On June 21-22, the Fur Institute of Canada held its Annual General Meeting in Corner Brook, Newfoundland and Labrador, and presented three awards honouring lifelong contributions to animal welfare and conservation of furbearers.

The awards vary from year to year, with this year's presentations being the Neal Jotham Award, the North American Furbearer Conservation Award, and the Lloyd Cook Award. .

SEE ALSO: Lifelong contributions honoured at 2023 Fur Institute awards. Truth About Fur.

Neal Jotham Award

First presented by the FIC in 2014, the Neal Jotham Award recognises its late namesake's contributions to animal welfare, and in particular his leadership in creating international standards for humane trapping systems.

SEE ALSO: RIP Neal Jotham: A Life Dedicated to Humane Trapping. Truth About Fur.

Sponsored by the Saskatchewan Trappers Association, this year's award went to Ross White, a prominent figure in the wild fur trade for many years.

White is a long-time active member of the Trappers Association of Nova Scotia, including serving on its Board. Above all, he is known as a tireless advocate for trapper education and engagement, and for introducing the next generation to trapping.

White played a key role behind the scenes in negotiations in the mid-1990s on the Agreement on International Humane Trapping Standards (AIHTS). Though officially an inter-governmental process involving Canada, the US, the EU and Russia, Canada's negotiating team recognized the value of accessing the best available knowledge that only trappers could provide. White was key in making sure trapping associations provided the funding needed to enable Howard Noseworthy (see below) to stay in Brussels to support and advise North American negotiators.

Said FIC Board member Mike O'Brien in his presentation speech, "He ‘got’ the changing world that trappers are working within and the need for trapping practices and trapper education to develop and evolve to respond to the changing world. He understood fully the importance of improving trapping practices and trapper knowledge and skills, and of achieving inherent acceptable levels of animal welfare as critical to maintaining the social licence to trap and sustainably harvest wildlife."

North American Furbearer Conservation Award

The North American Furbearer Conservation Award, initiated by North American Fur Auctions and continued by the FIC, recognises individuals and organisations that have made significant contributions in the sustainable management of furbearers. This year’s award went to Newfoundland native Howard Noseworthy.

In 1981, Noseworthy became President of the Newfoundland and Labrador Trappers Association, overseeing the province's implementation of a mandatory trapper education program. Upon stepping down as President, he assumed the role of Trapper Education Coordinator.

From 1992-97, he served on several joint Canada-US delegations to the EU, meeting with parliamentarians and bureaucrats to explain North America's trapping regime and model of wildlife conservation, and the need for the AIHTS. Concurrently, he was a member of the Canadian Advisory Committee to ISO TC 191 on the development of humane trapping standards, eventually leading to the trap-testing standard that now underpins the AIHTS.

As a resource person to the Canadian delegation negotiating the AIHTS, Noseworthy was described by Don Maclauchlan, then with the Association of Fish and Wildlife Agencies, as "a rock – a reliable and steadfast fountain of insightful and accurate information that we so desperately needed."

During the same period, Noseworthy also facilitated the union of the Canadian Trappers Federation and Trappers Alliance into the Canadian National Trappers Alliance, serving as President until 1997.

From 1997 until 2008, Noseworthy served as General Manager of the Ontario Fur Managers Federation, which took on many of the former roles of the Ontario Ministry of Natural Resources, including trapper licencing and education.

In 2008, Noseworthy moved to Fur Harvesters Auction, still in Ontario, as Director of Planning & Development, a position he holds to this day. At the FHA, he has overseen efforts to promote wild fur internationally, including playing a major role in the development of the North American Wild Fur Certification protocol which acts as the basis for audits of wild fur certified under the International Fur Federation's Furmark program.

Said Nova Scotia trapper Ross White of Noseworthy, "This man has the ability to take a big problem and reduce it with just a few words. He is thoughtful, respectful and forward-thinking. ... Having this man, as intelligent as he is, representing the fur industry is a big plus when things have to move forward."

Lloyd Cook Award

First presented by the FIC in 1993, the Lloyd Cook Award recognises the commitment of its late namesake to excellence in trapping, trapper education, and public understanding of wildlife management. Among the posts held by Cook in his lifetime were President of the Canadian Trappers Federation and of the Ontario Trappers Association, forerunner of today’s Ontario Fur Managers Federation.

Sponsored by Fur Harvesters Auction, this year’s award went to Frank Phillips, who unfortunately was unable to attend our AGM.

In the 1980s, Phillips was instrumental in starting trapper education within the Wildlife Department in Happy Valley-Goose Bay, Labrador. He adapted the Ontario trapper education course for use in Newfoundland and Labrador, and also authored the province's version of the manual.

He also conducted trapper education and pelt-handling courses throughout Labrador, often traveling by snowmobile. Among his teachings were how trappers could get better prices for pelts by dealing directly with their provincial trappers association, and the importance of switching from traditional leghold traps to more efficient and humane traps, such as conibears.

On July 28-29, the Fur Institute of Canada descended on Whitehorse, Yukon, for its first in-person Annual General Meeting in three years, and also to mark its 40th anniversary. As part of the celebrations it revived its Awards Program, honouring lifelong contributions to the fur trade.

This year, three awards were presented: the Lloyd Cook Award, the Honorary Lifetime Membership Award, and the North American Furbearer Conservation Award.

Lloyd Cook Award

The Lloyd Cook Award was first presented by the FIC in 1993 in recognition of its namesake's commitment to excellence in trapping, trapper education and public understanding of wildlife management. Among the posts held by Lloyd in his lifetime were the presidency of the Canadian Trappers Federation and of the Ontario Trappers Association, forerunner of today's Ontario Fur Managers Federation.

This year's Lloyd Cook Award went to Robert Stitt, a valued member of the FIC for almost two decades. Robert was unable to attend the presentation, so the award was accepted on his behalf by Ryan Sealy, a conservation officer with the Government of Yukon.

Robert grew up in Ontario where he spent decades trapping and guiding hunters, before moving to Yukon in 2008. One of the first things he did on arriving was to join the Yukon Trappers Association (YTA), and, despite his enormous experience, signing up for the territory's Basic Trapper Education course. To this day, he is a director of the YTA, as well as being a past president.

For the past 15 years, Robert has run a trapline in a remote part of southeast Yukon, harvesting marten, beaver, wolf and wolverine. In most years, he offers upgrading workshops, particularly for marten and beaver pelt-handling and management, and also provides a mobile fur depot service in several communities.

In 2011, Robert became a guest presenter for the Yukon Government's trapper education program, and in 2020 became an instructor. Students regularly comment on his close connection to the bush, his willingness to help new trappers, and his strong advocacy for humane trapping and good fur-handling.

Indeed, Robert's fur-handling skills are renowned, and the reason he has won many competitions. When teaching, he highly recommends his students read the Fur Harvesters Auction manual Pelt Handling for Profit.

Robert's other claims to fame are diverse. He is known as a presenter and writer, regaling audiences with inspirational tales of overcoming extreme challenges in the wilderness. He often writes letters to the editor on wildlife management issues, has published several stories about his life on the trapline, and is a regular contributor to Canadian Trapper magazine. And he is also a renowned moose-hunting guide, and a valued reporter on birds and other wildlife on his trapline.

Honorary Lifetime Membership Award

The FIC's Honorary Lifetime Membership Award celebrates people with long and distinguished track records of service to the fur trade, this year going to a man who has been involved with the institute from its inception, Yukon resident Harvey Jessup.

Harvey started his career in fish and wildlife management as a conservation officer, moving from enforcement to management in 1977 as a furbearer technician assisting with research on furbearer species such as marten, beaver, lynx, wolverine and wolves. This research led to the development of trapline management strategies for these key species. With the assistance of many Yukon trappers, the Yukon Trappers Association, the Manitoba Trappers Association, and the Canadian Trappers Federation, he developed a trapper education manual and training program for Yukon that is still in use today. He sat on the Western Canadian Fur Managers Committee which would later be incorporated into the Canadian Fur Managers Committee.

In 1982, Harvey became the fur harvest manager responsible for traplines, monitoring fur harvest and delivering trapper training. He continued as a member of the Canadian Fur Managers Committee. He attended the founding meeting of the FIC, was appointed to its first Board, and went on to serve for over 20 years. He held positions on the Executive and chaired the Trap Research and Development Committee for six years. He also participated on ISO191 through to the development of the Agreement on International Humane Trapping Standards. 

His responsibilities with Environment Yukon expanded to include all wildlife harvest, managing licensed hunting, determining outfitter quotas and tracking harvest. He eventually became Director of the Fish and Wildlife Branch, before retiring in 2009.

In 2010, he was appointed to the Yukon Fish and Wildlife Management Board (YFWMB), a government advisory body established under Yukon First Nation Final Agreements, and served as chair for two years. Interestingly, the Director of Fish and Wildlife is identified in the Land Claim as the YFWMB's technical support, so Harvey has sat on both sides of the table so to speak!

In 2015 he was appointed to the Yukon Salmon Sub-Committee, a Land Claims advisory board on all matters pertaining to salmon in Yukon, again serving as chair for two years.

Throughout the latter part of his career and while sitting on the YFWMB, Harvey worked closely with Renewable Resources Councils, local government fish and wildlife advisory committees that have direct responsibilities for all matters pertaining to trapping.

North American Furbearer Conservation Award

The North American Furbearer Conservation Award aims to promote awareness and recognition of individuals and organisations that have made significant efforts in the field of sustainable furbearer management. This year's award went to Mike O’Brien from Nova Scotia.

On graduating from Acadia University with a master's degree in wildlife biology, Mike worked as a wildlife manager for the Department of Natural Resources and Renewables of the Government of Nova Scotia. He then became a consultant for many different wildlife management sectors, including the wild fur trade.

Mike has been an FIC Board member since 1998, serving first on the Trap Research and Development Committee, and currently as chair of the Communications Committee. He is also a member of the Executive Committee.

In his work for the FIC, Mike's forte is representing the institute at conferences involving diverse stakeholders and often contentious negotiations. These include the Association of Fish and Wildlife Agencies, the International Union for the Conservation of Nature, the Convention on Biological Diversity, and the Convention on International Trade in Endangered Species. He also works closely with other key stakeholders such as Environment and Climate Change Canada and the International Organization for Standardization.

This year marks the passing of four decades since the Fur Institute of Canada was founded in 1983, with the primary function of overseeing the testing and certification of humane traps. To mark the occasion, it has launched a new logo, but is the change purely cosmetic or is there more here than meets the eye? To find out, Truth About Fur interviewed Executive Director Doug Chiasson.

Truth About Fur: The FIC's original logo showed a beaver, a Canadian icon. Then it changed to another national icon, the maple leaf. Now you've combined the two, but with the beaver taking pride of place. What's the thinking here?

Doug Chiasson: When an organization celebrates a significant milestone, as the FIC is doing this year with our 40th anniversary, it's time for self-reflection. So we can see that while our most recent logo, of a maple leaf, did a great job of communicating “Canada”, it didn't communicate “fur” at all.

By putting a beaver front and centre, we remind people that fur and furbearing animals are our focus. And as a nod to the past, the maple leaf also appears in the roundel.

SEE ALSO: Doug Chiasson: What does the Fur Institute's new ED bring to the table? Truth About Fur, June 2022.

Why a Beaver?

TAF: Anyone with knowledge of Canada's history will understand the relevance of the beaver, but can you explain for non-historians?

DC: We often say that the history of the fur trade is the history of Canada. The pursuit of fur, particularly beaver pelts, was a defining feature of early European presence in North America and of relations with Indigenous nations. It played a role in establishing the Hudson's Bay Company and the North West Company, whose forts and factories are the sites of present-day communities across Northern and Western Canada.

That influence was reflected by the beaver's inclusion on the nickel coin since 1937, and its designation as Canada’s national animal in 1975.

Canada is fortunate to have a great diversity of fur resources, but when we think of fur and Canada, we think first of the beaver.

Absorbing Fur Council of Canada

TAF: The Fur Council of Canada has been around since 1964, representing the interests of the downstream side of the fur business (retailers, manufacturers, etc.). Now the FIC is in the process of absorbing the FCC. Why is this happening, and why now?

DC: It's no secret that the fur industry, not only in Canada but around the world, has faced significant adversity in recent years. The war in Ukraine, Covid-19, climate change, and other factors have hurt the entire fur value chain. So the FCC found itself in a position where it could no longer deliver on its mandate as a stand-alone organization.

TAF: So with the FIC now representing the upstream and the downstream sides of the fur trade, how will the entire trade benefit?

DC: In the past, having two national organizations representing the fur trade could cause confusion, but those days are over. Having just one organization represent Canada across the whole spectrum of the fur trade will put us all in a stronger position when it comes to advocating for fur. Whether we're talking to government, the media or consumers, there should no longer be any doubt that Canada's fur trade speaks with one voice.

Broadening Membership

TAF: From its founding, the FIC's primary role has been the testing and certification of humane traps, so it's understandable that your membership includes a lot of trapping associations. Will the FIC now be looking to broaden its membership base?

DC: As you say, the trap testing and certification program has always been a major motivator for trapping associations to support the FIC. That will not change with these recent developments. Other sectors of the trade have always been welcome to become members, but usually they would choose to join either the FIC or the FCC. Now there is no need for them to make that choice.

We're also no strangers to representing trade sectors other than trappers, most notably the sealing sector. Through projects like Canadian Seal Products and Proudly Indigenous Crafts & Designs, we have shown that we are capable of far more than just trap-testing.

Greater involvement from processors, designers, brokers, manufacturers and retailers will allow us to draw on everyone's experiences and expertise, and help us to present the complete picture of fur in Canada to decision-makers and the public.

TAF: Growing the FIC's representation of downstream players is an exciting prospect, but are you also looking to bring more Indigenous organizations into the fold?

DC: We want the FIC to represent as much as possible of Canada’s fur landscape, and to that end, the Board have asked me to look for new members wherever we can find them. I am also working to develop a new Strategic Plan for the Institute, and want to bring a broad array of viewpoints into building that plan. That obviously includes Indigenous organizations, and that’s an area I am particularly focussed on.

Indigenous nations and governments are increasingly playing leadership roles in land use and wildlife management decisions across the country. In much the same way that we work with our partners in provincial and territorial governments, we want to work closely with Indigenous decision-makers and managers too.

The FIC already has a strong history of partnering with Indigenous groups on a wide range of issues, but now we hope to take it to the next level, and having them as members will certainly facilitate that.

To become an FIC member, download the application form here.

Before the Internet came along and transformed our lives, trying to get our opinions heard in the media was hard at best, and almost impossible if the newspaper, TV or radio station had national reach. As a result, most people didn't even try, including people of the fur trade. But times are changing, and certainly where local media are concerned – so much, in fact, that if you have a lifelong habit of not bothering, now would be a good time to kick it.

Realistically speaking, it's still hard to express opinions in media with very wide reach, even just a major city, unless you are invited to contribute. And for that to happen, you usually need to be a recognised authority in your field, or your views have already been published elsewhere. For Joe Shmoe, seeing just a humble letter-to-the-editor in print is still cause for astonishment and celebration.

On the local news front, though, the chances of the small guy being heard are improving all the time.

Thanks to the Internet, local media outlets have mushroomed, unfettered by constraints like the costs of newsprint, air time, or even maintaining an office. As long as you're online, you can launch a social media site, and for a few hundred bucks you can have a website or podcast. And you can then "monetize" your site to cover costs by accepting advertising.

There's a downside, of course. For example, fake news is everywhere now, and many so-called "news" sites are rubbish, existing only to generate income from clicks.

But we're all (hopefully) becoming more selective in our browsing, and quality sites have a tendency to rise to the top. Among these are local news outlets now able to realise their dreams without breaking the bank.

Perfect Example

A perfect example is VTDigger, serving the US state of Vermont since 2009. (The total population of Vermont is only about 650,000, so it's pretty local.)

In its own words, "VTDigger began as a scrappy, volunteer effort focused on investigative journalism. Since then, it has grown into Vermont’s most essential news organization, powered by more than two-dozen journalists and boasting the state’s largest newsroom."

Importantly, it doesn't just produce original reports. It also goes out of its way to encourage readers to submit opinion pieces on matters of local interest. And one of these happens to be wildlife management, with an emphasis on regulations for trapping furbearers.

So if Vermonters weren't informed before, they must now be one of the most informed communities in North America on this subject. A simple search of VTDigger's website for the term "trapping" brings up literally hundreds of opinion pieces submitted by readers, so many in fact that we'll list only a few of the more recent ones here:

Kevin Lawrence: Anti-hunters contribute nothing to Vermont’s wild places. June 11, 2023.

Jim Taylor: Four tribes of Abenaki do not support the anti-trapping movement.' June 4, 2023.

Will Staats: Vermont’s trapping culture is being threatened. May 7, 2023.

Brehan Furfey: Wildlife conservation depends on regulated trapping. April 20, 2023

Ray Gonda: The value of trapping vs. the anti-establishment animal rights persons. April 18, 2023.

Mike Covey: If you don’t like fishing, hunting or trapping, then don’t partake. February 8, 2023.

Bruce Baroffio: Trapping has a process for best management practices. February 7, 2023.

Paul Noel: No one more than a trapper wants to avoid catching a domestic dog. January 19, 2023.

Wider Audience

As icing on the cake, many of these opinion pieces find an audience beyond readers of VTDigger – sometimes far beyond.

That others are interested is unsurprising, since the debate about trapping regulations is playing out across North America. But how does word spread?

SEE ALSO: When pet dogs are accidentally trapped, why are media reports so unbalanced? Truth About Fur.

Again, it's all down to the power of the Internet.

I first learned about VTDigger when its opinion pieces started showing up in my Google Alerts feed. This is a free web content monitoring service, but there are many others, and millions of people are using them. Or there are many other ways you might stumble on these pieces, the most common being "shares" on social media sites.

But this not an article promoting one local media site that happens to have a lot of quality trapping content. VTDigger is just an example which shows how local media are entering a golden age, and, if they're smart, they are positively encouraging their readers to engage.

SEE ALSO: "Fur Fights Back!" It's time for a strong industry communications campaign. Truth About Fur.

So if your local news site is already engaging with its audience, that's great. Get involved, and put pen to paper! If not, encourage them to change their ways, and by all means point to VTDigger as a shining example of what can be achieved.

Also tell your trappers councils, associations, and national organisations like the Fur Institute of Canada, Fur Takers of America and the National Trappers Association, when you see opportunities for us to push back on anti-trapping and anti-fur propaganda in local news.

And last but by no means least, feel free to submit your opinion to Truth About Fur for publication as a blog post.

Neal Jotham, the leading light of humane trap research and development, died in Ottawa on February 2, 2023. He was 88. In honour of his extraordinary contributions, we are reposting the following interview conducted by Truth About Fur in 2016.

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Neal Jotham has played a central role in promoting animal welfare through Canada’s world-leading trap research and testing program for the past 50 years. From his first voluntary efforts with the Canadian Association for Humane Trapping (1965-1977) and as executive director of the Canadian Federation of Humane Societies (1977-1984), to chairing the scientific and technical sub-committee of the Federal-Provincial Committee for Humane Trapping (1974-81) and ISO Technical Committee 191 (1987-1997), to serving as Coordinator, Humane Trapping Programs for Environment Canada's Canadian Wildlife Service (1984-1998), and his continuing work as advisor to the Fur Institute of Canada, Neal has been a driving force. At times mistrusted by animal-welfare advocates and trappers alike, he always remained true to his original goal: to improve the animal-welfare aspects of trapping. Truth About Fur’s senior researcher Alan Herscovici asked Neal to tell us about his remarkable career as Canada’s most persistent humane-trapping proponent.

Truth About Fur: Tell us how you first got involved in working to improve the animal-welfare aspects of trapping.

Neal Jotham: It was 1965, the year the Artek film launched the seal hunt debate. I was concerned about what I saw and wrote a letter to the Fisheries Minister. A colleague – I was an architectural technologist – suggested that I send my letter to a group concerned about trapping methods, the Canadian Association for Humane Trapping (CAHT). I was invited to one of their meetings and met some wonderful volunteers including the legendary Lloyd Cook, who was then president of the Ontario Trappers Association (OTA).

Lloyd was a kind and gentle man, mentoring boy scouts about survival in the woods and introducing the first trapper training programs in Ontario. Once he rescued two beaver kits from a forest fire and raised them in his bathtub until they were old enough to release into the wild. He invited the CAHT to set up an information booth at the OTA annual convention, and he took me onto his trap line, near Barrie, Ontario.

Lloyd and I discussed how great it would be to do some proper research about how to minimize stress and injury to trapped animals. I thought it would be quite a simple matter. Little did I know that it would occupy the better part of the next 50 years of my life.

SEE ALSO: Reasons we trap. Truth About Fur.

TaF: So you got involved with the CAHT?

Jotham: I was asked to serve as voluntary vice-president of administration, in charge of publicity and communications. Our main priority was to make the governments, industry and the public aware of the need for animal welfare improvements in trapping, because very few people were even talking about trapping at the time.

TaF: How did you go about raising awareness?

Jotham: We produced brochures explaining the need for improvements. We never called for a ban on trapping – we recognised the cultural, economic and ecological importance – but we were honest about the suffering the old traps could cause and the need for change.

In 1968, because governments and industry were still not engaged, CAHT joined with the Canadian Federation of Humane Societies (CFHS) to establish the first multi-disciplinary trap-research program at McMaster University (to look at the engineering aspects of traps) and Guelph University (to investigate the biological factors).

In 1969, we were contacted by an Alberta trapper and wildlife photographer named Ed Caesar. He had ideas for new trap designs and also wanted to make a film about trapping that he hoped could be televised. CAHT asked if he could film animals being caught in traps, which he did.

CAHT purchased three minutes of this film and I showed it at a federal/provincial/territorial wildlife directors conference in Yellowknife, in July 1970. That resulted in an immediate $10,000 donation to the CFHS/CAHT pilot project from Mr. Charles Wilson, CEO of the Hudson’s Bay Company, then based in Winnipeg, and some smaller donations too.

TaF: But the governments still weren’t involved?

Jotham: No, so we went public. CAHT added narration and sound to the film, titled it They Take So Long to Die, and showed it on Take-30, a CBC current affairs show. That got attention, all right! In 1972, we were invited to a Federal-Provincial Wildlife Conference where we were criticized for “hurting trappers”. We explained that we just wanted to make trapping more humane, we had only broadcast the film because government wasn’t listening.

TaF: How did trappers feel about your efforts?

Jotham: Many trappers understood what we were saying. In fact, Frank Conibear, a NWT trapper, had been working on new designs since the late 1920s, and by the 1950s produced a working model of the quick-killing trap that still carries his name. He got the idea from his wife’s egg-beater, the concept of “rotating frames”: if an animal walked into a big egg-beater and you turned the handle fast enough, it would be there to stay, he figured.

The Association for the Protection of Furbearing Animals (APFA) paid to make 50 prototypes of Conibear’s design and, in 1956, Eric Collier of the British Columbia Trappers Association supported field testing and promoted the new traps in Outdoor Life magazine. Lloyd Cook was another trapping leader who wrote positively about the new traps, and the CAHT offered to exchange old leg-hold traps for the new killing devices, for free.

In 1958, Frank Conibear gave his patent to the Animal Trap Company of America (later Woodstream Corporation), in Lititz, Pennsylvania – for royalties – and a light-weight, quick-killing trap became widely available for the first time. The Anti-Steel Trap League (that became Defenders of Wildlife in the 1950s) had been sounding the alarm about cruel traps since 1929, but it was trappers who did much of the earliest work.

TaF: So trappers associations supported efforts to improve traps?

Jotham: Several did. In the old days, trappers had been very jealous about guarding their secrets; you could only learn the tricks of the trade if you found an older trapper to take you under his wing. But with the emergence of associations, trappers began to share more information. They realized that everyone could benefit if trapping methods were improved. Effective quick-killing traps improved animal-welfare, of course, but they also prevented damage to the fur sometimes caused when animals struggled in holding traps. And trappers did not have to check their lines every day, like they did with live-holding (foothold) traps.

TaF: And you finally succeeded in getting the government involved?

Jotham: Yes, we did. In 1973 the creation of the ad-hoc “Federal-Provincial Committee for Humane Trapping” (FPCHT) was announced.

A five-year program was launched in 1974, with work to be done at McMaster University, in Hamilton, and at the University of Guelph, where our CFHS/CAHT pilot project had started.

I was asked to act as executive director and to chair the Scientific and Technical Sub-Committee, because we had already made some real progress in developing methodology and technology to evaluate how traps really work. For example, measuring velocities and clamping forces and other mechanical aspects of traps. In fact, at McMaster we made some important improvements to Frank Conibear’s rotating-jaw, quick-kill traps that are still used today.

TaF: And what happened to your film?

Jotham: When the government committed to funding the FPCHT we cancelled plans to distribute our film more widely. Meanwhile, we learned that Ed Caesar had staged some of the “trap line” scenes; he indicated in a letter that he had live-captured some of the animals and placed them into traps so he could film them.

Some people were disappointed that we had withdrawn our film, and the Association for the Protection of Furbearing Animals (APFA) decided to continue their campaign: they used Caesar’s staged images to make a new film, Canada’s Shame, narrated by TV celebrity Bruno Gerussi. The APFA (aka: FurBearer Defenders) has given up any pretense of working to improve trapping methods; they now oppose any use of fur. Their current position brings to mind the comment by American philosopher George Santayana: “Fanaticism consists of redoubling your efforts when you have forgotten your aim.”

TaF: So what did the FPCHT research program achieve?

Jotham: It was 1975 by the time it really got rolling, and the final report was made in June, 1981, in Charlottetown. Over that period, not only were existing traps evaluated, but a call went out to inventors to submit new trapping designs. 348 submissions were received, over 90 per cent of them from trappers! All these ideas were evaluated and 16 were retained as having real humane potential. But the FPCHT was still an ad hoc project; it was becoming clear that a more formal body would be needed to direct on-going trap research and development. So, in 1983, the federal and provincial governments agreed to create the Fur Institute of Canada (FIC), with members from government, industry and animal-welfare groups.

TaF: How did you get involved with the new Fur Institute of Canada?

Jotham: In 1977, I had become the first full-time Executive Director of the Canadian Federation of Humane Societies (CFHS), where I had a wide range of responsibilities, but of course I remained very interested in trapping. So I was pleased to serve on the founding committee of the FIC, and then to be hired by the Canadian Wildlife Service (Environment Canada) to manage the government’s funding contributions to the FIC’s newly established trap research and testing program. Initially, the Government of Canada committed $450,000 annually for three years to get things started, and this was matched by the London-based International Fur Trade Federation (IFTF).

TaF: What was new about the Fur Institute of Canada’s program?

Jotham: First, we established of the world’s first state-of-the-art trap-research facility in Vegreville, Alberta, which includes a testing compound in a natural setting. All our testing protocols were approved by the Canadian Council on Animal Care (CCAC), the same group that approves animal research protocols in Canadian universities, hospitals and pharmaceutical laboratories.

In 1995, another dramatic breakthrough was made. The researchers had collected enough data to develop algorithms that allowed evaluation of the humane potential of traps without using animals at all; we can now analyse the trap’s mechanical properties with computer simulation models. This made it unnecessary to capture, transport and house thousands of wild animals – while saving millions of dollars.

TaF: Did this research help with the formulation of the Agreement on International Humane Trapping Standards (AIHTS)?

Jotham: Canadian research was vital for the AIHTS. We had begun working on trapping standards as early as 1981, with the Canadian General Standards Board (CGSB), and by 1984 we had the first standard for killing traps. But with calls growing in Europe for a ban on leg-hold traps – and because virtually every country in the world uses trapping for various purposes – the CGSB suggested that there was a need for an international standard. To this end, ISO Technical Committee 191, of the International Organization for Standardization, was established in 1987, with yours truly as the first Chairman.

Our timing was good; by 1991, a EU Directive was being proposed that would not only ban the use of “leg-hold” traps in Europe, but would also block the import of most commercially-traded wild furs from any country that had not done the same. Because the stated goal of the legislation was to promote animal welfare – and because all EU member states permit the trapping of animals with methods basically the same as those used in Canada – Canadian diplomats succeeded in having the EU Directive amended to admit furs from countries using traps that “meet international humane trapping standards”.

The problem was that no such standards existed yet, and animal activists on ISO Technical Committee 191 refused to allow the word “humane” to be used in our documents. The deadlock was resolved by agreeing that ISO would develop only the trap-testing methodology, leaving it to individual governments to decide what animal-welfare thresholds they would require.

In 1995, the governments of the EU and the major wild-fur producing countries (Canada, the USA and Russia) developed the AIHTS, which was signed in 1997, and ratified by Canada in 1998. (For constitutional reasons, the US signed a similar but separate “Agreed Minute”.) The AIHTS explicitly requires that ISO trap-testing methodology must be used to test traps.

TaF: What are the main contributions of the AIHTS?

Jotham: The AIHTS is the world’s first international agreement on animal welfare, I think we can be very proud of that. Concerns about the humaneness of trapping that had been raised since the 1920s, are now being addressed seriously and responsibly. And, of course, the Agreement kept EU markets open for wild fur; Article 13 states that the parties will not use trade bans to resolve disputes, so long as the AIHTS is being applied. In other words, science and research, not trade bans, will be used to promote animal welfare. This is a very positive development.

TaF: And how do you feel about the Fur Institute of Canada introducing a new “Neal Jotham Award for the Advancement of Animal Welfare”, in 2015?

Jotham: It is wonderful that the trapping community has embraced animal-welfare so strongly. And the award is very gratifying personally, of course, especially when I remember how suspicious some trappers were when I first arrived at the FIC. They were convinced that I was an activist mole, while many of my old animal-welfare friends thought that I had “sold out” to the fur industry. But whether I was with the CAHT, the CFHS, the CWS or the FIC, I was always pursuing the same goal: to make trapping as humane as possible. It was a long road, but we succeeded in bringing all the stakeholders to the table to seriously address this important challenge. I think we can be very proud of what we have achieved together.

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In 2016, Neal Jotham won a Nature Inspiration Award for Lifetime Achievement from Canada's Museum of Nature.

When it comes to environmental treaties, nothing grabs news headlines these days like those addressing climate change, but there are other multilateral treaties that also demand our attention, not least the Convention on Biological Diversity. Since entering into force in 1993, the CBD's Parties (now numbering 196) have striven to develop strategies for the conservation and sustainable use of biodiversity, and today the treaty is seen by many as the key document regarding sustainable development.

So it is heartening for Canada's trappers and sealers that the recently concluded 15th Conference of the Parties (COP15) ratified a strategic plan that emphasizes its commitment to  the sustainable use of wildlife as a means of arresting biodiversity loss, while stressing the important role to be played by Indigenous and local communities. Indeed, important parts of the Kunming-Montreal Global Biodiversity Framework align closely with the core values advocated by the Fur Institute of Canada and its members.

The Framework is named in part after the Chinese city of Kunming, where COP15 was scheduled to be held in 2020. But the meeting was postponed repeatedly due to Covid-19, and was finally split into two sessions. The first, mostly an online event, took place in October 2021, and saw delegates agree provisionally to draft Global Targets in line with the theme "Ecological Civilization: Building a Shared Future for All Life on Earth". These Targets, to be met by 2030, are intended as stepping stones on the way to achieving Global Goals by 2050.

The second session, held last December 7-19 in Montreal, saw further discussion of the Targets, and finally the adoption – after more than four years of negotiations – of the Framework.

SEE ALSO: Official CBD press release, December 19, 2022.

Positive Language

On behalf of the FIC, I attended the meeting in Montreal as a Non-Governmental Organization observer to advocate for the important role of sustainable use of wildlife in biodiversity conservation. Of the 23 Targets identified for urgent action, we should be particularly pleased with the language of three, numbered 5, 9 and 16 (see below).

Targets 5 and 9 are particularly noteworthy for Canada's sealers and trappers because they explicitly endorse the sustainable use of wildlife as an essential component in conserving biodiversity.

"Ensure that the use, harvesting and trade of wild species is sustainable, safe and legal," begins Target 5. It also makes specific reference to "respecting and protecting customary sustainable use by indigenous peoples and local communities."

Target 9 then underscores the importance of "providing social, economic and environmental benefits for people, especially those in vulnerable situations and those most dependent on biodiversity," and "protecting and encouraging customary sustainable use by indigenous peoples and local communities."

Both Targets 5 and 9, therefore, are in perfect alignment with the conservation ethic of Canada’s fur harvesters.

Sustainable Consumption

Canada’s trappers, sealers and furriers can also play a key role in helping to achieve Target 16, which calls on Parties to "Ensure that people are encouraged and enabled to make sustainable consumption choices including by establishing supportive policy, legislative or regulatory frameworks, improving education and access to relevant and accurate information and alternatives, ..."

Everyone in the fur trade must help consumers to make these sustainable consumption choices, in particular by educating them about the environmental benefits of natural fur over fast fashion that relies on synthetics.

Canadian and international consumers should be made to feel confident that by wearing natural fur products, they are contributing to essential wildlife management and supporting biodiversity conservation. We also need to work to ensure that government decision-makers understand the role for fur harvesters in achieving these goals, instead of allowing them to focus on the hobby horses of anti-use environmental groups. The fur trade has long taken this position, and as its latest strategic plan spells out, the CBD agrees.

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Key Biodiversity Targets for Trappers, Sealers

Target 5: “Ensure that the use, harvesting and trade of wild species is sustainable, safe and legal, preventing overexploitation, minimizing impacts on non-target species and ecosystems, and reducing the risk of pathogen spill-over, applying the ecosystem approach, while respecting and protecting customary sustainable use by indigenous peoples and local communities.”

Target 9: “Ensure that the management and use of wild species are sustainable, thereby providing social, economic and environmental benefits for people, especially those in vulnerable situations and those most dependent on biodiversity, including through sustainable biodiversity-based activities, products and services that enhance biodiversity, and protecting and encouraging customary sustainable use by indigenous peoples and local communities.”

Target 16: “Ensure that people are encouraged and enabled to make sustainable consumption choices including by establishing supportive policy, legislative or regulatory frameworks, improving education and access to relevant and accurate information and alternatives, and by 2030, reduce the global footprint of consumption in an equitable manner, including through halving global food waste, significantly reducing overconsumption and substantially reducing waste generation, in order for all people to live well in harmony with Mother Earth.”

SEE ALSO: Doug Chiasson: What does the Fur Institute's new ED bring to the table? Truth About Fur.

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Like any advocacy group, People for the Ethical Treatment of Animals (PETA) thrives on media attention, and when a campaign generates that attention year after year, you keep it going. That's how it has been with PETA UK's 20-year campaign to have bearskins removed from the heads of the King's Foot Guards.

As long as PETA fails to achieve its goal – something it's "successfully" failed to do since 2002 – this gift just keeps on giving. Indeed, so successful has PETA been at failing, that cynics now wonder whether it wants to win at all, since winning would kill the goose that lays the golden eggs.

Bearskin caps are actually worn by the military and marching bands of no fewer than 10 countries, including Canada. But above all they are associated with British pomp and circumstance, and are a must-see for any tourist visiting London. It's hard to imagine the Changing of the Guard without them.

For the last two decades though, PETA has been badgering the UK's Ministry of Defence (MOD) to drop bearskins and go fake instead. True, the synthetic replacements would be made from polluting petroleum, but PETA calls them a "vegan upgrade", so they must be good for the planet, right?

To no one's surprise, the MOD has resisted – in deeds if not always in words. And all the while, PETA has milked the to-and-fro for its endless supply of free publicity.

Life of Its Own

When PETA started this campaign, it probably never dreamed it would take on a life of its own.

Its humble beginnings came straight out of the standard PETA playbook. Pick a target (the Guards), trot out the usual stories about how terribly animals (black bears) suffer, then see if the media would take the bait.

Not interested, said the MOD. The Guards took "great pride" in wearing an "iconic image of Britain", and wearing plastic just wouldn't be the same.

But unlike the MOD, the media were very interested, because the story provided a perfect mix of what readers craved. The visuals came easily: a spectacular photo (or five, for the tabloids) of Guards on parade (just as we have done), with the Queen or other prominent royals for good measure. Then the text need only mention the royal family and suffering animals to provoke a range of strong emotions, and a PETA spokesperson would happily provide the mandatory quote while blowing their own horn. Perfect for selling papers, and perfect for PETA.

Indeed, the free publicity came so easily that PETA just had to keep it going, but how? Then it had a brainwave: offer the MOD a fake alternative specially developed to meet its requirements, and hope the MOD played along. Crucially (some say naively), the MOD did just that, agreeing to test whatever PETA came up with. PETA's foot was firmly in the door.

And so began PETA's partnership with fake fur maker Ecopel, knowing that if they could keep supplying prototypes, headlines would be guaranteed at least until the MOD capitulated, and that could take years.

Since 2015, the MOD has conducted tests on four iterations of fake bearskin, and each time determined that they don't meet requirements. PETA, meanwhile, says its latest offering meets, or even exceeds, those requirements, and is now threatening legal action, accusing the MOD of failing to fulfill its "promise" to carry out a proper evaluation.

All the while, fresh publicity is generated for PETA every time photos of glamorous Guards and royals adorn the media. And this will continue for as long as PETA keeps feeding the media fresh hooks to hang their stories on. Next, presumably, will be the lawsuit itself, but whether it is thrown out or not, PETA will be there, lapping up the attention.

Trans-Atlantic Cooperation

Of course, the MOD realises now that it's painted itself into a corner, especially when it has to answer questions in Parliament, as happened this July. So all the fur trade can do is ensure the MOD has the best information available.

Particularly concerned is the Fur Institute of Canada (FIC), since the bear pelts used in the MOD's bearskins are sourced exclusively from Canada.

"The good news is that the MOD are completely on-side," says FIC executive director Doug Chiasson. "They understand that Canada's black bear harvest is strictly regulated and informed by both the best available science and Indigenous knowledge. They know that black bears are abundant here, and that they must be managed to ensure the health of the overall population while limiting human-wildlife conflict. And particularly important in the battle against PETA, they know that we don't kill bears to order. The same number of bears will be hunted whether the MOD buys them or not."

SEE ALSO: Doug Chiasson: What does the Fur Institute's New ED Bring to the Table? Truth About Fur.

The FIC and MOD have also discussed all the benefits of natural fur compared to the petroleum-based variety. It's a renewable natural resource, fur garments last for decades, and they biodegrade at the end of their long lives.

"They get all this," says Chiasson. "They get that synthetics are polluting, that microfibres are piling up in our oceans and even in the food chain, and that they don't biodegrade. They get the importance of wildlife management, and of adherence to the Convention on International Trade in Endangered Species."

But that doesn't mean it's time to relax, he cautions.

"Just because the MOD has all the arguments on its side, doesn't mean we've won. Under the current Conservative government, bearskins are probably safe, but with the UK's departure from the EU, pressure is mounting to ban all fur imports. If Labour wins the next general election [to be held no later than January 2025], the future of bearskins will be up in the air. So we must remain vigilant, and continue to ensure that the MOD and other parts of the UK government have the most accurate information at their fingertips to fight the disinformation from PETA."

Meanwhile PETA UK just keeps counting all the golden eggs this goose has laid, and wondering how long it will live. Obviously the MOD doesn't want PETA to win, but maybe PETA is in no hurry to win either!

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Animal activists want to drive all animal users out of business, so it pays for the fur trade to keep abreast of their latest tactics. One now being pushed hard is "vegan fashion", but what exactly is it? And how true is the hype? Does it really save animal lives, as proponents claim? And is it really more sustainable than alternatives?

First up, what qualifies as vegan fashion?

There is no strict definition, but the general idea is that no animals can be killed or harmed in any stage of its production. So it's much like a vegan diet, except that you keep it in your closet.

But there is one important difference. Vegans only eat plants, but if you think they only wear plants, think again. Vegan fashion also contains lots of synthetics made from oil.

The most popular plant fibre with vegan fashionistas (and everyone else, for that matter) is cotton, but there are a lot of other choices. Some are familiar, like linen, hemp, cork and rubber, while others are obscure, like ramie, banana leaves, mushrooms and even coffee grounds!

Then there are semi-synthetics derived from plants, like bamboo rayon, viscose from wood pulp, and modal (made from the pulp of beech trees).

And then there are all the petrochemical synthetics vegans can wear with a (supposedly) clear conscience, like polyester, spandex, nylon, PVC and acrylic. Vegans say they prefer if their synthetics are recycled, not virgin (new), but since most recycled synthetics contain some virgin product for added strength, it's hard to know if they're getting what they want.

As for materials that are off-limits, some are obvious, like leather, fur, wool and silk. But others require vigilance if they are to be avoided.

For example, the glue used in shoes and handbags normally contains collagen derived from animals. So vegans must seek out synthetic alternatives, even if there are health risks associated with making and using them.

They must also avoid screenprinting inks containing gelatin from cows and pigs. A popular synthetic alternative is plastisol, but again, vegans must look past the health risks of the phthalates usually found in plastisols.

And a minefield for vegans is buying cosmetics and personal hygiene products. Anything with honey, lanolin or keratin is out, as are soaps, shampoos, shaving cream and lotions containing stearic acid from animal fat. If your skin moisturiser contains glycerol, beware that the most common source is tallow, a rendered form of beef or mutton fat.

So Does Vegan Fashion Really Save Animals?

The main claim made for vegan fashion is that no animals are killed or harmed in its production. At first glance this sounds logical, but the claim does not stand up to scrutiny. It would be accurate to say that no animals are bred and killed to produce vegan fashion, but plenty of animals still die.

But before we start pointing fingers at who kills most animals, we need to recognise that there are different ways of counting animal lives, depending on our biasses.

In theory, we should give equal weight to all lifeforms, such that swatting a fly is equal to slaughtering a cow. In practice, though, we never do this. We prioritise, valuing some species over others.

Most of us are class-biassed (mammals trump reptiles, for example, and insects always come last). We prefer benign herbivores to carnivores that might eat us. Beautiful animals come before ugly ones. Or if you're a conservationist, an endangered native species always beats a plentiful invasive one.'

And all these biasses give rise to paradoxes that can be hard to reconcile, like self-proclaimed "animal lovers" who feed their pet dogs the meat of other animals, bathe them to kill ticks and fleas, deworm them, and give them vaccines tested on other dogs in labs.

Vegans, of course, have their biasses too, so when they say vegan fashion saves animal lives, which animals do they actually mean? All animals? No. Above all, they mean barnyard animals that are purposely bred to provide food and clothing.

If their calculations were to include all animals, would switching to vegan fashion really save lives? It's highly unlikely, and in fact the death toll would probably rise.

Killer Cotton

Now let's take a closer look at what are probably the two most common materials in vegan fashion, cotton and polyester, and ask how animal- and environment-friendly they really are.

Everybody loves wearing cotton, but we also know that growing it – especially by traditional methods – is punishing on the environment.

The trouble starts the moment natural habitat is destroyed and replaced by a monocultural plantation. Then the crop is notoriously thirsty, often requiring far more water than can be supplied by rain alone. And then there's the heavy use of pesticides. All of these factors exact a toll on animal life, as well as damaging the environment in other ways.

Much of the killing is intentional, as farmers wage war on the myriad insects that cotton attracts. Bollworms, boll weevils, mirids, aphids, stink bugs, thrips, spider mites – the list is long.

And once the insecticides have fulfilled their purpose, they don't stop killing, or even stay within the confines of the plantation. They drift on the wind, and wash into waterways. Birds, lizards and amphibians die when they eat insects or seeds that have been sprayed, or mistake insecticide granules for food. Fish die when insecticides enter rivers. Pollinators like bees die too, often resulting in lower crop yields.

Genetic modification of cotton is helping reduce the need for insecticides, but there's still a long way to go. Meanwhile, so-called organic cotton, which uses far less in the way of synthetic fertilisers and pesticides, still only accounts for 1-2% of global cotton production.

Other unintentional deaths occur when water supplies are mismanaged, harming or even destroying surrounding habitat. To appreciate just how badly things can go wrong, look at Central Asia's Aral Sea – or what's left of it. Once the world's fourth-largest lake, tributaries were diverted to irrigate crops, mainly cotton, and most of the sea just vanished. Billions of animals surely died, and populations may never recover, including 20 local species of fish now thought to be extinct.

In short, if we all ditched leather, wool and fur tomorrow, and increased cotton production to fill the shortfall in clothing materials, the total number of animal lives lost would certainly rise.

Plastics Are No Better

So how about the other staple material of vegan fashion, polyester? Its credentials as a clothing material are impressive. It's cheap, durable, wrinkle-resistant, stretchy, lightweight, quick-drying, it breathes and it wicks moisture. No wonder it accounts for at least half the world's clothing, and dominates fast fashion and sportswear.

But like cotton, it's also terrible for the planet. It's made from non-renewable oil which must be extracted from the ground. The manufacturing process leaves a big carbon footprint – up to 40% of the fashion industry’s total CO₂ emissions. When washed, polyester garments release microfibres that pollute the oceans and are now turning up in the food chain, even in drinking water. Polyester is also part of the bigger problem of plastic pollution in general. A widely cited estimate is that plastic pollution kills 100,000 marine mammals and turtles, and a million seabirds, every year. And of course, these plastics don't biodegrade.

In their defense, vegan fashionistas say that a lot of the polyester they wear is recycled, which means it's actually good for the environment, "sustainable" even. But this is essentially an exercise in denial.

Recycling polyester is indeed less harmful to the environment than creating virgin polyester. It consumes a lot less energy and water, and CO₂ emissions are far lower. But that doesn't make it good – just less bad.

Furthermore, recycling polyester cannot possibly be sustainable since it is inherently dependent on a nonrenewable resource. All it does is extend the life of polyester already in circulation. Plus, limitations in current recycling technology mean that recycling polyester actually perpetuates demand for virgin polyester. Each time polyester is recycled, it loses strength, and this problem is rectified by mixing in virgin material. And when polyester is blended with other fibres (typically cotton), recycling is all but impossible. Last but by no means least, just like virgin polyester, recycled polyester still sheds microfibres and does not biodegrade.

SEE ALSO: The Great Fur Burial, Part 1: Burial. Truth About Fur.

Accusations of Greenwashing

Just to confuse consumers even more, companies producing and using petrochemical-based synthetics now routinely face accusations of greenwashing – making false claims about the environmental friendliness of their products.

It comes as no surprise when animal activists engage in greenwashing, since they have never let the truth get in the way of a good story. So if they tell you wearing recycled soda bottles will reduce global warming, you can believe it or not.

More troubling are apparent efforts by the fast-fashion industry to improve its public image. Having faced a storm of criticism in recent years for various practices, the industry is now desperate for a makeover, which includes casting petrochemical synthetics in a better light.

But now the media, consumer protection groups, and others are asking tough questions.

Matters came to a head last June, when the New York Times ran an in-depth article entitled "How fashion giants recast plastic as good for the planet". Renaming products is just one way, the article says. For example, fake leather used to be called "pleather", a clear indicator of its plastic origins, typically polyurethane. But now it's called "vegan leather", a change the NYT calls "a marketing masterstroke meant to suggest environmental value."

In critics' crosshairs is the controversial Higg Index, launched in 2012 by the Sustainable Apparel Coalition (SAC), a nonprofit group that includes major fashion brands and retailers, and the US Environmental Protection Agency. Intended to rate the environmental impact of various fabrics used in clothing, the Index "is on its way to becoming a de facto global standard," says the NYT.

But hold on, the article continues. The Index "strongly favors synthetic materials made from fossil fuels over natural ones such as cotton, wool and leather. Now, those ratings are coming under fire from independent experts as well as representatives from natural-fiber industries who say the Higg Index is being used to portray the increasing use of synthetics as environmentally desirable despite questions over synthetics’ environmental toll."

In particular, critics say the Index doesn't accurately reflect the full life-cycles of synthetics, including harmful emissions during production, how much ends up in landfills or incinerators, and microfibres polluting the oceans.

Shortly after, the SAC announced that it was pausing the use of consumer-facing Higgs labels globally, following a conclusion by the Norwegian Consumer Authority that the Higg Index was misleading consumers.

Bottom Line

While the debate will continue to rage about how best to clothe 8 billion humans, the simple truth is that all currently available alternatives have their downsides. They all result, directly or indirectly, in the deaths of animals, and leave environmental footprints of varying size.

But since the two major claims being made for vegan fashion are simple, let's try to answer them in simple terms:

Does vegan fashion save animal lives? If enough people were to wear vegan fashion, and especially if they were to adopt a vegan diet too, fewer barnyard animals would be bred. So in that sense, yes, vegan fashion has the potential to save the lives of domesticated species like cows, pigs and sheep. But if all animal lives are given equal weight (i.e., a snake or boll weevil is equal to a cow), this saving would be more than offset by the loss of animal life caused by converting more land to plant agriculture.

As for petrochemical synthetics like polyester, it is now universally recognised that their usage is harmful to the environment, including wildlife. So even if your polyester blouse is made from recycled soda bottles, it may slow the production of virgin polyester, but in the long term it offers nothing in the way of a solution.

Is vegan fashion more sustainable than alternative choices? There is almost no basis for this claim, as vegan fashion currently exists.

Noble efforts make the headlines regularly as innovative companies strive to develop more sustainable materials and methods of producing them. But we're not there yet. Which means that vegan fashion will continue to rely on crops like cotton, which are harmful to the environment, and petrochemical plastics like polyester, which are not only harmful but also the antithesis of sustainable.

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A billboard campaign by Ontario trappers to raise public appreciation of their role in wildlife management has so far been well received. Now the organisation behind the campaign, the Ontario Fur Managers Federation (OFMF), is optimistic a national campaign can follow.

From September 5 to October 14, the OFMF has six billboards on show near high-traffic border crossings to the US. The message on the billboards is simple, but thought-provoking: “In Ontario, trappers work to maintain healthy wildlife populations for today and the future.”

The idea, explains Robin Horwath, who retired this August after 12 years as OFMF’s general manager, is that discussion of this key message will lead to discussion of other important aspects of trapping. These include protecting habitat, property and infrastructure, controlling the spread of diseases, and of course, supplying consumers with beautiful, sustainable and natural furs.

SEE ALSO: Robin Horwath – Trappers are “great stewards of the land”. Truth About Fur.

“Wildlife managers and conservationists have always appreciated the important work trappers do, and call on us to help all the time,” explains Horwath, a third-generation trapper from Blind River. “But among the general public, there are many misunderstandings about what we do. In the first stage of this campaign, we hope to generate interest in local media, and use that as a platform to explain ourselves better.”

The response so far has been encouraging. As of this writing, the campaign has been covered by SooToday of Sault Ste. Marie, Windsor News Today, TBnewswatch of Thunder Bay, Timmins Today, the program Superior Morning on CBC Radio, and CTV News (click on the image below to view).

“If this campaign succeeds in raising the understanding and acceptance of trapping among Ontarians, we hope other trapping associations will be inspired to follow suit, and we’ll have a national campaign going,” says Horwath.

Modern Traps Are Humane

So in what ways are trappers currently misunderstood?

“Over the years, many misconceptions and outdated information have been spread when it comes to trapping,” explains Lauren Tonelli, also a third-generation trapper and Horwath’s replacement as general manager of the OFMF. “A lot of this comes from a place of ignorance about trapping, which is what we are trying to correct. However, there are groups that are anti-trapping that spread this misinformation in an attempt to sway people’s opinions against trappers. One of the major pieces of misinformation being spread around is that trappers still use inhumane steel-jawed leghold traps, and that animals lose feet in them trying to escape. This is simply not true.”

“Steel-jawed legholds have been banned for decades,” she continues. “In fact, the modern equivalents are foothold traps, with padded offset jaws and swivels that can also be used for relocating live animals.”

In support of her claim, she points to the website of the Fur Institute of Canada, which has been at the forefront of developing humane traps since it was established in 1983. Here can be found illustrated lists of all the trap types currently certified under the Agreement on International Humane Trapping Standards (AIHTS).

“Canadian trappers are bound by AIHTS on what types of traps they can use,” says Tonelli, “which are certified and specifically designed to restrain an animal humanely, until the trapper arrives, or designed to kill the animal instantly. What you will not find are the steel-jawed leghold traps described by anti-trapping groups.”

Reducing Disease, Starvation

Another misconception that the OFMF wants to dispel is that all wildlife populations are just fine on their own and don’t need any sort of management.

Wildlife populations fluctuate in response to several factors, including changes in food supply, how many predators there are, habitat and climate, and without human intervention, these fluctuations can be extreme.

“The way that populations regulate themselves without intervention consists of starvation, predation, and disease,” says Tonelli. “When wildlife populations become overabundant, they are much more prone to disease outbreaks. We all understand how crowded groups of people lead to spread of disease, and it is no different in animals. This can lead to massive die-offs and significant population declines. Additionally, animal populations can grow to a point where there is not enough available food to go around, which also leads to crashes in the population. Trappers help to maintain consistent, sustainable populations that are not reaching levels where disease spread is rampant, and starvation occurs.”

SEE ALSO: Does wildlife need to be managed? Ontario Fur Managers Federation.

Other key points the OFMF is keen to discuss are:

• Sustainability: Fur is a renewable natural resource, unlike synthetic materials like polyester. Fur garments can be restyled and repaired, and after decades of use, biodegrade rather than clogging landfills.
• Property and infrastructure damage: Beavers are believed to be more numerous in Ontario today than ever before, but they must be managed. Beavers can destroy woodlands, and their dams can flood homes, roads and fields.
• Saving taxpayers’ money: By helping wildlife managers, trappers also reduce the cost of management to taxpayers.
• Controlling livestock predation: Trappers are often asked by livestock farmers to control predation by coyotes. Particularly vulnerable are calves and lambs.

For further information, or to arrange an interview with an OFMF representative, please contact general manager Lauren Tonelli at 705-542-4017 or [email protected].

SEE ALSO: Fur fights back. Ontario trappers launch new public education campaign. Truth About Fur.

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Hoping that trapping associations across Canada will be inspired to follow suit, the Ontario Fur Managers Federation (OFMF) is launching a billboard campaign to raise public awareness of the roles trappers play in wildlife management and pest control. It also hopes to correct misunderstandings about trapping created intentionally by animal activists.

Animal rights groups have long been spreading falsehoods about the trapping of furbearers, in particular that it is unnecessary and cruel. Trappers have defended themselves, with support from wildlife managers, conservationists, and consumers who appreciate the unique qualities of fur. However, some people – in particular those living in cities with limited access to nature – continue to be misled by activist misinformation. It is against this backdrop that the billboard campaign kicks off this September.

In the first wave of the campaign, the OFMF will erect six billboards at border crossings between Ontario and the US, strategically selected for their heavy traffic. (Slow-moving drivers have more time to look!)

The OFMF hopes to generate media interest in telling stories that reflect the truth about trapping, and that this will inspire other trapping associations across Canada to follow suit, turning it into a national campaign. If all goes well, the Fur Institute of Canada – a leader in research on humane traps and an authority on furbearer conservation – will be standing by to provide coordination as needed.

Key Message

There are many positive stories to tell about trapping, but the opening salvo in this campaign will focus on one in particular. The message on the billboards is simple, but hopefully thought-provoking: “In Ontario, trappers work to maintain healthy wildlife populations for today and the future.” The OFMF hopes discussion of this key message will then lead to discussion of related topics like protecting property, habitat, and public health.

Ontario trappers assist in the management of many furbearing species, among them the large populations of beavers and raccoons, and the far scarcer wolverines.

Beavers: There are now believed to be more beavers in Ontario than ever before, but this success story has a downside: the dams of over-populated beavers can flood homes, roads, fields, and forest habitat. Managing beavers is complex, and involves the co-operation of trappers, private landowners and government agencies.

Raccoons: Raccoons are found in most parts of Ontario where the habitat is suitable and winters are shorter. Managers rely on hunters and trappers to keep the numbers at an optimum level, and thereby minimise two particular problems associated with over-populated raccoons: damage to crops, notably corn; and rabies. Both raccoons and foxes carry this deadly disease, and can pass it on not only to humans, but also livestock and pets.

Wolverines: Trappers are often called upon to assist in conservation efforts, such as for wolverines. These solitary carnivores are listed as a threatened species in Ontario, and so cannot be killed or captured. Among the threats wolverines face are degraded or fragmented habitat, and falling prey to wolves and mountain lions. Trappers assist wildlife managers by keeping a close eye on the health of wolverine habitat, and by controlling predators.

Other key talking points the OFMF is keen to discuss are:

• Humane traps. Contrary to claims by animal rights activists, tremendous advances have been made in trapping technologies and methods in recent decades, as required under the Agreement on International Humane Trapping Standards (AIHTS);
• Saving taxpayers’ money. Many furbearer populations must be managed whether activists like it or not. By letting trappers keep and sell the furs, the cost to taxpayers of wildlife management is reduced;
• Controlling predators of livestock. Trappers are often asked by livestock farmers to control predation by coyotes. Particularly vulnerable are calves and lambs;
• Fur is sustainable. Unlike synthetic materials made from fossil fuels, fur is a renewable natural resource. Fur apparel and accessories can be restyled and repaired, and after decades of use can be thrown into the garden compost where they quickly biodegrade.

SEE ALSO: Reasons we trap. Truth About Fur.

Spokespeople

Three Ontario trappers are on standby to handle media inquiries.

Lauren Tonelli

Lauren Tonelli is a third-generation trapper from Iron Bridge, currently living in Sault Ste Marie. She holds a Bachelor of Science in Biology and has worked in the environmental/wildlife management field for almost a decade. This August, she took over as the new general manager of the OFMF.

“I am a passionate angler, hunter, and trapper,” says Lauren, “and I want to ensure that the opportunities and experiences I have had are available for generations to come. Teaching the public to understand and appreciate the importance of trappers will go a very long way to securing the traditions of trapping in Ontario for all current and future trappers.”

Robin Horwath

Robin Horwath hails from Blind River, and continues a family trapping tradition that started with his two grandfathers. From 2010 until this August, he was general manager of the OFMF, and until this June he was also chairman of the Fur Institute of Canada.

“I dream of the day when trappers once again are recognized and valued by the general public as great stewards of the land,” says Robin. “Trapping is a vital tool for managing furbearers to achieve healthy sustainable populations, to protect infrastructure, and control the spread of disease, which is important not just for the animals but also for humans.”

SEE ALSO: Robin Horwath – Trappers are “great stewards of the land”. Truth About Fur.

Katie Ball

Katie Ball is a trapper from Thunder Bay, who also runs Silver Cedar Studio, designing and making fur garments. In addition to being a director of the OFMF, she also represents the Northwestern Fur Trappers Association, the Northwestern Ontario Sportsmen’s Alliance, and Fur Harvesters Auction.

Katie is a firm believer in explaining to non-trappers why the work of trappers is so important. “I have found that by talking to the public, educating individuals on our regulations, and standing behind our ethical practices, most get a bigger picture and realize that we are not out to destroy animal populations with archaic trapping methods. We are out helping maintain a healthy balance in nature.”

SEE ALSO: “Fur is in my blood” says Katie Ball, trapper, designer, advocate. Truth About Fur.

If you would like to see one of the OFMF’s billboards for yourself, they will be up from September 5 to October 14, and come in two formats: traditional, and digital or virtual. Traditional boards will be placed in Sarnia on Nelson Street, and in Sault Ste Marie on Trunk Road. Digital boards will be displayed in Kingston on Gardiners Road heading to Highway 401; Fort Erie on Queen Elizabeth Way, 100 metres from the Peace Bridge; Windsor on Gayeau Street; and Thunder Bay on the corner of Memorial Avenue and Harbour Expressway.

For further information, or to arrange an interview with any of OFMF’s spokespeople, please contact general manager Lauren Tonelli at 705-542-4017 or [email protected].

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Last April 4, Doug Chiasson assumed the post of executive director of the Fur Institute of Canada, an independent entity founded by the government in 1983 to lead research on humane traps. Since then, it has also become a recognised authority on the conservation of wild furbearers, and a promoter of sustainable sealing.

SEE ALSO: Fur Institute of Canada champions humane and sustainable fur production. Truth About Fur.

Born and raised on Cape Breton Island, Nova Scotia, Doug spent 13 years studying and working in Ottawa, and is now back in his home province, residing outside of Halifax. In this time of unprecedented challenges in the fur trade, let’s find out what Doug brings to the table.

Truth About Fur: Canadians always have interesting roots. Tell us about your own mixed-up lineage.

Doug Chiasson: My ancestors came to Canada in three waves. The first wave arrived in the 1600s, from French-speaking Switzerland, and settled in the former French colony of Acadia, a term still used today for parts of the Maritimes. So I’m part Acadian. Then I’m part Clan Munro from the Scottish Highlands, with my ancestors coming here in the 1700s as part of the Highland clearances. And then there’s some Irish Catholic mixed in too.

TAF: You don’t have a background in fur, so how did your experiences prepare you for your new position with the FIC?

DC: I have over 10 years of experience in marine resource management and environmental sustainability at provincial, territorial, national and international levels. After graduating from the University of Ottawa, I spent two years as a senior policy advisor to the federal Fisheries Minister, and one of my responsibilities was advising on the seal hunt, in which the FIC is an important stakeholder. So I worked with the FIC on a range of issues, notably on the government’s response to the WTO appeal of the European ban on Canadian seal products. I then spent some time advising the Premier of the Province of Manitoba on sustainable development.

From there I moved to WWF-Canada to head its Arctic fisheries program. WWF-Canada has always been an outspoken supporter of sustainable use, including on such controversial issues as sealing and polar bear hunting. In a few other countries, WWF is sometimes perceived as being anti-use, but that is not true for the WWF family as a whole. In fact, WWF International has cautioned against letting animal welfare groups hijack important conversations about conservation.

And in my capacity with WWF, I also served as co-chair of the Green Budget Coalition. The GBC is a coalition of national-level environmental organisations that provides annual recommendations to the Canadian government about what to fund in pursuit of greater sustainability.

Role of Executive Director

TAF: How do you see your role as executive director of the FIC?

DC: The FIC is a membership organisation, so my job is to work with the Board and members to set goals and find ways to reach them. We need to be ambitious, and if we don’t always reach our goals, we should at least come close.

I have no shortage of ideas of my own, but I must also draw on the institutional knowledge of the Board, many of whom have been in the industry far longer than I will ever be. They are not just the present moment in time; there’s a lot of experience and memory that I need to tap into. As a new executive director, I may have what I think are great ideas, but maybe they’ve been tried before and didn’t work out. The Board can tell me how and why.

TAF: The FIC is well known for its work on testing trap designs, but less well-known as a promoter of sealing. How does sealing fit into the FIC’s mandate?

SEE ALSO: Humane trapping research program leads the world. Truth About Fur interviews Pierre Canac-Marquis.

DC: Originally our mandate was for trap research, which then expanded to include furbearer conservation, which led to sealing and the launch of the Seals and Sealing Network program. From this have sprung two marketing projects for seal products: Canadian Seal Products, and Proudly Indigenous Crafts & Designs.

Some people see a divide between fur and seals, but from the FIC’s perspective it is largely artificial. Obviously fur is one of the main products of sealing, and sealers face the same opposition from anti-fur campaigners as anyone else in the industry. But why, they ask, is the FIC also promoting seal oil and meat? The reason is because this falls under our mandate of furbearer conservation. A cornerstone of modern conservation, for all except endangered species, is sustainable use, and part of sustainable use is ensuring maximum utilisation of any animals harvested. So in the case of seals, this means not just the fur, but also the meat and oil.

Industry Representation

TAF: How well are the various sectors of the industry currently represented in the FIC’s membership, and what improvements are you hoping for?

DC: Our membership is already broad in the sense that we represent all sectors to an extent, but we certainly don’t have everyone in every sector. So the task ahead for me is not necessarily to broaden our membership, but to deepen it. Wild fur is our strong suit, with members including trapping associations, brokers, Fur Harvesters Auction, and so on. Sealers and fur farming associations are also represented. Areas where I’d particularly like us to expand our membership include design, retail, and primary and secondary processing industries.

Also I hope to expand our engagement with Indigenous people across Canada, whether it’s businesses, regional organisations, or local governments with communities that are reliant on fur. Indigenous people are thought to account for 25-30% of Canada’s fur production, so that gives us a target to aim for; Indigenous representation should at least be in line with their participation in the industry.

TAF: Let’s talk more about Indigenous representation in the context of Reconciliation. The FIC inevitably has a role to play because fur is so important in Indigenous cultures, and by extension in their cultural industries.

DC: There are a lot of things to unpack in the national discourse about Reconciliation. There are sensitivities that must be respected, particularly involving cultural industries. There are cases of Indigenous people being excluded in the past from an industry by non-Indigenous people, who then tried to do it themselves. We have to work to be respectful and inclusive of everyone who has a connection to fur, so that we can all work together.

Reconciliation is a journey that all Canadians are taking, and it won’t just end one day when we’ll say, “Ok, Reconciliation is done!” But I’m optimistic. I have been lucky enough to work closely with Indigenous harvesters and communities in the past. The majority of people, Indigenous and non-Indigenous alike, are not interested in building walls. They want to share their cultures, and have them appreciated.

Unified Strategy?

TAF: The fur industry today is facing an existential threat from animal rights groups. This has prompted some Canadian participants to call for a unified strategy coordinated by a single national organisation. Should the FIC assume this role?

DC: I agree that a unified strategy is needed, and also believe the FIC is the obvious choice to coordinate it. Building another organisation from scratch to represent the industry, when we already have the FIC, makes no sense. By serving as a central clearing house for the entire industry, we will be able to walk into any meeting with the government and say, “We represent the Canadian fur sector.”

TAF: If the FIC assumes this role of a central clearing house, how should it handle disagreements among parties?

DC: I see the FIC as a forum for candid discussions involving all parts of the fur industry, as we find ways forward that keep everyone happy. I don’t think there need to be any either/or situations in the fur trade. We all need to be pulling in the same direction in a way that benefits everyone.

Of course, there are some conversations that have no end, and I’m not saying there will never be hurt feelings. But at least let’s talk about these issues among ourselves, on friendly terms, not in the newspapers.

That said, I don’t want to turn the FIC into a debate club! I want us to be action-oriented, and results-targetted, to do things that help everyone.

Focal Messages

TAF: So what messages should the fur trade be focusing on? Some people favour old-school messages: responding to the lies and misrepresentations of animal rights groups, while reminding consumers of the beauty and luxury of fur. Others now see engaging with animal rights groups as a waste of time, and instead want to focus on positive messages about fur that reflect current interest in environmental issues, notably its sustainability compared with synthetics.

DC: I’d prefer us to be in a position where telling the good stories is all we have to do, but at least it should be the first thing we do. So let’s start by telling people that fur is warm, looks great, is good for the planet, helps the economies of remote communities, and is central to the cultures of many people. Let’s not start with, “We’re only saying this so you stop listening to animal rights groups.” Our first message should be, “We’re going to sell you this world-class product.”

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Like most writers, those of us in public relations are prone to vanity. If we can choose between having an op-ed piece in a prestigious newspaper or a column in the local supermarket rag, we choose the former, even if it means far fewer people see our work. So is our professional pride causing us to ignore the power of low-brow publications to change hearts and minds? In particular, should the fur trade be taking the UK tabloids more seriously?

The UK Is a special case for a few reasons, notably:

• Everyone speaks English. There’s no denying the impact of the English language in shaping any debate of international concern, including the fur debate. By all means publish in Russian or Portuguese, but don’t expect a global audience.

• The entire UK is a little smaller than the state of Michigan, so many print tabloids (and of course their affiliated websites) have national circulations. Indeed, two in particular, the Mirror and the Sun, are said to carry more weight in national elections than esteemed broadsheets like the Telegraph and the Guardian.

• The UK is the spiritual home of the animal rights movement. When it comes to activists making life hard for animal industries, only Californians come close.

SEE ALSO: Brexit, fur-trimmed parkas, and trendy vegans in London Town. Truth About Fur.

Check Out the Boots!

Enter the Daily Mail, the country’s most notorious tabloid since the News of the World was forced to close a decade ago. On May 23, the Mail ran a piece on two huge fans of fur, Judi Caldwell and partner Lukasz Dlubek from Northern Ireland, while commissioning Mercury Press to take lots of lovely photos. (We all like photos, but for the tabloids, they are essential, and the more provocative the better. Conveniently, Lukasz looks like a cross between Conor McGregor and a member of Ukraine’s Azov regiment. One look at his boots would send most Russian soldiers running!)

This article was not standard Mail fare, but not unprecedented either. Typically, Mail pieces on fur are negative, and for the last several years have involved recycling old photos from a Scandinavian fox farm, with regurgitated sound bites from animal rights leaders implying they have just concluded an “investigation”.

Sometimes, though, the thoroughly unprincipled Mail will change tack on an issue completely, just to keep readers on their toes. This time it chose to tell us that some people – well, these two anyway – think fur is great.

The headline (if this can be called a “headline”) literally says it all: “Couple who love the ‘classy’ feel of wearing real fur claim they have ‘higher morals’ than the vegans who send them death threats online because it’s more sustainable than fake fabrics.”

Then for good measure, the body reiterates the main points: “The pair believe that not only does wearing real fur make them look incredible, but they also say that it is more sustainable and environmentally friendly than faux alternatives and a lot of vegan products.”

Says Lukasz (of the scary boots): “Real fur lasts for so much longer when it’s cared for correctly whereas fake fur is fast fashion – what do they think happens to all the plastic that is used to make it!”

Judi drives the message home: “Nowadays, there is a lot of ‘green washing’ and a big emphasis on veganism and vegetarianism. We are trying to promote sustainable fashion by wearing fur, but people are quick to jump online and judge us.”

SEE ALSO: Fur is a sustainable natural resource. Truth About Fur.

The point about sustainability is well made, of course, and especially pertinent in the UK where the absurd notion is widely accepted that “vegan fashion” (including clothes and shoes made from plastic) is, almost by definition, more “sustainable” than anything which involves the direct killing of animals.

But as anyone familiar with the Mail knows, it is not in the business of educating people. It just wants outraged readers to go, “Whoa! That’s crazy!” – then share the piece widely and hopefully click on some ads. (If you find this interpretation too cynical, another headline used for the same article by an Indian website tells us exactly what we’re supposed to think: “Bizarre: Couple who wear real fur say they are ‘more sustainable’ than vegans; leaves netizens confused.”)

Then the Mail throws more fuel on the fire by having Judi suggest vegans are psychopaths. “The hate we receive from a lot of vegans online is appalling,” she says, “and I’ve even had messages from someone who was threatening to slit mine and my dog’s throat because we wear fur.”

Incredible Reach

Since money is the only reason the Mail publishes such stories, and almost no one reads the comments that follow, it makes no sense for the fur trade to bother responding. But that doesn’t mean we shouldn’t try to get in the game. The reach of these stories is potentially enormous, and frequently far greater than anything published by a reputable media company.

For starters, big UK tabloids like the Mail belong to larger media groups with a slew of other outlets, both in print and on the web, including every popular social media platform. The Mail comes under the umbrella of DMG Media, whose stable includes Metro.co.uk, a tabloid website that also ran a pared-down version of the Judi and Lukasz story. And though we have not confirmed this, it seems highly likely that the story also ran in the print version of Metro. This is the UK’s largest-circulation tabloid (though the fact it’s free must help).

Then there’s life beyond DMG Media. Within days of the Mail publishing its story, it popped up on News India Studio, WST Post, Unilad, Granthshala News, News Dubai, and an ominous-sounding site called Internet Cloning. And these were just the links near the top of our Google search.

Only through serious research could we know which of these recyclers are legitimate and which are simply plagiarists. But that’s the problem of DMG Media’s licensing department.

The fact is, though, that the stuff of UK tabloids is perfect fodder for today’s legions of ad-driven websites employing underpaid rewriters to push trending news stories. In short, a shoddily written story, with no redeeming qualities other than a catchy headline and provocative photos, can reach far more hearts and minds than an op-ed piece in a prestigious broadsheet ever can.

The fur trade has always tried to take the high road when it comes to public relations materials. But maybe we should be taking the low road too. Everyone else is.

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If you have a story that you think would be good fodder for the UK tabloids, send it our way and we’ll see if we can get an editor to take the bait! It needs to promote the message that fur is sustainable, and don’t forget the pics. But other than that, anything goes!

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