On February 6, the Fur Institute of Canada returned to Ottawa for Fur Day on the Hill 2024. Supporting us were our friends at Summa Strategies, and joining us were our colleagues from the Ontario Fur Managers Federation, Canada Mink Breeders Association and Saga Furs.

FIC Board members had approximately 30 meetings with Members of Parliament, Senators, representatives of the Prime Minister’s Office and Ministers. Topics covered ranged from re-establishing Canada as a fur leader, supporting Canada’s sustainable and humane seal harvest, and defending the use and trade of fur around the world. Targeted support to promote Canadian fur at home and abroad, continuing the Canadian Seal Products campaign, and a strategy to work collaboratively between the diplomatic corps and the FIC to combat disinformation and trade bans on fur, are all initiatives that the Institute team discussed with decision-makers.

We also hosted Parliamentarians and allies from the nation’s capital for a cocktail reception, where they were able to experience fur garments from Créations GAMA in Montreal and Ottawa’s own Pat Flesher Furs. The chilly February Ottawa weather gave a great opportunity for FIC members to wear their own furs, and for MPs to bring theirs as well.

Building strong relationships with Parliamentarians and government decision-makers is an essential part of FIC’s mandate to advocate on behalf of Canada’s fur trade. By re-establishing Fur Day on the Hill as an important part of the Ottawa calendar, the Institute is gaining allies of all political stripes, and making sure that more of the people who make decisions that affect our industry are familiar with our organization and our trade.

The FIC staff and Board will continue to engage with governments at the federal, provincial and territorial levels to support and defend Canada’s fur trade throughout the year.

SEE ALSO: Fur Day on the Hill: Fur Institute welcomes friends in Ottawa. Truth About Fur, May 1, 2023.