visited that area before. And then I realized where I was going. I turned down the gravel road and drove up to the exact same house I had visited a couple years earlier. I could readily see the mess the beaver had made from the road. A huge pond was now located where a field had been before, and the water level was above the fence posts. The pond was so large it was not far from the yard.

I thought, “Well this should be interesting.” I parked and made my way to the house, and as I approached the man came out and thanked me for coming on such short notice, all the while shaking my hand. His wife followed and as she also began thanking me, I wondered if they would say something about the last time I was here. I then realized, “They don’t recognize me!”

So I stood there feeling awkward and decided it just wasn’t worth bringing up at this point. I figured, maybe because now I was clean-shaven and didn’t have my old hat on, they didn’t make the link. He said he would show me where the beaver lodge was. I told him I could see it from there and asked if they had thought about how they wanted to control them. He looked at me with a puzzled expression and asked, “What do you mean?” I said, “Well, they are good little water managers and have just overpopulated, but, properly managed, they could be good to have around.”

His wife responded with a resounding, “No, I want them out of here. We had no idea they would do this! We can't even flush our toilet! They have flooded the whole place and the water has backed up the septic field.”

I Was Scruffy-Looking, A Trapper

As I stood there listening, something snapped in the back of my head and I let it go. “You folks don’t remember me, do you?” I said. His reply: "Should we?” I said, “Yes, I was here a couple of years back, a scruffy-looking fellow with a beard and cowboy hat. A trapper?”

They gazed at each other while I continued. “I came here to talk to you in the fall about managing the beaver, and you wanted nothing to do with me, shutting the door in my face. Now that your toilet won’t flush, you don’t care about nature any longer! You are asking me to go in now, in the spring, while the young are still nursing, and remove them. The young will starve to death in the lodge without their mother’s milk, and all because your toilet won't flush!”

ALSO BY ROSS HINTER: SHOULD WE BE TRAPPING WOLVES IN CANADA?

I told them that, as a trapper, I understood there was a season to manage animals and that I would not trap them in the spring. They would have to find another trapper or wait until the fall before I would return and trap the beaver humanely.

This time, I drove away from them, leaving once again two upset and angry landowners, but this time because I wouldn’t trap for them! I felt somewhat guilty about not helping them in their hour of need, but strong in my conviction. I did feel some triumph, I have to admit, but as the day moved on and I reached my next appointment, I reflected on the level of ignorance in the world, about how nature really works, feeling a tweak of sadness, but also one of hope, that one day, I might be able to help, in my own way, to show my world to those who would listen.

We as humans are part of nature. It isn’t something separate from us. We are part of it, and it is part of us. The more we learn about it and remove the ignorance, the better for us all!

***

Recommended YouTube viewing from Ross Hinter's Bushcrafting - Learning How:

Beaver Trapping - Why Do It?
Trapping, Conservation & Animal Habitat with Ross Hinter

One of the most insulting and insidious lies spread by animal activists is that animals are “skinned alive” for their fur. The origins of this vicious lie go back fully 50 years, to the first seal-hunt protests, and those charges were soon proved to be false, as we will explain soon.

Ten years ago, the old myth was revived – this time about Asiatic raccoons. Since then, activists have become more and more extravagant, claiming (and, no doubt, believing) that rabbits, mink and other species are also treated cruelly, including being skinned alive.

One of the main goals of Truth About Fur is to debunk falsehoods about the fur industry, so let's make something perfectly clear: Animals are NOT skinned alive for their fur. Period.

Here are some of the reasons why it is absolutely ridiculous to even suggest it.

1. It would be completely inhumane

Contrary to what activists would have us believe, most farmers take great pride in what they do; they take good care of their animals and treat them with respect. After all, their livelihoods depend on these animals, and the only way to produce the high quality of mink and fox for which North America is known is by providing them with excellent nutrition and care. When you work hard to care for animals – seven days a week, 52 weeks a year – you certainly don’t want to see them suffer.

It is therefore completely ignorant (and insulting) to claim that farmers would treat their animals with cruelty. They certainly would never skin an animal alive!

SEE ALSO: Is PETA's Angora rabbit video staged?

2. It would be dangerous for the operator

If respect for the animals and normal compassion were not enough to ensure that animals are not skinned alive, the farmer's self-interest would be. A live and conscious animal will move, putting the farmer at risk of being bitten or scratched or cut with his own knife – creating a real risk of infection or disease transmission.

Why would anyone expose themselves to such risks by skinning a live animal? The answer, of course, is that they don't!

3. It would take longer and be less efficient

We've already explained the dangers of skinning a live animal – only common sense when you think about it – but let's also take a moment to consider how difficult it would be.

Farming is a business and, like in most businesses, it is important to be efficient. Clearly it must be faster to skin an animal after it's been euthanized. It is also important to understand that the skinning of a mink or other fur animal must be done very carefully, to avoid nicks and other damage that would lower the value of the fur.

So, again, why would anyone skin a live animal? Quite apart from the cruelty, it would make no business sense whatsoever.

4. It would spoil the fur

While activists like to accuse farmers of being greedy ("killing animals for profit!"), they don't seem to understand that skinning animals alive would work against the farmer's financial interest.

Today’s international markets are very competitive. The amount you earn for your fur is determined by a number of factors including pelt size, fur quality, colour ... and damage. But the heart of a live animal would be beating and pumping blood; attempting to skin a live animal would therefore unnecessarily stain the fur. Yet another reason why animals are not skinned alive.

5. It's illegal

In North America, Europe, and most other regions it is illegal to cause unnecessary suffering to an animal. Skinning an animal alive is therefore not only inhumane and immoral – it's clearly illegal. Yet another reason why animals are not skinned alive.

But what about that video?

Activists frequently cite a horrific video taken in a village somewhere in China as "proof" that animals are skinned alive in the fur industry. When this video was first shown, in 2005, fur industry officials contacted the European animal-protection group that released it. They asked for a complete, uncut version of the video, as well as for information about when and where it was filmed, so a proper investigation could be conducted.

Unfortunately, the activists refused to provide this information. Strange.

If animal welfare was really their goal, wouldn’t you think they would want a full investigation? And if this was really common practice, why has there never been another video showing this type of cruelty? (Even PETA now concedes skinning alive is not common practice, but still insists it happens on fur farms because workers are rushed. In fact, euthanized mink and other farmed fur animals are usually laid out on the wire tops of their pens to cool thoroughly before pelting; otherwise the fur can be damaged or fall out after tanning.)

Combined with the facts outlined above, the only reasonable conclusion is that the cruel actions shown in this video were staged for the camera. That would be a sick thing to do, but it wouldn’t be the first time.

The film that launched the first anti-seal hunt campaigns, in 1964, showed a live seal being poked with a knife – “skinned alive”, the activists cried! But a few years later the hunter, Gustave Poirier, testified under oath to a Canadian Parliamentary committee of enquiry that he had been paid by the film-makers to poke at the live seal, something he said he would otherwise never have done. [For more on this, see Alan Herscovici's book, Second Nature: The Animal-Rights Controversy (CBC 1985; General Publishing, 1991), pg 76.]

The moral of the story? No matter how you look at it, even from the perspective of self-interest and "greed", it is ridiculous to claim that animals are skinned alive. Now you know. And so do our activist friends who monitor these pages.

UPDATE: "Film denouncing fur deemed 'staged' by IFF investigators". Women's Wear Daily, March 5, 2019. Watch an IFF video exposing the fake here:

* * *

EDITOR'S NOTE: Due to a large volume of comments received in September 2016 that contributed nothing to the discussion, we have chosen to close comments for this post.

Have you ever visited a mink farm? Would you like to know more about how farmed mink are raised and cared for? Senior Truth About Fur writer Alan Herscovici asked “Les”, a third-generation Nova Scotia mink farmer, to give us a personal tour and explain the work he does during a typical year.

In Part 1: Breeding, Les explained how the mink production cycle begins early each spring. In Part 2: Whelping and Weaning, we got an insider’s view of life on the farm through one of the busiest periods, from April to June. In Part 3: Growing Up, we saw how the mink kits are vaccinated and separated into smaller groups as they grow. This time, we learn about some of the final steps in producing the high-quality mink for which Canada is known around the world.

Truth About Fur (TaF): When we last spoke, the intense work of vaccinating and separating the young kits into pairs had been completed and life on the farm was somewhat quieter as the mink grew through the summer months. What happens next?

“Les” (Nova Scotia mink farmer): As the days become shorter and the weather gets cooler in the Fall, the mink are about full grown and start putting on their winter fur. By early November we are deciding which females to keep for breeding the following Spring.

The first step is to do some blood tests. We clip the tip of a toe nail to take a few drops of blood from each mink. This is placed into a small glass tube and spun in a special centrifuge to separate the blood components.

We then extract some of the clear whitish plasma and add a drop of iodine. If rust-colored clumps appear after adding the iodine, we know that some sort of disease or infection may be present. These mink will not be kept for breeding; the data cards on their cages are marked for pelting.

TaF: So are you choosing the healthiest mink for reproduction?

Les: That’s just the first step. Then we start the most important selection, hand-grading the mink for fur quality. We are looking for a number of crucial factors, especially the velvety short-nap fur that North America is famous for. But we are also checking for the softness of the fur and consistency of colour. If there are white hairs among the brown or black fur, for example, you want to eliminate that as much as possible from your herd. This hand-grading and selection is vital. It is what determines your fur quality for years to come.

TaF: So you are selecting for health and fur quality.

Les: Yes, but we also take into account the litter size females produced, and how well they cared for their young, as well as how calm and easy to handle they are. These are all factors in deciding which females we keep for breeding the following season. And each farmer makes these decisions somewhat differently, depending on how you are trying to develop your bloodlines and fur quality for the future.

TaF: So you have balanced all these factors and decided which mink to keep for breeding. Then what?

Les: By December the mink are fully furred - we say the fur is “prime” - and it is time to euthanize the mink we will be pelting.

We wheel a special, air-tight box into the barn; it is filled with the proper concentration of bottled carbon monoxide gas. The mink are not stressed because normally it’s the feeding cart we bring through the barns.

One by one, we open the cages and place the mink into the gas-filled box. They turn around a few times, lie down peacefully, and in a few moments they are dead. Carbon monoxide is an odorless gas that acts very quickly and humanely.

TaF: And then you pelt them?

Les: Not right away. First we place them on top of the cages or onto a wire shelf, to cool thoroughly. That’s very important because the fur can be damaged if it rests too long against a solid surface while the mink are still warm. We usually send them to the pelting facility the following day.

TaF: So what do you say to activist claims that mink are skinned while they are still alive?

Les: That’s complete nonsense, like so much that the activists say about us. It’s very frustrating, for sure: we work so hard all through the year to produce the best quality mink we can raise. It’s insulting and ignorant for activists to claim that we would mistreat these animals. We are proud of how we care for our mink. Our livelihoods depend on them!

TaF: What happens at the pelting facility?

Les: The mink are pelted by experts who have the experience to do this perfectly, without damaging the fur. The fur pelt is then cleaned and put onto a special stretching form to dry slowly in the proper size and shape. This has to be done at the right temperature and humidity. The fur will then be sent to the auction facility to be graded and prepared in lots for the next auction sale.

TaF: Is only the fur used? What happens to the rest of the mink?

Les: The fat from the mink is collected to make mink oil, which is used to waterproof and protect leather, or as a fine lubricant. The carcasses and manure are usually composted to make organic fertilizers. Here in Nova Scotia we also have a pilot facility to make methane from the manure to produce electricity. In Denmark they are already producing biofuels with mink carcasses.

TaF: So let me understand this: your mink were first fed by-products from our food supply – the parts of fish, poultry and meat animals that we humans don’t eat – and then, in addition to producing beautiful fur, their manure, soiled bedding straw and carcasses produce organic fertilizers to replenish the soil?

Les: That’s right, mink help to complete the agricultural nutrient cycle, while producing one of the most beautiful, long-lasting and ultimately biodegradable clothing materials in the world!

***

SEE ALSO: A YEAR ON A MINK FARM. PART 1: BREEDING, PART 2: WHELPING AND WEANING, and PART 3: GROWING UP

SEE ALSO: WHY IS AMERICAN MINK THE WORLD'S FAVOURITE FUR?

Hello 2016! Here's our roundup of the fur in the news from the month of December. While many of us were busy shopping and eating turkey, there were still a lot of news stories featuring the subjects that are dear to our hearts: trapping, farming, fur fashion, and cute animals. Let's start with farming!

This article, entitled You call it sustainability; I call it farming and ranching, explores how a "nation’s understanding of farming and ranching is shaped by polarized headlines, stereotypes and lack of information." We agree!

And speaking of not understanding, it always comes as a surprise to us when farmers have to explain that "smells" are part of life near farms. This Canadian mink farmer is proud of what he is doing, despite the smell (see photo above.)

An important story from the other side of the pond is this one from Denmark, where mink farmers are dealing with a scary outbreak of Aleutian Disease.

Cold weather brings lots of fur-clad celebrities, and we love the way singer Miranda Lambert showed off the fur coat her grandmother gave her (photographed above), despite upset from some of her activist fans.

Hockey player PK Subban looked amazing in the fur coat made for him by the sisters behind Montreal-based brand Eläma.

Boy band member Brian McFadden also looked great in a fox fur collar by Charlotte Simone, but he probably should have thought twice about posing for an anti-fur campaign for PETA. Hypocrite!!

Speaking of PETA, this family is suing them because they kidnapped and euthanized their dog. Let's send them positive vibes and hope they win their lawsuit! And PETA's Christmas fur campaign was offensive in more ways than one, it seems like PETA promotes violence against women (see the film still above) and that is not acceptable!

Huffington Post hired yet another poorly informed "writer" who penned a piece about Canada Goose. He eats meat and claims that it is ok for his friends to hunt, but somehow it is not ok for trappers to live off the land. Hmmm ... Sounds as ridiculous as it is. Although we can never count on activists to be very sane or smart, here's a story about one who is threatening to kill people who consume or use animal products.

Sounds like the Chinese are to thank for boosting the hunting and trapping industry. Here is a very interesting piece about how Chinese are the main buyers of polar bear fur, but the trade is no threat to the animal population.

And the seal industry is also benefitting from the Chinese consumers, as they are big fans of this beautiful, natural fur. Us fur people are all big fans of seal fur and we support the hunt, but not everyone does, so here's 10 facts to share with anti-hunters, just to remind them what it is all about!

Let's end the roundup with a list of some of the other fur in the news articles and graphics we loved this month:

• Santa wears fur - but that's no surprise, he is from the North Pole!
• Mali Mo, a Kuwaiti luxury brand, is making some very nice fur!
• Skunk fur: beautiful but not popular. One of our writers explores why: Skunk Fur, Why Have We Forsaken You?
• This awesome Canadian grocery store sells seal pelts.
• Don't worry if the lake is frozen, this guy has found a new way to use his boat.
• Bad news for vegans: plants can feel when they are being eaten!
• And of course we like to end our round ups with a cute animal: here is a lovely arctic fox on the hunt!

It’s durable, warm, glamorous and striking. And it comes from an animal that is abundant in the wild, easy to trap, and easy to farm. In short, all the right boxes are checked for a great fur. It was also once the height of fashion. Yet today it's rarely seen in stores, and a pelt sells for the price of a coffee.

This is the conundrum that is skunk fur. Are the fur trade and consumers turning their noses up for no good reason?

Tale of the Tape

Let’s start with the end product.

Skunk fur is durable - less durable than beaver, but ahead of the pack and on a par with mink.

Skunk fur is warm. It's no caribou, but unless you live in the Arctic, it'll work fine.

Skunk fur is glamorous and striking. The guard hairs are long (1-2") with a glossy lustre, and are held erect by thick underfur. And the colouration is unmistakeable: deep brown or black, usually with white striping and cream patterns.

The most prized pelts have solid black backs with a blue sheen, and come from colder regions where pelts are thicker, hairs are finer, and the black is blackest. (No fur is blacker than northern skunk.) If there is one white stripe, and it's long and wide (hooded skunk), this may be retained in a garment, while pelts with two stripes (striped skunk) are normally dyed a uniform black.

So what’s the downside? Not much.

The guard hairs are slightly coarser than fox, the most luxurious long-haired fur.

The black guard hairs, if not dyed, fade to a dull reddish-brown if exposed to sunlight for too long a time. (Just store your fur in a closet.)

Skunk fur is reputed to have an odour, especially when wet, but this should not be a problem today. Using proper trapping techniques, it is rare that an animal sprays. And even if there is a slight vestigial smell, a skilled fur dresser can remove it.

And last, but perhaps not least, it’s called “skunk”.

Skunk Fur Production

So how easy is it to produce skunk pelts? Pretty easy. Let’s start with trapping.

First, skunks are abundant. The striped skunk, the most commonly traded species, has a conservation status of “Least concern” with the International Union for the Conservation of Nature. It ranges from southern Canada to northern Mexico, co-exists with humans, and in many parts of its range is growing in numbers.

Second, skunks lack caution and cunning. A box trap works great for nuisance skunks, but is too costly and bulky for fur trapping. Foothold (restraining) traps or bodygrip traps are better.

Farming skunk is also easy. Indeed, skunk farms were once seen as a stepping stone for beginners looking to graduate to more challenging and valuable furbearers.

Reasons why farming is easy include: Skunk are easily tamed, and at feeding time just come running. They’re poor climbers and have few natural predators, so pens are open-topped. They’ll eat just about anything - table scraps are fine. And selective breeding produces all-black skunk in just three or four generations.

Curious History

So why aren’t we all dressed from head to toe in skunk fur? Its curious history may shed some light.

For the longest time North Americans had no interest in skunk fur, but it wasn't a case of singling it out. They weren't crazy about fox either. And even when skunk was “discovered” in the mid-1800s, demand was not at home but from Europe.

Skunk quickly became America's second most valuable fur harvest after muskrat, with almost all pelts being traded in London and Leipzig. To meet demand, the first farms emerged in the 1880s, but unreliable pelt prices forced most pioneers to close. Then the farms sprung up again at the turn of the century as European demand surged. In 1911, pelt sales in London peaked at just over 2 million.

And that's how things stayed right up to World War I. The domestic market remained tiny, a fact historians attribute to a lack of Europe's deodorising skills. Or perhaps it was that American dressers had to work with pelts so pungent, European brokers wouldn't take them.

Whatever the case, World War I changed everything, not just for skunk but the entire fur trade. With shipments to Europe disrupted, the age of major American auction houses began, first in St. Louis in 1915, then in New York in 1916.

Demand for skunk in North America finally took off, and when the European market came back on stream in 1918, the golden age of skunk had arrived.

Seeing the potential, the US Department of Agriculture published the Economic Value of North American Skunks, in 1914 and again in 1923. “Skunk fur is intrinsically of high value,” it stated unequivocally. “The propagation of skunks for their fur promises to develop into an important industry.”

Skunk trapping also helped countless rural families weather the Great Depression, mailing their pelts to Sears, Roebuck in return for a check or store credit. Through its annual newsletters and radio shows, Sears (aka "Johnny Muskrat") created a whole new generation of trappers, and became one of the largest fur buyers in the US.

All in the Name?

And then the age of skunk was over. World War II ended and fur fashion shifted dramatically. Long hair was out and short hair was in. Skunk pelts were almost worthless, red fox pelts were "unsaleable", and even silver fox was scorned. Mink was the new king, a position it has not relinquished to this day.

SEE ALSO: Why is American mink the world's favourite fur?

But a change in fashion was not the whole story. If it had been, skunk would have rebounded along with fox, which still has a loyal following today.

Some observers blame skunk's demise on stricter labelling laws. In the 1930s, the fur trade often took considerable liberties when it came to labelling. Women of all social classes wanted fur, but with the Depression raging, few husbands could afford the premium stuff. What they could afford was humble rabbit, but that didn't sound very glamorous. Enter creative marketing.

“Minkony” was rabbit dyed to look like mink. “Ermiline” was white rabbit, sometimes with black spots for that authentic ermine look. Then there were totally fictitious species like “Baltic black fox”, “Belgian beaver”, “French sable” and “Roman seal” - all rabbit!

Other furs got the creative treatment too. “Hudson seal” was one of the most popular sellers, though it was actually sheared and dyed muskrat. And no fur, of course, needed a new name more than skunk. Why tell Ma’am she was swathed in the skins of foul-smelling critters when you could sell her “American sable”, “Alaskan sable” or “black marten”?

Finally the US Federal Trade Commission cried foul. From 1938 on, the true identity of the furbearer had to be given, though the name of the animal being imitated could stay. Goodbye “American sable", hello "sable-dyed skunk".

In 1952 it went further with the Fur Products Labeling Act. Explaining the need for the new law, the Chicago Tribune wrote, “Mrs. Eskimo, who cures the pelt brought to her by husband, has no trouble telling a mink from a muskrat. But Mrs. Housewife, shopping for a fur coat, finds herself in a quandary. There are so many furs and so many names!”

Henceforth, only “the true English names for the animals in question" should appear, "or in the absence of a true English name for an animal, the name by which such animal can be properly identified in the United States.”

The trade resisted, and some unusual new names were approved. "Rock sable", for example, became "bassarisk", even though most people called them ring-tailed cats. But it spelled the end for furs like “China mink” and “Japanese mink” (both weasel).

As for skunk, in a few short years it had gone from being "American sable" to “sable-dyed skunk”, to plain ol' "skunk". Was it too much for consumers? Are we really that shallow? Apparently yes. A rose by any other name does not smell as sweet!

Skunk Fur Today

The last skunk fur farms closed decades ago, and offerings of pelts at auction today are small. Prices, meanwhile, seem frozen in time.

The largest seller today of skunk fur is North American Fur Auctions, in Toronto. At its wild fur sale last June-July, 2,332 pelts were offered (compared with 310,667 muskrat), of which 70% sold. Average price was $5.97.

In February 1920 in St. Louis – that’s almost a century ago - skunk pelts brought an average of $5.14. In today's money that's $61!

From time to time, skunk has made small comebacks. In the early 1970s, in particular, it was considered quirky and cool, but it soon went the same way of Afros and bell bottoms.

Popular designers and fashion houses are still willing to give skunk a try. Just recently, America’s darling of the gossip columns, Kim Kardashian, caused a stir when she stepped out in a fabulous skunk coat from Lanvin.

Can Kim bring skunk in from the fashion cold? Or will it remain forever sealed in a 1930s time capsule?

Could a kick-start campaign bring this remarkable, but under-appreciated, fur back into the limelight? What do you think?

This is the third installment in our Hypocrite series, aimed at exposing the celebrities and professionals whose anti-fur arguments are full of holes. Today we are talking about singer-songwriter and TV presenter Brian McFadden.

Your first thought is probably “Who the heck is that and why do I care?” We realize that someone who rose to fame with an Irish boy band called Westlife isn’t exactly worthy of a column here, but this was one hypocrite we just couldn’t resist, because it was TOO EASY.

The Hypocrite: Brian McFadden, ex-boy band singer, now TV presenter and singer-songwriter, who is also the star of PETA’s latest anti-fur campaign (see above).

The Hypocrisy: We’ve gotten into the habit of doing a little bit of research on PETA spokespeople, so after seeing the new campaign, we wandered over to Brian McFadden’s Instagram page, hoping to find a photo of him eating a burger or wearing leather shoes. But what we found was even better. We found a photo of him, less than a year ago, wearing fur!

You are probably thinking, as we did, what if it's fake? Well, PETA condemns wearing fake fur as well as real, so either way he'd be an odd choice for a spokesman. (PETA also believes people shouldn’t have pets, but that’s another story!) But we checked anyway.

Our lead was a tag on Brian's photo to fantastic British accessory designer Charlotte Simone, who works in both real and fake fur. So we emailed the brand and asked if the item was still available. A representative confirmed Brian's scarf is not only still available, but is made of real fox fur. And here it is!

What they say: PETA says, “Brian knows that just like dogs, minks are sensitive animals with emotions and the ability to feel pain – and they deserve better than to be killed for a frivolous fashion accessory.” (Luckily scarves aren’t frivolous fashion accessories, they play the very important role of keeping our necks warm when it's freezing cold!)

What we say: Charlotte Simone makes some seriously beautiful fur accessories, so we totally understand why Brian wears one. But it is all wrong for him to wear fur and campaign against fur at the same time!

Brian, it's time to decide. Either ditch your beloved fur, or - much better - keep it, be warm, be stylish, and ditch PETA.

We are full on into trapping season, so let’s make that the first topic of our November Fur In The News roundup. Are you out of practice? We love Outdoor Hub’s Introduction to Trapping, and these tips for the upcoming trapping season.

If you are struggling to find animals, maybe head on down to Chicago, which seems to have a bit of a beaver problem.

This is a great article about Making a Living on the Trapline (pictured above), and we love that this trapper has been given an award for his entrepreneurial skills.

Need a bit of trapping history? Read this article about the most famous fur trappers in Arizona.

If the activists are bugging you about traps, show them this video about the true “dangers” of using foothold traps. And if they are bugging you about hunting, show them this amazing infographic about venison donations to food banks. Much tastier than that vegan stuff! Speaking of vegans, here is a vegan story with a very happy ending. This one started eating meat!

While we are on the subject of activism, Greenpeace has backtracked and is now supportive of the seal hunt. Too bad its campaigning in the 1980s has already done so much damage!

Let’s not forget that activists frequently conceal their agenda, which is not about welfare but instead eliminating animal use altogether. This article does a good job reminding us of the distinction.

It has been a busy month over here at Truth About Fur! Our Hypocrite Profile on Pink (pictured above) got a lot of attention, as did Ross Hinter’s piece on whether we should be trapping wolves.

This memoir of 30 years battling animal rights is a story close to our heart, written as it is by our senior researcher Alan Herscovici.

And our latest blog post is about our Christmas competition giveaway. We are giving away six beautiful fur goodies over the next three weeks, and it is really easy to join.

Some other interesting articles that caught our eye ... Apparently babies who sleep on fur are less likely to get asthma and allergies.

There were a lot of bizarre fashion laws in history, some involving fur. For example, 14th-century English yeomen and their families could wear no fur other than lamb, rabbit, fox or cat. Even weasel was too good for them!

If you are looking for 21 ways to wear colourful fur, look no further. Or if you are content in your warm, snuggly parka, then this Canada Goose video (pictured above) might inspire you.

Violence against women - murdering them even - is acceptable if they are wearing fur. That is the message of the latest shock-and-awe campaign from People for the Ethical Treatment of Animals.

Oh my, how silly of me!  PETA is really trying to say that we shouldn’t kill animals for fur. Let’s just hope the young muggers out there appreciate the metaphor!

The campaign video shows a man clubbing a woman in a park with a big stick before stripping a fur coat from her lifeless, semi-naked body. (To complete the sex-and-violence theme, we catch a glimpse of breasts as her stripped body hits the ground.)

The video generated angry comments on social media, denouncing its outrageous trivialization of violence against women. Several commenters suggested that “PETA has finally gone too far” and has now “lost all credibility”. If only they were right.

Unfortunately, PETA understands modern media far better than most of its critics do. It knows that the media, and especially social media, cannot resist sensationalism. PETA’s modus operandi takes a page right out of P.T. Barnum's playbook when he said: “We don’t care what you write about us, so long as you spell our name correctly!”

Or as PETA founder Ingrid Newkirk put it: “We are complete media sluts. We didn’t make up the rules, we just learned how to play the game.”

PetaFiles: A Legacy of Crass Exploitation

Here are a few examples of PETA’s adventures into the land beyond good taste and common decency:

THE HOLOCAUST ON YOUR PLATE campaign of 2003 was a travelling display juxtaposing photos of concentration camp prisoners with images of farm animals in abattoirs. Widely criticised wherever it went, this campaign was banned in Germany.

NEITHER OF US IS MEAT was a 2004 billboard campaign exploiting the case of British Columbia pig farmer Robert Pickton, who abducted and savagely murdered dozens of women. Authorities suspect that he may have fed their corpses to his pigs. PETA's billboards showed a young woman on one side and a pig on the other.

GOT PROSTATE CANCER? was the slogan on PETA billboards in 2000 linking milk to prostate cancer. Featured without his consent was cancer sufferer New York Mayor Rudy Giuliani with a milky moustache. "It's tasteless and inappropriate to exploit my illness,” said Giuliani. “The message they're trying to deliver just makes sense in their own zealous, out-of-control thinking."

GOT BEER? was a 2000 campaign aimed at college campuses, encouraging underage students to drink beer instead of milk. "It's official," claimed PETA's posters. "Beer is better for you than milk." Another advocacy group, Mothers Against Drunk Driving (MADD), was understandably not amused. For more on this campaign, read "Hey PETA: Got Ethics?"

We could also mention the 2008 Payback Is Hell billboard, which played off the story of spear fisherman C.J. Wickersham, who survived a shark attack with 800 stitches to his leg. Or PETA’s 2011 request to the US Federal Court to rule that five Sea World orcas be considered as “slaves” in violation of the 13th Amendment. Or Ingrid Newkirk’s call, this year, for Minnesota dentist and Cecil-the-lion hunter Walter Palmer to be hanged. The list goes on.

Raking It In

According to its website, PETA’s excuse for such excesses is that, “Unlike our opposition which is mostly wealthy industries and corporations, PETA must rely largely on free ‘advertising’ through media coverage...”

They omit to mention that PETA raked in more than US$50 million in 2014 alone!

Or that, despite zero tolerance for animal killing by others, PETA routinely kills more than 90% of the pets entrusted to it. In a recent case, PETA staffers allegedly killed a dog they had stolen from someone’s porch! While preaching “compassion”, PETA’s double standards bring to mind Spanish-American philosopher George Santayana’s definition of fanaticism as “redoubling your effort after you've forgotten your aim."

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Violence Against Women

PETA’s new woman-beating video is particularly disgusting at a time when most people are working to end violence against women. The period from November 25 (International Day for the Elimination of Violence against Women) through December 10 (Human Rights Day) has been designated as 16 Days of Activism against Gender-Based Violence, to raise public awareness and mobilize people everywhere to bring about change. Talk about timing!

In fact, I hesitated to write this piece because I am very conscious that we are doing exactly what PETA wants: we are talking about them.

Nonetheless, I do think we need to denounce this latest PETA campaign, and not only because of the unconscionable trivialization of violence against women. This video also exposes how completely superficial PETA’s understanding really is of the environmental and ethical dimensions of the fur debate.

The fur trade is finally getting its story out, with public information campaigns like Furisgreen.com and TruthAboutFur.com. And the media and public are listening. Some may still choose not to wear fur, leather, wool or silk – or to eat meat – and that’s their right. But people are beginning to understand that, unlike most synthetics, fur is a natural and renewable resource that is being produced responsibly and sustainably. The fur trade is also a heritage industry that supports a wide range of cultures, skills and knowledge.

If this vicious video is the best response that PETA can offer to the serious discussion that the fur trade has initiated, its free ride with the media may soon be coming to an end.