As CEO of FurCanada I am thrilled to announce that our very own master furrier and production manager Panagiotis “Panos” Panagiotidis is running a new series of workshops for aspiring designers at our facilities in Nanaimo, BC. Panos has teaching credentials from the Fur School of Kastoria, Greece, and three decades of experience in the fur trade, in Europe and now here in Canada. He is knowledgeable and resourceful, and his skills are beyond measure.

Before I talk about our new workshops, let me tell you about my journey with Panos. It all started In early 2014 when I contacted Professor Pia Blomström of the Centria University of Applied Sciences in Pietarsaari, Finland. She was teaching a wide-range of world-class degrees and workshops designed to further the knowledge and understanding of fur designers and furriers from around the world.

Later that year my partner and I flew to Helsinki to attend a sale by Fur Harvesters Auction held in conjunction with Saga Furs. After the auction concluded, we took the train to northern Finland to meet Pia. We toured the university and fur workshop, and met some of the students and even the mayor. My reasons for meeting with Pia were twofold: to gain knowledge on running workshops, and to seek out one of her students to join us in Canada as a furrier. Our then long-time furrier from Vancouver, Achilles Michoulous, was wanting to retire soon, so I needed to act quickly and find a replacement.

“Is This a Joke?”

After trying unsuccessfully to attract one of her former students, Pia called her good friend at the Royal College of Art in London, Professor Vasilis Kardasis. “There’s this guy,” she explained, meaning me, “who is seeking a furrier to join his team in Western Canada. But he doesn’t manufacture garments. All fur companies produce garments, but not this guy! His main lines are home decor and taxidermy.”

The good professor told her, “Pia, I have the right person for Calvin. I’ll call you in a few days and let you know the results.” The person he had in mind, of course, was Panos, with whom he had created, produced and taught the Greek Summer Fur School program for seven successful years.

Well those “few days” turned into a month or so, because when Vasilis first called Panos, it didn’t go quite as expected! Vasilis thought this position in Canada would be a good opportunity for Panos and his family. But Panos just started to laugh and continued laughing for the next five days! “Is this a joke?” he asked Vasilis. “A trick question? Are you drunk? What’s wrong with this Calvin guy? Doesn’t he know how to advertise for a furrier in Canada? There’s a furrier on every street corner in Canada. Canada is the fur trade!“

But that was only half the joke.

Eventually Panos arrived in Nanaimo to join our team, and for his first two years we hired an apprentice to assist him. The apprentice was shaping up so well, with talent and attention to detail, that Panos wanted to send her to the Summer Fur School in Greece. So he called the powers that be in Europe to discuss the process of sending a young lady as an apprentice furrier to the school. Needless to say, they were shocked by the request and asked Panos if this was a joke! Canada had not produced a furrier in decades, we were told.

It’s not strictly true that Canada has not produced a furrier in decades, but it’s not far wrong. So that’s the whole joke, and it could make a blog post all on its own!

Ultimate Goal

Since Panos arrived in Nanaimo in 2019, we’ve embarked upon producing our 10-day Learning Hub of Education & Design School in conjunction with West Coast Indigenous First Nations, and now we have our new five-day workshop.

We’ve always kept Vancouver Island University, Nanaimo in the loop on our various programs, as they requested, as our ultimate goal is to produce a Bachelor of Business Administration (BBA) degree majoring in fur, located in British Columbia.

Young fur students can then take their degrees and become furriers, fur designers, or marketers of fur products, and take their knowledge and love of fur back to their home communities in rural or urban Canada. They can introduce fur to their friends, family and the general public, one person at a time.

We believe this is an important part of ensuring the future health of Canada’s fur trade. For several decades now, many of us – myself and FurCanada included – have been so busy chasing export sales that we’ve forgotten to pay attention to our domestic market. Our workshops are one of many stepping stones for students to learn how to work with fur and then, hopefully, convince the Canadian public to continue buying home-grown fur products.

Our New Workshop

So here’s what we’re offering in our new workshops:

• Program period: October 2021 to April 2022.
• Duration of each workshop: Five days.
• Class sizes: There are a minimum of three students per class, and a maximum of seven.
• Levels: Students are divided into three skill levels from novice to expert, with no mixing of levels. To help us pick the appropriate level, participants first fill out a questionnaire about their current level of knowledge and skills.
• Skills to be taught include: Treating furs before they can be used, grading, pattern making, cutting with a furrier’s knife, opening skins, repairing damaged skins, blocking, sewing by machine and by hand, and caring for and cleaning the final product.
• Skin types: Students will work with seal, beaver, fox, wild mink, Canadian sable (marten), bobcat and lynx.
• Covid-19 protocols: All participants must be fully vaccinated. Social distancing and other safety protocols are observed.
• Cost: A course costs 892 CAD inclusive of tax, with a 200 CAD deposit due at registration time and the balance payable on arrival. Refreshments and all fur supplies are covered, but accommodation and travel are at the participants’ expense.

If you would like to learn more about our new five-day workshops studying under master furrier Panos Panagiotidis, please visit FurCanada’s website.

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Animal welfare and sustainability are both commendable goals for any company’s strategic plan, but they’re also like chalk and cheese. They’re unrelated, which means you don’t advance one by advancing the other. Yet these days, whenever a designer, brand or retailer announces it is dropping fur supposedly for animal welfare reasons, it also claims this will make it more sustainable. This is totally illogical, and they must be called out for it.

Worse still, the deceit appears to be intentional, not just the result of lazy thinking. In a conscious and cynical bid to associate themselves with two of the hottest buzzwords in marketing today, companies are pitching the message, “We believe in animal welfare and sustainability, so we won’t be using furry animals anymore. (Just don’t ask about all the other ones.)”

So why should the fur trade cry “Foul”? Because sustainability is the strongest argument in favour of fur, and we need to defend it against misuse. Now the debate is being twisted and co-opted to make it appear that fur is the very opposite of sustainable.

First let’s look at sustainability and animal welfare separately, and then see how some sneaky companies pretend they are related.

Sustainability Is One Thing …

Just about every business today claims to be striving for greater sustainability, and with good reason. Not only is it good for the planet, it also sells! It’s something customers want to hear. So even if your business is not sustainable today, at least say you are trying, and promise some vague delivery date like 2030.

For a few lucky industries, including the fur trade, sustainability has already been achieved. Historically, it wasn’t always the case, as some wild species were over-harvested. But with the advent of fur farming and a raft of regulations covering harvest sizes and trade, the modern industry has become a model of sustainability.

Here are its main credentials:

• Furbearers, whether trapped or farmed, are a renewable natural resource.
• No endangered species are used.
• Fur farming provides extra protection for wildlife as production can be adjusted to meet changing demand. (This is true for all livestock farming.)
• Farmed furbearers consume leftovers from the production of human food.
• Trappers provide vital information and assistance to wildlife managers.
• Fur is fully biodegradable, even after processing, no matter what animal rights groups claim.
• A fur garment can last for decades, or be restyled as fashions change. It is the complete opposite of wasteful “fast fashion”.

These credentials look even stronger when you compare real fur to fake fur made from non-biodegradable, non-renewable oil.

… Animal Welfare Is Another

Animal welfare is a different issue entirely. While sustainability is concerned with quantifiable inputs such as reproduction rates and environmental impacts, animal welfare deals with the quality of life and death of the animals we use.

It’s difficult to explain in logical terms how companies bundle animal welfare and sustainability together, because the “logic” they employ is false. They first present an erroneous argument, hope we don’t notice, and then use this argument to justify their business strategy. It’s like saying, “2 + 2 obviously equals 5, we can all agree on that. So now let’s focus on that number 5.”

The false logic they want us to fall for is typically along the following lines. “Treating animals well will result in a kinder and gentler world, which we all want to live in. That world must also be sustainable. Therefore, being kinder to animals is integral to ensuring the future sustainability of our planet. And since it’s impossible to achieve an acceptable level of welfare in the fur trade, the most sustainable option is not to use fur at all.”

QED: Fur is unsustainable.

And when you’ve finished wrestling with the twisted logic, take special note that companies are using it only to justify dropping fur. Not leather. Or feathers. Or any other animal products. For these, it’s business as usual. In other words, the level of animal welfare in producing crocodile handbags or goose down is acceptable, and therefore these products are sustainable. What?

Case Studies

Now let’s look at three real-life examples of fashion companies that have dropped fur, and see the knots they tie themselves in to justify it.

Gucci: In 2017, CEO Marco Bizzarri shocked the fashion world by announcing that his company would be dropping fur. He also announced that Gucci had signed on to the Fur Free Retailer program of the Fur Free Alliance, a group that, in its own words, wants to end the fur trade by “raising the serious animal welfare issues related to fur farming and trapping.” The Alliance expresses no interest whatsoever in promoting sustainability. But still, Bizzarri described Gucci’s move as demonstrating “our absolute commitment to making sustainability an intrinsic part of our business.”

The remarkable thing was that only the fur trade challenged Bizzarri to explain how jumping in bed with an animal rights group and dropping fur would make Gucci more sustainable. The media were all over the dropping fur part, but not one journalist questioned the logic. Why was real fur unsustainable? Was fake fur more sustainable? And why was Gucci not dropping leather, exotic skins and feathers too?

So in one fell swoop, Bizzarri framed Gucci as loving both animals and the planet, and he got away with it.

Nothing has changed since either. If you want to know more about Gucci’s stance on animal welfare, the go-to document is titled – wait for it – Gucci Sustainability Principles! This 21-page document on sustainability refers to animal welfare no fewer than 40 times. And there are three whole pages devoted to the “Kering Animal Welfare Standards” (Kering being Gucci’s parent). Why these in-house, self-serving animal welfare standards belong in a document on “sustainability principles” is not explained, but clearly we are supposed to accept that animal welfare is an integral part of sustainability.

Canada Goose: Known for its iconic performance parkas with coyote trim, Canada Goose is now in a tricky spot PR-wise, largely of its own making. For decades, it was a strong advocate of fur as a sustainable natural resource – an industry leader, in fact. Indeed, a page still on its website but that will presumably disappear soon, states: “We remain committed to the functionality and sustainability of real fur.” Then last June it announced that it was dropping fur.

Observers were in no doubt that this was a response to relentless pressure from animal rights groups, but CEO and president Dani Reiss wasn’t about to admit this. Instead he dug himself a hole, saying, “This decision was driven by our commitment to sustainability …”

So the official line is that Canada Goose is dropping fur voluntarily, as part of its ongoing commitment to sustainability, and you can believe that if you want. But the really tricky part is that it can’t actually say fur is unsustainable, because it’s been saying the polar opposite for years. Which leaves us in the odd position of having to turn off our brains and accept that while fur is sustainable, “fur-free” is more sustainable.

And here’s what it looks like in practice:

This new page on the Canada Goose website sports the headline, “We’re going fur-free”, unquestionably an animal rights slogan with no connection to sustainability. But the subhead reads, “Our desire to evolve into a more sustainable brand continues.” No matter what explanation Canada Goose may have for this, it is impossible for a visitor to this webpage not to connect these two ideas. The message, intentional or not, is clear: Canada Goose is going fur-free BECAUSE it is more sustainable.

Mytheresa: And this quote says it all – no further explanation required. This August 26, the Munich-based luxury retailer announced it would not sell fur beyond 2022. Said CEO Michael Kliger, “At Mytheresa, we believe that sustainability is an important part of our future strategy, and this view is clearly shared by our customers, partners and employees. As we already stopped buying exotic skins in spring 2021, it was clear that going fur-free is the natural next step for Mytheresa. We are proud to be making this change and thank the Humane Society of the United States, Four Paws and the Fur Free Alliance for supporting this policy.”

Each company that drops fur will claim slightly different reasons for equating animal welfare with sustainability, but it always boils down to placing them in the best possible light for consumers. And it looks doubly great if you can check two boxes at the same time!

But it’s all nonsense. Animal welfare and sustainability have as much in common with each other as chalk and cheese. It’s also damaging to businesses that really are sustainable, like the fur trade. And that’s why companies that practice this deception should be called out.

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I’ve loved fur clothing since I was a little girl, as well as animals. I was very lucky because my parents indulged me in this. Growing up, I lived in towns or cities, but was allowed to nurse baby birds in my bedroom and bring home tadpoles to mature into frogs.

They also bought me a real fur hat, collar and muff for Christmas when I was six! These fur pieces were white with little black “tail” trim, but I’m quite sure they were rabbit, dressed up to look like ermine. They wouldn’t have been able to afford ermine, even if it had been available.

By the time I was a teenager, I’d graduated to raccoon. I had a red wool coat with a raccoon collar! When I grew out of that coat, I took off the collar, and with my mother’s help, turned it into a bonnet-type hat that I wore for a few more years. My mother had a mink boa and my grandmother a neckpiece made from three martens, complete with heads and tails, both of which I still cherish. (I’ve been known to wear the mink boa, but not the marten piece.)

I wish more kids today had these same opportunities! There are still some rabbit-lined kids’ hats around but mostly there is fake fur, or no fur. However, Canadian kids often do have rabbit-trimmed moccasin slippers at least, and many young women wear rabbit-trimmed mukluks. But how easy is it for them to “graduate” to raccoon or beaver or coyote? Thanks to the wide availability of parkas, a hood with a natural coyote ruff can be purchased in most Canadian cities today. But sadly most ruffs are fake fur, which doesn’t hold up well, and isn’t providing the warmth of a natural fur ruff.

SEE ALSO: Why fur trim keeps us warm. Truth About Fur.

The availability of other clothing trimmed with natural fur has been minimal for several years, outside of some large Canadian cities that still have wonderful fur salons. But in the last five to ten years the fashion industry has begun to show fur accessories more. A few designers have models wearing trapper-type hats, made entirely of coyote fur. Natural fur has also shown up on purses and even shoes (not just boots). More local artisans have begun to make fur trapper hats and large mitts or gauntlets that are popular with the snowmobile crowd.

SEE ALSO: Where to buy fur. Fur Council of Canada.

Other Canadian artisans have been making fur ruffs, collars, hats, etc. using wild fur for some time. For the past six years, I’ve been one of those artisans, but making fur-trimmed accessories, rather than full fur apparel.  I wanted the items I create to have a modern look and to be interesting, but also to be affordable.

Wearing fur accessories is possible for many more people than wearing a fur coat, warm and beautiful as they are. Availability and affordability to more Canadians may mean that wearing fur becomes more popular again. I think this is especially true for young kids and teens. Even having a toy with natural fur can make a child want more natural fur items later, I think. So I make a few toys too!

Learning As Much As Possible

When I embarked on what was meant to become my retirement hobby, I decided it was important that I learn as much about fur as possible, from trapping through to garment making. The Saskatchewan Trappers Association holds many courses for new trappers and I was fortunate to take one given by association president Wrangler Hamm in November 2014. He covered the basics about humane trapping, and there were demos on skinning and boarding a coyote and muskrat as well as the preparation of a beaver. But he also included a bit about sending pelts for tanning and having hats or mittens made from them as an additional way to add value to trapping. I hope that’s a part of all the trapper courses.

My love of animals led me to a professional career studying them. It also helped me bond with my husband who is a wildlife biologist. Although my own career has primarily dealt with the genetics of domestic animals, such as cattle and dogs, in the later years my research has included some dog ancestors – wolves and coyotes. That allowed me the chance to get “behind the scenes” at a fur auction. Trapper and trader friends and acquaintances had been supplying my samples of coyotes and wolves for several years, but I reached a point in my research where I needed many wolf samples in a variety of coat colors. Dave Bewick, long-time manager of the Winnipeg office of North American Fur Auctions, invited me to a sale in Toronto in February 2014 to make that possible. I could not believe how many beautiful pelts were there, when I arrived on the first day of the sale. I think I decided that day that I had to be able to “work with” such pelts more, but just how that could happen took several more months of planning.

I ordered some tanned fur online and purchased a few pelts from booths at local trade shows, initially. Although now I try to make an annual trip to Winnipeg, to source my year’s garment-tanned wild fur supply. During my first visit, Matthew Stepien of the family-run International Fur Dressers and Dyers, gave me a lesson in wild fur buying that was fantastic, and has continued to help me find the quality furs I’m looking for.

I also ordered a used fur sewing machine from Montreal. The salesperson kept asking me who was going to teach me how to operate it. All the furriers in Saskatchewan had passed away. Having sewn most of my own clothes, including coats, since I was a teenager, I didn’t see this as a problem. Boy was I wrong! A fur sewing machine operates entirely differently than a normal sewing machine used to sew cloth, or even a heavier leather sewing machine. A fur sewing machine needle is horizontal and comes toward you as you sew. The fur is fed from beneath the working surface. But I persisted and read what I could and watched YouTube videos, and gradually I was able to sew most of the fur I had purchased, except the beaver. I still sew beaver by hand, as do many other artisans.

Lighting Up Faces

Sewing with natural fur has become something I truly enjoy. And I’ve been very lucky because there seems to be a group of people that enjoy wearing what I make! I’ve had booths at several juried craft shows around Saskatoon in the past five years, before Covid hit.

One of the bonuses of being at a craft fair is the joy of watching so many people’s faces light up when they try on a fur-trimmed hat, even if they don’t buy it. A fellow artisan told me that mine was the “happy booth”. She said she often looked across the aisle and people were smiling, laughing, taking selfies, etc. as they chose a fur hat to try on.

Another plus for being at a craft fair is the instant feedback you get from people about what they like and what fits and what doesn’t. For a person who is a “new” artisan, this is very valuable. The younger the person, the more unusual the item they seem to choose! I was so glad to see teenagers and university students buying fur-trimmed items.

I’ve chosen Wear Our Heritage as my brand name because I want people to wear fur clothing and be proud of our Canadian fur heritage!

I try to give young kids a small item with fur, when they visit my booth with their Mom or Grandad. Or I invite them to try on and play with the hand puppets.

The local “fair” or Exhibition in Saskatoon doesn’t have booths with baked goods or jams any more, but it does have the Saskatchewan Art Showcase that includes photography, painting, and crafts divisions. I try to submit the allowed three items each year, as another way to get natural fur in the public eye.

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Late last year, the Fur Council of Canada launched the inaugural Fur Design Competition for young designers residing in Canada, and in February the 12 winners were announced. These talented youngsters will shortly be attending a week-long, all-inclusive workshop hosted at Ryerson University in Toronto, under the expert tutelage of designer Farley Chatto.

So what inspires these fledgling designers? Truth About Fur fired the same three questions at each to see what we could learn. Maybe their answers will, in turn, inspire entrants in next year's competition, who should also read our post Insider Tips from Fur Competition Judges.

Raven Scott

Who are you in terms of design?

I am an innovative artist who always tries to put my culture forward in every design that I make. In this way I make every garment that I design personal to me, no matter what the project is.

What do you love most about design, and how do you think fur can elevate your work?

I love design because it tells a story and helps bring out a person’s character. Whether it be your mood for the day or your overall aesthetic, how we dress is an expression, and it's amazing to see how different we all are when expressing ourselves.

What inspired you to enter the Fur Design Competition?

I always like to try new things, and before this competition, I have never worked with fur, nor have I ever designed a fur garment. But I was up for the challenge, and the outcome was more than amazing.

Chelsey Jussaume

Who are you in terms of design?

I design feminine clothing for all people who desire to stand out.

What do you love most about design, and how do you think fur can elevate your work?

Fashion has a way of communicating who I am without having to speak. Authenticity and sustainability are at the heart of my designs. I create pieces focusing on garment structure and material manipulation, with the goal of conveying emotion. I often use fur to add uniqueness to a garment, and because it can be recycled many times.

What inspired you to enter the Fur Design Competition?

I entered the contest wanting to challenge myself to create ready-to-wear garments that would please many people while using fur in unconventional ways. To me, natural materials are one of the many solutions to tackle the fashion industry’s climate impact. As a young designer, I acknowledge my responsibility to create clothing that is long-lasting, of good quality and easily upcycled.

Vincent Domingo

Who are you in terms of design?

In terms of design, I am more into haute couture designs where manipulations, embroideries and embellishments are my kind of detailed finishing.

What do you love most about design, and how do you think fur can elevate your work?

Everything around us can be an inspiration in creating our own designs, and that’s what I love about designing. It brings out the beauty in everything and I think the fur itself will give an extra detail to our designs.

What inspired you to enter the Fur Design Competition?

I joined the Fur Design Competition because I want to explore things about fur. I think it has a lot of things to offer, not just about designs but on how to create pieces into it from illustration to construction.

Etienne Levi

Who are you in terms of design?

Futurism, avant-garde, exoticism, empowerment and seduction usually inspire my designs.

What do you love most about design, and how do you think fur can elevate your work?

Fashion and design in general always reflected the Zeitgeist. Through time, designers of the world have shown their culture through their own hands and eyes. I believe that we are now living in a world that is finally focusing on its problematics. There is now a bright light shining on our over-consuming habits and their effects on nature. I believe as an aspiring designer that it is finally time to understand the ravaging effects of massive production and start to slow down. Future Fashion needs to be more ecofriendly, more valuable, and more inclusive. Fur is an amazing material to achieve these goals.

Furthermore, one can always work with old fur to regenerate another completely different product. There is no waste because it is possible to work with leftovers to create jewelry, accessories or make a completely new fur plate that can be used to cut another garment later. For all these reasons and for its unique softness and warmth, I believe fur is one of the best sustainable materials to design with.

What inspired you to enter the Fur Design Competition?

Working already with fur for about a year, I have learned to make designs with it. I wanted to show my own vision of the theme “Future Heritage”, that inspired me a lot. In addition, the reward really convinced me to participate. Indeed, it is not so difficult to include fur in my garments, but it has important inherent characteristics to think of. I really wanted to be invited to the intensive practice in Toronto not only to get better at sewing and crafting fur, but also to learn tips from professionals on how to cut it, how to spot flaws, and how to improve the quality of the product in general to avoid using too much.

Hannah Walkes

Who are you in terms of design?

I am someone who likes to explore the natural aspects of design and integrate nature into my designs.

What do you love most about design, and how do you think fur can elevate your work?

I love the freedom to make my visions and contemplate how I can make my vision a reality. I think fur would add a flair to my designs, and I would try to expand my natural designs to have a more animalistic side to them.

What inspired you to enter the Fur Design Competition?

I wanted to partake in the competition because I have always wanted to learn about different types of furs and try and bring back the use of fur into everyday life.

Yassine Touati

Who are you in terms of design?

I am an accessories and jewelry designer. My design emanates from three essential elements: passion for the material, power of the color, and structure of the shape/symbolic of the pattern. It marries craftsmanship and technology, finding innovative ways to shape and sculpt the primary medium, always conscious of its fascinating physical properties and cultural dimensions.

What do you love most about design, and how do you think fur can elevate your work?

I love the creative process of bringing to life ideas and designs with all the challenges and excitement of innovation. I enjoy creating a story and stepping outside of my comfort zone. Fur, its history, and heritage have inspired me. My primary working medium is leather in all its diversity and potential, and spontaneously I sensed a form of a natural dialogue between leather and fur. Fur is the continuation of my journey working with beautiful, sustainable raw materials. Fur is changing my design approach, my understanding of 3D modeling. I have reached excellence in leather, and I would like to achieve that in fur and marry the two materials together in beautifully crafted and designed winter accessories.

What inspired you to enter the Fur Design Competition?

I have always been fascinated with fur as a material, and I admired the late genius, Karl Lagerfeld. He marveled with fur design for over 50 years at Fendi. As a young designer who recently moved to Montreal, when I read about the Fur Council of Canada competition, I decided to submit my candidacy as a new adventure and a daring opportunity to create and innovate using fur. Despite the challenging times around the world and the fur industry's uncertain future, I have tremendous faith in the future laying ahead for fur design in technology and innovation and the fur industry in business development and especially sustainability. Fur will remain as emblematic of Canada and Canadian heritage as the maple leaf/syrup. I aspire to carry out creativity and innovation in fur design for my generation as a Canadian haute couture, artisanal and prestigious industry.

Austin Bergeron

Who are you in terms of design?

I am constantly focused on shape, fit and silhouette. Proposing new shapes and silhouettes is the only thing that fuels my need and desire to design. To be honest, it’s the only reason I’m here, because it’s the one main aspect of design that I’m good at.

What do you love most about design, and how do you think fur can elevate your work?

Design gives us an opportunity to reinterpret how we, as humans, represent ourselves. This is one of the reasons why I love design. We get to infuse our feelings and emotions into our designs which help us incapsulate a certain shape or feel. Fur represents an array of these different feelings and emotions, warmth, luxury, comfort, etc. Therefore, designing with fur opens the door to new schools of thought.

What inspired you to enter the Fur Design Competition?

Design competitions give students an opportunity to showcase their skills and I wanted to showcase mine. Although I’ve never worked with fur, I felt that it was an interesting design element, and it sparked a lot of inspiration within me. I’m extremely happy that I entered the Canadian Fur Atelier design competition and look forward to entering more in the future.

Vishali Sitharthan

Who are you in terms of design?

I am an aspiring designer looking forward to learning and creating new innovations.

What do you love most about design, and how do you think fur can elevate your work?

Designing makes me feel alive and powerful. Putting my ideas and thoughts together inspires me to thrive more. Designing and creating garments taught me to be patient; all good things take time to make, like how it takes nine months for a baby to come out. It takes time. Every time I make something, I feel like I am giving birth to a baby; I thoroughly enjoy every process and aspect of my creation. Moreover, I think using fur gives dimension and interesting texture to my ideas. It also elevates the look of my design and brings luxury with a timeless look.

What inspired you to enter the Fur Design Competition?

The challenge and complexity of the competition attracted me to do research. As a student, I have significantly fewer possibilities to work with fur and do research about it. This competition gave me a chance to do so. While participating in this competition, I had an excellent opportunity to learn about different techniques and finish of fur. I was also excited about the workshop to learn about fur; knowledge of working with skin can improve my garment skills.

Prudence Mekongue

Who are you in terms of design?

I am a designer who loves creating classic looks while incorporating sustainable fashion, be it through upcycling or recycling materials.

What do you love most about design, and how do you think fur can elevate your work?

Design is a form of expression. While its an outlet, my design process is a chaotic space where I get to learn something new and challenge myself.

What inspired you to enter the Fur Design Competition?

Firstly, I love fur because it reminds me of my heritage. The competition gave me room to translate why I love fur by using the theme "Future Heritage". I therefore entered the competition because this theme redefines what I interpreted as purposeful design for the future.

Carson Feng

Who are you in terms of design?

I am a designer that focuses on modern silhouettes that balance simple elegance with creative intricacy.

What do you love most about design, and how do you think fur can elevate your work?

I love solving problems through design and being able to bring my imagination into reality. This is especially true for fashion design. Working with fur makes me more sustainably-conscious, being more considerate of fashion’s impact on our planet and how we as young designers intend to navigate this problem.

What inspired you to enter the Fur Design Competition?

Fur is a unique textile that is important to Canadian ancestry, and I wanted to prove my skills as a Canadian designer.

Erica Lugt

Who are you in terms of design?

I am resilient, healing doing my part reconciling through the love of indigenous fashion!

What do you love most about design, and how do you think fur can elevate your work?

Fur is sexy; imagine tying in your ancestral designs with a modern twist!

What inspired you to enter the Fur Design Competition?

To gain skills to create modern sustainable clothing while inspired by our traditional designs.

Olivia Chislett

Who are you in terms of design?

I am 23 and up till now have only done designs for fun, heavily based around my culture.

What do you love most about design, and how do you think fur can elevate your work?

I love the different ways you can express beauty and ideas with designs, and the sheer amount of variety that comes when people of different backgrounds are able to share their designs. Nature has made such beautiful and unique things through fur, and fur is so deeply steeped in many cultures' traditional clothing. Adding fur adds a sense of quality, beauty, and comfort to the clothing.

What inspired you to enter the Fur Design Competition?

I'm always very excited about indigenous futurism, and loved the idea of sharing some designs. I figured it wouldn't hurt to give things a shot and share some designs.

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Last month, the 12 winners were announced of Canada's inaugural National Fur Designers Competition, judged by four Canadians all with their fingers firmly on the pulse of the fashion business: stylist Shea Hurley, designers D'Arcy Moses and Sage Paul, and model Stacey McKenzie. Later this year – Covid permitting – the fur competition winners will enjoy an all-inclusive workshop in Toronto under the expert tutelage of stylist to the stars Farley Chatto.

So how did the judges get to where they are today, and what advice do they have for the next generation? Truth About Fur found out.

Shea Hurley, Fashion Stylist

Grounded in fashion communications, buying, design and sales, Shea is now a sought-after fashion stylist. Her sense of style has helped top-tier advertisers and brands retain their edge as she strives to create value, inspire trends, and drive growth. To learn more, visit Shea's agency, Plutino Group, and her Instagram account sheahurley, or drop her a line at [email protected].

Truth About Fur: If you could give one piece of advice to aspiring young designers, what would it be?

Shea Hurley: Be professional. Respect yourself enough to know your vision, what you're trying to say with your offering, and stay consistent with that message. This, with proper business management, will give your brand integrity. Fashion and apparel design is a long game – you learn with every garment, every collection, every season. Constantly.

With that, do your homework, know your market, competitors and potential collaborators. No designer is an island. Have grit, and humility, be tenacious with flexibility and malleability. Build your network wisely.

TAF: When did you know you wanted to be a stylist?

Shea: Ha, I still don't know that I want to be a stylist! It has been 15-plus years that I have absolutely loved and hated, but that's part of it. It's a part of me.

Seriously though, I fell into styling from wanting to be an agent or buyer, and was really great at it right out the gate. I have learned so much, seen so many places, met so many incredible people, all while playing dress up and creating so many different stories along the way.

TAF: Tell us about your life as a stylist.

Shea: Well, to be honest it's quite a balancing act. As much as it is about the clothes, it's more about the vision and players in each project. Lots of different personalities and tons of work, from sending pull requests to designers, showroom pulls, in store and online shopping to packing and unpacking, just to pack and unpack again. Writing carnets for customs, waiting on deliveries, pick ups, etc. Laying everything out neatly and safely, to then build looks. Steaming those looks for them to be wrinkled and steamed again, taping shoes to save the soles, pinning and clipping clothes to fit and/or hang properly, cleaning makeup off clothing and accessories. Chasing photographers who waltz models through fields, dirty alleys, puddles, mud, the list goes on. Dry-cleaning, mending rips, tears, button loss, etc. Organizing all the receipts and balancing budgets to fit the sometimes four-page expense reports. Keeping clients as well as merchants happy and satisfied on the same project can be a very difficult task that requires lots of tact, thank you cards and bottles of wine as gifts for everyone's special occasions. And then onto the next project. The stress truly never ends. But all in all it is very fulfilling and I do love it.

There are plenty of perks too. Working with incredible pieces of clothing that are history in the making, alongside dynamic people (models, celebrities, personalities, designers, creatives, photographers), to build an idea from the ground up fuels me. Fashion shows are a tremendous amount of work but also can be so magical and inspiring to attend and work on. Same for events. The networking never ends, so as enjoyable as it is to socialise within the industry, it is still and always will be work. Needless to say, I love what I do.

D'Arcy Moses, Fashion Designer

As an infant, D’Arcy was adopted by a white family in Alberta, and didn't learn he was Slavey Indian until he was 18. He has since reconnected with his roots, while going from starving artist to celebrated designer, with a passion for trendy clothes incorporating First Nations elements. For more on his remarkable journey, read "D'Arcy's big bet" by Up Here magazine.

Truth About Fur: What advice would you give to aspiring designers?

D'Arcy Moses: Be yourself. If you have a great design concept – one that's honest, from the heart – then use it. Work hard toward this. There is no free easy street with design; it takes dedication and hard work.

TAF: When did you know you wanted to be a fashion designer?

D'Arcy: I was about 12 years old and I was leafing through one of my mother's Harper's Bazaar magazines. It was a photograph of Yves Saint Laurent with Catherine Deneuve. A black velvet dress with a huge pink bow, back of the dress. Iconic. There was an energy there. I knew that this was what I wanted to do. Couture.

TAF: How did you get to where you are today?

D'Arcy: It all started in Vancouver. I was a young Dene man – 19 years old – who wanted to design. I bought my first sewing machine from a pawnshop on East Hastings Street for $60. I felt freedom for the first time. After that, I could only afford to buy beautiful cloth (pure silks) at about 10 centimetres at a time. I was a waiter at a Whitespot Restaurant, and saved every dime. There is no shame in being a waiter. It's honest, hard work, and I kind of loved that job.

Then I got a grant from the then Canadian Native Arts Foundation [renamed the National Aboriginal Achievement Foundation in 1997 and Indspire in 2012] of $1,600 - a king's ransom for a young designer. So I used this to build a collection that was shown at the Four Seasons Hotel.

Then I decided to move to Toronto, and driving across Canada was beautiful. I got to Toronto and was poor, poor, poor! But a new life lay ahead!

I was making stretchy tube dresses to sell on the streets of Toronto. I was looking for a label manufacturer and accidentally dialled the Toronto Fashion Incubator. I remember asking the woman on the phone – her name was Mimi – for a label manufacturer. She said no, but put me in touch with the Incubator's director at the time, Carol Outram. I met her, she looked through my drawings of my designs, and then slammed my portfolio shut. I was terrified.  She told me, "In a few years, you will be famous."

After that, I applied to the Toronto Festival of Fashion / New Labels, and was accepted. More hard work followed, and I was still buying fabrics by the centimetre. I was working at the then Simpsons department store in the basement at minimum wage.

Then my collection took off and the press took notice, plus very good friends supported me. And then came licenses. The retail landscape has changed, but it's looking good so far!

SEE ALSO: D'Arcy Moses: First Nations heritage inspires modern fur designs. Truth About Fur.

Sage Paul, Fashion Designer

Sage is a member of the English River First Nation, based in Toronto. She is an award-winning artist and designer, and artistic director of Indigenous Fashion Week Toronto. See her full bio at Sagepaul.com.

Truth About Fur: If you could give one piece of advice to aspiring designers, what would it be?

Sage Paul: Keep at it! It’s a challenging road to making a career in fashion, but it is totally realistic and possible if you keep at it.

TAF: When did you know you wanted to be a designer?

Sage: When I was just a little girl! I was inspired and encouraged by the women in my community to create, and so I did, because I loved it.

TAF: Tell us something about your designer life.

Sage: My designer life has shifted these days to focusing on Indigenous Fashion Week Toronto (IFWTO). It’s important to me to create this space for Indigenous designers before I can get back to design.

Stacey McKenzie, Model

Born in Jamaica, Stacey is a model, TV personality and motivational speaker. She has appeared in Vogue, Harper's Bazaar, Interview, Essence and Flare, and in ad campaigns for Calvin Klein, Jean Paul Gaultier and MAC Cosmetics. She has been a judge on both America's and Canada’s Next Top Model. To learn more, visit her on staceymckenzie.com, Instagram, Facebook, and Twitter.

Truth About Fur: If you could give one piece of advice to young designers, what would it be?

Stacey McKenzie: My advice to aspiring designers is to never give up. I've met quite a lot of aspiring fashion designers within Canada and they focus on making it in Canada, but when it doesn't happen, they give up. They need to push themselves by not being so comfortable, try other cities/countries, try to get people to rock their clothing, put themselves out there and don't give up on making it.

TAF: When did you know you wanted to be a model?

Stacey: At the age of nine I learned that modelling is a career, and I learned what it takes to be a model and knew right away that's what I wanted to be. I felt within my heart I was meant to be a model, and was persistent because I felt so strongly about it. I was different looking, and even though I got a lot of negative attention, I realised I was getting attention which I took as a positive thing and that it could work in my best interest becoming a model. When I moved to Toronto, I learned more about fashion through shows like FashionTelevision and Fashion File, plus I had the opportunity to see and buy fashion magazines which doesn't exist in my country.

TAF: Tell us about the Walk Camp.

Stacey: The Walk Camp is a camp I started for young girls within inner city neighbourhoods who wouldn't necessarily have the opportunity to be mentored by the likes of certain people within their respective fields. I grew up in these same communities and know what it felt like to not have someone or people guide me the right way, so I wanted to create a day camp giving the 30 girls I choose every summer the opportunity to be mentored by professionals. Some of the mentors include the former High Commissioner of Canada Laurie Ann Peters, host of Toronto's Breakfast Television Dina Pugliese, host of CityLine Tracy Moore, fashion designers Sunny Fong and Farley Chatto, singer Liberty Silver, plus many more. The Walk Camp recently launched in Jamaica, the country of my birth, which I am really excited about because that's where my journey began. It's been a blessing.

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A fresh opportunity is coming soon for future designers to receive a holistic education on working with fur, against a backdrop of its cultural and historical importance to British Columbia's Indigenous First Nations.

The Learning Hub of Education and Design School will be held in Alert Bay on the 'Namgis Indigenous First Nations Traditional Territory of Vancouver Island. It’s a product of a partnership among BC's First Nations, Pacific Balance Marine Management Inc., and Nanaimo-based FurCanada. The ultimate aim of this partnership is to re-establish sealing and the fur trade as an important player in the economy of BC, where commercial sealing ended in the early 1970s. The Learning Hub executive would like to thank the 'Namgis First Nations for sponsoring this program.

Pacific Balance Marine Management Inc. is a First Nations group pushing for a license to sell pinniped products, including furs, human and pet food, and seal oil. FurCanada, which will organise the Learning Hub, is a fur manufacturing company in Nanaimo specialising in luxurious home décor, including blankets, pillows, floor coverings, garments, furniture and accessories. It is also known for its museum-quality taxidermy mounts.

FurCanada CEO and president Calvin Kania had hoped to welcome the inaugural batch of students this March, but Covid-19 has pushed the launch back to at least November. Once the green light is given to proceed, 25 students will engage in 10 days of intensive study, with all materials, tools, machinery, accommodation, meals, transportation, field trips and instructors covered by a nominal fee of $500 per head. Prior experience will not be a factor in the selection process, but prospective participants must demonstrate a genuine interest in learning about fur, including its history. For full details and updates about applying, see FurCanada's website.

Expert Instruction

Instruction will be provided by two experts with extensive international résumés.

Heading the program will be Prof. Vasilis Kardasis, who is currently FurCanada's Innovation and Design Director responsible for the company's Seal Fur Workshops. He is a visiting professor at the Royal College of Art in London, England, and has done stints at Dior, Givenchy, Balenciaga, Saga Furs, and Studio NAFA.

Assisting him will be Panagiotis "Panos" Panagiotidis, currently Master Furrier and Production Manager at FurCanada. Like Prof. Kardasis, Panagiotidis has years of experience working with European fur companies, and the two previously cooperated in organising the Summer Fur School in Kastoria, Greece.

Under their tutelage, students will work with a range of furs, including seal, beaver, mink, sable, fox and coyote. They will practice stretching and nailing (“blocking”) skins, and proper handling of a fur knife when cutting pelts to fit a pattern. They will also be taught how to sew furs and leathers – including smoked-tanned moose, elk or deer – by machine and by hand. And they'll work with textiles ranging from traditional hemp to modern, high-tech fabrics. Plus they'll spend half a day covering the basics of one of FurCanada's specialties, taxidermy.

To broaden their understanding of the fur trade still further, students will take field trips to a mink farm (Covid permitting), a trapline, and a fur retailer, and they'll take part in a First Nations seal harvest where they will learn proper retrieval and how to remove hides, blubber and meat.

Special Advisors, Guest Speakers

In devising the Learning Hub program, FurCanada wanted to reflect the strong roots Canada's modern fur trade has in the 4,000-year-old culture and heritage of the First Nations. For this, it was imperative to bring the right advisors on board.

This role has been filled by three British Columbians, who will also serve as guest speakers: Chief Roy S. Jones Jr. of the Haida Gwaii First Nations; Tom Sewid, artist and commercial fisherman, of the Kwakwaka’wakw First Nations; and Chief Brian Wadhams of the 'Namgis First Nations.

Other guest speakers will represent fur retailing, trapping, fur farming, fur manufacturing, taxidermy, auction houses, tanning, and industry associations. There will also be government officials on hand to explain the importance of environmental protection and animal welfare in this most regulated of industries.

Last but not least, two special slots have been reserved for media representatives to join the program, so they too will learn about the fur trade and be able to tell our story. "We want the world to know First Nations fur trappers and the Canadian fur trade are here to stay, to revive, to flourish and to succeed," says Kania.

Why Teaching Matters

While the Learning Hub program is new, it's not FurCanada's first foray into the world of teaching: last March it launched a series of Seal Fur Workshops. So what drives Kania and his team to educate others?

"Perseverance and passion for the trade, passion for fur trappers, passion for Canada’s cultural heritage and our country’s history. There wouldn’t be a Canada today if it were not for the fur trade," says Kania. "And above all, passion for the animals that were sustainably harvested with the world's top state-of-the-art traps – which happen to be the most humane trapping devices available anywhere.

"I come from a fur trapping family, so it was very important to me that this element of the trade takes a leading role in this program. Fur schools have come and gone over the years, but none that I can recall enveloped the entire trade in one program. No other country has all the elements as Canada does – wild fur, farm-raised fur, trappers, fur auction houses, furriers, manufacturers, designers, tanners, and fur traders.

SEE ALSO: Trapline Tales: Greasy Bill Creek, my father's final resting place. By Calvin Kania for Truth About Fur.

"And of course there's my passion for Indigenous First Nations people and their struggle within Canada. Among many issues facing the fur industry, the trade itself will have to come to terms at some point in acknowledging Indigenous reconciliation. Now, more than ever, is the right time to change the channel on how our trade functions. It’s time we think outside the box and make some radical changes if we wish to see it survive another 400 years. It starts with educating young people, one person at a time."

So is this how the Learning Hub fits into Kania's vision?

"Yes. In general terms, we want to ensure the preservation and continuation of the fur trade in Canada and also worldwide," he says. "And for the Canadian industry to survive and succeed in the 21st century, we must reach out to our most important benefactor, ally and the original producers of fur – the First Nations. The fur trade existed and flourished among First Nations long before white settlers arrived on our shores."

More specifically, the Learning Hub curriculum is designed to give students a combination of practical skills and the knowledge they will need to go out into the world and represent the fur trade accurately.

"For the fur designers and furriers of tomorrow to prosper, they should acquire as much knowledge as possible, not just about working with fur, but also where it comes from and its history," says Kania. "Learning Hub students will be the future of the trade, and we must give them the necessary tools to carry us forward."

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In response to an unexpected shortage this year of opportunities for aspiring fur designers, the Canadian fur trade has launched a whole new competition. Ten lucky winners of the inaugural Student Fur Design Competition will enjoy an all-expenses-paid week-long workshop, learning not only techniques for working with fur, but also why fur is a responsible choice in an age when we are all being called upon to wear sustainable and ethical clothing.

The competition was launched on October 28, but the deadline for entries is not until January 15, so there's still plenty of time folks!

What makes this competition special is that it's truly a group effort, with the list of contributors reading like a who's who of the Canadian fur trade. In alphabetical order we have the Canada Mink Breeders Association, the Fur Council of Canada, Fur Harvesters Auction, the Fur Institute of Canada, International Fur Dressers and Dyers, the Ontario Fur Breeders Association, the Ontario Fur Managers Federation, and the Seals and Sealing Network. Coordinating them all is Melanie Calandra, Managing Director of Canadian Relations for the International Fur Federation - Americas Region.

The workshop itself will be held at Ryerson University in downtown Toronto, under the auspices of Canadian Fur Atelier, a new name for an old hand, Farley Chatto, who is both a Ryerson professor and designer in residence at Four Seasons Furs.

Successor to Studio NAFA

The competition is not so much a new idea as a response to fill a gap created by two major developments, explains coordinator Melanie.

"In 2007, North American Fur Auctions launched Studio NAFA, a series of annual workshops for aspiring fur designers, led by none other than Farley Chatto. But when NAFA closed its doors in 2019, that meant the end of the workshops too."

Then came Covid-19, and the fur trade's premier international design competition, REMIX, had to be cancelled.

"The International Fur Federation, which organises REMIX in collaboration with Vogue Italia and Vogue Talents, just couldn't go ahead due to travel restrictions," says Melanie. "And that was when we reached out to Farley and Fur Harvesters Auction with the idea of launching a whole new event.”

Pandemic Concessions

Still, concessions have had to be made to the pandemic. Unlike Studio NAFA and REMIX, which were both open to designers from around the world, for this year at least the Student Fur Design Competition will be strictly a national event, open only to Canadian students and recent graduates.

"When Covid-19 is behind us, who knows what the future may hold," says Melanie. "But for now, we are happy to provide an opportunity for our fellow countrymen at least."

Also reflecting life under lockdown, the competition stage - during which winners will be selected to take part in the workshop - will be held entirely online. Using their imaginations only and no actual furs, entrants will sketch three designs incorporating furs produced in Canada: mink, fox, beaver, raccoon, seal, muskrat, coyote, fisher and sable/marten.

Winners will then use those same furs for real at the Toronto workshop, which is scheduled for August, but no date has been cast in stone.

"Covid permitting, August is the target," says Melanie. "But of course our priority will be everyone's safety, so if we need to reschedule, we'll do so, no question."

Highlighting Sustainability, Ethics

Aside from inspiring students to get creative with fur, the competition's organisers have another very clear goal.

"This is more than just a design competition," says Melanie. "Of course the workshop will cover fashion trends and innovative techniques for working with different furs, and we want participants to explore the versatility of this unique, natural material. But just as important, we want them to understand fur's environmental and ethical credentials."

Today's fashion industry is dominated by fast fashion, she explains, much of which is made of synthetic materials derived from petroleum. Petroleum is non-renewable and therefore unsustainable, its extraction and processing are polluting, and materials produced from it don't biodegrade.

"The fashion industry as a whole is now being challenged to be more environmentally responsible, and fur is one of the most environmentally friendly clothing materials around. So the workshop will look at the sustainability of fur in every area of the trade, from farming to trapping to dressing to manufacturing."

"We'll talk about the 52,000 tons of food waste Canada's fur farms divert from landfills each year, how the manure is used as fertilizer, and mink oil makes biodiesel. We'll talk about the role played by trappers in wildlife management and the protection of endangered species. We'll talk about the importance of trapping in keeping remote communities viable. And we'll put all this in the context of a fashion industry dominated by synthetics, and of the importance, now more than ever before, of shopping sustainably. Why buy a coat for a season when you can buy one to last a lifetime?"

The workshop will also examine the ethics of using animals for human benefit, with an emphasis on the importance of animal welfare.

"It is vital that fur designers of tomorrow know the realities of the modern fur trade so they are equipped to defend what they do," explains Melanie. "They need to know why fur is an ethical choice, and why the narrative pushed by animal rights groups is so misleading.

"Today's youth are a socially and environmentally aware generation, and our workshop will give future fur designers a solid platform from which to demonstrate why natural fur is the responsible choice."

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I hate to say "I told you so!" but only a fool could not have seen this coming. A few short years ago, while clearly being manipulated by animal rights groups, a wave of designer brands very publicly announced they would be dropping fur. Inevitably, they are now being pressured to drop exotic skins too, and many are capitulating. After all, how can fur be bad, but exotic skins ok? The question now is: how much of their core business are the big luxury conglomerates ready to sacrifice on the altar of political correctness?

Indeed, all the arguments for and against fur and exotic skins are essentially the same. On the one hand, both are beautiful natural materials, and if produced responsibly, they're renewable and sustainable, leaving a negligible environmental footprint. On the other hand, both involve the taking of life, which animal rights groups oppose on principle and work hard to present as cruel. For a contemporary twist, those same groups now also claim that trading in furs and exotic skins increases the risk of pandemics like Covid-19.

Yet this time around, advocates of sustainable use are hoping for some stiffer resistance, and specifically from two of the world's largest luxury goods conglomerates, LVMH and Kering. Not only do their corporate policies strongly endorse sustainability, but they are also invested in their supply chains for exotic skins. It seems unlikely they will abandon these investments without a fight.

SEE ALSO: Fur is a sustainable natural resource. Truth About Fur.

As a subplot to the bigger story, the fur trade should watch Kering subsidiary Gucci closely. This iconic brand rocked the fashion world in 2017 when it dropped fur in the name of "sustainability". If it now dumps exotic skins, that would at least be consistent. But if it toes the Kering line and sticks with exotic skins, how will it explain the double standard?

So What Are "Exotic Skins"?

But first, let's clarify what an "exotic skin" is. It's a loose category used by the Western fashion industry mostly for the skins of reptiles - snakes, crocodilians, and lizards. Some fish are in there too, like stingrays and sharks. And then there are ostriches. (The jury seems to be out on whether kangaroo leather is exotic or not.)

Some animals are taken in the wild - obviously stingrays and sharks - but most are now farmed, with ostrich and croc farming having long histories. As for where the skins end up, most are used for shoes, bags and belts, plus a few jackets and hats.

To put the current exodus from exotic skins in context, we need to turn the clock back just four years or so. For two decades, animal rights groups - led by PETA and HSUS - had been pressuring designers to drop fur. And then suddenly, the dominoes started to fall. Armani, Hugo Boss, Versace, Gucci, John Galliano, Burberry, Prada - the list just kept on growing.

A very few, like Donatella Versace, seemed genuinely happy to drop fur, but all were either nudged gently or prodded hard by PETA and HSUS. And when they succumbed, they usually felt compelled to make public statements against fur that inevitably made it harder for other fur-using brands to stand their ground.

And to make it harder still, animal rights groups made sure these brands got lots of press coverage and showered them with "green" points. Yes, "green", because this mass defection from fur was not couched in animal rights terms, and only partially as animal welfare. Above all, we were told, it was about "sustainability". In short, by ditching fur, these brands were saving the planet!

SEE ALSO: Why is Giorgio Armani really quitting fur? Truth About Fur.

Gucci's "Sustainability" Claim Slammed

None of the new converts appeared more opportunistic -- or misinformed -- than Gucci, previously such a prolific user of fur. And to make matters worse, Gucci is seen as a leader in the luxury sector, so its influence on other brands and the negative press it generated for fur were tremendous.

In 2017, Gucci CEO Marco Bizzarri raised the eyebrows of anyone who understood sustainability when he announced the company's new policy. Dropping fur, he explained, was a demonstration of “our absolute commitment to making sustainability an intrinsic part of our business.” So, bizarrely, it was goodbye to renewable, biodegradable, natural fur, and hello to non-biodegradable fake fur made from non-renewable petroleum.

SEE ALSO: Fur-free Gucci policy contradicts company's "sustainability" claims. Truth About Fur.

As if that were not bizarre enough, conspicuous by its absence was any suggestion by Bizzarri that Gucci might drop exotic skins. His animal rights handlers were also silent on the subject, but was he really naive enough to think that would last?

In fact, for several years Gucci's parent company, Kering, has been in a partnership with the International Union for the Conservation of Nature in a conservation and sustainable use project farming pythons. Cooperative ventures of this type are now commonplace for species in the exotic skin trade, securing supply chains while relieving pressure on wild populations, not least by reducing poaching. In short, Kering's python farm is the epitome of sustainability.

So sooner or later Gucci will have to address a quandary of its own making. An estimated 85% of fur today comes from farms (and wild-fur harvesting is strictly regulated), but Bizzarri says the trade is unsustainable. Meanwhile, Kering supplies his company with farmed python skins. Will Gucci now defy Kering and drop exotic skins too? Or will it make the totally unsupportable claim that snake farming is sustainable but fur farming is not?

First to Fold: Chanel

First to fall among exotic skin users was independent fashion house Chanel, in 2018, and it came out of the blue. Designer Karl Lagerfeld told Women's Wear Daily it was "a free choice" rather than “being imposed on us. We did it because it’s in the air," implying that animal rights groups were not directly involved. It was generally assumed that Chanel's weak supply chain for exotic skins meant it could no longer meet its needs, so it just threw in the towel.

Whatever Chanel's motivation, it went public with the decision and PETA made a big song and dance over it, so they both got their free publicity.

And then, as in the fur exodus, others followed suit, all garnering the same free publicity and lavish praise from animal rights groups.

Since last year, the following brands have sworn off exotic skins, and there are surely others: Victoria Beckham, Jil Sander, Paul Smith, Mulberry, Vivienne Westwood, Diane von Furstenberg, SMCP (parent of Sandro, Maje, Claudie Pierlot and De Fursac), and PVH (owner of Calvin Klein and Tommy Hilfiger). Retailers Selfridges, Brooks Brothers, Topshop, and H&M won't be stocking exotic skins anymore, and Nordstrom will phase them out by the end of 2021. And three fashion weeks so far have banned them: Melbourne, Helsinki and Stockholm.

But LVMH Calls Fur and Exotic Skins "Precious"

Yet perversely, this latest triumph of animal rights over sustainable use may be a blessing in disguise - the wakeup call the luxury industry needs to say enough is enough. Both LVMH and Kering are committed to exotic skins and fur, and while they don't dictate what materials their subsidiaries use, they have huge influence. They also have a public voice, so if they're ever going to make a strong stand in support of sustainable use, now is the time.

LVMH oversees such household names in fashion as Celine, Christian Dior, Fendi, Givenchy, Louis Vitton, Marc Jacobs, among many others. Kering's stable is smaller but nonetheless impressive. In addition to Gucci, it represents names like Yves Saint Laurent, Balenciaga and Alexander McQueen.

So it was gratifying that at its virtual annual shareholders' meeting last June, LVMH issued a strong endorsement of both exotic skins and fur.

As a shareholder, PETA emailed a question asking whether LVMH would be giving up fur and exotic skins "as of today". Group managing director Antonio Belloni responded (at 46:28): "This is a recurring question on their part. Now, our position is that natural raw materials constitute a precious material and are at the heart of the outstanding products of our houses. Each house can decide on these materials, but must strictly comply with our code of practice pertaining to responsible sourcing of animal raw materials that sets out long-term commitments in three areas: traceability of supplies, animal welfare, and lastly the respect for local populations, the environment, and biodiversity."

The problem is, this endorsement didn't grab any headlines, but that just underscores the lack of media clout sustainable users have compared with animal rights groups. If LVMH had come out against exotic skins and fur, PETA and HSUS would have had the story on every front page from New York to Shanghai. Bottom line: there is a story here, and we just need to be more effective at telling it.

As animal rights groups continue to pressure luxury conglomerates to drop exotic skins and fur, the fur trade should be looking to revitalise the strategic alliance it has long had with these corporations, and demand they stand up and be counted. And if clueless Gucci continues to embrace exotic skins while rejecting fur, we should demand to know why.

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Like so many in the industry, Dan Kahnert’s relationship with fur is a family affair. “My great-grandfather learned the fur trade in Germany and came to Canada in the late 1800s. His son, my grandfather, moved to Toronto where he would travel around taking orders, and then cut and sew coats in his home. It was my father, Allan, who opened our first showroom on Avenue Road in 1957, where Kahnert’s is still located.

“I would help out at the store on weekends, and decided by the end of high school that I wanted to join the family business. That’s what I did in 1984, after completing my degree in economics and business at the University of Western Ontario. I arrived home with all my college furniture and everything on April 30 and began working full-time in the store the next day; it was storage season and there was no time for a break!

“We worked hard, six days a week, but I enjoyed the challenges of running a business, being our own bosses, analysing problems and implementing a plan. My older brothers, Bernie and John, were already working at the store with my father, and John and I still run the business together today. It really helped that dad was very open to letting us try new ideas, like when I brought in computers in the 1990s.”

"A Pleasure Doing Business"

So what does Dan like best about being a retail furrier?

“In addition to working with my brother and running our own business, what I enjoy most is the opportunity to meet lots of new people. While not every customer is easy, as everyone working in retail knows, generally we meet lots of very nice people. When we say, ‘It’s been a pleasure doing business with you,’ it’s not just a cliché, it really is how we feel.”

We are proud to do our part to promote fur on behalf of all the people who make up this uniquely Canadian heritage industry!

“Fur retailing does have one very important advantage: we see our customers twice a year, for storage pick-up and delivery. This continuing relationship with our customers is quite unique. When customers come into the store in the Fall to pick up their coats, we have an opportunity to show them our new collections, and a large proportion of our sales are to repeat customers. Repairs, alterations, and remodelling are also important parts of our business, and, again, we have an opportunity to discuss these options with our customers at storage time.

“But the bottom line is that, as a retailer, your success depends on satisfying your customer. We are located in a wonderful residential neighbourhood and therefore do not rely on tourist sales that might occur in downtown Toronto. We rely on community word of mouth with support from our online business. We have one of the city’s best collections of high-quality coats, and we work hard to take good care of every customer."

Adapting to Animal Rights Campaigns

How has the business changed over the years?

“There’s no way around it, aggressive animal rights campaigning has hurt us," says Dan. "Most people still love fur, but the activists have made them feel nervous about wearing it. Some of these intimidation campaigns are really a form of violence against women, which is very sad.

“Unfortunately, we have difficulty getting across our messages about the real environmental advantages of wearing fur. Fur is a sustainably produced, long-lasting, recyclable and biodegradable natural material. Animal activists have created very damaging confusion about the real environmental issues. It makes no sense telling people to use petroleum-based synthetics instead of long-lasting natural and biodegradable materials. The saddest thing is that most consumers we speak with do appreciate the warmth, comfort and beauty of natural fur, but they feel intimidated.

Fur, unfortunately, has become a scapegoat ... We don’t have the financial or professional clout that large corporations can muster to tell their story when they are attacked.

“We have adapted, of course: we will sell our customer a shearling coat – because, ironically, shearling is not seen as fur. Or a fur-lined coat. We have also added cashmere and other cloth coats, with or without fur trim. Not because there’s anything wrong with fur, but because fur has been tangled up in a very complex societal discussion about using animals, which includes everything from medical research to circuses to eating meat.

"Fur, unfortunately, has become a scapegoat, because we are really a very small-scale industry. We don’t have the financial or professional clout that large corporations can muster to tell their story when they are attacked.”

After the Pandemic?

So how do you see the future of fur retailing?

“I don’t think fur will ever really go out of style, because it is so in tune with growing environmental concerns," says Dan. "We have to keep working on telling that story. But ultimately it is up to the consumer to make an educated decision on the benefits of buying fur products."

So what about the Covid-19 pandemic? Will that have a lasting impact?

“In more than thirty years in business, I have seen many highs and lows, and for sure the industry will be very different once the pandemic ends and we get through this difficult period.

"For one thing, every sector of the industry will be smaller in scale. I think fur is likely to be more of a niche market, for those who appreciate high-quality natural materials and fine craftsmanship. I think there’s a percentage of the population that will be ready to appreciate fur as a natural, truly environmentally sustainable clothing material. But it’s always hard to predict what consumers will decide.

"We are on the front line with consumers, and we are proud to do our part to promote fur on behalf of all the people who make up this uniquely Canadian heritage industry!”

SEE ALSO: Fur retail: The art and science of making sales. Truth About Fur.

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With the slogan #Reconnect - Time to Slow Down, a new campaign by the International Fur Federation urges designers, independent brands, fashion groups as well as consumers to change their consumption habits to help the planet. Sustainable sourcing, producing less, reducing waste, reducing pollution, buying fewer but higher quality garments, and wearing them for longer. This reflects growing criticism of the environmental harm caused by our “fast fashion” culture, while also highlighting fur’s solid credentials as a sustainable natural resource.

SEE ALSO: The sustainability of fur. Truth About Fur.

So what does it take to create a campaign like this? Truth About Fur talked with the man responsible for pulling it all together, IFF's fashion director Jean-Pierre Rouphael.

Truth About Fur: The principal video for this campaign contains a powerful indictment of the fast fashion scene: "Just spend your money, shelf it, wear it, post it, chuck it, REPEAT." As an alternative, you urge us to "Reconnect" with nature, and give it a helping hand by buying fewer garments and wearing them for longer. It's "Time to Slow Down." Support for this sentiment has been growing in recent years, and many in the trade believe fur should be part of this movement. Is it time to put it centre stage?

Jean-Pierre Rouphael: Yes, the conversation has been brewing for a while and keeps aligning closer to the fur industry's values, so the world is definitely ready for this. At IFF, we've been developing this message for the past three years, and this campaign is a continuation. In 2018, we began presenting fur as "natural" and '"kind to the planet", and promoted this heavily via Vogue magazine in eight markets. This has helped influence the media conversation about natural fur versus fake fur, and more broadly has given the fur industry a voice in the sustainable fashion conversation. Our latest campaign builds on this same message, while staying consistent and focused.

TAF: A consistent message makes sense for the fur trade, given that our sustainability credentials are so strong. But while you were developing this campaign, the Covid-19 pandemic struck. Has that changed fashion conversations at all?

Rouphael: It has definitely further prioritised the sustainability agenda and put it at the forefront of those conversations. The pandemic has shown in practice the positives that happen once we slow down - cleaner air, cleaner waters, a nature reboot. People have found a new appreciation for nature, and the industry is taking notice.

The pandemic has also changed the way fashion conversations are taking place. Before Covid, key fashion conferences were typically expensive affairs, for paying guests only. But the pandemic has pushed them to open up, so now anyone can log in remotely from home via Zoom and be part of what were formerly closed conversations. Interestingly, a recent panel discussion I attended also touched on the rise of siti casino italiani, exploring how digital platforms in various industries, including online gaming and fashion, have had to adapt to shifting consumer behaviors. The discussion highlighted how brands are leveraging interactive and immersive digital experiences to engage audiences in ways that were previously unimaginable. The pandemic has also given us more free time to listen in, making it easier for us to put our hand on the industry's pulse.

Pulse of the Industry

TAF: And what have you learned? What is the "pulse" of the industry?

Rouphael: We are delighted to see that the fashion industry today is calling for the exact same things the fur industry has been advocating for many years. Quality, long-lasting, handmade, investment pieces made from sustainable materials and not depleting nature's resources. Overall, a promotion of slower fashion.

And this provided the base for our current campaign. We believe that natural fur is exactly the kind of material the fashion industry is calling for right now. For every quality the fashion industry wants to promote, a fur garment checks all the boxes.

Our task was to transform this concept into a campaign that is visual, educational, aspirational, and easily absorbable by end consumers.

"It Takes an Army"

TAF: Your behind-the-scenes photos show that a lot of people were involved in bringing this campaign to life.

Rouphael: All IFF campaigns are big collaborative projects. They start in-house, but once we've defined what we want to say, we invite outside parties to join. And when they say it takes an army, it's true! Almost 50 people were involved in different capacities in this campaign.

After the director and I agreed the visual direction to take and signed the storyboard, we set about choosing the best team, and the list was long! We needed a producer, a director of photography, lighting, retouching, hair and makeup, a casting director, a stylist, a behind-the-scenes photographer and videographer, a location manager, an editor, a copywriter, someone for voiceovers, a catering manager, and assistants all round.

Plus, of course, we needed a cast of models, and it was important to us that they represent a broad mix of ethnicities, as well as different shapes and sizes.

TAF: Didn't Covid-19 have an impact here too? The IFF is based in London. Wasn't there a lockdown?

Rouphael: It's not generally known that we actually shot the campaign in Dubai! The Covid rules were more relaxed there, and the budget was more affordable. Even so, we were all tested Covid-free prior to and post the 14-hour shoot, and had a government medic assigned to us throughout.

Still, Dubai did present some challenges. For one, we shot part of the campaign outdoors, and when the temperature tops 40°C it's not ideal for modelling fur! But the models and the team were ultra-professional, and you really can't tell from the videos and photos how difficult it was.

We also had to find a location with massive panoramic windows with green backdrops so we could shoot indoors but make it look like we were outdoors. And then there was the challenge of getting the fashion into Dubai as Covid was delaying shipments. For this reason, the stylist and I limited the number of brands we used and chose ones which were geographically closer. Still, we ended up with nine brilliant brands, and about 15 looks.

And after the actual shoot, we then had the post-production tasks of editing the videos, selecting the final photographs, and deciding the mood for retouching.

Last but not least, our website developer created a page to host all the new content, and compiled a media kit to deliver to all IFF members around the world.

Measuring Success

TAF: Once a shoot is a wrap, how do you launch a campaign and then measure its success?

Rouphael: The main objective of all our recent campaigns has been to position fur as part of responsible natural fashion, with an emphasis on its sustainability. At the same time, of course, we want to keep fur's image current and fashionable.

Every year, and depending on our budget, we work out a media plan pre-release and identify global print, digital and social media outlets we want to collaborate with, and accordingly make our bookings ready to launch. After the campaign wraps, we get all the analytics from the media with how many people clicked on the ads, how many people came to our website after seeing an ad, how many people we have reached in general, and so on. And then we report these numbers back to IFF's members.

This year, unfortunately, we don't have a budget to promote the campaign through external media (whether print or online), but we'll still be posting and boosting the campaign via our own social media. It's not the optimum way to reach the widest audience possible, but IFF has 55 member associations, and each of those has its own members, so it's amazing how far a campaign can reach when everyone is ready to share.

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How You Can Help ...

Whether you're a member of the trade or just a fur fan with a blog or social media account, you can help spread IFF's message by sharing this campaign.

The simplest way is just to link to IFF's landing page for this campaign, where all the materials are on show and you can understand the story. To share specific materials or to combine them with your own content, they're all available for downloading from a dedicated public Dropbox link. We all have the power to influence the fashion conversation, so please, get sharing!

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To learn more about donating to Truth About Fur, click here.

If you are looking for a designer who incarnates the Canadian fur trade’s rich cultural mosaic, D’Arcy Moses is an obvious choice.

Adopted at birth, D'Arcy was raised by a non-native farming family in Camrose, Alberta. “They were really good, hard-working people who adopted five children after raising four of their own!” he recalls. Then after he left home, he set out to connect with his aboriginal roots.

While his mixed background sometimes left him feeling uncomfortable ("like an apple, red on the outside, white inside"), in Vancouver he met Leonard George, chief of the Tsleil-Waututh Nation, who assured him he could have the best of both worlds. “He told me, ‘You have the First Nations culture and you have the non-aboriginal culture. You can utilize that, because you can mix between cultures at ease.’”

D’Arcy’s chance to apply his complex heritage to creating innovative clothing designs came when he was offered a place in the Toronto Fashion Incubator. The fashion world took notice: in 1991, he was selected as one of ten emerging young designers featured at the Toronto Festival of Fashion. Then he was invited to Montreal by the Fur Council of Canada, where he began working with one of the country’s most important luxury apparel manufacturers, Natural Furs.

The unique, aboriginally-inspired collections D’Arcy developed while working with Natural Furs were sold to Holt Renfrew in Toronto, Neiman Marcus and Saks Fifth Avenue in New York, as well as to many independent high-end retailers across Europe, Russia, and Asia. His work is also owned by private collectors in many countries, and a retrospective collection of his work was recently purchased by the Government of the Northwest Territories for its permanent collection of regional Indigenous arts and crafts.

Going Home at Last

The big-time fashion world recognition was encouraging, but in 1996, D’Arcy received a call from the Pehdzeh Ki First Nation, in Wrigley, NWT. People there had seen a CBC documentary about him and recognized his name; Moses is a common family name in this northern First Nations community, and they had been looking for him.

After several visits, D’Arcy left the glamour, hectic pace, and controversy of international fur fashion to settle in the home he had never known.

His business experience landed him a job as a senior government official, helping his community to navigate the intricacies of bureaucracy and to secure funding for important economic and social development projects. But sewing and designing were never far from his mind.

His Own Workshop

Twelve years with the government provided the nest egg D’Arcy needed to finance his latest project: a workshop in Enterprise, NWT, a community even smaller and more remote than Wrigley, about 100 kilometres north of the Alberta border. “I needed somewhere I wouldn’t be distracted from my design work,” he says.

And the work has been abundant and diverse. In January, D’Arcy participated in a residency at the Banff Centre for the Arts & Creativity, producing a new collection, and he will return to Banff to lead a workshop for indigenous design students from around the world. "We will be using traditional techniques to re-purpose fur, leather and other natural materials,” he says.

D’Arcy's designs – including fur-trimmed pieces – are also featured in a two-year exhibition at the Buffalo Luxton Museum, in Banff.

He also runs workshops in Yellowknife, sponsored by the NWT Government, for traditional harvesters and craftspeople, where they use fur and leather to make everything from trappers’ hats to iPad cases. “Some of the hand-stitched leather these men and women can do is seen only in the top fashion houses of Europe - no one else can do this beautiful work, it’s a great privilege to work with them,” D’Arcy says.

Committed to Natural Materials

In his studio in Enterprise, where we reached him by phone, D’Arcy is now also experimenting with digitally-controlled bead work, which would allow Dene First Nations designs to be produced at more affordable prices. But above all, D’Arcy remains committed to using natural materials, including fur.

“Many people in my community still hunt and trap, and their attachment to the land is very strong. But natural materials like fur are also important at a time when people are increasingly concerned about protecting our natural environment. So-called `fast fashion’ is killing the Earth. That $20 synthetic blouse or jeans may seem cheap, but 10 grams of micro-plastics are leached into our waterways every time they are washed," explains D'Arcy.

“Progressives who want to ban fur need to look at the whole ecosystem, the broader impact of industries, not just the individual animal.  When we look at the whole picture, from sourcing to use and maintenance, through to disposal, it is clear that we should be using responsibly and sustainably sourced natural materials – including wool, leather, fur. The First Nations understood that we are part of nature and that we have an obligation to use resources with respect. I hope that my designs, marrying traditional and modern themes, can help people remember these important lessons.”

SEE ALSO: D'arcy Moses' big bet. Up Here, October 2015.

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Let me tell you first that a life of trapping in the Yukon was never something I'd intended. In fact, when my future mother-in-law wagged her finger at me, scolding me for my lack of skinning skills, I assured her that they wouldn’t be needed as I had no intention of becoming a trapper. Famous last words.

It all started out with me trying to be a supportive and interested girlfriend. At first, I would join George on weeknights in the skinning garage. We’d both put on matching blue gloves, and I’d help a little by clipping lynx claws and keeping body parts stable while he carefully skinned out whichever fur needed processing. Turns out it’s much faster to process a fur when you have four hands! After three years of working together on those cold, dark, late winter evenings in the garage, we’ve established a fairly efficient method of skinning together - and we’ve learned a lot about each other too.

In 2018, I opened a store in Whitehorse to sell the jewelry, accessories, and home decor items that I make with the furs from George’s trapline. After receiving questions about the trapline location and methods, I realized that I needed to be able to speak from first-hand experience, especially when it came to my customers' objections or just curiosity.

It’s magical out there, especially on the nights when the moon is full and the sky is clear.

So the same winter that I opened the store, I took my first trip out on the trapline, and I quickly discovered that I’d be put to work and not just watching. Before long, I had managed to inadvertently become George’s trapping assistant. I think this was his plan all along.

SEE ALSO: Fur jeweller wants to support First Nations trappers. Truth About Fur.

Now, don’t get me wrong, I don’t dislike being out on the land in the winter, but I didn’t wake up one morning and think to myself, “I want to be a trapper!” Also, I hate driving a snowmobile. I’m little. I’m 5’ 4” and 140 lbs. Me vs. the Skandic 600ACE usually goes one way. We get stuck. I get mad. George has to rescue us.

Despite knowing this, I go out with him almost every weekend after the Christmas shopping season wraps up. In January and February, I’m the caboose to our two-sled convoy through often-drifted-in mountain passes in the dark. My anxiety can be a little high if we have to break trail, or if he gets so far ahead of me that I can’t see his tail light, but I will admit, it’s magical out there, especially on the nights when the moon is full and the sky is clear. Shooting stars are so frequent they almost stop being exciting.

Reading Tracks, Stolen Bait, and Roasted Smokies

Trapping is some of the most physically challenging work I’ve ever done, but I can’t overstate how much value I get from it as an artist, a resident of this incredible place, as a spouse, and as a business person. My personal and professional ethics are cemented in this work, specifically in the context of sustainability, renewability, and traceability.

SEE ALSO: The sustainability of fur. Truth About Fur.

Living in the North is an absolute gift, and seeing it in the winter, when you’re the only humans around for miles upon miles, is humbling and awe-inspiring. For my relationship with George, well, let’s just say we got engaged at the trapping cabin because of how much that place means to us.

In the three winters that I’ve joined my now-husband on the trapline, I have learned so much about reading tracks, solving the puzzle of stolen bait, what makes a good lynx or marten site, and so much more. I learned that if you snare a lynx but collect the dead animal before it freezes, the air in its lungs may be squeezed out with an alarming groan when you lift it. I scream every time!

I give George many reasons to laugh, though I don't always know whether he's laughing with me or at me. I’ve learned that smokies (sausage-like wieners) roasted over a fire make the best trail lunches, and how to consistently build quick lunch fires with the available tinder. Also, my ability to find the perfect stick to roast my smokie on is pretty fantastic. So is my ability to whittle that stick to an impressive point, ideal for impaling smokies. I’ve learned that handle bar warmers on snowmobiles give me life, and I wish that I had something similar in my seat. I’ve learned that when I do get my sled stuck and I’m super mad about it, I’m a very strong and powerful shoveler.

Design and Innovation Award

In February of this year, I attended the five-day trapper training course organised by the Yukon Department of Environment. This was a great experience for me - except maybe for the practical trap-setting bit that took place at -40°, but I digress.

In the skinning portion of the course, I was able to process my own lynx from our trapline. Additionally, I was able to lead a portion of the course by contributing insights into the business of selling furs and fur goods.

This upcoming October 2020 marks the second anniversary of our store in Whitehorse. In May, I was awarded the Design and Innovation award from the Craft Council of BC for three of my designs. I was competing against 60 other earring designers and nearly 200 styles. My earrings were the only ones using fur.

This news came at a great time considering the challenges and uncertainty of the current economic impacts of the Covid-19 pandemic. The award has created numerous opportunities in both print media and on social media for us to speak about the ethical and sustainable use of wild furs.

We know that we’ve got our work cut out for us in having created a product that people often feel very strongly about, but we understand our responsibility to use this polarizing issue as a springboard into meaningful conversations on a public, global stage. We often direct curious minds to the Truth About Fur website for information about furs, harvesting practices, and other ethical and moral matters. The content is a valuable part of how we educate and inform consumers.

SEE ALSO: The ethics of fur. Truth About Fur.

Importance of Education

Going forward, we have every intention of continuing to promote the use of wild furs, and to educate the public on the benefits of fur. We are especially committed to emphasizing our promise to source our furs from Indigenous trappers. We are working to build a strong fur industry in the Yukon that is self-sufficient and sustainable for future generations.

Our hope is that the work we do now, and the stories that we share, can serve to benefit the local trappers and communities, consumer behaviour, and the fur and fashion industries over the long term. We have a responsibility to work together to integrate traditional teachings into our practices, and to maintain a spirit of humility and gratitude all the while.

SEE ALSO: Sustainability of fur: Bringing the story to schools. Truth About Fur.

Having this life and generating my livelihood from the bounty of the land is a tremendous honour and privilege. As I learn more about my place in this big world, I am reminded that while I am one small individual, my role as an educator is very important, and I have a responsibility to help shift attitudes towards using wild fur, particularly in the context of supporting Indigenous trappers.

If I can change a few minds about trapping in the Yukon and even open a few more, then I think I’m doing exactly what I’ve set out to do. Judging by the occasions where laughter, tears, and hugging (pre-Covid) have been central to the interactions in my store, I’d say I'm accomplishing my goals.

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